LEATHER AND FOOTWEAR IN M£â€°XICO - 2008-03-14¢  MARKET INFORMATION ¢â‚¬â€œ FOOTWEAR AND LEATHER MEXICO ¢â‚¬¢

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Text of LEATHER AND FOOTWEAR IN M£â€°XICO - 2008-03-14¢  MARKET INFORMATION...

  • LEATHER AND FOOTWEAR IN MÉXICO Data on the production-consumption chain

  • INSTITUTO MEXICANO DE NORMALIZACIÓN Y CERTIFICACIÓN IMNC – PARTNER IN MÉXICO

    Founded in 1993 as an organism for standardization and certificaction. IMNC´s main objective is to strenghten industry, commerce and services national, regional and international competitiveness. IMNC Board of Director´s is integrated by:

    Industry - Confederación de Cámaras Industriales de los Estados Unidos Mexicanos (CONCAMIN) Agriculture - Consejo Nacional Agropecuario (CNA) Services - Confederación de Cámaras Nacionales de Comercio, Servicios y Turismo (CONCANACO-SERVYTUR) Confederación de Asociaciones de Agentes Aduanales de la República Mexicana (CAAAREM) Commerce - Cámara Nacional de Comercio (CANACO) Academy - Universidad Nacional Autónoma de México (UNAM) Government - Secretaría de Economía (SE) Consumers - Procuraduría Federal del Consumidor (PROFECO)

  • IMNC ACTIVITIES

    IMNC is supported by national outstanding experts in the field of standardization, certification and training. We are very active in the following national and international forums:

    • ISO International Organization for Standardization • IAF International Acreditation Forum • ILAC International Laboratory Acreditation Cooperation • COPANT Cooperación Panamericana de Normas Técnicas • IAAC Interamerican Acreditation Cooperation • CNN Comisión Nacional de Normalización

  • IMNC ACTIVITIES

    • Verification • Commercial information • Restaurants quality

    • Standardization • Quality assessment • Tourism • Metrology • Environmental assessment • Graphic Arts • Health and Safety • Autoparts • Cranes

    • Certification • SYSTEMS: QUALITY, ENVIRONMENT AND HEALTH AND SAFETY • PRODUCTS: INDUSTRY, SPA AND AGRICULTURE

  • MARKET INFORMATION – FOOTWEAR AND LEATHER MEXICO

    • In Mexico several efforts to improve the competitiveness of the leather and footwear sector have been carried out since 2003 with the implementation of programs and funds for this purpose.

    • The Ministry of Economy has stated that the average competitiveness of the sector is low, but nevertheless there is a group of companies with high levels of competitiveness in the international scale and a group in transition; both groups mark a trend for the other companies to become more competitive.

    • The competitiveness studies carried out by the Ministry of Economy show that the population size of the country reveals a great potential for the national leather and footwear national industry, since the estimates on footwear consumption per person (now of 1.8 pairs) could increase to three.

  • Jalisco 11.7%

    Guanajuato 46.1%

    Estado de México 5.3%

    Distrito Federal

    3.4%

  • MARKET INFORMATION Mexico footwear exports per country in thousands of USD 1999-2002

    1999 2000 2001 2002 (Jan -Ju n ) C ountries

    (usd) % (usd) % (usd) % (usd) %

    T O T AL 426.9 100.0 405.1 100.0 356.6 100.0 148.3 100.0

    U S A 371.0 86.9 368.4 91.0 332.6 93.3 139.0 93.7

    P U E R T O R IC O

    5.9 1.4 4 .9 1 .2 5 .3 1.5 3 .0 2 .0

    C A N A D A 14.6 3.4 5 .2 1 .3 3 .8 1.1 1 .3 0 .9

    IT A LY 0.3 0.1 0 .5 0 .1 0 .7 0.2 0 .7 0 .5

    G U A T EM A LA 2.2 0.5 2 .1 0 .5 1 .7 0.5 0 .7 0 .5

    C O S T A R IC A 4.1 1.0 1 .8 0 .4 1 .1 0.3 0 .5 0 .3

    C U B A 3.7 0.9 3 .6 0 .9 2 .6 0.7 0 .4 0 .3

    G E R M A N Y 2.4 0.6 1 .1 0 .3 0 .6 0.2 0 .4 0 .3

    E l S A LV A D O R

    1.1 0.3 1 .3 0 .3 0 .5 0.2 0 .3 0 .2

    JA P A N 0.5 0.1 0 .3 0 .1 0 .2 0.1 0 .2 0 .2

    O TH E R S 21.1 4.9 15.9 3.9 7 .4 2.1 1 .8 1 .2

    Source: Ministry of Economy

  • Destiny of the Mexican footwear exports in thousands of USD (2002-2004)

    COUNTRIES 2002 2003 2004 PARTICIPATION % (2003)

    OTHERS 328.68 318.42 290.41 100

    USA 306.58 296.07 272.61 92.98

    CANADA 3.065 3.033 2.93 0.95

    SPAIN 0.32 0.52 1.79 1.17

    PUERTO RICO

    6.33 4.32 1.68 1.36

    GUATEMALA 1.67 2.23 1.27 0.7

    ITALY 1.94 1.61 1.26 0.51

    UNITED KINGDOM

    0.18 0.186 1.16 0.06

    DOMINICAN REPUBLIC

    0.332 2.14 1.09 0.67

    COSTA RICA 1.00 0.96 0.98 0.3

    GERMANY 0.92 1.24 0.83 0.39

    Source: Ministry of Economy

  • Foreign investment in the leather-footwear sector in Mexico (per country), 2001

