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Let’s Talk About Membership

Let’s Talk About Membership

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Let’s Talk About Membership. What we’ll be discussing today How to structure membership - e.g. how much to charge, family/household memberships, benefits/discounts, obligations Engagement and recruitment - open, let’s talk!. How to Participate Click on the YouTube logo - PowerPoint PPT Presentation

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Page 1: Let’s Talk About Membership

Let’s Talk About Membership

Page 2: Let’s Talk About Membership

What we’ll be discussing today

• How to structure membership - e.g. how much to charge, family/household memberships, benefits/discounts, obligations

• Engagement and recruitment - open, let’s talk!

Page 3: Let’s Talk About Membership

How to Participate

• Click on the YouTube logo• Log in if needed• We will try to answer all questions• Live• Via email• Via comment

Page 4: Let’s Talk About Membership

What benefits should we offer? Should we give discounts?

We recommend against discounts. We recommend patronage refunds instead.

Other benefits: run for the board, vote, discount on special orders, occasional discount day, special member sale items, and OPENING A STORE

Page 5: Let’s Talk About Membership

how do you feel about setting a hard "go" or "no go" date with regards to member building, ie we need X # of members by this date or we dissolve the project?

Set milestones for each stage so you know when you are ready to move on to the next stage. To start a capital campaign, you’ll need 2/3 of your total membership in order to sign a lease.

Page 6: Let’s Talk About Membership

Do you have any ideas as far as planning and marketing a 'founder members' program; to honor and give incentives to the earliest members who join?

Getting creative is always great! Set a goal for the number of founding members, but be careful not to alienate those who will come after. They should not get special treatment.

Page 7: Let’s Talk About Membership

How do you know you have enough members to go to the next stage of development? Specifically, Are there any rules of thumb for member bench marks for launching a member loan campaign?

Page 8: Let’s Talk About Membership

Don’t ever call it a LIFETIME membership

Page 9: Let’s Talk About Membership

How do you keep excitement in the current membership base UNTIL the store is open?

Do you have ideas for creating urgency to purchase an ownership. We find we have lots of folks who just have not yet "pulled the trigger".

Page 10: Let’s Talk About Membership

How to translate Facebook "likes" into members?

Page 11: Let’s Talk About Membership

Do you have any suggestions for getting volunteers from your ownership to actively help with recruiting new owners.

Any ideas on how to start a membership campaign where the members are recruiting (ie dinner parties, etc?)

Page 12: Let’s Talk About Membership

Membership Toolbox http://www.foodcoopinitiative.coop/node/18908

http://www.foodcoopinitiative.coop/node/18908
http://www.foodcoopinitiative.coop/node/18908
http://www.foodcoopinitiative.coop/node/18908
Page 13: Let’s Talk About Membership

ideas on preferred equity shares?

(class C/non-voting shares)

Page 14: Let’s Talk About Membership

has anyone had success with kickstarter or indigogo with driving member-owner equity? are there issues with incentives offered via 'crowdsourcing?

Page 15: Let’s Talk About Membership

Creative ideas for using Food for Change (the new co-op movie) as a way to ignite membership drive?

Page 16: Let’s Talk About Membership

Other Tools and Services:• Membership Toolbox: new on our website!

Checklist for the tools you need.• CDS Consulting Co-op: consultants who

specialize in membership and capitalization

• Webinars: available at foodcoopinitiative.coop → Resources → Webinars → Stage II: Feasibility & Planning • Best Practices of Membership Programs• Member Economic Participation

http://www.foodcoopinitiative.coop/node/18908
http://www.foodcoopinitiative.coop/node/18908
http://www.cdsconsulting.coop/
http://www.cdsconsulting.coop/
http://cdsconsulting.centraldesktop.com/cdsvideo/doc/6652844/w-BestPracticesOfMembershipPrograms
http://cdsconsulting.centraldesktop.com/cdsvideo/doc/6652844/w-BestPracticesOfMembershipPrograms
http://cdsconsulting.centraldesktop.com/cdsvideo/doc/6654769/w-MembersEconomicParticipation
http://cdsconsulting.centraldesktop.com/cdsvideo/doc/6654769/w-MembersEconomicParticipation
Page 17: Let’s Talk About Membership

If you have question, please email us at [email protected].


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