LET’S TALK ABOUT - de Persgroep Advertising · LET’S TALK ABOUT DIGITAL RATES Q3 JULY - SEPTEMBER 2016. In The Picture 1/2. DE MORGEN | STICKY HALFPAGE Better Viewability

LET’S TALKABOUT

DIGITAL RATES Q3 JULY - SEPTEMBER

2016

In The Picture 1/2

DE MORGEN | STICKY HALFPAGE

Better Viewability

Better Branding

Beter Impact

NEW! MONEY PACKS

MONEY PACK NL

Site Placement Format Period SOV Gross contacts Value Package rate

Spaargids ROS 1 week 25% 86.066 Discount: -15%

HLN Geld 1 week 25% 114.754 e-CPM package

De Morgen Economie 1 week 25% 22.951

Total 223.771

MONEY PACK NL & FR



Guide-epargne ROS 1 week 25% 28.689 e-CPM package

HLN Geld 1 week 25% 114.754

7sur7 Finance 1 week 25% 14.344


Total 266.804

Halfpage

Halfpage

HALFPAGE

STICKYRUN OF SITEDeMorgen.be

€ 5.300

€ 6.200

In The Picture 2/2

TARGETING OPTIONS

Add On DescriptionTIME +25%

WEATHER +25%

DEVICE +25%

SPECIFIC

CONTENT+25%

LOCATION +25%

BEHAVIORAL +15% on top of

Channel CPM

On demand we will make an estimation of your desired geographic selection.

CONTENT RATECARD

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p. 9-10

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p. 11

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HOMEPAGE

Display Desktop

Display Mobile

RUN OF SITE & CHANNEL

Display Desktop

Display Mobile

Video

PACKAGES

Desktop

Mobile

NATIVE ADVERTISING

Customizend Content Packs

Outbrain

PNU Native Packs

PNU PACKS

REGIONAL

NEWSLETTER ADVERTISING

SALES CONDITIONS p. 17

Pick your desired behavioural segment out of more than 20 segments (eg. Music lovers, binge watchers,

foodies, travel lovers, gamers, finance lovers, ... full list available on demand).

On demand we will make an estimation of your desired behavioural segment.

Add on calculated on CPM rates of the channel.

Time targeting is possible on day, hour, week or weekend. No minimum time required (eg. Weekdays

from 10h to 14h).

Applicable on all our online brands (incl. m-site & apps).

Add on calculated on CPM rates.

Choose one or multiple weather types out of 18 options. We will make an estimation of the available

inventory based on your selection.

Applicable on demorgen.be, ROS only (3AD for desktop, 2AD's for mobile).


Possible targeting options: desktop, smartphone, tablet, m-site, app, operating system

Applicable on all our online brands.

Combining options is allowed (eg. Smartphone, app, iOS)


Are our main categories too generalistic? You want to advertise on very specific group of articles?

On demand we will make an estimation of your desired specific conent.


Geo-targeting is available on all our sites (desktop & mobile).

Location is based on IP and via carrier wifi points. We recommend per province or cluster of cities.

On demand we will make an estimation of your desired geographic selection.


HLN & 7sur7

1 day 1 day 1 day 1 day

Homepage Takeover

Arrow

Big Halfpage

Big Leaderboard

Halfpage

Audience forecast HLN & 7sur7

1 day 1 day 1 day 1 day

Gross contacts/day (Home) 2.060.000 1.800.000 260.000 180.000

Net contacts/day (ROS CAP1) 705.000 595.000 110.000 130.000

Gross contacts/day (ROS CAP 3)

Total contacts (Homepage+) 2.765.000 2.395.000 370.000 310.000

HLN & 7sur7 HLN 7sur7 HumoWorld of

Women**Tweakers

1 day 1 day 1 day 1 day 2 days 2 days** 2 days****

Homepage Takeover*

Arrow

Billboard

Big Leaderboard

Halfpage

(TR-)IMU

Medium Rectangle

Medium Overlayer*** (CPM)

* Homepage Takeover: Big Leaderbord + Halfpage + (TR)IMU. Page exclusivity with exception of native advertising and fixed integrations.

