AUTUMN 2012

®

The idea of Lexington Clothing sprung from the cultural heritage of New England and the image of Boston’s Newbury Street and Harvard Square. The heart of the New England style.

Our ambition is to be one of the leading lifestyle brands for the young adults with a focus on womens wear, which is unique for the segment. The brand stands for casual luxury, simplicity, design and quality. The premium grade materials and highest level of indulgence has made Lexington a premier brand in interior decoration and home textiles, which has also lead to a complete lifestyle range of garments in classic New England style, yet with a modern take.

Although the base is casual luxury, Lexington Clothing is made for the quality and design minded and well suited for any day at the office. A week in the office, combined with a weekend by the coast or in the countryside. It’s a sophisticated and intellectual outlook with a versatility that falls in to place in almost any arena.

The inspiration of the brand is the post-graduate success story. Moving to the first apartment in Boston or New York, meeting the love of your life, getting the first job – and making it big! Simply put, Lexington Clothing is the dream of the good life.

5408 pink

5401 red

5501 black

2

NEW

SIZE 50–17 135 FLEX 38,50

4149 GARRISON STR.

DESIGN ANNA HÖRLING TITANIUM

9202 light brown

9203 dark brown

9510 grey

3

NEW4147 CONCORD SQ.

SIZE 50–19 140 FLEX 32,30

DESIGN ANNA HÖRLING

9201 brown

9101 blue

9211 yellow

4

NEW

SIZE 52–14 135 FLEX 35.50

4146 BOYLSTON STR.

DESIGN ANNA HÖRLING

9201 brown

9401 red

9501 black

5

NEW4145 NEWBURY STR.

SIZE 53–15 135 FLEX 34.30

DESIGN ANNA HÖRLING

9211 yellow

9201 brown

9501 black

6

NEW

SIZE 54–17 140 FLEX 38.40

4144 BOSTON CO.

DESIGN ANNA HÖRLING

5202 light brown

5203 dark brown

5501 black

7

NEW4143 BEACON HILL

SIZE 50–18 140 FLEX 41.50

DESIGN ANNA HÖRLING

9

C A S E & C L O T H

Case + cloth, opticalArt.no 97047

Case + cloth, sunArt.no 97048

10

P O S M A T E R I A L

Paper bagArt.no 99604 31x24 cm / 0,048”x0,037”

Lexington Company Lifestyle CatalougeArt.no 99603

Desk display, large Art no 99608 55x31 cm / 0,085”x0,048”

Desk display, smallArt no 99606 15x15 cm / 0,023”x0,023”

11

P O S M A T E R I A L

Framed posters A4Art no 99615 21x29,7 cm / 0,032”x0,046”

Framed posters A3Art no 99614 23,7x42 cm / 0,046”x0,65”

12

FramesScandinavian Eyewear uses primarily acetate and monel, which are easy materials to work with. If the material is not specified for a frame, it is made of acetate, monel, nickel silver, stainless steel or titanium.

Earpieces / TempletipsScandinavian Eyewear uses two types of earpieces / templetips – acetate and thermoplastic.

HingesIn most cases, we use traditional hinges from leading European supplier.

Pads Scandinavian Eyewear uses two types of pads – PVC and silicon.

PadarmsOn titanium frames the padarms are in titanium, on metal frames the material is monel or nickel silver.

ScrewsOn most of our frames there is one or more screws, to the hinge, decor or the glass. These screws are made in stainless steel with one exception, and that is on our titanium frames that have an acetate-covering on the inside of the titanium temples. This acetate-covering is fasten with titanium screws.

Which materials are your frames made of?

Our glasses are made of a large number of materials. The most common materials used in making frames are acetate, monel, nickelsilver, stainless steel and titanium. If you are oversensitive to a particular metal, it is a good idea to find out which metals the frames are made of before deciding on your new glasses.

Surface coating of metal framesAll Scandinavian Eyewear metal frames have three-layer protection consisting of two electrolyte coa-tings and a layer of varnish. This makes our frames certified according to EU standards for nickel discharge.

MonelThe most common metal used to manufacture eyeglass frames is monel, a nickel-copper alloy with very high tensile strength. This alloy is highly resistant to corrosion, salt water, various acids and alkaline solutions. The material has a glossy silver colour. Monel consists of: nickel 65%, copper 32.4%, iron 1.5%, manganese 1.0%, carbon 0.05%, sulphur 0.001%, silicon 0.02%, aluminium 0.01%, titanium 0.01%

Soldering: Silver solder is used according to traditional methods.

Nickel silverNickel silver contains of 61% copper, 18% nickel and 21% zinc. Often being used on bridges.

Soldering: Silver solder is used according to traditional methods.

M A T E R I A L I N F O R M A T I O N

13

Stainless steelIs mainly contained of chrome. This gives strength, flexibility and durability. The material is extreme resistant against corrosion. Can be manufactured very thin and is therefore suitable for temples. May contain a small amount of nickel.

Soldering: Silver solder is used according to traditional methods.

AcetateWhen people talk about “plastic frames”, they usually mean frames made of acetate. This is true of Scandinavian Eyewear’s “plastic frames”, too. Acetate is not, as many believe, a plastic at all. It is a cellulose-acetate or acetate rayon produced by the acetylation of cellulose (cotton) with a solution of acetic anhydride and sulphuric acid.

Acetate frames are nickel-free, but the hinges being used on acetate frames may contain small amounts of nickel.

