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Lesson Three Michael dell's two-billion-dollar dream

Lesson Three Michael dell's two-billion-dollar dream

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Page 1: Lesson Three Michael dell's two-billion-dollar dream

Lesson ThreeMichael dell's

two-billion-dollar dream

Page 2: Lesson Three Michael dell's two-billion-dollar dream

Michael dell's two-billion-dollar dream

Part One: Background Information

Part Two: Language Study

Part Three: Text Appreciation

Part Four: Topics for Discussion

Page 3: Lesson Three Michael dell's two-billion-dollar dream

I. Reader’s Digest

II. Fortune 500

III. University of Texas

IV. The Houston Post

V. Thanksgiving

VI. Michael Dell

Part one art Background Part one art Background informationinformation

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

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Large Print Edition: America's Most Popular magazine, with over 50 million readers. Each issue is packed with easy-to-read articles that help everyone lead better and more healthy lives. The richness and diversity of the Reader's Digest Magazine is one of America's last great values in large easy-to-read print.

12 Issues Published Monthly

Cover Price: $39.00

Related Categories: Entertainment & TV News

I.I. Reader’s Reader’s Digest Digest

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

Reader’s Digest

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The magazine was the brainchild of William Wallace (1889-1981) and his wife, Lila Wallace (1887-1984). They had long held that much American journalism was too verbose and that too many interesting stories escaped public attention because they appeared in small, specialized magazines. They believed there might be a market for a digest-sized magazine that both reprinted and condensed articles originally published elsewhere. After failing to interest any publisher, the couple decided to put out the magazine themselves and printed 5,000 copies from their Greenwich Village apartment.

I.I. Reader’s Reader’s Digest Digest

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

Reader’s Digest

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I.I. Reader’s Reader’s DigestDigest

The first issue of Reader's Digest appeared in February 1922. In 1929 the magazine, which had been sold exclusively by mail, first appeared on newsstands, and its circulation reached 62,000.

During the 1940s and 1950s the company expanded circulation to Latin America and Europe and launched the Reader's Digest Condensed Books division.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

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The magazine began to include advertisement only in 1955 and never accepted ads for tobacco products; alcoholic beverage advertising was permitted in 1979.

The magazine underwent a stylistic makeover in 1998, adding more photographs and artwork and moving the table of contents off its traditional place on the front page.

In 2002 the magazine had 12 million subscribers and the Reader's Digest Association had revenues of $2,400 million. There are approximately 1,000 workers at the global headquarters in Chappaqua.

I.I. Reader’s Reader’s DigestDigest

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

The end of Reader’s Digest.

Page 8: Lesson Three Michael dell's two-billion-dollar dream

II.II. Fortune 500Fortune 500Fortune Magazine is published biweekly and may also publish occasional extra issues.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

The 500 richest people in the world listed by Fortune Magazine on annual basis. The complete list includes detailed company and industry information, top performers and CEOs, and also views company profiles and up-to-the-minute stock performance.Dell’s name appeared on the list for the first time in 1992, thus becoming the youngest CEO of a company ever to earn a ranking on the Fortune 500.

More Pictures

To be continued on the next page.

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II.II. Fortune 500Fortune 500BMW (德)

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

Logo of UPS (美)包裹联合服务公司

IBM (International Business Machinery) (美)国际商用机器公司

The end of Fortune 500.

Motto: "You invent, you build, you sell." What IBM will do is that you go out and you listen, you solve, you craft. It's different.

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III.III. University of University of TexasTexas

The University of Texas in Austin is a major research university with more than 48,000 students, 2,700 faculty and 17,000 staff members. From teaching and research to public service, the university’s activities support its core purpose:

To transform lives for the benefit of society through the core values of learning, discovery, freedom, leadership, individual opportunity and responsibility.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

University of Texas(美)德克萨斯州州立大学

The end of University of Texas.

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IV.IV. The Houston The Houston PostPost

The Houston Post was established on February 19, 1880, by Gail Borden Johnson. Later because of financial troubles, the paper was sold and finally the publication ceased in1884.

In 1885, the Houston Morning Chronicle and the Houston Evening Journal combined, established the present Houston Post. The use of the typesetters made the Post a modern pioneer.

