SUNIL KUMARContact: 09810225844 / 0120 4136728 ~ E- Mail: sak_kumar2004@yahoo.com

Senior Managerial AssignmentsSales & Marketing / Business Development

Location Preference: Delhi / NCR / Chandigarh/Bangalore

PROFESSIONAL PREFACE

A competent professional with 19 years of experience in the areas of:- Sales & Marketing (Mainly food & Services sector) -Business Development -Supply chain –Sales Operations-

Export / Import Operations - Key Account Management - Project Development - Team Management- Service Orient-ation - Independent profit centre head A strategic planner with proven abilities in managing business operations and expertise in determining company’s

mission & strategic direction. Experience in managing & executing various promotional activities / events and escalating business, profitability and

market coverage. Accredited for making numerous overseas visits comprising Jordan, Kabul, Dubai, Egypt, Iraq, Syria & Bangladesh. Expertise in handling all sales & marketing / business development activities, analysing market trends & establishing

healthy & prolonged business relations with clients, thereby ensuring higher market share. Strong organizer, motivator, team player with abilities in increasing customer base by maintaining relationship with

key clients.

CORE COMPETENCIES

Ensuring compliance of the targeted sales-numbers and revenues as per budget plan-ning.

Analyzing & reviewing the market response / requirements and communicating the same to the sales teams for accomplish-ment of business goals.

Completing pre-tender obligations like sub-mitting pre-qualifications, study of contrac-tual conditions, cost analysis including con-sidering cost impact of techno-commercial conditions.

Monitoring the performance of distributors with key emphasis on achieving revenue.

Facilitating product development initiatives involving mapping of business require-ments and in depth evaluation of customer feedback to carry out modifications in product attributes.

Have handled verticals like Institutional sales , bulk sales, retail sales, channel sales, online sales, DTH Model and inter-national Trade.

Identifying prospective clients, generating business from the existing clientele for achieving targets.

Building & strengthening relationships with key accounts, opinion leaders, thereby en-suring high customer satisfaction.

Establishing corporate strategies for achievement of top line & bottom-line tar-gets.

Managing sales and marketing operations, ensuring accomplishment of set business targets, meeting the ever-increasing com-petition from organised and unorganised structures.

Providing direction, motivation & training to personnel for ensuring optimum perform-ance for all operational sales related is-sues.

Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.

Marketing campaigns and activities such as campaign against food adulteration etc.

Creating SOP,S for sales and events and daily operations

Preparing AOP, acting as a independent profit centre, preparation of Business and sales plan, achieving target as per sales plan.

CAREER CONTOUR Current Job- General Manager – Sales and Marketing – Amira Pure Foods Pvt Ltd.(NYSE

listed company)“Pan India and Now Global sales” - Organic food Since March 2014 till date. over all sale ,Business development and operations responsibility for organic division- E commerce, GT, HoReCa and MT Verticals.

Initially Handled Key accounts and standalone vertical for “Amira rice division”-March 2014 to Feb 2015 along with organics and then made whole sole in charge for Organic sales and development.

Key responsibilities-:

Monitoring P.L Account as independent profit centre head.

E commerce vertical launch.

Facilitator for “Global Organic Business” .

Manpower planning, budgeting, etc.

Pricing strategy .

Channel Mix .

PJP, DSR, Beat route plans –formats and there adherence.

Frequent visits Pan India.

Preparing BE analysis, Master TOT file etc

Negotiations for listing, end cap , activation etc.

Preparation of learning modules for sales teams.

Leading a team of 2 ZSM, 3 ASM,S and 12 TSE and 9 promoters for developing and leading the Organic Sales Pan India-GT SAMT stores and MT Chains, E commerce and 4 Global offices for ORGANIC sale.

Achievements-: Got increment of 15% and 100% payment of variable Pay. Highest in Organization-2015-

2016&2016-17.

Activation of MT Chains such as Hyper city, Max spar, Godrej Nature basket, Food Hall, Star Bazaar, Metro Cash& Carry, Namdhari chain, Modern Bazaar chain, Needs chain etc- Over 200 Stores for Organics.

Activation of over 300 A class and GT standalone Stores for rice and organics. Activation and Launch of E Commerce vertical –Amazon, Just Buy live.com ,Ask me

Grocery etc. Domestic conventional rice sale-1000 Metric tonnes. Domestic Organic sale-2 Crores in 6 months. Organic exports mainly Paddy 21 Crores in last 2 years.

Special Invitee to Sikkim Organic Board, Uttarakhand Organic Board etc.

Fairs participation Ahaar, March 2015 at Pragati Maidan.

Annapurna-2014&15-24th to 26th September(Mumbai).

Bio Fac/CII Global Agro meet-2014-15-6th to 9th Nov ,cochin

Articles in Progressive Grocer, India Food report etc.

Last Job-AGM-SALES AND MARKETING(North India and part of South India) Morarka Organic Foods Ltd., Jan 2010-Feb 2014

Highlights-: Got three Promotions in 4 years of working.

Instrumental in devising the strategies for distribution and DTH and retail sales. Generated Tie Ups and Managed over 20 distributors and 3 SS in North India Expanded organic food sales network in over 1000 MT Outlets and 600 GT outlets. Mentored the team of 5 ASM,S and 15 Marketing Executives and 10 Sales Promoters. travelled extensively in North, West and southern part of the country. Sold organic material worth over Rs. 10 crores in Retail/Institutions.

