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OLD AND NEW MEDIA INTRO

Lesson 1 multimedia introduction

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OLD AND NEW MEDIA INTRO

K i 3 (

b 7

5

$

a

>

[ K

S

9

COMMUNICATION DIGITAL/ANALOG

TOUCH

HEARING

TASTE SMELL

E

MULTIMEDIA Ambiguity

Information

(digital/analog)

b

Production system

development +

information architecture

Print

Interaction

d

Production system

development +

information architecture

Screen Interaction

a

Production system

development +

information architecture

Other Interaction

3

CONTENT Information arch.

Data …

Audio

Images

Text

Video

H

V

H

2

INTERACTION

`

STEVE JOBS

Apple

We think basically you watch television to turn your brain off and you work on your computer when you want to turn your brain on. “

Legal barriers

Technical barriers

Investment Accessibility

Socio- psychological

barriers Overuse

Ease of use Cost effective

Experience Accessible

Interactive Intuitive

Barriers X Opportunities i

SYNTHESIZED MEDIA Refers to information types synthesized by the computers ( e.g. Text, graphics and computer animation).

I

CAPTURED MEDIA Refers to information types captured from the real world (e.g. Still pictures, moving pictures, and sound).

II

DISCRETE MEDIA Time independent (e.g. text, book)

III

CONTINIOUS MEDIA Time dependent (e.g. sound, video)

IV

DIVERSE THINK

HENRY JENKINS

University of Southern California

By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.

“”

CONTENT I

CONSISTENCY II

CONTROL III

CLICHÉ IV

CONTACT V

CREATIVE VI

TRANSMEDIA Storytelling

BROADER AUDIENCE

Transmedia storytelling

l Text

r

Image

H

Video

h

Sound

2

TECHNOGENESIS THINK ABOUT

DIFFERENTLY THINK