** World of Women home includes the homepages of Goed Gevoel, HLN Nina, 7sur7 You, HLN Showbizz, 7sur7 Showbizz

*** Medium overlayer only available in combination with other format, CAP 1

**** Tweakers Homepage Takeover standard CAP5/day = 7.000 impressions/day

Audience forecastHLN & 7sur7

World of

WomenTweakers

1 day 1 day 1 day 1 day 2 days 2 days 2 days

Gross contacts 2.060.000 1.800.000 260.000 180.000 5.700 110.000 37.000

Net contacts 446.000 387.000 59.000 52.000 2.000 37.000 5.500

CPP DESKTOP |

Homepage

HOMEPAGE PLUS - Desktop

HOMEPAGE - Desktop

1 day homepage, 1 day run of site CAP1

CPP DESKTOP |

Homepage Plus

All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 4

HLN & 7sur7 HLN 7sur7

1 day 1 day 1 day 2 days*

Full Home (M-IMU) + ROS CAP3

Full Home (M-page) + ROS CAP3

Mobile leaderboard + ROS CAP3

MIMU 1 + ROS CAP3

of M-page 1 + ROS CAP3

MIMU 2 + ROS CAP3

* De Morgen: start dates Monday, Wednesday, Friday

Audience forecast HLN & 7sur7 HLN 7sur7


Gross contacts/day (Home) 2.200.000 2.000.000 200.000 190.000

Contacts/day (ROS CAP 3) 1.120.000 1.000.000 120.000 200.000

Total contacts (Homepage+) 3.320.000 3.000.000 320.000 390.000

* demorgen = ROS CAP3 per lifetime

HLN & 7sur7 HLN 7sur7

1 day 1 day 1 day 2 days

Full Home (M-IMU)*

Full Home (M-page)**

Mobile leaderboard

MIMU 1

of M-page 1

MIMU 2

* Full Home = Mobile Leaderboard + MIMU1 + MIMU2

** Full Home = Mobile Leaderboard + M-page + MIMU2

Weekend = 1 day

Audience forecastHLN & 7sur7 HLN 7sur7


Gross contacts 2.200.000 2.000.000 200.000 190.000

Net contacts 437.000 390.000 47.000 35.000

* De Morgen: start dates Monday, Wednesday, Friday

CPP MOBILE |

Homepage

HOMEPAGE PLUS - Mobile

HOMEPAGE - Mobile

1 day homepage, 1 day run of site CAP3

CPP MOBILE |

Homepage Plus


3ADMedium

Overlayer*3AD

Medium

Overlayer* 3AD

Medium

Overlayer*

CPM rates - Desktop CPM CPM CPM CPM CPM CPM

HLN / 7sur7

De Morgen

Humo

Tweakers** - - -

World of Women - - - -

Goed Gevoel - - - -

Joepie - - - -

* Medium Overlayer 640 x 480, CAP1

** Tweakers: 2AD (Large Leaderboard & Halfpage)

Audience forecast

per month Net

contacts

Gross

contacts

Net

contacts

Gross

contacts

Net

contacts

Gross

contacts

Net

contacts

Gross

contacts

Run of Site 6.327.719 78.410.000 1.746.558 12.860.000 1.275.208 8.250.000 193.000 580.000