Played a pivotal role in coordinating:.following events- Medi City Organic Lunch for World’s Top 25 Doctors. Organic Lunches at Bikanewala etc. India Organic Logo 10 Year Celebrations at Taj Hotel in May’10. Organic food stall at AHAAR exhibition at Pragati Maidan inaugurated by food secy. Mr Ashok

Sinha. Anchoring the launch of all the 14 exclusive franchisee stores of company in Delhi NCR-North

India. Successive Ahaar Food Festivals 2010-11 and 2011-2012 and 2102-13

Agreement with Indian Army for Organic food Course, Supplies etc. Participation in india international trade fair 2012. Event with IAS officers wives association and successive events at DAILLI HAAT (INA)

Recognised as the first executive to establish institutional sales vertical in the whole organic food industry.

Has been made member of RUTAG on organics by IIT DELHI recently. Rendered supporting through various relationship initiatives such as Organic cotton Deal worth Rs. 4

Crores with one of our buyers Olam International . Holds the credit of managing over 150 SKUs / products comprising mainly basic grocery items

and snacks.

Reliance Life Insurance Co. Ltd., Delhi-NCRBranch Sales Manager - CDA Model: Jul’08 – Jan’10

Highlights Rendered product & sales training to both CDAs and Insurance Advisors along with NIS people. Successfully interfaced with Govt. Agencies for encouraging tie-up with Reliance CDA model such as

Postal Dept. Dexterously mentored the team of 40 CDAs and 150 Advisors for achieving business targets. Accomplished business of over Rs. 70 Lakhs in 11 months; recruited close to 45 CDA and 100

Advisors. Effectively carried out over 40 business opportunity presentations. Instrumental in gaining persistency ratio of over 80 percent in the region.

ICICI Prudential “Priority Circle”, Delhi-NCRManager - Priority Circle: Jul’07 – Jul’08

Highlights Successfully handled the appointment of Wealth Management Advisors. Actively involved in handling business opportunity presentations & financial planning for H.N.I clients

and explaining them the concept of “need based selling”. Informed the customers through advisors on NAV, fund transfer, etc. on regular basis. Accredited for logging 60 FSP forms and over 100 cases of ULIPS with Rs. 45 Lakhs of WRP in ten

Months, Significantly created Agency Force of over 25 Advisors at present comprising some of the leading

HNI’s of Delhi. Bagged the consecutive matrix for 8 months right from the day of joining. Accomplished 60% activization and 90% goal sheet till date in 11 months. Effectively executed Rs. 16 Lakhs of WRP through referral partner only.

Jayalakshmi Group of Companies, Andhra Pradesh D.G.M. ( Agri Exports & Projects): May’98 – May’07

Highlights

Successfully set-up the distribution network for brand of tea & tobacco in international markets like Jordan & Dubai and Other Middle east countries,.

Served as the active Representative of the office of Our Chairman, Mr. R.S. Rao (A Five Time Member Of Indian Parliament & Chairman Water Resource Committee).

Tender participation in Afghanistan ,Bangladesh, Iraq etc. With 100% success. Interfaced with middle and top level positions in various government bureaus. Instrumental in managing exports of:

Rice worth Rs. 40 Crores from Olam, International (Singapore) & Chile. Tea from Iraq, Afghanistan, Pakistan, U.K., U.A.E., etc. worth Rs. 50 Crores. Cotton Yarn worth Rs. 10 Crores from Algeria.

Key Skills Interpersonal skills, Team Management, Negotiations, Data mining, presentation, Liaison,

Innovative, Willingness to adopt new challenges, Leadership skills, Trouble shooting, multi tasking skills, Anchoring , Judgement & Critical decision making, Selective Coordination, Service Orientation etc

Strengths.

• Extensive exposure to handling over 150 plus organic and Food products in retail , DTH, and institutional sales with massive distributor network and top clientele exposure..

• Has exposure to all kinds of sales verticals namely Retail Sales, Channel Sales and Institutional Sales.

• High exposure in launching exclusive stores and innovative event organization and management.• Top government , corporate and distributor linkages. • Confident ,Honest, Self made from childhood, willing to take new challenges etc,

Weaknesses• Very open and straightforward to colleagues..• In graduation could not score 1st Division due to very struggling and poor eco conditions back

home at that time including ailing mother.• Trusts people.

PRECEDING TASKSDelhi Stock Exchange, Delhi-NCR Executive Trainee MM’96 – MM’97

Glow Link Finance Ltd., Delhi-NCR Financial Investment Advisor MM’93 – MM’94

PROFESSIONAL ENHANCEMENTS

Conducted Various Trainings on Organic Foods / Health Food / Super Foods/Insurance . Attended over 100 Conferences & Seminars hosted by FICCI, CII, ASSOCHAM, Tobacco Board, Tea

Board, etc. Have authored/co authored a lot of articles and books On organic food/economics.

SCHOLASTICS

M.A. (Economics) from Madurai University in 2006. MBA (Marketing) from Institute of Marketing Management, Delhi in 1997-Full time. B.A. (Economics Hons.) from Delhi University in 1994.

IT Skills: MS Office and Internet Applications.

PERSONAL DOSSIER

Date of Birth : 2nd July, 1971Present Address : 545A, Vaishali, Sector-I, Ghaziabad – 201010, U.P.Languages Known : English, Hindi and Punjabi