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LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL LIGHTERS OCTOBER 2016

LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

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Page 1: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

LAUNCH NOTICE

NEW GAS REFILLS

FOR TRADITIONAL LIGHTERS OCTOBER 2016

Page 2: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

CONTEXT

• The use of current refills is quite complicated and takes time :

• To charge the lighter you must put the lighter in the fridge for 5 minutes

• During that time, you must warm the DUPONGAZ refill in your hand and

ensure that the lighter is kept away from all sources of heat .

• The temperature difference facilitates swift refilling.

• You only have one shot for success because the refill is a single dose.

• It is an uncertain method for the security of the staff and of the

consumers.

Page 3: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

NEW REFILLS OBJECTIVES

• Make the gas-filling operation safer and easier for:

- the customers

- the sales network

• Rejuvenate and harmonize the design of our traditional refill.

• Make the refills notice legally correct in all the main

languages

• Develop the sales of refills

Page 4: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

DESIGN

VS

NEW SHAPE

Page 5: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

BENEFITS

• Safer and easier gas-filling operation

• Efficient and quick charging system

• Multiple refills possible :

- For the L2 ( yellow refills ): up to 5 times.

- For the Gatsby ( green refills) : up to 7 times.

- For the other lighters : cf table on page 7.

• Convenient and ergonomic use

After testing , 80% of users recommend the use of new refills

Page 6: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

SAFE AND EASY USE

For Yellow and Green refills:

• Choose the refill type according to the color stripe

• Screw the refill into the filling valve of the lighter

• Position the lighter and the refill upside down

• Press on the refill, without forcing, hold for 5 seconds

• Repeat the operation 1 time

- Press and hold for another 5 seconds

- In 5 seconds, the lighter is charged

• Possibility to load several time

Page 7: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

SAFE AND EASY USE

For Blue and Red refills:

• Choose the refill type according to the color stripe

• Insert without turning into the filling valve of the lighter

• Position the lighter and the refill upside down

• Press on the refill, without forcing, hold for 5 seconds

• Repeat the operation 1 time

- Press and hold for another 5 seconds

- In 5 seconds, the lighter is charged

• Possibility to load several time

Page 8: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

French Recommended Retail Selling Price

NEW TRADITIONAL REFILLS RANGE

000432

gas refill yellow

Box of 12 – 15€

000433

gas refill green

Box of 12 – 15€

000434

gas refill blue

Box of 12 – 15€

000435

gas refill red

Box of 12 – 15€

Page 9: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

MULTIPLE REFILLS POSSIBLE

LIGHTERS

YELLOW

REFILLS

000432

GREEN

REFILLS

000433

BLUE

REFILLS

000434

RED

REFILLS

000435

LIGNE 1 Small size 5 times

LIGNE 1 Large size 3 times

URBAN 4 times

SOUBRENY 5 times

LIGNE D 12 times

LIGNE 2 5 times

GATSBY 7 times

LIGNE 8 14 times

INITIAL 14 times

Page 10: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

INSTRUCTIONS FOR USE

Page 11: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

TECHNICAL CHARACTERISTICS

Technical features :

• Weight : 39 g

• Gas capacity : 17 g/ 30 ml

• Dimensions : L 10 cm x W 3.5 cm

• Specific integrated valve for each gas refill type

• Made in France

Other product attributes

- Packaging x 12 refills. (15cm x 11,5 cm x 11,5

cm).

- Multilingual label (8 languages)

Page 12: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

Length : 10 cm

Width : 3,5 cm

Thickness : 3,5 cm

DIMENSIONS & PACKAGING

Packaging of 12 refills

Length : 15 cm Width : 11,5cm

Thickness :11,5cm

• 17 gr /30ml

Page 13: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

S.T.DUPONT REFILLS RANGE

Page 14: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

PRODUCT REF

FRENCH

RETAIL PRICE

Yellow refills x12 000432 15 €

Green refills x12 000433 15 €

Blue refills x 12 000434 15 €

Red refills x12 000435 15 €

- Products availability: From OCTOBER 2016 , once the stock

of all current refills is over.

PRODUCT RANGE AND LAUNCH

Page 15: LAUNCH NOTICE NEW GAS REFILLS FOR TRADITIONAL … · BENEFITS • Safer and easier gas-filling operation • Efficient and quick charging system • Multiple refills possible : -

1. Why do we have leaks when recharging the lighter?

The system is designed to be hermetic but there is always a small residual gas in the valve.

This was already the case on our old refills.

2. How do we know if the lighter is properly loaded?

You must follow the 2 steps: empty the lighter, press and hold the gas refill for 5 seconds twice in order to fully recharge

the lighter.

The lighter becomes cold which is a sign that it has been correctly refilled.

3. Is it normal that the pressure is so strong during the fill-up?

We must apply pressure in order to open the refill valve which will enable the distribution of gas into the lighter (about 1

kg). Pushing strongly will avoid leaks from the diffusing system.

4. It is normal that the screw thread does not lock?

The screw system prevents premature wear of the diffuser.

Without this rotation system, the diffuser valve will stay open and let the gas out. By having this system, it allows the

pressure to let the gas enter the reservoir.

It is essential that the screw is sufficiently tight so that the diffuser opens the valve plug of the lighter, otherwise there

is a risk of leaking and not filling.

5. I feel that my lighter is not reloaded ?

It is often linked to the custumers habits (those who have used old refills).

With an old refill, the recharging time is between 5 and 10 minutes.

With the new refill, the operation takes 10 seconds and the process is much simpler.

CUSTOMER OBJECTIONS AND ANSWER