Run of Large Channels

News 4.006.925 37.000.000 928.553 5.500.000 1.106.058 5.500.000 77.000 150.000

Sports 2.343.842 18.000.000 512.862 2.500.000 144.644 400.000 - -

Entertainment 2.015.822 10.000.000 652.431 3.000.000 - - - -

Cultuur- - - - 323.656 1.000.000 150.000 400.000

Run of Small Channels

Finance 864.284 2.000.000 110.467 250.000 149.495 400.000 - -

Nina / You 1.518.486 5.500.000 351.066 1.000.000 - - - -

Zine - - - - 108.127 200.000 - -

Video 211.673 450.000 51.383 110.000 - - - -

Planet Watch822.669 2.000.000 62.666 120.000 - - - -

Travel & Weather 681.847 2.500.000 55.225 280.000 - - - -

Cars 38.429 140.000 - - - - - -

Tech & Science 250.868 800.000 44.030 100.000 279.116 750.000 - -

Audience forecast Audience forecast

per month Net

contacts

Gross

contacts

per month Net

contacts

Gross

contacts

Run of site 3.554.299 18.750.000 Run of site 123.841 270.000

Channel World of Women

Nina (HLN) 1.518.486 5.500.000

Goed Gevoel 431.715 750.000

YOU (7sur7) 351.066 1.000.000

Showbizz (HLN/7sur7) 2.395.142 11.500.000

Audience forecast

per month Net

contacts

Gross

contacts

Run of site 211.757 1.465.000


Beeld & Geluid 50.045 300.000

Computers 84.144 550.000

Games 24.389 130.000

IT pro 26.478 125.000

Tablets & Telefoons 63.083 350.000

3AD

CPM rates - Desktop CPMRun of Desktop includes: HLN, 7sur7, De Morgen, Humo, Goed Gevoel

Run of Desktop* 100.850.000 excluded: Joepie, homepages. Tweakers only 2AD (Large Leaderboard & Halfpage)

Gross contacts/

month

Tweakers

RUN OF NETWORK - Desktop

Joepie

RUN OF SITE - Desktop

HLN 7sur7 Humo

Run of Site Large Channels Small Channels


Run of Site

Large

Channel

Small

Channel

2AD's 2AD's 2AD's

CPM rates - Mobile CPM CPM CPM

HLN / 7sur7

De Morgen

Humo

Tweakers

Joepie - -

Audience forecast

Gross contacts/

month

Gross contacts/

month

Gross

contacts/

month

Gross contacts/

month

Gross

contacts/

month

Gross

contacts/

month

Run of Mobile 200.050.000 22.810.000 8.950.000 533.500 573.000 1.200.000

Run of Large Channels

News 90.000.000 11.000.000 6.000.000 160.000 - -

Sports 45.000.000 5.000.000 200.000 - - -

Entertainment 25.000.000 4.300.000 - - - -

Cult - - 1.300.000 373.500 - -


Finance 5.000.000 500.000 350.000 - - -

Nina/You 14.000.000 1.400.000 - - - -

Zine 150.000 -

Planet Watch 4.800.000 250.000 - - - -

Travel & Weather 3.000.000 - - - - -

Cars 400.000 - - - - -

Technologie

Tech & Science 3.000.000 250.000 800.000 - - -

Beeld & Geluid - - - - 100.000 -

Computers - - - - 170.000 -

Games - - - - 60.000 -

IT pro - - - - 70.000 -

Tablets & Telefoons - - - - 170.000 -

2AD's

CPM rates - Mobile CPMRun of Mobile includes: HLN, 7sur7, De Morgen, Humo (msite), Tweakers (msite)

Run of Mobile 232.916.500 Excluded: homepages, Joepie

Gross contacts

/month

RUN OF SITE - Mobile

RUN OF NETWORK - Mobile


Spot

[15 sec]*

Billboard

[7sec max]

Spot

[15 sec]*

Billboard

[7sec max]

CPM rates - inStream CPM CPM CPM CPM

HLN

* standard 15sec. Skippable after 15 seconds. Maximum spot 60 sec.

Audience forecastHLN

inStream (pre-roll)desktop & mobile

Gross views/

month

ROS 7.300.000

Channel

News 5.000.000

Sport 1.600.000

Entertainment 500.000

Nina 200.000

Run of site Channel

CPM rates - inFeed CPM CPM

Network

HLN

7sur7

De Morgen

Goed Gevoel

NETWORK HLN 7sur7

inFeeddesktop & mobile

gross

views/month

gross

views/month

gross

views/month

gross

views/month

gross

views/month

Run of Site 18.795.000 13.957.000 2.028.000 2.610.000 200.000

Channel

News 9.800.000 7.000.000 1.100.000 1.700.000 -

Sport 2.440.000 2.000.000 360.000 80.000 -

Entertainment 2.490.000 1.800.000 370.000 320.000 -

Women 1.560.000 1.440.000 120.000 - -

Tech&Science 702.000 350.000 22.000 330.000 -

Finance 1.035.000 850.000 45.000 140.000 -

Cars 17.000 17.000 - - -

Planet Watch 511.000 500.000 11.000 - -

VIDEO - inFeed

VIDEO - inStream (pre-roll)

