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Lesson ThreeMichael dell's
two-billion-dollar dream
Michael dell's two-billion-dollar dream
Part One: Background Information
Part Two: Language Study
Part Three: Text Appreciation
Part Four: Topics for Discussion
I. Reader’s Digest
II. Fortune 500
III. University of Texas
IV. The Houston Post
V. Thanksgiving
VI. Michael Dell
Part one art Background Part one art Background informationinformation
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
Large Print Edition: America's Most Popular magazine, with over 50 million readers. Each issue is packed with easy-to-read articles that help everyone lead better and more healthy lives. The richness and diversity of the Reader's Digest Magazine is one of America's last great values in large easy-to-read print.
12 Issues Published Monthly
Cover Price: $39.00
Related Categories: Entertainment & TV News
I.I. Reader’s Reader’s Digest Digest
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
Reader’s Digest
To be continued on the next page.
The magazine was the brainchild of William Wallace (1889-1981) and his wife, Lila Wallace (1887-1984). They had long held that much American journalism was too verbose and that too many interesting stories escaped public attention because they appeared in small, specialized magazines. They believed there might be a market for a digest-sized magazine that both reprinted and condensed articles originally published elsewhere. After failing to interest any publisher, the couple decided to put out the magazine themselves and printed 5,000 copies from their Greenwich Village apartment.
I.I. Reader’s Reader’s Digest Digest
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
Reader’s Digest
To be continued on the next page.
I.I. Reader’s Reader’s DigestDigest
The first issue of Reader's Digest appeared in February 1922. In 1929 the magazine, which had been sold exclusively by mail, first appeared on newsstands, and its circulation reached 62,000.
During the 1940s and 1950s the company expanded circulation to Latin America and Europe and launched the Reader's Digest Condensed Books division.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
To be continued on the next page.
The magazine began to include advertisement only in 1955 and never accepted ads for tobacco products; alcoholic beverage advertising was permitted in 1979.
The magazine underwent a stylistic makeover in 1998, adding more photographs and artwork and moving the table of contents off its traditional place on the front page.
In 2002 the magazine had 12 million subscribers and the Reader's Digest Association had revenues of $2,400 million. There are approximately 1,000 workers at the global headquarters in Chappaqua.
I.I. Reader’s Reader’s DigestDigest
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
The end of Reader’s Digest.
II.II. Fortune 500Fortune 500Fortune Magazine is published biweekly and may also publish occasional extra issues.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
The 500 richest people in the world listed by Fortune Magazine on annual basis. The complete list includes detailed company and industry information, top performers and CEOs, and also views company profiles and up-to-the-minute stock performance.Dell’s name appeared on the list for the first time in 1992, thus becoming the youngest CEO of a company ever to earn a ranking on the Fortune 500.
More Pictures
To be continued on the next page.
II.II. Fortune 500Fortune 500BMW (德)
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
Logo of UPS (美)包裹联合服务公司
IBM (International Business Machinery) (美)国际商用机器公司
The end of Fortune 500.
Motto: "You invent, you build, you sell." What IBM will do is that you go out and you listen, you solve, you craft. It's different.
III.III. University of University of TexasTexas
The University of Texas in Austin is a major research university with more than 48,000 students, 2,700 faculty and 17,000 staff members. From teaching and research to public service, the university’s activities support its core purpose:
To transform lives for the benefit of society through the core values of learning, discovery, freedom, leadership, individual opportunity and responsibility.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
University of Texas(美)德克萨斯州州立大学
The end of University of Texas.
IV.IV. The Houston The Houston PostPost
The Houston Post was established on February 19, 1880, by Gail Borden Johnson. Later because of financial troubles, the paper was sold and finally the publication ceased in1884.
In 1885, the Houston Morning Chronicle and the Houston Evening Journal combined, established the present Houston Post. The use of the typesetters made the Post a modern pioneer.
The Houston Post
(美)休斯敦邮报
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
To be continued on the next page.
IV.IV. The Houston The Houston PostPost
Largely on the advertising revenue, the company operated both the radio station and television station KPRC. In the 1970s the paper again became a pioneer with its use of computer-set type.
