Le Sirop d’Érable

Sebastien Aube

(Maple Syrup)

Executive Summary

• Our company sells maple syrup. Our profits increase by almost $200,000 each year. We will use the money we made solely for the business. In the first five years, we believe that we can make at least $3,826,000.

• We sell maple syrup products such as maple syrup, maple lollipops, maple candy, tire sur la neige (maple popsicles), maple cookies, and gift baskets.

Objectives

• We will try to ensure that employees are enjoying their work and work area.

• To provide the best products.• We shall be open every day from 7 AM to 6 PM Monday

thru Saturday. We shall be closed on Sunday.• Also, we will be open during the holidays; that time is

very busy for us.• We will not be open Christmas Day and New Years Day.• We will have sales at every holiday, 10-20% off any

products. For Christmas, this sale will run from December 17 to December 24.

• We will also try have sales once per month.

Mission• Provide people with the best maple syrup,

maple candy, maple cookies, maple lollipops, and tire sur la nèige (maple popsicles) possible.

• We will try to provide the best service possible and make sure that every customer is treated like a king.

Keys to Success

Politeness:We will train our employees to be as polite and helpful as possible, trying to make our customers feel as comfortable as if they were shopping in their own home.

Good syrup:Obviously, the best maple syrup products must have the best trees possible, producing exceptional syrup. We will find a good forest with plenty of maple trees. Then, after buying the land, we shall make our building and start harvesting syrup.

Good service:We will provide the syrup as quickly as possible, so that the product stays fresh during delivery.

Company Summary

• We will have workers to collect the syrup and perform the various jobs required to create the maple candy.

• We also have drivers to deliver the syrup to grocery stores, and also to individuals, for an additional cost.

Attention, ne mangez pas plus que quatre batons de tire si vous ne voulez pas vovir comme un criss de cochon. Personne ne peut lire francais ici.

Product Description• Maple Syrup

– First: you pierce a hole in a maple tree and insert a pipe into the hole. Then you put a bucket on the pipe and allow the liquid to flow into the bucket. You repeat this process for every tree. Then, after combining all the liquid into one bucket, you boil it with sugar.

• Maple candy– Take the maple syrup and put it into a mold and then place it in

the freezer for several hours.– $12 for a pack of 10 candies

• Tire sur la nèige– Place warm syrup on fresh clean snow, and place a stick in it.

When it hardens, this popular Canadian treat is made. It is similar to the American Popsicle.

– Sold for $9.50 for a pack of 5.

Product Description, Part II

• Maple Cookies– We shall use a recipe to make the cookies, and then we shall

drizzle our syrup over the cookies.– They shall be sold for $10 for a pack of seven cookies.

• Maple Lollipops– These shall be similar to the tire sur la neige, however they are

shaped in spheres, and they are not meant to be served cold.– There shall be 10 lollipops in one pack, sold at $5 a pack.

• Gift Baskets– These are a combination of our products, and is thus sold for

more. It contains two bottles of syrup, three cans of syrup, one package of Maple Lollipops, two boxes of tire sur la neige, and one package of cookies.

– They will be sold for $60 each

Market Analysis SummaryMarket Analysis Summary

• We will be selling our products to supermarkets, as well as to individual customers.

• We will provide the supermarkets with our products for a set price, and send it to them via truck.

• Individuals can either visit our store or order it from the Internet, and it will be delivered by truck.

Market SegmentationMarket Segmentation

• Our products will be sold to a variety of people:– People wishing to only buy syrup– People wishing to buy both syrup and syrup

products– People wishing to buy only syrup products– Supermarkets wishing to buy our products

Target Market Segment Strategy Target Market Segment Strategy

• Advertising– We will advertise by word-of-mouth, meaning that our

products must be good enough for customers to tell their friends.

– We will also advertise on billboards, as well as make TV commercials. We will also put our name on our bags, (surprisingly some companies don’t do this) so when friends of our customers visit the customer, they will see the bag, and ask about our syrup.

• Free Samples– We will provide our customers with a free sample when they

walk in the door, so when they decide they like it, they can come back for more. We must limit this to only two free samples per customer.

Market NeedsMarket Needs

• People need good syrup to put on their pancakes and waffles. There is really no good maple syrup out there for widely distributed sales.

• It also fulfills the need of gift giving. People are often hard-pressed to find good gifts, and syrup makes a great gifts for cooks. Gift baskets can also be sold as gifts for the non-cooks, because they contain a variety of treats.

CompetitionCompetition

• Our major competition will be other specialty syrup shops. Since our shop falls under this same category, it is natural that other shops in the same category will be our greatest competition.

Competitive EdgeCompetitive Edge

• How will we beat the competition?– We will have better service by giving sales

and being open more than other specialty syrup stores. Also, we will provide a larger area of delivery for the syrup.

– We shall also evaluate their stores, and see what they are doing, and consider what is working well for them and what is not, and then apply it to our own business.

