Leveraging LinkedIn for Your Leveraging LinkedIn for Your Chapter and Your CompanyChapter and Your Company

CFMA MembershipCFMA MembershipChair Webinar SeriesChair Webinar Series

April 18, 2012April 18, 2012Speaker: Carol HagenSpeaker: Carol Hagen

http://www.facebook.com/AECIdeaExchange

http://www.facebook.com/AECIdeaExchange

Start with the End in MindStart with the End in Mind

Who do you want to Reach?Who do you want to Reach?

Why? What are your Goals?Why? What are your Goals?

What’s Your Strategy?What’s Your Strategy?

Which Tools will address yourWhich Tools will address your

Strategies Best?Strategies Best?

Company GoalsCompany Goals

Brand Awareness Brand Awareness (SEO) & (PR)(SEO) & (PR)

Talent AttractionTalent Attraction

Community OutreachCommunity Outreach

Business Business DevelopmentDevelopment

LoyaltyLoyalty

Customer ServiceCustomer Service

NetworkingNetworking

Chapter GoalsChapter Goals

Brand Awareness Brand Awareness (SEO) & (PR)(SEO) & (PR)

Member AttractionMember Attraction

Community OutreachCommunity Outreach

EducationEducation

Job BankJob Bank

NetworkingNetworking

Industry News/EventsIndustry News/Events

93% of all on-line business 93% of all on-line business opportunities begin with a opportunities begin with a

searchsearch

Search Engine Optimization

Boolean Strings (Boolean Strings (http://http://booleanstrings.combooleanstrings.com//))

Search for Talent/New MembersSearch for Talent/New Members

This string below will look for profiles on This string below will look for profiles on LinkedIn with links to online resumes:LinkedIn with links to online resumes:site:www.linkedin.comsite:www.linkedin.com “websites * * * resume” “websites * * * resume” ajaxajax csscss + +javascriptjavascriptYou can also use this approach to look for You can also use this approach to look for pages with links to someone’s pages with links to someone’s LinkedIn LinkedIn profileprofile::““linkedin profile” “web developer” ajax css linkedin profile” “web developer” ajax css +javascript -site:linkedin.com+javascript -site:linkedin.com

Search SyntaxSearch Syntax

+(digital | electronic) +games +advertising +(digital | electronic) +games +advertising +(Nyc | new-york | manhattan) “account +(Nyc | new-york | manhattan) “account manager ” intitle:resume OR inurl:resume -manager ” intitle:resume OR inurl:resume -jobs -resumes -sample -”resume book” jobs -resumes -sample -”resume book”

LinkedIn Group SearchLinkedIn Group Search

site:LinkedIn.com title keywords "logo * site:LinkedIn.com title keywords "logo * group name" (inurl:in | inurl:pub) -dirgroup name" (inurl:in | inurl:pub) -dir

Replace group name with the actual name Replace group name with the actual name of the group you wantof the group you want

site:LinkedIn.com controller Viewpoint site:LinkedIn.com controller Viewpoint "logo * CFMA *" (inurl:in | inurl:pub) -dir"logo * CFMA *" (inurl:in | inurl:pub) -dir

LinkedIn Company Search

Careers Products/Services

LinkedIn Co Page – Blog Posts

LinkedIn Co Page – Status UpdateLinkedIn Co Page – Status Update

How to Set Company Page AdminsHow to Set Company Page Admins

Click Click CompaniesCompanies at the top of your home page and  at the top of your home page and search for your company.search for your company.On the search results page, click your company's name.On the search results page, click your company's name.Click Click Admin toolsAdmin tools in the upper right and select  in the upper right and select EditEdit..Select Select Designated users onlyDesignated users only in the Company Page  in the Company Page Admins section.Admins section.Enter the names of your Company Page admins. Enter the names of your Company Page admins. (Remember to (Remember to add your own nameadd your own name as an admin.) as an admin.)Click Click PublishPublish..

LinkedIn Personal ProfileLinkedIn Personal Profile

HeadlineHeadline

Website URLs Website URLs

Vanity URL – email signatureVanity URL – email signature

Summary, Specialties – keywordsSummary, Specialties – keywords

GroupsGroups

Applications-Wordpress, Slideshare, Box.net, Applications-Wordpress, Slideshare, Box.net, Google Presentations, Reading List by AmazonGoogle Presentations, Reading List by Amazon

Company Profile with Products/Services Company Profile with Products/Services

Construction Certifications Add Construction Certifications Add Trust to Your ProfileTrust to Your Profile

How to add them: How to add them: http://www.hagenbusiness.com/blog/2012/http://www.hagenbusiness.com/blog/2012/02/20/construction-certifications-build-trust02/20/construction-certifications-build-trust-on-your-linkedin-profile/ -on-your-linkedin-profile/

Who’s Viewed Your Profile?Who’s Viewed Your Profile?

LinkedIn Company ProfileLinkedIn Company Profile

Company Page AnalyticsCompany Page Analytics

LinkedIn ApplicationsLinkedIn Applications

EventsEvents

http://www.hagenbusiness.com/blog/2012/01/19/how-to-use-linkedin-to-promote-your-events-construction-industry-example/

www.linkedinlabs.comwww.linkedinlabs.com

Signal/Updates - More Filtering Signal/Updates - More Filtering OptionsOptions

9 Ways to Add LinkedIn to Your Co9 Ways to Add LinkedIn to Your Company Websitempany Website

Share ButtonShare Button

Recommend ButtonRecommend Button

Follow Company ButtonFollow Company Button

Company ProfileCompany Profile

Company InsiderCompany Insider

Member ProfileMember Profile

Apply Button …Apply Button …

http://mashable.com/2012/04/03/linkedin-website-plugins/

Mobile AppsMobile Apps

Customer RelationshipsCustomer Relationships

Outlook Social ConnectorOutlook Social Connector

XobniXobni

Free CRM system – Connected Free CRM system – Connected www.connectedhq.comwww.connectedhq.com

Use CRM with Social Integration – Use CRM with Social Integration – www.cosential.comwww.cosential.com www.salesforce.comwww.salesforce.com

Twitter – don’t forget SignalsTwitter – don’t forget Signals

Outlook Social ConnectorOutlook Social Connector

Xobni for OutlookXobni for Outlook

When is When is the best the best time to time to reach reach Dina?Dina?

LinkedIn SecretLinkedIn Secret

What’s the 3What’s the 3rdrd level’s Last Name level’s Last Name

Links to MeLinks to Me

http://www.hagenbusiness.com/http://www.hagenbusiness.com/http://carolhagen.wordpress.comhttp://carolhagen.wordpress.comwww.linkedin.com/in/carolhagenwww.linkedin.com/in/carolhagencarol@hagenbusiness.comcarol@hagenbusiness.com602-570-7289602-570-7289@carolhagen@carolhagenhttps://plus.google.com/u/0/103099583052https://plus.google.com/u/0/103099583052997160382/about997160382/about