In the 1990s the paper was sold to the Media News Group. The Houston Post continued to grow in prestige and circulation.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
The end of The Houston Post.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
V.V. ThanksgivingThanksgiving
Thanksgiving
To be continued on the next page.
V.V. ThanksgivingThanksgiving
On the fourth Thursday of November every year, Americans celebrate Thanksgiving Day. The day is a national holiday which is observed as time to give thanks to God for the blessings.Legend had it that Pilgrims, fleeing religious persecution and for the national identity, set sail for the New World on a ship called the Mayflower in Sept. 1620.In November, they arrived at Plymouth harbor, Massachusetts state in the northeast America. The winter was so devastating to them that only half survived.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
To be continued on the next page.
V.V. ThanksgivingThanksgiving
Next year, in Oct. 1621, with the help of local Indian, they had the first harvest of corn, fruits and vegetables, enough to put away for winter. So they invited Indian friends to join in a large feast to share in the bounties of land.
Thanksgiving Day
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
To be continued on the next page.
But it was believed that the real beginning of the present Thanksgiving Day originated from their 3rd year when they again suffered little crop because of a hot and dry summer. Governor ordered a day of fasting and prayer, and it was soon thereafter that the rain came. To celebrate the blessing—November 29th of that year was proclaimed a day of thanksgiving for giving thanks to God for surviving the winter, and successful harvests.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
V.V. ThanksgivingThanksgiving
To be continued on the next page.
V.V. ThanksgivingThanksgiving
In 1863 President Abraham Lincoln issued a Thanksgiving Day proclamation, designating the fourth Thursday of each November as the national day of thanksgiving. It is the custom to have a great feast at home for Thanksgiving holiday. Traditional foods include cranberries, sweet potatoes, Indian bread pudding. Among them, roast turkey and pumpkin pie are the special dishes. Some people may attend religious services to mark the day.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
The end of Thanksgiving.
Name Michael Dell Age 47 years old
Birth DateFebruary
1965 Birth place Houston
HometownRound Rock ,
TX Parents
Alexander Dell and Lorraire Dell
educationhigh school
diploma
Undergraduate
University of Texas Austin, Drop Out
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
VI.VI. Michael DellMichael Dell
To be continued on the next page.
Michael Dell’s Resume
Marital Status
married , 4 children
Personal fortune
$250million—$ 300 million
His first company
Dell computer corp.
Location of the company
Austin
Major Technology Net Worth $13.0 billion
Position
Chairman of the Board of Directors of Dell
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
VI.VI. Michael DellMichael Dell
To be continued on the next page.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
VI.VI. Michael DellMichael Dell
Titles
Executive committee of the International Business Council
IT governor of the World Economic Forum
member of the U.S. Business Council
Serving on the U.S. President's Export Council and U.S. President's Council of Advisors on Science and Technology
the governing board of the Indian School of Business in Hyderabad
Autobiography
Direct From Dell: Strategies That Revolutionized an Industry
Motto"I think of us as the hunter, not the hunted."
To be continued on the next page.
VI.VI. Michael DellMichael DellBackground about Michael Dell
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
To be continued on the next page.
Michael Dell started selling computers from dorm room 15
years ago, later he dropped out to found a company in
1984 with $1,000 and an unprecedented idea— to build
relationships directly with customers. He built an empire,
and created fantastic legend: as the founder and CEO of
Dell Computers, a big-time supporter of George Bush and
the American military, he is one of the largest personal
computer distributors in the country.
Dell is a premier provider of computing products and services to customers from consumers to the world's largest corporations, including many of the companies on the Fortune 500. With the addition of Dell to this list in 1992, Mr. Dell became the youngest CEO of a company ever to earn a ranking on the Fortune 500. The company currently ranks No. 6 on Fortune magazine's Global "Most Admired" list.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
VI.VI. Michael DellMichael Dell
Background about Michael Dell
To be continued on the next page.
His story of the rise of the company and the strategies he has refined apply to all businesses.
Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream
VI.VI. Michael DellMichael Dell
The end of Michael Dell.