The Houston Post

(美)休斯敦邮报

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

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IV.IV. The Houston The Houston PostPost

Largely on the advertising revenue, the company operated both the radio station and television station KPRC. In the 1970s the paper again became a pioneer with its use of computer-set type.

In the 1990s the paper was sold to the Media News Group. The Houston Post continued to grow in prestige and circulation.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

The end of The Houston Post.

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Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

V.V. ThanksgivingThanksgiving

Thanksgiving

To be continued on the next page.

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V.V. ThanksgivingThanksgiving

On the fourth Thursday of November every year, Americans celebrate Thanksgiving Day. The day is a national holiday which is observed as time to give thanks to God for the blessings.Legend had it that Pilgrims, fleeing religious persecution and for the national identity, set sail for the New World on a ship called the Mayflower in Sept. 1620.In November, they arrived at Plymouth harbor, Massachusetts state in the northeast America. The winter was so devastating to them that only half survived.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

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V.V. ThanksgivingThanksgiving

Next year, in Oct. 1621, with the help of local Indian, they had the first harvest of corn, fruits and vegetables, enough to put away for winter. So they invited Indian friends to join in a large feast to share in the bounties of land.

Thanksgiving Day

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

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But it was believed that the real beginning of the present Thanksgiving Day originated from their 3rd year when they again suffered little crop because of a hot and dry summer. Governor ordered a day of fasting and prayer, and it was soon thereafter that the rain came. To celebrate the blessing—November 29th of that year was proclaimed a day of thanksgiving for giving thanks to God for surviving the winter, and successful harvests.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

V.V. ThanksgivingThanksgiving

To be continued on the next page.

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V.V. ThanksgivingThanksgiving

In 1863 President Abraham Lincoln issued a Thanksgiving Day proclamation, designating the fourth Thursday of each November as the national day of thanksgiving. It is the custom to have a great feast at home for Thanksgiving holiday. Traditional foods include cranberries, sweet potatoes, Indian bread pudding. Among them, roast turkey and pumpkin pie are the special dishes. Some people may attend religious services to mark the day.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

The end of Thanksgiving.

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Name Michael Dell Age 47 years old

Birth DateFebruary

1965 Birth place Houston

HometownRound Rock ,

TX Parents

Alexander Dell and Lorraire Dell

educationhigh school

diploma

Undergraduate

University of Texas Austin, Drop Out

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

VI.VI. Michael DellMichael Dell

To be continued on the next page.

Michael Dell’s Resume

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Marital Status

married , 4 children

Personal fortune

$250million—$ 300 million

His first company

Dell computer corp.

Location of the company

Austin

Major Technology Net Worth $13.0 billion

Position

Chairman of the Board of Directors of Dell

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

VI.VI. Michael DellMichael Dell

To be continued on the next page.

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Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

VI.VI. Michael DellMichael Dell

Titles

Executive committee of the International Business Council

IT governor of the World Economic Forum

member of the U.S. Business Council

Serving on the U.S. President's Export Council and U.S. President's Council of Advisors on Science and Technology

the governing board of the Indian School of Business in Hyderabad

Autobiography

Direct From Dell: Strategies That Revolutionized an Industry

Motto"I think of us as the hunter, not the hunted."

To be continued on the next page.

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VI.VI. Michael DellMichael DellBackground about Michael Dell

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

To be continued on the next page.

Michael Dell started selling computers from dorm room 15

years ago, later he dropped out to found a company in

1984 with $1,000 and an unprecedented idea— to build

relationships directly with customers. He built an empire,

and created fantastic legend: as the founder and CEO of

Dell Computers, a big-time supporter of George Bush and

the American military, he is one of the largest personal

computer distributors in the country.

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Dell is a premier provider of computing products and services to customers from consumers to the world's largest corporations, including many of the companies on the Fortune 500. With the addition of Dell to this list in 1992, Mr. Dell became the youngest CEO of a company ever to earn a ranking on the Fortune 500. The company currently ranks No. 6 on Fortune magazine's Global "Most Admired" list.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

VI.VI. Michael DellMichael Dell

Background about Michael Dell

To be continued on the next page.

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His story of the rise of the company and the strategies he has refined apply to all businesses.

Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream

VI.VI. Michael DellMichael Dell

The end of Michael Dell.

