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LARGE SCALE. LARGE SCALE CAMPAIGNS. CAMPAIGNS. Promotions on a massive scale, just for Mobile Operators. Let’s get started!. REINVENTING MARKETING FOR THE MOBILE ERA. LARGE SCALE CAMPAIGNS. GLOBAL DOMINATION. DEEP MOBILE EXPERIENCE. AND WE BUILD SMART TECHNOLOGIES. WE’RE SMART - PowerPoint PPT Presentation
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LARGE SCALECAMPAIGNSPromotions on a massive scale, just for Mobile Operators
LARGE SCALE CAMPAIGNS
Let’s get started!
WE’RE BIG
NASDAQ listed 1,000+ employees with 450+ engineers 19 offices around the world 10-years of profitable growth 2010 revenue of $116.3m with
EBITDA of $27.2m
WE’RE SMART
Velti’s mGage platform reaches 4.26 B mobile consumers
Optimized on 6,000 devices End to end: from asset creation to
promotional marketing mobile CRM, we do it all
WE’RE PRACTICE
D 125+ large scale campaigns 80+ mobile operators on 4
continents Wide scale: handling operators
from <1M to >50M subscribers Long term partnerships,
consistently running follow up campaigns
REINVENTING MARKETING FOR THE MOBILE ERA
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GLOBAL DOMINATIONDEEP MOBILE EXPERIENCEAND WE BUILD SMART TECHNOLOGIES
LARGE SCALE CAMPAIGNS
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Russia &CIS
Latin America Middle East
Africa
EuropeNorth America
HELPING BIG MOBILE OPERATORS AROUND THE WORLD
Asia
CAPTIVATE YOUR CUSTOMERSSpark your customers’ interest with unique marketing tools
BUILD LOYALTYKeep your customers attention; reward and delight them
INCREASE USAGEBoost revenue through data and premium text message
BUILD BUZZMake more reasons for your customers, the media and the mobile industry, to talk about your brand
NEW REVENUE STREAMSIdentify new revenue opportunities and new ways to market to your customers
WHY LARGE SCALE CAMPAIGNS?
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LARGE SCALE CAMPAIGNS
THE PROCESS
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LARGE SCALE CAMPAIGNS
v v
STEP 1: RECRUITCustomers are invited to participate via SMS broadcast, TV, BTL, web and social networks
v v
STEP 2: ENGAGEParticipants are engaged with fun and exciting quiz questions and activities
v v
STEP 3: award POINTS
Participants build up points every time they answer a question correctly
v v
STEP 4: Reward PRIZES
Either by draw or by top score, we award prizes to the winners
SO HOW DOES VELTI MAKE LARGE SCALE CAMPAIGNS WORK?*
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*Hint: It’s not easy to get up to 26% customer penetration. We know who to target, when they’ll be most receptive and how to execute in a big way.
LARGE SCALE CAMPAIGNS
HOW IT’s DONE:MOBILE MESSAGING BROADCAST7
OUR STRATEGY Optimize call-to-action & broadcast
schedule Targeted and personalized
communication based on segmentation and profiling information
Utilize recharging habits – by contacting customers with balance, when they top-up
Respect the brand and the subscriber
2012Example
#12012
Example
#2
BREAKING NEWS! Natural Born Winners Wanted. It’s payday today.Why not top-up today, win the $100,000 tomorrow and relax for the rest of the year?
Good news for +30694455667!100 lucky customers will be driving away with a brand new BMW and you could be one of them. Send now a blank SMS to 54440 to enter the draw!
THE VELTI EDGE:RELIABLE & ROBUSTOUR PLATFORM OUR TEAM
Flexibility and extensibility
Seamless integration with 3rd parties
Effective interoperability with other systems via web services
Secure environment
90+ professionals, including Project Managers, Technical Consultants, Copywriters, Business Intelligence Analysts etc. to ensure flawless campaign execution
OUR RESULT Uptime 99.97% in Q1 2011 Total throughput 1,000
SMS/sec Record of 19 Large Scale
Campaigns live simultaneously
THE VELTI EDGE:LEGAL EXCELLENCEOUR PROCESS
Extensive legal/regulatory preparation and execution
Global network of legal partners and local lawyers
Team of 7 in-house regulatory experts & legal advisors
$1 million spent in 2010 on legal preparation and execution
OUR RESULT Have run flawlessly over 125
campaigns without any regulatory issues
Repeated business with our clients
THE VELTI EDGE:quality ASSURANCEOUR PROCESS
Careful, relevant and intriguing communication, aligned with operator brand’s tone of voice
Multilingual copywriting team developing creative ideas and engaging SMS content
Targeted and personalized communication based on segmentation and profiling information
Dedicated Quality Assurance team ensuring fault-free campaign preparation and execution
OUR RESULT We deliver innovative concepts
with engaging mechanisms and error-free SMS dialogue
We generate positive buzz and enhance brand image
THE VELTI EDGE:EXCELLENT RESULTSOUR PROCESS
Optimized Recruitment through a balanced variety of methods
Challenging and innovative mechanisms and games
A team of experts analyzing and optimizing campaign results
A complete and versatile Monitoring and Reporting System
OUR RESULTHigh Recruitment
African Operator 2011
26%
European Operator 2011
19%
Top of Class Participation
SMS/User African Operator
2012
18SMS/User
Middle Eastern Operator 2012
39High Revenue
Per Participant
Per User Middle Eastern Operator
2011
$31Per User
Asian Operator 2010
$19
IT’S BEENA PLEASURE
Be sure to visit www.velti.com for more information and to read our blog on mobile marketing insights
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LARGE SCALE CAMPAIGNS