Background about Michael Dell
the attitude to keep Dell the world's biggest seller of PCs.:
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
ENTER
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I. Word Study
II. Phrases and Expressions
Part Two: Language StudyPart Two: Language Study
I.I. Word StudyWord StudyWord list:
1. confess
2. drive
3. edge
4. entitle
5. gross
6. hefty
7. imbue
8. launch
9. markup
10. maze
11. specialize
12. tease
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study1. confess
v. to acknowledge or admit
Examples:
to confess to a crime
to make confession of sins
I must confess that I haven’t read it.
admitacknowledgeconfess
Compare
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study
Examples:I _______that she is right .
With so much evidence against him he had to ____ his error .
He has ____his crime .
admit: 通常指因外界压力、良心或判断而承认某事的存在或真实性,含“不情愿”之意。
acknowledge: 指“公开承认”,常用于过去隐瞒或否认之事。
confess: 着重承认自己的过错或罪恶,因此有“忏悔”、“坦白”的含意。
Fill in the blanks with these words.
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study
2. drive
n. [C; U] (psychology) desire to attain a goal or satisfy a need
Examples:
Hunger is a human drive.
The profit drive dominated the entire
company at the expense of its other
responsibility.
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study
3. edge n.
Examples:
At the edge of the lake, women were doing
their washing.
That country is on the edge of a general
election.
The remark has a biting edge to it.
More examples
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
live on a bare edge of subsistence
win by a narrow edge
lose the edge
have/get/gain/hold/keep/maintain an edge over sb.
edge
I.I. Word StudyWord Study
Translation
勉强维持生活
险胜失去优势胜过某人
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study
Examples:
The book entitled ‘Democracy’.
If you fail three times, you are not entitled to try any more.
The privilege entitles you to enjoy this freedom.
4. entitle
v.
a. to have… as a title
b. (condition/circumstance/qualities) to give right to
(in passive) be entitled to sth./to do sth.
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study5. gross
a.
a. total, without deduction; opposed to net
b. flagrant and extreme
c. indecent, obscene or vulgar
d. the broadest or general consideration
n. gross
v. gross
Word formation
gross income gross annual profit a gross miscalculation gross words/behavior gross judgment a pair of gross earrings
总收入年度毛利严重失算污秽语言 / 粗俗的举止粗略的判断一副粗大的耳环
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study
a hefty amount a hefty increase
a hefty fine a hefty blow
a hefty man a hefty meal
a hefty book
a
a
b
b
a
a
c
a.
a. notably large or substantial
b. big, strong, powerful and muscular
c. heavy, weighty
6. hefty
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study7. imbue
v. (esp. passive, fml.) to fill or inspire sb./sth. with a very strong emotion
Examples:
aristocrats imbued with arrogance
imbued with patriotism, ambition, love
a people deeply imbued with national pride
His work was imbued with the evolutionary
spirit.
Translation
充满灌输深深影响
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study8. launch
v.a. to start sth. (esp. of an official, public
or military activity) b. to put a boat into the water or send
sth. into spacec. to make a book or new product
available for sale
launch a fierce attack launch his autobiography launch the rocket/a ship launch another new model launch a project
b
b
a 发动凶狠的攻势 出版自传 发射火箭 发行新型号 开始投入一个项目
Translation
a
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
c
I.I. Word StudyWord Study
9. markup
n. an increase in the price of sth. esp. from the price a shop pays for sth. to the price it sells it for; the increased price at which you sell the product
Examples:
The retailer’s markup is 50%.
The markup on food in a restaurant is usually
at least 100%.
a 10% markup on cigarettes after the budget
Related word
markdown
消减,降低
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study
Examples:
Whisky is marked up by 150%.
Compact disks may be marked up as much as
80%.
mark sb. up to increase the marks given to sb. in an examExample:
If we mark him up a tiny bit, he will just get
through.
mark up
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
I.I. Word StudyWord Study10. maze
n. a confusing network of paths or passages, labyrinth; an intricate system that daunts or perplexes
Examples:
Be caught up in a maze of dream.
Go through a maze of narrow streets.
He turned short into one of the mazes of the
wood.