    Country Number of companies Thousands of USD

    Total 117 88294

    USA 57 60366

    KOREA 12 851

    ITALY 8 524

    SPAIN 8 7914

    UNITED KINGDOM 4 86

    TAIWAN 41 970

    URUGUAY 3 2049

    FRANCE 3 610

    OTHERS 18 13924

    Source: Ministry of Economy

  • Main data of exports to Europe

    • Main products (77.3% of total export to Europe in 2001) • footwear for men (15.3% ) • women's footwear (11.7%) • footwear parts (11.5%) • footwear with plastic sole (11.1%)

    • To have a more competitive sector Mexico need to focus in three market niches: a) the domestic market in a context of international competitiveness b) North America c) European Union.

  • Mexico footwear exports to European Union in thousands of USD.

    1999 2000 2001 Description

    (usd) % (usd) % (usd) %

    TOTAL 10791 100 6378 100 3583 100

    Selected products 8500 78.7 4755 74.6 2771 77.3

    Men footwear 731 6.8 1042 16.3 547 15.3

    Women footwear 1249 11.6 384 6.0 421 11.7

    Footwear parts 100 0.9 164 2.6 411 11.5

    Plastic sole footwear 1586 14.7 442 6.9 399 11.1

    Plastic sole footwear that covers ankle

    237 2.2 379 5.9 249 6.9

    Cuts of leather (outfront) 2126 19.7 665 10.4 194 5.4

    Children footwear 766 7.1 1028 16.1 166 4.6

    Other varieties with plastic sole 1428 13.2 433 6.8 163 4.5

    Other varieties for men 166 1.5 147 2.3 128 3.6

    Sports footwear for men 111 1.0 71 1.1 93 2.6

    OTHERS 2297 21.3 1623 25.4 812 22.7

  • Main data of exports to Europe

    The Mexico – European Union Business Center, as part of the Ministry of Economy Integral Program to support small and medium size enterprises (PIAPYME) launched the program “Technology for the design and forms of footwear for exportation to European Union” in 2003 and 2004 coordinated by COFOCE, the Coordinator of Foreign Commerce of the State of Guanajuato, with workshops in 22 companies focused in the improvements of design.

  • Commercialization activities of Mexican footwear in Europe 2003- 2006.

    Missions to Europe

  • Main stakeholders in the value chain

    • The main stakeholders in the value chain of footwear in Mexico were identified from information of the production- consumption chains in the states of Jalisco and Guanajuato. At this point of the project contacts are in a beginning stage but this exercise has been very useful for this near future purpose of involving them in different steps of the ecolabelling project.

  • Figure 2. Mexico’s leather footwear production-consumption chain stakeholders.

    Leather Tannering and finishing

    Manufacturing of leather footwear

    Wholesale

    Retail and shoe stores

    Exports

    Manufacturing of soles and heels

    Footwear 100% leather

    Leather footwear with synthetic sole

    Plastic footwear with synthetic sole

    Fabric (textile) footwear with synthetic sole

    SUPPLIER

    ANPIC (Leather, machinery and other materials) National Association of Suppliers of the Footwear Industry

    ANPICUR National Association of Products for the Tanning Industry

    CANALCUR National Chamber of the Tanning industry

    ANCU National Association of the tanners

    CICUR National Association of the Tanning industry in Guanajuato

    CRIC Regional Association of the Tanning industry in Jalisco

    Association of Chemists and Technicals of Leather in Leon and Jalisco

    PRODUCTION

    CICEG Chamber of the Footwear Industry of Guanajuato and CICEJ, Chamber of the Footwear Industry in Jalisco

    CANAICAL, National Chamber of the Footwear Industry

    COSEC Coordinator of the leather and footwear sector

    COMMERCIALIZATION

    COFOCE Coordinator of exports of the State of Guanajuato

    National Bank of Foreign Commerce BANCOMEXT

    NAFIN National Finance Program

    FAIRS: INMODA/MODAMA./ANPIC/

    CALZATECNIA/SAPICA

    Chart compiled fro data of the productive chain of footwear and leather in Jalisco and the productive chain of footwear in León, Guanajuato. Sources: Jalisco State Program of Science and Technology, page. 3 and Ortiz and Martínez, Competitive factors in footwear chain in León, 2000, page 566. Ministry of Economy, Program for the competitiveness of the leather and footwear sector, 2003, page. 61.

    RESEARCH AND DEVELOPMENT

    CIATEC RESEARCH AND CONSULTANCY CENTER IN LEATHER AND FOOTWEAR CEJALDI JALISCO DESIGN CENTER CADIS CENTER FOR LCA AND SUSTAINABLE DESIGN UNIVERSITIEs

  • Commercialization

    • The commercialization channels for footwear in the internal market are dominated by the relationship manufacturer- independent retailer, following shoe stores and chains and wholesalers (with less importance).

    • The specialized sh