Titanium This material is being used in the eyeglass industry primarily as a result of the past and present debate on nickel allergies and the occurrence of nickel in certain other materials used to make eyeglass frames.

Titanium offers many advantages: low weight, high durability and a high tensile yield limit. As a result, it can be used to make frames that are very thin and yet stand up to the requirements of users. Titanium is as strong as steel, but 45% lighter.

Scandinavian Eyewear uses two types of titanium to manufacture frames, Titanium-P and Titanium-B. Titanium-P is 99.0–99.7% pure, while Titanium-B, which is found in our hinge and screws, is about 90% pure. Titanium-B is harder than Titanium-P, and is thus employed where there is more wear and tear. Titanium frames are therefore the best alternative if you are sensitive for example nickel.

Sometimes titanium is being used together with acetate, (ex. titanium front and acetate temple) in this case a small amount of nickel can exist in the hinges.

The alloy material is magnesium. Since both producing titanium and manufacturing the tools needed to work the material is difficult and expensive, titanium frames are more expensive than similar frames made from other materials. The material has a silver-grey colour.

Titanium-P consists of: Titanium 99.0–99.7%, Iron, Carbon, Magnesium less than 1%. Titanium-B consists of: Titanium 90%, Iron 1%, Aluminium 3.5–4.5%, Carbon 0.1%

Soldering: Titanium can be soldered but requires use of titanium solder and very high heat.

14

S I C L A I R S E R V I E T T E / S P R A Y

S I N E T T P R O D U C T D I S P L A Y

50 cartons á 42 serviettesArt nr 97500

Floor displayArt nr 97513

50 spray á 22 mlArt nr 97501

25 sprayantifog á 22 mlArt nr 97502

20 spray á 100 mlArt nr 97503

6 spray á 330 mlArt nr 97504

sestore.se is an easy way to buy glasses from Scandinavian Eyewear. By visiting www.sestore.se and logging on with your unique password, you can order frames and spare parts, find detailed product information, such as pictures of frames in all available colours, and information on material, construction and so forth. What´s more, it´s easy for you to see our current stock status – whether we have what you want in stock or when it is expected in. Last but not least – in fact most importantly of all – you can do all of this exactly when it suits you. sestore.se is open 24 hours a day.

If you do not already have your own unique password, please contact our sales department at sales@scandinavianeyewear.com.

You will, of course, still receive the same personal service as previously, via your contact with our customer service and sales staff.

Welcome to www.sestore.se – the easy way to buy eyewear

CO

VE

R D

ES

IGN

AN

D C

ATA

LOG

UE

PR

OD

UC

TIO

N G

RA

ND

PU

BLI

CP

HO

TO B

Y L

EX

ING

TON

CO

MPA

NY

PR

OD

UC

T P

HO

TO B

Y B

.R.A

FO

TOS

TUD

IOP

RIN

TED

BY

ES

KIL

S T

RY

CK

ER

I

NUMBER NAME PAGE

4149 GARRISON STR. 2

4147 CONCORD SQ. 3

4146 BOYLSTON STR. 4

4145 NEWBURY STR. 5

4144 BOSTON CO. 6

4143 BEACON HILL 7

ww

w.s

cand

inav

iane

yew

ear.c

om

SW

ED

EN

Scan

dina

vian

Eye

wea

r A

BSo

ldat

torp

sgat

an 3

, Box

102

5SE

-551

11

Jönk

öpin

gPh

one

+46

(0)3

6 30

53

00Fa

x +

46 (0

)36

30 5

3 20

orde

r @sc

andi

navi

aney

ewea

r.se

DEN

MA

RK

Scan

dina

vian

Eye

wea

r A

BSo

ldat

torp

sgat

an 3

, Box

102

5SE

-551

11

Jönk

öpin

gPh

one

86 9

9 39

00

Fax

+46

(0)3

6 30

53

20or

der@

scan

dina

vian

eyew

ear.s

e

FIN

LAN

DSc

andi

navi

an E

yew

ear

OY

PI 9

8, S

inik

allio

ntle

10

FI-0

2631

Esp

ooPh

one

+35

8 09

502

10

33Fa

x +

358

09 5

02 1

0 80

FO-n

r FI

0827

2334

NO

RW

AY

Scan

dina

vian

Eye

wea

r A

SPo

stbo

x 10

5 Se

ntru

mN

O-0

102

Osl

oPh

one

+47

230

693

10

Fax

+47

230

693

11

Org

.nr.

9821

8662

5 m

vaor

der@

scan

dina

vian

eyew

ear.s

e

USA

Scan

dina

vian

Eye

wea

r, LL

C14

405

W. C

olfa

x A

venu

e. S

uite

200

Lake

woo

d, C

O 8

0401

Phon

e +

1 88

8 28

5 99

81Fa

x +

1 88

8 89

9 01

97na

sale

s @sc

andi

navi

aney

ewea

r.com

WE

AR

E A

LSO

REP

RES

ENTE

D I

N T

HE

FOLL

OW

ING

MA

RK

ETS

Aus

tria

, Est

onia

, Ice

land

, Ger

man

y, L

atvi

a, L

ithua

nia,

The

Net

herla

nds,

Pol

and,

Rus

sia,

Sw

itzer

land

and

Uni

ted

Kin

gdom

For

furt

her

info

rmat

ion

plea

se c

onta

ct o

ur e

xpor

t de

part

men

t sa

les @

scan

dina

vian

eyew

ear.c

om