Run of Sites Channels

Video in article

Autoplay - Autopause

Sound on mouse over


PACKAGE - Desktop 1/2

MONEY PACKAGE NL



HLN Geld 1 week 25% 114.754 e-CPM package


Total 223.771

MONEY PACKAGE NL & FR



Guide-epargne ROS 1 week 25% 28.689 e-CPM package

HLN Geld 1 week 25% 114.754

7sur7 Finance 1 week 25% 14.344


Total 266.804

BIG IMPACT PREMIUM


HLN Homepage Halfpage 1 day 100% 1.800.000 Discount: -37%

HLN Run of Site 3AD 3 days 15% 1.156.800 e-CPM package

7sur7 Homepage Halfpage 1 day 100% 260.000

7sur7 Run of Site 3AD 3 days 15% 189.700

Total 3.406.500

QUALITY PACKAGE


De Morgen Homepage Halfpage 1 day 100% 180.000 Discount: -29%

De Morgen Run of Site 3AD 7 days 15% 284.000 e-CPM package

Total 464.000

WORLD OF WOMEN PACKAGE


World of women Homepage Big Leaderboard 2 days 100% 110.000 Discount: -22%

World of women Run of Site 3AD 2 days 20% 245.900 e-CPM package

Total 355.900

TECH PACKAGE


HLN Tech 3AD 1 week 25% 45.900 Discount: -12%

7sur7 Tech 3AD 1 week 25% 5.700 e-CPM package

De Morgen Tech 3AD 1 week 25% 12.000

Tweakers Run of site 3AD 1 week 25% 84.100

Total 147.700

MUSIC PACKAGE


De Morgen Music 3AD 1 week 25% 15.607 Discount: -14%

Humo Music 3AD 1 week 25% 7.344 e-CPM package

HLN Music 3AD 1 week 25% 56.803

7sur7 Music 3AD 1 week 25% 7.803

Total 87.557

Halfpage

Halfpage


€ 5.300

€ 6.200

€ 26.900

€ 6.900

€ 7.300

€ 3.000

€ 2.000

PACKAGE - Desktop 2/2

INTERSTITIAL PACK HLN/7sur7


HLN Run of Site Interstitial 2 days CAP1 538.000 Discount: -33%

7sur7 Run of Site Interstitial 2 days CAP1 91.600 e-CPM package

Total 629.600

INTERSTITIAL PACK De Morgen


De Morgen Run of Site Interstitial 2 days CAP1 160.000 Discount: -55%

e-CPM package

KING FLOATING 3 - Desktop


Run of Network Run of Site Large Leaderboard min. 3 weeks Floating Discount: -50%

Run of Network Run of Site Halfpage min. 3 weeks Floating e-CPM package

Run of Network Run of Site IMU (468x400) min. 3 weeks Floating

Run of Network Run of Site Rectangle min. 3 weeks Floating

TEXT AD PACK - HLN Home


700.000 Discount: 24%HLN

400.000 e-CPM package

Total 1.100.000

TEXT AD PACK - HLN News


HLN News (article pages) Medium Rectangle 1 week 10% 2.000.000 Discount: -13%

e-CPM package

PACKAGE - Mobile

MOBILE QUALITY PACKAGE


De Morgen Homepage Full Home 2 days 100% 190.000 Discount: -37%

De Morgen Run of Site 2AD's 7 days 20% 410.800 e-CPM package

Total 600.800

MOBILE KING FLOATING 3


Run of network Run of Mobile 2AD's min. 3 weeks Floating 3.333.333 Discount: -62%

e-CPM package

TABLET newspaper pack - HLN

Site Placement Period SOV downloads Pack

Logo splash page 1 week 1/session

Post splash page 1 week 1/session

Interstitials 1 week 4/session

TABLET newspaper pack - De Morgen

Site Placement Period SOV downloads Pack

Logo splash page 1 week 1/session

Post splash page 1 week 1/session

Interstitials 1 week 4/session

De Morgen

Newspaper app

3.333.333

[evenly spread]

