14
Learn about the Digital Marketing Franchise and Digital Marketing Consultants A Survey Class Exploring the Digital Marketing Franchise Industry

Learn about the

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Learn about the

Learn about the Digital Marketing Franchise and

Digital Marketing Consultants

A Survey Class Exploring the Digital Marketing Franchise Industry

Page 2: Learn about the

About this Class

• Objective survey of the concept– I’m a digital marketer– A small business owner– A consultant– I do not personally use a franchise

• Many people consider these programs– Not enough objective information available– Many Pros & Cons to evaluate

Page 3: Learn about the

What is a Franchise?

• Renting a Successful Business Model• Characteristics– Easily Duplicated– Successful Track Record– Known Brand

• Exists Across Many Industries– Food, Products, & Services

Page 4: Learn about the

Well Known Examples

Page 5: Learn about the

Common Elements of Franchise

• Specific Start-up Costs• Franchisee Access to Liquid Capital• Corporate Support• Fees to the Franchisor• Managed Supply Chain

Page 6: Learn about the

Digital Marketing Franchise

• Also called Internet Marketing Franchise• Service business focused on delivering digital

marketing support to clients• Franchisees often called CONSULTANTS• Clients are most often small and medium sized

businesses• Similar to financial consulting &Insurance• Often MLM

Page 7: Learn about the

Consulting Entry Considerations

• Start-up Fees– Lower than retail/food—but not cheap

• Current Skill Set– How much training is needed

• Current Network– Client density in location– Familiarity with local business– MLM or Client Focused Business

Page 8: Learn about the

Benefits of Digital Marketing Franchise

• Technology Tools• Training• Lead Generation• Support Network• Buying Power• Proven Systems• Brand Power• No products on shelves

Page 9: Learn about the

Risks of Digital Marketing Franchise

• Loss of start-up investment– Can you afford a failure?

• Little equity in business– Hard to sell a consulting business– Labor driven– Built on another’s brand

• Different than being an employee– Must be self-motivated– No benefits guaranteed (vacation, pension, health,

etc…)

Page 10: Learn about the

Franchise or Independent

Franchise best if…• Need business support• Need training support• Need to build a network• New to the field• Want structured plans

Independent business best if…• Expert in field• Large network• Comfort with business• Desire to own brand

Page 11: Learn about the

Companies Offering Franchises

• Some specific examples:– Bizzibiz (New)• Created by Jim Piccolo • $45m invested to create

– WSI (Established)– IMS (Established)– IMG (Established)

Page 12: Learn about the

A Deeper Look: BizziBiz

• A look at Bizzibiz because it’s new– www.bizzibiz.com– Based in Scottsdale, Arizona– $15,000 investment (much

lower than many)– No previous Digital Marketing

Expertise Needed• 20-30 of initial training

Page 14: Learn about the

Other Resources

• Digital Marketing Franchise: http://www.entrepreneur.com/franchises/imsinternetmarketingspecialists/333740-0.html

• Business Services Franchises: http://www.entrepreneur.com/franchises/businessservices/indexbs.html