Sales StrategySales Strategy

• We will sell our product at first only from our store. Later, we will open other stores in various malls. Eventually, we shall send our products to the supermarkets. However, we will have a website so people can visit it and learn about our prices and syrup.

• After a few years, we shall start to sell our products over the Internet and thus shall bring in a fleet of trucks to deliver directly to the customer’s houses.

• We plan to open our second store two years after the first opens, and a store each year after that. Of course, those store opened after Store 2 shall be smaller than the initial store.

SALES FORECAST

125,00010,0009,00010,00010,00012,00012,00010,00010,00012,0009,00011,00010,000Maple Cookies

TOTAL

 10.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.0010.00$10.00 @ 7

125001000900100010001200120010001000120090011001000Maple Cookie

units sold

58,9006,6506,1755,2254,2753,8002,8503,3253,8004,2755,7006,1756,650Tire sur la neige

TOTAL

 9.509.509.509.509.509.509.509.509.509.509.509.50$9.50 @ 5

6200700650550450400300350400450600650700Tire sur la neige

units sold

 

54,0002,4005,4007,2006,6005,4004,2003,6006,0003,6003,0003,0003,600Candy Total

 12.0012.0012.0012.0012.0012.0012.0012.0012.0012.0012.0012.0012$ @ 15

4500200450600550450350300500300250250300Maple candy

units sold

 

70,0004,2004,5505,6005,6006,6509,1007,7004,5505,2505,6006,3004,900Can TOTAL

 7.007.007.007.007.007.007.007.007.007.007.007.00$7 @ 1

1000060065080080095013001100650750800900700Can of Maple

Syrup

 

97,6007,2006,8008,0008,0008,40011,2009,6006,8007,6008,0008,8007,200Bottle TOTAL

 8.008.008.008.008.008.008.008.008.008.0088$8 @ 1

122009008501000100010501400120085095010001100900Maple Syrup Sold

Annual May-06Apr-06Mar-06Feb-06Jan-06Dec-05Nov-05Oct-05Sep-05Aug-05Jul-05Jun-05 

Gift Baskets 700 600 400 400 600 500 1000 700 500 500 500 500 6900

$60 @ 1 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00  

Gift Basket TOTAL 42,000 36,000 24,000 24,000 36,000 30,000 60,000 42,000 30,000 30,000 30,000 30,000 414,000

Maple Lollipops 1200 1100 900 900 1000 1000 1500 1200 1000 1000 1000 1000 12800

$5 @ 10 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00  

Lollipop TOTAL 6,000 5,500 4,500 4,500 5,000 5,000 7,500 6,000 5,000 5,000 5,000 5,000 64,000

ALL 80,350 76,775 59,800 61,225 72,150 69,225106,85

0 84,250 69,475 71,025 66,925 65,450 955500

•Thus, we predict that from all the sales, we shall have $955,500 for annual costs.

Management StrategyManagement Strategy

• Sebastien Aube and Brett Kinsey will be head managers.

• Each product will be considered a separate department with its own manager. The managers will report directly to the head managers.

• We will run our company with rules and fairness.

• The Head Managers are the leaders of the company.

• The Department Managers are the bosses of the employees.

• Later, the department managers shall also consist of separate store managers.

Head Managers

Department Managers

Employees

Projected Profit and Loss and breakeven

447, 500Gross Profit

 

436,000Total Cost of Sales

70,000Maple Cookies

200,000Gift basket

32,000Maple Lolipop

27,000Tire Sur La Neige

27,000Maple Candy

35,000Syrup cans

45,000Syrup bottles

Cost of Sales

 

883,500Total Revenue (Sales)

125,000Maple Cookies

414,000Gift Baskets

64,000Maple Lollipops

58,900Tire Sur la Neige

54,000Maple Candy

70,000Syrup Cans

97,600Syrup Bottles

Revenue (Sales)

286000Net Profit

 

233500Total expense

 

2,000Taxes (real estate, etc.)

5,000Insurance

2,500Utilities

1,000Telephone

50,000Loan

0Accounting and legal

5,000Car, delivery and travel

1,000Advertising

2,000Repairs and maintenance

10,000Supplies (office and operating)

75,000Outside services

80,000Salary expenses

Expenses

 

To breakeven we need to make $669,500 for our first year

Five Year Projected Sales

Loan Profit: (store 1) Profit: (Store 2) Profit: (store 3) Profit: (store 4) Total profit per year:

Year 1 $50,000 286,000 N/A N/A N/A $286,000

year 2 $100,000 $400,000 N/A N/A N/A $400,000

year 3 $180,000 550,000 $125,000 N/A N/A $675,000

year 4 $200,000 650,000 $250,000 $150,000 N/A $1,050,000

Year 5 175,000 700,000 $340,000 200,000 175,000 $1,415,000

Total Profit after 5 Years: 3,826,000

ProfitsProfits

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Year1

Year2

Year3

Year4

Year5

Store 1

Store 2

Store 3

Store 4