Le Sirop drable Sebastien Aube(Maple Syrup)
Executive SummaryOur company sells maple syrup. Our profits increase by almost $200,000 each year. We will use the money we made solely for the business. In the first five years, we believe that we can make at least $3,826,000. We sell maple syrup products such as maple syrup, maple lollipops, maple candy, tire sur la neige (maple popsicles), maple cookies, and gift baskets.
ObjectivesWe will try to ensure that employees are enjoying their work and work area.To provide the best products.We shall be open every day from 7 AM to 6 PM Monday thru Saturday. We shall be closed on Sunday.Also, we will be open during the holidays; that time is very busy for us.We will not be open Christmas Day and New Years Day. We will have sales at every holiday, 10-20% off any products. For Christmas, this sale will run from December 17 to December 24.We will also try have sales once per month.
MissionProvide people with the best maple syrup, maple candy, maple cookies, maple lollipops, and tire sur la nige (maple popsicles) possible. We will try to provide the best service possible and make sure that every customer is treated like a king.
Keys to SuccessPoliteness:We will train our employees to be as polite and helpful as possible, trying to make our customers feel as comfortable as if they were shopping in their own home.Good syrup:Obviously, the best maple syrup products must have the best trees possible, producing exceptional syrup. We will find a good forest with plenty of maple trees. Then, after buying the land, we shall make our building and start harvesting syrup.Good service:We will provide the syrup as quickly as possible, so that the product stays fresh during delivery.
Company SummaryWe will have workers to collect the syrup and perform the various jobs required to create the maple candy.We also have drivers to deliver the syrup to grocery stores, and also to individuals, for an additional cost.
Attention, ne mangez pas plus que quatre batons de tire si vous ne voulez pas vovir comme un criss de cochon. Personne ne peut lire francais ici.
Product DescriptionMaple SyrupFirst: you pierce a hole in a maple tree and insert a pipe into the hole. Then you put a bucket on the pipe and allow the liquid to flow into the bucket. You repeat this process for every tree. Then, after combining all the liquid into one bucket, you boil it with sugar.Maple candyTake the maple syrup and put it into a mold and then place it in the freezer for several hours.$12 for a pack of 10 candiesTire sur la nigePlace warm syrup on fresh clean snow, and place a stick in it. When it hardens, this popular Canadian treat is made. It is similar to the American Popsicle. Sold for $9.50 for a pack of 5.
Product Description, Part II Maple CookiesWe shall use a recipe to make the cookies, and then we shall drizzle our syrup over the cookies.They shall be sold for $10 for a pack of seven cookies.Maple LollipopsThese shall be similar to the tire sur la neige, however they are shaped in spheres, and they are not meant to be served cold.There shall be 10 lollipops in one pack, sold at $5 a pack.Gift BasketsThese are a combination of our products, and is thus sold for more. It contains two bottles of syrup, three cans of syrup, one package of Maple Lollipops, two boxes of tire sur la neige, and one package of cookies.They will be sold for $60 each
Market Analysis SummaryWe will be selling our products to supermarkets, as well as to individual customers.We will provide the supermarkets with our products for a set price, and send it to them via truck.Individuals can either visit our store or order it from the Internet, and it will be delivered by truck.
Market SegmentationOur products will be sold to a variety of people:People wishing to only buy syrupPeople wishing to buy both syrup and syrup productsPeople wishing to buy only syrup productsSupermarkets wishing to buy our products
Target Market Segment Strategy AdvertisingWe will advertise by word-of-mouth, meaning that our products must be good enough for customers to tell their friends.We will also advertise on billboards, as well as make TV commercials. We will also put our name on our bags, (surprisingly some companies dont do this) so when friends of our customers visit the customer, they will see the bag, and ask about our syrup. Free SamplesWe will provide our customers with a free sample when they walk in the door, so when they decide they like it, they can come back for more. We must limit this to only two free samples per customer.
Market NeedsPeople need good syrup to put on their pancakes and waffles. There is really no good maple syrup out there for widely distributed sales.It also fulfills the need of gift giving. People are often hard-pressed to find good gifts, and syrup makes a great gifts for cooks. Gift baskets can also be sold as gifts for the non-cooks, because they contain a variety of treats.
CompetitionOur major competition will be other specialty syrup shops. Since our shop falls under this same category, it is natural that other shops in the same category will be our greatest competition.
Competitive EdgeHow will we beat the competition?We will have better service by giving sales and being open more than other specialty syrup stores. Also, we will provide a larger area of delivery for the syrup.We shall also evaluate their stores, and see what they are doing, and consider what is working well for them and what is not, and then apply it to our own business.