Background about Michael Dell

the attitude to keep Dell the world's biggest seller of PCs.:

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Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

ENTER

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Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

I. Word Study

II. Phrases and Expressions

Part Two: Language StudyPart Two: Language Study

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I.I. Word StudyWord StudyWord list:

1. confess

2. drive

3. edge

4. entitle

5. gross

6. hefty

7. imbue

8. launch

9. markup

10. maze

11. specialize

12. tease

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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I.I. Word StudyWord Study1. confess

v. to acknowledge or admit

Examples:

to confess to a crime

to make confession of sins

I must confess that I haven’t read it.

admitacknowledgeconfess

Compare

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I.I. Word StudyWord Study

Examples:I _______that she is right .

With so much evidence against him he had to ____ his error .

He has ____his crime .

admit: 通常指因外界压力、良心或判断而承认某事的存在或真实性,含“不情愿”之意。

acknowledge: 指“公开承认”,常用于过去隐瞒或否认之事。

confess: 着重承认自己的过错或罪恶,因此有“忏悔”、“坦白”的含意。

Fill in the blanks with these words.

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I.I. Word StudyWord Study

2. drive

n. [C; U] (psychology) desire to attain a goal or satisfy a need

Examples:

Hunger is a human drive.

The profit drive dominated the entire

company at the expense of its other

responsibility.

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I.I. Word StudyWord Study

3. edge n.

Examples:

At the edge of the lake, women were doing

their washing.

That country is on the edge of a general

election.

The remark has a biting edge to it.

More examples

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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live on a bare edge of subsistence

win by a narrow edge

lose the edge

have/get/gain/hold/keep/maintain an edge over sb.

edge

I.I. Word StudyWord Study

Translation

勉强维持生活

险胜失去优势胜过某人

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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I.I. Word StudyWord Study

Examples:

The book entitled ‘Democracy’.

If you fail three times, you are not entitled to try any more.

The privilege entitles you to enjoy this freedom.

4. entitle

v.

a. to have… as a title

b. (condition/circumstance/qualities) to give right to

(in passive) be entitled to sth./to do sth.

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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I.I. Word StudyWord Study5. gross

a.

a. total, without deduction; opposed to net

b. flagrant and extreme

c. indecent, obscene or vulgar

d. the broadest or general consideration

n. gross

v. gross

Word formation

gross income gross annual profit a gross miscalculation gross words/behavior gross judgment a pair of gross earrings

总收入年度毛利严重失算污秽语言 / 粗俗的举止粗略的判断一副粗大的耳环

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I.I. Word StudyWord Study

a hefty amount a hefty increase

a hefty fine a hefty blow

a hefty man a hefty meal

a hefty book

a

a

b

b

a

a

c

a.

a. notably large or substantial

b. big, strong, powerful and muscular

c. heavy, weighty

6. hefty

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I.I. Word StudyWord Study7. imbue

v. (esp. passive, fml.) to fill or inspire sb./sth. with a very strong emotion

Examples:

aristocrats imbued with arrogance

imbued with patriotism, ambition, love

a people deeply imbued with national pride

His work was imbued with the evolutionary

spirit.

Translation

充满灌输深深影响

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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I.I. Word StudyWord Study8. launch

v.a. to start sth. (esp. of an official, public

or military activity) b. to put a boat into the water or send

sth. into spacec. to make a book or new product

available for sale

launch a fierce attack launch his autobiography launch the rocket/a ship launch another new model launch a project

b

b

a 发动凶狠的攻势 出版自传 发射火箭 发行新型号 开始投入一个项目

Translation

a

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

c

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I.I. Word StudyWord Study

9. markup

n. an increase in the price of sth. esp. from the price a shop pays for sth. to the price it sells it for; the increased price at which you sell the product

Examples:

The retailer’s markup is 50%.

The markup on food in a restaurant is usually

at least 100%.

a 10% markup on cigarettes after the budget

Related word

markdown

消减,降低

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I.I. Word StudyWord Study

Examples:

Whisky is marked up by 150%.

Compact disks may be marked up as much as

80%.

mark sb. up to increase the marks given to sb. in an examExample:

If we mark him up a tiny bit, he will just get

through.

mark up

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I.I. Word StudyWord Study10. maze

n. a confusing network of paths or passages, labyrinth; an intricate system that daunts or perplexes

Examples:

Be caught up in a maze of dream.

Go through a maze of narrow streets.

He turned short into one of the mazes of the

wood.

