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Lecture 3 13/10/11 1

Lecture 3

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Lecture 3. 13/10/11. Position Data Display in Industry. http:// www.ledsmagazine.com/features/8/9/10 large-area display (LAD) industry Pricing has dropped dramatically in the past 15 years from $33,000 per m2 for a 30-mm system to $1,500-3,000 per m2 for a 20-mm system - PowerPoint PPT Presentation

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Lecture 313/10/11

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http://www.ledsmagazine.com/features/8/9/10

large-area display (LAD) industry◦ Pricing has dropped dramatically in the past 15

years from $33,000 per m2 for a 30-mm system to $1,500-3,000 per m2 for a 20-mm system

◦ Proportionally lower revenues and profits for LAD suppliers

◦ region of $1.0-1.5 billion annually

Position Data Display in Industry

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http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

http://www.youtube.com/watch?v=sYbjPqytDFM

http://www.youtube.com/watch?v=4lpPipvmdu4&feature=related

E Ink Related Stories

◦ http://www.amazon.co.uk/Kindle-Wi-Fi-6-Ink-Display/dp/B0051QVF7A/ref=amb_link_161274487_2?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=0PKW7G63H34WEA2BR2P5&pf_rd_t=101&pf_rd_p=255351527&pf_rd_i=468294

◦ http://news.cnet.com/2100-1041-5178854.html◦ http://www.xconomy.com/boston/2009/02/27/is-e-ink-working-on-he

arsts-new-e-reader/◦ http://www.sonyinsider.com/2010/09/14/sony-shows-off-prototype-

flexible-electronic-paper-display/

Useful Links

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In December 2009, E Ink merged with Taiwan based Prime View International (PVI), E Ink’s development partner since 2005 and its largest customer.

This merger enables the new company to leverage an extensive IP portfolio, experienced employee base, advanced technology, and production expertise to rapidly expand its EPD business and to develop new markets.

Today E Ink/PVI is the global leader in the electronic paper display industry.

E Ink

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Strong IP position Strong team Credible Supply Chain Established lead customer – Sony Ability to raise capital and find R&D

E Ink Case – Overview

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EInk

Good Moves Questionable Moves

Strong IP Strong Team Built Supply

Chain/Ecosystem Raised finances

Lacked product focus Lacked market focus Stopped R & D at

crucial point Failed to deliver

product radio paper

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Report due Friday 3rd December (2,500 words)

Proposed Structure ◦ Outline the scope of the idea◦ Is the industry attractive? Who? What? Why?◦ Is the market attractive? Who? What? Why?◦ Who are the team? Who? What? Why?◦ Where is the ‘value’ in this product/service?◦ How do you plan to operationalize this idea?

CA 50 Marks Innovative Idea – Must be Technology