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What are we today ?

We are a successful professionalWe are a successful home makerWe are a successful daughter

We are a successful wifeWe are a successful motherWe are a successful daughter in law

So are we a super woman..?Is that what we want to be?

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We need to overcome.

Dependence on othersLack of self confidenceIndecisivenessLack of self prideGiving higher priority to others needs

than ours!

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And we have to think ..

We are the WO man of the family !We are as strong as they are !We are as intelligent as they are!

We have as strong an IQ as they have !We are as capable as they are !We are as confident as they are !We are no way lesser than them !

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Case Study Lijjat Papad

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O bjective

Generating employment for womenMaking women independentEmpowering women

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T he Start.

Brain child of seven semi-literate Gujarati housewives from Mumbai

Started the activities by borrowing Rs. 80

Took over a loss-making papad venture and bought the necessaryingredients and the basic infrastructure required to manufacture papads

O n March 15, 1959, they gathered on the terrace of their building andstarted with the production of 4 packets of Papads.

T hey started selling the papads to a known merchant in Bhuleshwar

Within three months there were about 25 women making papads

In the first year, the organization's annual sales were Rs. 6,196

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Tough T imes..

T he papads were kept on the cot and the stove below thecot so that the process of drying could take place in spite of the rainsPublicity through word of mouth and articles in vernacular

newspapers.Publiciity helped it increase its membershipBy end of second year 100 to 150 women had joined thegroupBy end of the third y ear it had 300+ members

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Expansion

Lijjat began producing other products like masala , wheatatta, bakery products, etc.In 1970s, set up flour mills, printing division and packingdivision

T he group also initiated some unsuccessful ventures suchas cottage leather, matches, and agarbattisIn 1987, Lijjat purchased new premises at KamalApartments in Bandra,Mumbai

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Expansion

In 1988, entered the soap market with Sasa detergent andsoap

Sasa had annual sales of Rs 500 million, accounting for 17percent of Lijjat's total turnover in 1998

Lijjat started exporting its products with the help of merchant importers in the United Kingdom, the UnitedStates, the Middle East, Singapore, the NetherlandsT hailand, and other countries

Annual exports accounted for more than US$2.4 million in

2001

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Sharing of success.

Profits and losses are shared equally among the membersof a given branch

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Some Award & Recognitions..

"Best Village Industries Institution" award for theperiod 1998-99 to 2000-01

"Businesswoman of the Year" award - T heEconomic T imes Awards for Corporate Excellencein 2002

"Best Village Industry Institution in 2003

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THANK YOU

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