Translation

1. 坠入迷梦。2. 穿过迂曲的小街。3. 他突然转入一座

迷宫似的林中盘地带。

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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专攻医科专门专门经销

I.I. Word StudyWord Study

11. specialize v.

Examples:

Many girl students specialized in medicine.

He specialized first in painting birds and later

in writing about them.

A shop specializes in camping equipment.

Translation

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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mocktaunt

Synonyms

I.I. Word StudyWord Study

v. to make fun of (sb.) in a playful or unkind way; to deliberately annoy

Examples: Don’t get upset. I was only teasing. The other boys used to tease him because

of his accent. Stop teasing the cat.

12. tease

The end of Word Study.

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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List:

1. be attached to

2. come/get to grips with sb./sth.

3. get sth. out of the way

4. keep pace (with)

5. pan out

6. soup sth. up

7. with a vengeance

II.II. Phrases and Phrases and ExpressionsExpressions

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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Examples:

1. be attached to Translation

II.II. Phrases and Phrases and ExpressionsExpressions

attached to the document attach a label to a suitcasea bedroom with a bathroom attachedattach a stipulation to a contract aid with no condition attached He was strongly attached to his home.She attached no significance to his warning.Different people attached different meanings to words.

文件附表 标签贴在 / 系在箱子上 附浴室的卧室

在合同中附加一条款 无附加条件援助 他对他的家恋恋不舍。

她不重视他的警告。

人们对词语有各自的解释。

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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Examples:She was unable to get to grips with the robber.

It’s high time we came to grips with the drug problem.

The first thing they decided to come to grips with was their financial reform.

2. come/get to grips with sb./sth.

a. 与……搏斗b. 对待,处理

II.II. Phrases and ExpressionsPhrases and Expressions

a. to seize (an opponent) and begin to fight

b. to understand and deal with a difficult problem or situation

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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Examples:I’d rather have the interview in the morning and get it out of the way!

3. get sth. out of the way

II.II. Phrases and Phrases and ExpressionsExpressions

to finish, or to deal with sth. esp. sth. difficult or unpleasant

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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Examples:

Pensions and benefits have failed to keep

pace with the rate of inflation.

It’s important for a firm to keep pace with the changes in the market.

I’ve never really kept pace with this new technology.

4. keep pace (with)

II.II. Phrases and Phrases and ExpressionsExpressions

Chinese

以轻松自在的速度

a. to move forward, develop or increase as fast as someone or sth. else

b. (fig) to understand and deal with a difficult problem or situation

“at a snail’s pace”

Lesson 3 – Mickael Dell’s Two-Billion-Dollar Dream

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证明对他很合适

结果如何

成功

II.II. Phrases and Phrases and ExpressionsExpressions

5. pan out 证明是;结果是;成功

Examples:

His new job is panning out well for him.

How did your arrangements pan out?

None of her attempts to get into show business has panned out.

Translation

inform. to have an outcome esp. a successful one

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Part Three

Text Appreciation

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Text StructureText Structure

Part 1 (paras. ) :

Part 2 (paras. ) :

Part 3 (paras. ):

The author begins the text with an episode to show some qualities for success.

He boosted into a firm in start-up process and his transitional period.

1-3

4-28

29-33The author shows us Dell’s private life, charitable work and Dell’s ideas to us all.

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Theme of the text

The boy was able to turn himself into a multibillion-

dollar tycoon in a matter of a few years.

His success demonstrates the qualities that have

contributed to the dramatic success.

The success is the result of his toil and sweat.

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Oral Work

Suppose you are Michael’s brother, please retell what happened during the day you went fishing.

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Please discuss with your team-mates each important step Michael Dell made as he rose from teen to tycoon.

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What do you think are Michael Dell’s secrets of success?

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Part Four

Group Discussion

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Topics for Discussion

 1. Freshman Wants Apple Three-Piece Set for College,Claiming that Inability to Buy Will Embarrass Her Leaves Her

Mother in Tears.

2. According to Hurun’s 2011 survey of the multimillionaires in 18 Chinese cities, 14% of the rich have already emigrated or are currently in the process, while 46% of the rich are currently considering emigrating abroad. Why more and more Chinese are leaving China?

3. 3,000 Schoolchildren in Macheng of Hubei Bring Their Own Desks to School