Het Laatste Nieuws

Newspaper app172.000

64.000

Desktop/HomeMedium Rectangle 1 day CAP 3


€ 19.000

€ 4.000

€ 10.000

€ 5.000

€ 10.000

€ 5.000

€ 10.000

€ 10.000

€ 5.000

Mobile /Home

NATIVE ADVERTISING

Customized Content Packs 1/3

Platform Pacement Format period impressions Value

hln desktop Run of site Article box 2 weeks 3.269.508

hln mobile Homepage Native infeed 5 days 1.530.000

Newsletter HLN Lunch Advertorial 2 days 242.000

Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks

Display Native article pages Skinning 2 weeks 15.500

Content Creation 5 articles

Total Value Media

Discount: -41%

HLN Native Pack

Content creation* * no agency commission on Content creation & Outbrain

Native Pack € 26.700

Addon: Creative Fee** € 3.000 ** not inluded in the Native Pack rate

Native Pageviews 15.500


De Morgen desktop Run of site Article box 2 weeks 621.738

De Morgen mobile Home Article box 6 days 436.230

Newsletter DM ochtend Advertorial 2 days 84.600

Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks *


Content Creation 5 articles *

Total Value Media

Discount: -22%

DM Native Pack





article creation

articles creation

ngread creation (including minisite)

reative Fee: concept by BrandTalesno agency commission on addons (technical fees)

Content promotion

5 articles

Content promotion

5 articles

CREATION+ HOSTING CONTENT

CONTENT PROMOTION

de PersgroepPublishing owned

AMPLIFYcontent promotion

paid media: Outbrain Network


NATIVE ADVERTISING



hln.be/nina Run of site Article box 2 weeks1.018.131

goedgevoel.be Run of site Article box 2 weeks

hln.be/showbiz Run of site Article box 2 weeks

Newsletter World of women Advertorial 2 days 51.800

Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks


Content Creation 5 articles

Total Value Media

Discount: -21%

WOW Native Pack


WOW Native Pack € 12.000




HLN.be/Nina Run of site Article box 2 weeks

Goed Gevoel Run of site Article box 2 weeks

HLN.be Home Article box 6 days

HLN.be/Nina Home Article box 6 days

HLN mobile Home Article box 5 days 1.530.000

Newsletter World of women Advertorial 2 days 51.000

Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks *


Content Creation 5 articles *

Total Value Media

Discount: -35%

Native Pack





* no agency commission on Content creation & Outbrain

ADD ONS Fixed price*

1 article creation

5 articles creation

Longread creation (including minisite)

Creative Fee: concept by BrandTales* no agency commission on addons (technical fees)

Content promotion

5 articles

1.101.000Content promotion

5 articles


NATIVE ADVERTISING


POPULAR Platform Pacement Format period impressions Value

Content Creation* HLN.be in partnerzone *

Sudinfo.be in partnerzone

RTL Info in partnerzone

7sur7.be in partnerzone

Content Promotion HP + Run of site In feed units ± 1 month 10.500.000

Amplify* Outbrain Run of Site Recommended articles ± 1 month 25.000 clicks *


UPSCALE Platform Pacement Format period impressions Value

De Morgen In partnerzone *

Le Soir In partnerzone

Content Promotion HP + Run of site In feed units ± 1 month 3.000.000

Amplify* Outbrain Run of Site Recommended articles ± 1 month 15.000 clicks *


Attract more readers by recommending your content within the sites of Outbrain network.