Translation
1. 坠入迷梦。2. 穿过迂曲的小街。3. 他突然转入一座
迷宫似的林中盘地带。
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
专攻医科专门专门经销
I.I. Word StudyWord Study
11. specialize v.
Examples:
Many girl students specialized in medicine.
He specialized first in painting birds and later
in writing about them.
A shop specializes in camping equipment.
Translation
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
mocktaunt
Synonyms
I.I. Word StudyWord Study
v. to make fun of (sb.) in a playful or unkind way; to deliberately annoy
Examples: Don’t get upset. I was only teasing. The other boys used to tease him because
of his accent. Stop teasing the cat.
12. tease
The end of Word Study.
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
List:
1. be attached to
2. come/get to grips with sb./sth.
3. get sth. out of the way
4. keep pace (with)
5. pan out
6. soup sth. up
7. with a vengeance
II.II. Phrases and Phrases and ExpressionsExpressions
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
Examples:
1. be attached to Translation
II.II. Phrases and Phrases and ExpressionsExpressions
attached to the document attach a label to a suitcasea bedroom with a bathroom attachedattach a stipulation to a contract aid with no condition attached He was strongly attached to his home.She attached no significance to his warning.Different people attached different meanings to words.
文件附表 标签贴在 / 系在箱子上 附浴室的卧室
在合同中附加一条款 无附加条件援助 他对他的家恋恋不舍。
她不重视他的警告。
人们对词语有各自的解释。
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
Examples:She was unable to get to grips with the robber.
It’s high time we came to grips with the drug problem.
The first thing they decided to come to grips with was their financial reform.
2. come/get to grips with sb./sth.
a. 与……搏斗b. 对待,处理
II.II. Phrases and ExpressionsPhrases and Expressions
a. to seize (an opponent) and begin to fight
b. to understand and deal with a difficult problem or situation
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
Examples:I’d rather have the interview in the morning and get it out of the way!
3. get sth. out of the way
II.II. Phrases and Phrases and ExpressionsExpressions
to finish, or to deal with sth. esp. sth. difficult or unpleasant
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
Examples:
Pensions and benefits have failed to keep
pace with the rate of inflation.
It’s important for a firm to keep pace with the changes in the market.
I’ve never really kept pace with this new technology.
4. keep pace (with)
II.II. Phrases and Phrases and ExpressionsExpressions
Chinese
以轻松自在的速度
a. to move forward, develop or increase as fast as someone or sth. else
b. (fig) to understand and deal with a difficult problem or situation
“at a snail’s pace”
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
证明对他很合适
结果如何
成功
II.II. Phrases and Phrases and ExpressionsExpressions
5. pan out 证明是;结果是;成功
Examples:
His new job is panning out well for him.
How did your arrangements pan out?
None of her attempts to get into show business has panned out.
Translation
inform. to have an outcome esp. a successful one
Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream
Part Three
Text Appreciation
Text StructureText Structure
Part 1 (paras. ) :
Part 2 (paras. ) :
Part 3 (paras. ):
The author begins the text with an episode to show some qualities for success.
He boosted into a firm in start-up process and his transitional period.
1-3
4-28
29-33The author shows us Dell’s private life, charitable work and Dell’s ideas to us all.
Theme of the text
The boy was able to turn himself into a multibillion-
dollar tycoon in a matter of a few years.
His success demonstrates the qualities that have
contributed to the dramatic success.
The success is the result of his toil and sweat.
Oral Work
Suppose you are Michael’s brother, please retell what happened during the day you went fishing.
Please discuss with your team-mates each important step Michael Dell made as he rose from teen to tycoon.
What do you think are Michael Dell’s secrets of success?
Part Four
Group Discussion
Topics for Discussion
1. Freshman Wants Apple Three-Piece Set for College,Claiming that Inability to Buy Will Embarrass Her Leaves Her
Mother in Tears.
2. According to Hurun’s 2011 survey of the multimillionaires in 18 Chinese cities, 14% of the rich have already emigrated or are currently in the process, while 46% of the rich are currently considering emigrating abroad. Why more and more Chinese are leaving China?
3. 3,000 Schoolchildren in Macheng of Hubei Bring Their Own Desks to School