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Lancôme & Piper Heidsieck · PDF file Lancôme & Piper Heidsieck Integrated Communication Campaign September/October 2017 . Category Insights LTCF

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  • Lancôme & Piper Heidsieck

    Integrated Communication Campaign September/October 2017

  • Category Insights LTCF

    *YTD July‘17

    15% Turnover share

    11,6% in 2012

    Turnover +3,8 %*

    18,9 Mio. pieces sold*

    Average Retail Price:

    11,50 €

    TOP-SKUs*

    1. Lindt Ass. Naps 500g

    2. Toblerone Tiny 744g

    3. Glenlivet Master Distillers Res.

    Retail Distribution

    1. Hibiki Harmony 0,7l

    2. TicTac Mixed 228g

    3. Kinder Chocolate 4x100g

    Travel Retail Exclusives LTCF

  • Category Insights PC

    *YTD July‘17

    14% Turnover share

    10% in 2012

    Turnover +8,5 %*

    3 Mio. pieces sold*

    Average Retail Price:

    50 €

    TOP-SKUs*

    1. Boss Dark Blue EDT 75ml

    2. Biotherm Homme Deo Trio

    3. E. Lauder Ad. Night Ser. 100ml

    Retail Distribution

    1. Boss Dark Blue EDT 75ml

    2. Lancôme Coffret

    3. Nuxe Dry Oil 100ml

    Travel Retail Exclusives PC

  • Category Insights LTCF & PC

    Travel Retail Exclusives - Key Success Factors

    Best Selling Content

    Exlusive Offer vs. Domestic / Online

    Attractive Price Level

  • Key Success Factors:

    Category Insights LTCF & PC

    Growth Drivers & Trends

    PC

    Make Up

    Commercial Niche Fragrances

    Base Price Activities

    Sets

    Masks

    Korean Beauty

    LTCF

    Crafted Spirits

    Japanese Whisky

    Gin

    Wine

    Fine Food

    Cuban Cigars

    Targetting Young Passengers Differentiation Affordable Pricing

  • PC

    800 K litre of Eau de Toilette

    1,4 Mio pcs. of 29,90 EUR Base Price

    1/2 Mio litre of Bodylotion

    3,0 Mio Lipsticks

    5,0 Mio Sets

    LTCF

    11,8 Mio cans of Snus

    14,3 Mio bottles of Whisk(e)y

    4,2 Billion sticks Duty Free Cigarettes

    12,9 Mio bottles of Wine

    More than 12.000 tons of Chocolate

    *FY 2016

    Category Insights LTCF & PC •

    • •

    • • •

    • •

    Big Seller*

  • 0

    50

    100

    150

    200

    250

    300

    T u

    rn . M

    io .E

    U R

    2016

    2017

    Category Insights LTCF

    Liquor, Tobacco, Confectionery, Fine Food | Jan – Jul 2017

    Spirits 31%

    Tobacco 30%

    Wine & Sparkling

    Wine 14%

    Food 3%

    Beer & Softdrinks

    2%

    Confectionery

    20%

    Retail

    +8% +2%

    +2%

    +5%

    +17% +22%

  • Spirits 44% Tobacco

    20%

    Wine & Sparkling

    Wine 8%

    Food 4%

    Beer & Softdrinks

    3%

    0

    20

    40

    60

    80

    100

    120

    T u

    rn . M

    io .E

    U R

    2016

    2017

    Category Insights LTCF

    Liquor, Tobacco, Confectionery, Fine Food | Jan – Jul 2017

    Confectionery

    21%

    +7%

    +9% +4%

    +17% +20% +39%

    Distribution

  • Women's Fragrances

    35%

    Men's Fragrances

    19%

    Skin Care 30%

    Color Cosmetics

    16%

    0

    50

    100

    150

    200

    250

    Women's Fragrances

    Men's Fragrances

    Skin Care Color Cosmetics

    T u

    rn . M

    io .E

    U R

    2016

    2017

    Category Insights PC

    Perfume & Cosmetics | Jan – Jul 2017

    +8%

    +3%

    +10%

    +11%

    Retail

  • Women's Fragrances

    44%

    Men's Fragrances

    25%

    Skin Care 20%

    Color Cosmetics

    11%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    Women's Fragrances

    Men's Fragrances

    Skin Care Color Cosmetics

    T u

    rn . M

    io .E

    U R

    2016

    2017

    Category Insights PC

    Perfume & Cosmetics | Jan – Jul 2017

    +5%

    +2%

    +5%

    -1%

    Distribution

  • Travel Retail Exclusives

    Price Supports / SPO

    Inspiring Promotions

    Market driven, efficient

    Assortments / Innovations

    New (Sub)-Categories

    Fast Route to Market /

    Global Launches

    Specific Channel Support

    Enhanced Margins and

    Investments

    Key Success Factors LTCF & PC

    Key Success

    Factors

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