Rate Clicks* CPC

7.142

15.385

25.000

* standard period 21 days

Outbrain network (NL/FR) includes: HLN, RTL, LeSoir, Sudinfo, 7sur7, Gocar, Metrotime, Cinenews

10 articles OR

1 long read

10 articles OR

1 long readContent Creation*


€ 68.500

€ 40.750

PNU - Desktop PacksPlacement Impressions Value Discount PNU Rate

Home Homepage Takeover Home 1 day 3.356.000 -40%

Big Leaderboard Home 1 day 3.356.000 -43%

Halfpage Home 1 day 3.356.000 -39%

Homepage

PlusBig Leaderboard

Home 1 day +

ROS CAP 14.635.400 -43%

HalfpageHome 1day +

ROS CAP 14.635.400 -42%

Big Impact HalfpageHome 1day +

ROS 3 days 15%SOV6.117.770 -52%

Run of sites Halfpage ROS, 3 days, 15% SOV 2.761.770 -47%

Halfpage ROS, 7 days, 15% SOV 6.444.130 -66%

Quality ROS HalfpageROS, 7 days, 20% SOV

lesoir/demorgen1.430.000 -25%

PNU - Mobile Packs

Placement Impressions Value DiscountPNU Rate

Home Mobile Splash Splash page 1 day 458.000 -50%

Mobile Splash Splash page 3 days 1.374.000 -52%

3D Cube 2ad's (incl. 3D Cube) ROS, 3days, 15%SOV 4.019.700 -59%

Run of sites ROS, 3days, 15%SOV 4.019.700 -59%

PNU - Video PacksPlacement Impressions Value Discount PNU Rate

Video inRead Video inRead ROS 3 days 492.000 -31%

Video inRead ROS 5 days 984.000 -31%

Video inRead ROS 7 days 1.640.000 -38%

PNU - Tablet PacksPlacement Value Discount PNU Rate

Splash (Tablet Package) 7 days, 100% SOV -24%

PNU - Premium News Media United


1AD* 3AD Takeover**

CPM rates - Desktop CPM CPM CPM

Total HLN/regio

Province

Edition

*1AD: Large Leaderboard (840x150) OR Halfpage (300x600) OR IMU (468x400)

**Takeover: 3AD + wallpaper (1600x1200)

Audience forecast Audience forecast Province

per month Gross

contacts

per month Gross

contacts

Antwerpen Antwerpen 720.000 Antwerpen 1.520.000

Kempen 450.000 Oost-Vlaanderen 2.400.000

Mechelen 350.000 West-Vlaanderen 1.800.000

Oost-Vlaanderen Gent-Oudenaarde-Eeklo 1.300.000 Vlaams Brabant 1.350.000

Waasland/Dender/Dendermonde 1.100.000 Limburg 350.000

Vlaams-Brabant Brussel-Ring-Pajot 600.000 Total HLN/regio 7.420.000

Leuven-Hageland 750.000

West-Vlaanderen Oostkust 400.000

Westkust 400.000

Zuid West-Vlaanderen 1.000.000

Limburg Limburg 350.000

HLN/regio

2AD's*

CPM rates - Mobile CPM

Total HLN/regio

Province

Edition

*2AD's: Mobile Leaderboard (320x100) AND M-IMU (320x250 or 300*250)

