Leveraging Communications

APIs to Achieve Programmability

PRESENTED BY:

Bryan Stokes VP Product Management,

Vonage

Leveraging Communications

APIs to Achieve Programmability

PRESENTED BY:

Bryan Stokes VP Product Management,

Vonage

VONAGE CONFIDENTIAL

Evolution of Applications

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Installed Apps Client/Server

SaaS

Platform

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Evolution of Communications

PBX/Contact Center

UCaaS/CCaaS

Communications Platform

ANALYST EVENT 2019 | #VonageAR

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Vonage Communications Platform

VONAGE COMMUNICATIONS PLATFORM

The world’s most flexible cloud communications platform This means you can eliminate the silos with a fully integrated stack that includes Applications, Communications APIs or best of both

Applications Unified Communications & Contact Center

Communications APIs

CPaaS Programmable Communications

Best of both Customize Apps using APIs

APIs

Cloud Infrastructure

Global Footprint Global Carrier Network

Third party integrations

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But why does this matter?

What do your customers expect?

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Expectations of the Customer Today

& Tomorrow

40% want companies to focus on taking care of their needs quickly; The future of service belongs to those who deliver quick, convenient and personalized service in the customer’s channel of choice [American Express]

59% Customers expect to receive service through any channel and on any device, with 59% of respondents having used multiple channels to get questions answered. [Microsoft]

70% Of customers expect consistent experiences across channels, with the same capabilities and contextualized engagement [Salesforce]

16% Customers are willing to pay more for a better customer experience [PwC]

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In an increasingly digital world, customers expect:

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Personal Touch

Effortless

Multichannel

Relevant

Memorable

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Expectation of Developers

Today Move Faster

End to End Experience

Innovate Relentlessly

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Create Customer Journeys through Conversations Travel Example: Travel booking with Airline

AI Chatbot, Messages

Two factor identification

Messages, SMS Connect to Live CC Agent

Connect to Contact Center

App Connect to Back

office (UC)

Research and book

travel

Travel notification

s

Support Calls

Verify Identity

Escalations

Billing Issues

Conversation

AI Chatbot, Messages

Reschedule Flight

Voice

Voice-based critical alerts

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APPLICATION APIS

COMMUNICATIONS PLATFORM TOOLS

Account Routing Events Reporting Integration

PROGRAMMABLE NUMBERS

NUMBERS

USE CASE APIS

VERIFY DISPATCH SHORTCODES

COMMUNICATION APIS

Conversation

VOICE VIDEO SMS/MMS EMAIL SOCIAL IN-APP

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It is Not All On You

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You Don’t Have to Do it All Yourself - Enable Others

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Simple tools like IFTTT, Zapier and in house to

solve common business needs

Partnerships with strong platforms such as

Mulesoft and Microsoft exposing key functionality

A comprehensive platform based open source Node- RED to

expose the full power of our APIs

Beginner Intermediate Advanced

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Thank you!

Questions

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