Sales StrategyWe will sell our product at first only from our store. Later, we will open other stores in various malls. Eventually, we shall send our products to the supermarkets. However, we will have a website so people can visit it and learn about our prices and syrup.After a few years, we shall start to sell our products over the Internet and thus shall bring in a fleet of trucks to deliver directly to the customers houses.We plan to open our second store two years after the first opens, and a store each year after that. Of course, those store opened after Store 2 shall be smaller than the initial store.
100350075,45076,92581,02579,47594,250116,85079,22582,15071,22569,80086,77590,350ALL120,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,00010,000W & P TOTAL10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00$10 @ 112000100010001000100010001000100010001000100010001000Waffle/Pancake Mix 64,0005,0005,0005,0005,0006,0007,5005,0005,0004,5004,5005,5006,000Lollipop TOTAL5.005.005.005.005.005.005.005.005.005.005.005.00$5 @ 10128001000100010001000120015001000100090090011001200Maple Lollipops414,00030,00030,00030,00030,00042,00060,00030,00036,00024,00024,00036,00042,000Gift Basket TOTAL60.0060.0060.0060.0060.0060.0060.0060.0060.0060.0060.0060.00$60 @ 169005005005005007001000500600400400600700Gift Baskets125,00010,0009,00010,00010,00012,00012,00010,00010,00012,0009,00011,00010,000Maple Cookies TOTAL10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00$10.00 @ 7125001000900100010001200120010001000120090011001000Maple Cookie units sold58,9006,6506,1755,2254,2753,8002,8503,3253,8004,2755,7006,1756,650Tire sur la neige TOTAL9.509.509.509.509.509.509.509.509.509.509.509.50$9.50 @ 56200700650550450400300350400450600650700Tire sur la neige units sold54,0002,4005,4007,2006,6005,4004,2003,6006,0003,6003,0003,0003,600Candy Total12.0012.0012.0012.0012.0012.0012.0012.0012.0012.0012.0012.0012$ @ 154500200450600550450350300500300250250300Maple candy units sold70,0004,2004,5505,6005,6006,6509,1007,7004,5505,2505,6006,3004,900Can TOTAL7.007.007.007.007.007.007.007.007.007.007.007.00$7 @ 11000060065080080095013001100650750800900700Can of Maple Syrup97,6007,2006,8008,0008,0008,40011,2009,6006,8007,6008,0008,8007,200Bottle TOTAL8.008.008.008.008.008.008.008.008.008.0088$8 @ 1122009008501000100010501400120085095010001100900Maple Syrup SoldAnnual May-06Apr-06Mar-06Feb-06Jan-06Dec-05Nov-05Oct-05Sep-05Aug-05Jul-05Jun-05
Thus, we predict that from all the sales, we shall have $955,500 for annual costs.
Gift Baskets70060040040060050010007005005005005006900$60 @ 160.0060.0060.0060.0060.0060.0060.0060.0060.0060.0060.0060.00Gift Basket TOTAL42,00036,00024,00024,00036,00030,00060,00042,00030,00030,00030,00030,000414,000
Maple Lollipops120011009009001000100015001200100010001000100012800$5 @ 105.005.005.005.005.005.005.005.005.005.005.005.00Lollipop TOTAL6,0005,5004,5004,5005,0005,0007,5006,0005,0005,0005,0005,00064,000
Management StrategySebastien Aube and Brett Kinsey will be head managers.Each product will be considered a separate department with its own manager. The managers will report directly to the head managers.We will run our company with rules and fairness.The Head Managers are the leaders of the company.The Department Managers are the bosses of the employees.Later, the department managers shall also consist of separate store managers.
Projected Profit and Loss and breakeven
447, 500Gross Profit436,000Total Cost of Sales70,000Maple Cookies200,000Gift basket 32,000Maple Lolipop27,000Tire Sur La Neige27,000Maple Candy35,000Syrup cans45,000Syrup bottlesCost of Sales883,500Total Revenue (Sales)125,000Maple Cookies414,000Gift Baskets64,000Maple Lollipops58,900Tire Sur la Neige54,000Maple Candy70,000Syrup Cans97,600Syrup BottlesRevenue (Sales)
286000Net Profit 233500Total expense2,000Taxes (real estate, etc.)5,000Insurance2,500Utilities1,000Telephone50,000Loan 0Accounting and legal5,000Car, delivery and travel1,000Advertising2,000Repairs and ma