Audience forecast Audience forecast Province

per month Gross

contacts

per month Gross

contacts

Antwerpen 400.000 Antwerpen 860.000

260.000 Oost-Vlaanderen 1.400.000

200.000 West-Vlaanderen 1.050.000

Oost-Vlaanderen 700.000 Vlaams Brabant 670.000

700.000 Limburg 200.000

Vlaams-Brabant 270.000 Total HLN/regio 4.180.000

400.000

West-Vlaanderen 230.000

250.000

570.000

Limburg 200.000

RUN OF HLN.be/regio - Desktop

RUN OF HLN.be/regio - Mobile

HLN/regio

Edition

Limburg

Waasland/Dender/Dendermonde

Brussel-Ring-Pajot

Antwerpen

Kempen

Mechelen

Gent-Oudenaarde-Eeklo

Edition

Leuven-Hageland

Oostkust

Westkust

Zuid West-Vlaanderen


NEWSLETTERS

Open and read CPD Banner Takeover CPD Advertorial

Lunch mon-sun 121.000

Sport mon-sun 22.800

Showbiz hln: tue / 7sur7 mon-fri 91.800

Nina mon-fri

Ochtend mon-sat 42.300

Middag mon-sun 25.400

Plus mon-fri - evening 20.300

Music 1st Friday of the month 14.635

Weekly Abo Monday 12.679

Weekly Free Tuesday 37.824

CPD Banner sizes Newsletter Takeover Advertorial

600 x 180 or Top & bottom banner Image 150 x 85

600 x 110 or 650 x 150 Title: 35 characters

300 x 150 + Tekst: 100 characters

Left & right banner

150 x 840

NEWSLETTERS - Regional

Takeover CPD Takeover CPD

sent: mon - sat Open and read 1 day 3 days

Province Antwerpen 35.729

Edition Antwerpen 18.340

Edition Mechelen 8.026

Edition Kempen 9.363

Province Limburg 14.803

Province Oost-Vlaanderen 36.002

Edition Gent/Oudenaarde/Eeklo 18.121

Edition Waasland/Dender/Dendermonde 17.881

Province Vlaams-Brabant 24.475

Edition Brussel/Ring/Pajottenland 12.834

Edition Leuven/Hageland 11.641

Province West-Vlaanderen 29.936

Edition Oostkust 7.109

Edition Westkust 6.855

Edition Zuid West-Vlaanderen 15.973

Newsletter Takeover

Top & bottom banner

650 x 150

+

Left & right banner

150 x 840

@


25.900

SPECIAL CONDITIONSCPM

CPD &

VIDEO

New Client / only valid on the first campaign, can be combined with other discounts and packages 15,0% 15,0%

Unpredictable Top Topical 50,0% 25,0%

Predictable Top Topical 25,0% 12,5%

Government / not to be combined with other discounts or packages 30,0% 15,0%

Caritative organisations / not to be combined with other discounts or packages 50,0% 25,0%

ADD ONS

+15% on top of Channel CPM

Time & weather targeting** +25%

Device targeting +25%

Specific content +25%

Geo-targeting +25%

Expandable +30%

Addon Wallpaper (on 3AD) +50%

Large Overlayer (800x600) +30%

Brand Quoting* +15% +25% for multiple brand quoting

Capping 1 +30%

Capping 3 +15%

* Not applicatble on retail sector and product range of same brand within the same sector

CREATIVE CONDITIONS1. The use of rich media (Mediamind, Adform & Weborama) is included in our ratecard prices for video, games,

data capture and other concepts which need and track surfer interactions

2. In case of multiple formats (like 3AD, TR-IMU, Arrow or Homepage Take-Over), max. 3 formats per order line

are included

3. We do not support the rich media cost for Promobox, Traffic Booster, 2nd Halfpage on the homepage and

3AD in RON

4.

to [email protected], we will validate within 24h

5. Homepage Take-Overs & Arrows do have priority on all other CPD-formats on the Homepage & Response

Packages

6. For information about extra charges for the creation of advertising formats (technical costs), please contact

your account manager

SALES CONDITIONS1. All options are valid for a period of 14 days. When a second option is requested, we have to receive a

signature for the first option within 24 hours

All offers are valid for a period of 14 days, unless mentioned otherwise

3.

4. No exclusivity is given to any advertiser

5. Ratecard discounts and packages can not be combined with other discounts and/or year contracts

6. All discounts mentioned before are not applicable with other packages (discounts) or special promotions

7. Please consult our sales guidelines for more details on offers, options, order forms, campaign

cancellations and compensations

8. For technical details, contact our webtrafficking department: [email protected]

9. The latest ratecards are available on http://www.persgroepadvertising.be

10. All rates are exclusive 21% VAT.

Advantage

Extra charge

Behavioral Targeting

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** Only applicatble on demorgen.be

Documents

LET’S TALK ABOUT - de Persgroep Advertising · LET’S TALK ABOUT DIGITAL RATES Q3 JULY - SEPTEMBER 2016. In The Picture 1/2. DE MORGEN | STICKY HALFPAGE Better Viewability