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Laa Ettg MINI-PORTFOLIO

Laura Ettinger - Mini-Portfolio

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Page 1: Laura Ettinger - Mini-Portfolio

La�a Ett�g�MINI-PORTFOLIO

Page 2: Laura Ettinger - Mini-Portfolio

Portfolio Example 1: Press Release

PRESS RELEASE FOR IMMEDIATE RELEASE

Press Contact

Laura Ettinger

Director, Public Relations

+1 719-231-7202

[email protected]

Accanto Unveils Adaptive Customer Service Assurance

New, comprehensive model allows Service Providers to more fully leverage benefits of three assurance models for

troubleshooting and monitoring.

HELSINKI, Finland, February 14, 2011-Accanto Systems, a pioneer in Customer Service Assurance solutions for today's

converged networks, announced today that it has introduced Adaptive Customer Service Assurance, an inclusive, robust

approach to CSA that combines the best of Resource, Customer and Service-centric models. Adaptive CSA enables Service

Providers to gather information and more fully monitor, report and troubleshoot than ever before.

As the mobile communications landscape evolves with the introduction of new technologies like LTE, and the explosion in the

amount of applications, services and user devices, Resource, Customer and Service-centric assurance models have been

pushed to their limits. Today’s networks require a new approach that combines the strengths of these three models, while at

the same time reduces their weaknesses. Combining these models results is a more streamlined and efficient monitoring and

troubleshooting platform that provides deeper insights into the actual user experience. This is the foundation of Accanto’s

Adaptive approach to Customer Service Assurance (CSA).

“No single method by itself can provide a fail-safe and effective way to guarantee customer service quality,” said Michele

Campriani, CEO of Accanto Systems. “Our Adaptive approach to CSA combines the best of all three models in a single

platform. Ultimately, Service Providers can not only amass huge amounts of information and translate it into actionable

intelligence, they can also drill down very specifically and ensure quality at the individual customer level.”

A key capability of the Adaptive approach is the ability to provide different views of information collected through real and

elapsed-time dashboards. This provides Service Providers with a very insightful and flexible way to look at information from

the most relevant perspective. With Adaptive CSA, it is possible to select a number of dashboards, structure them over

different layers and display the most relevant information along different perspectives and axes in a timely and effective

manner.

“What Adaptive CSA offers is a truly unified mechanism to define and view virtually any dimension or combination to supply

the absolute best view of information in the easiest way,” said Campriani. “We enable our customers to focus on the most

relevant issues at hand in order to quickly present the most relevant information and provide the best possible service to their

customers.”

For more information on Adaptive CSA, please visit Accanto at: www.accantosystems.com

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About Accanto Systems

With solutions deployed to 180 customers in over 60 countries, Accanto Systems is a leading supplier of advanced Customer

Service Assurance and troubleshooting solutions to communications service providers. Accanto’s probe-based Customer Service

Assurance solutions provide in-depth monitoring, analysis and troubleshooting capabilities, helping operators overcome the

massive challenges associated with migration to converged, next-generation telecom architectures. Their solutions can be

utilized by any level of the organization, from the NOC to Marketing, and scale easily for use by new technicians all the way to

technical experts. Accanto’s team of OSS and Operations consultants allow each Accanto solution to be optimized and fully

integrated into the organizations’ operational and business processes. Visit www.accantosystems.com.

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Portfolio

Example 2: Case Study

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Portfolio

Example 3: Blog

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Portfolio Example 4: Feature Article

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