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Lacoste and Reebok

HistoryRen Lacostewas a very known tennis player from 20-30s: he won a lot of famous trophees. Like Wimbledon, US Open, Davis Cup. He was chosen like the best tennis player in 1926 and 1927.

But whats the connection with the crock? In 1925, before a very important game the young player made a bet with his captain :if hell win, well receive a briefcase with crock leather. And from here the nickname: le crocodile or the alligator.

Slogans 1974 Hunt the croc.

1980 A shirt like a croc.

1990 - Toutl'espritLacostedansunflacon.

1992 Parlez-vous Lacoste ? 2003 Style on skin

2004 Style in play

2006 Un peu dair sur terre

2010 Unconventional chic

2014 Life is a beautiful sport

Logo-uri

2014 Life is a beautiful sport Reviews He is about to risk it all to win the game of his life.It will take himconfidence and courage to make the leap, beautifully. (Lacoste)

Lacostes Big Leap as part of their Life is a beautiful sport campaign is a great example of an advertisment that is not only brilliantly executed, but itshitting the emotional nerve of a broad audience. It also shows how you canopen up your communications to be a bit more daring and surprising.

Usually, Lacoste is known for their beautifully shot, light and airy, elegantlyplayfull ads, displaying an active, sporty lifestyle, using models that are mostlyidealized, skinny and well-groomed, certainly highlighting the product at hand(either fashion or fragrance). Now this ad is fantastically REAL the location, theirstyling, their emotions and this particular moment in time feel so real, you canthelp but hold your breath.

2014 Life is a beautiful sport Reviews We as consumers (and marketers) have become incredibly bored by thesame same approach many fashion brands are taking. Lacoste has herebyshown that you can break out of a certain style especially with todays digitalpossibilities without actually breaking their overall strategy e.g. we stillsee the central theme of floating in the air (but hes not only floating, butcatapulting himself into the air!) and both actors are still perfectly beautiful.And ultimately, Lacoste has taken a big leap moving away from a productcentric approach, catapulting the brand into an incredibly powerful andemotional territory.

Yes, Lacoste, life is indeed a beautiful sport. Thanks for making it evenmore beautiful with this excellent ad.2014 Life is a beatiful sport Reviews Themed Life is a Beautiful Sport, the new campaign grew out ofthe brands heritage, a sporty 1930s elegance, authenticity and joie de vivre, says Damien Bellon, creative director at BETC, the Paris-based agency behind the effort. Ren Lacoste was a creative and competitive man with an optimistic approach, qualities that still pervade the brand. Lacoste is for playful people, people who enjoy challenges, both in sports and daily life, he tellsMarketing Dailyvia email.

2014 Life is a beatiful sport Reviews Film is a strong tool to evoke emotions in a way where prints often fall short, he says. The storytelling, the moving picture and music remains powerful even in this digital era. We have made a film that goes beyond traditional fashion ads and together with the Lacoste team weve tried to offer a universal and timeless message without cultural boundaries.

2014 Life is a beautiful sport Reviews Womens Wear Dailyreports that the company is increasing its marketing budgetby up to 10% this year, with the print and outdoor ads accounting for 40%, and bothdigital and film getting 30%.

Separately, the company will present this years Lacoste Spotlight Award to AmyAdams at the Costume Designers Guild Awards next month in Hollywood.Thecompany, in its fourth year as a presenting sponsor at the event, says it ishonoring the five-time Academy Award-nominated actress for personifying anenduring commitment to excellence, including a special awareness of the role andimportance of costume design.

2014 Life is a beautiful sport The video

Reebok History Reebok International Limited, a leading manufacturer of sports shoes, apparel, andaccessories, is owned by the Germansportswearcompany Adidas.The originof the company name Reebok comes from the Afrikaansspelling of rhebok, a SouthAfrican antelopeor gazelle.

Reebok History The founderJoseph William Fosterwas a manufacturer of regular shoes who resided in Holcombe Brook, asmall villagenear Bolton, England. He had the unique idea of making a spiked running shoe which worked well and he established the company in 1895 with the help of his sons and named it J.W. Foster and Sons

Reebok Sloganuri 1996 Its my planet

2000 Everyones a winner

2003 Escape the sofa

2004 Outperform

Reebok Slogans 2005 I am what I am

2007 Run easy

2007 Your move

2013 Live with fire

Reebok Istorie logo 1895 1986

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Reebok Istorie logo 2000 2002

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Reebok Istorie logo 2006 2008

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Reebok Logos history 1895 - The original Reebok logo depicts the Union Jack, portraying the companys humble beginnings in Bolton, England. 1986 - Reebok unveiled a second emblem, often termed as the vector. The emblem was introduced to symbolize a new era of performance product. Its design was inspired by the cues on the product, often called the side stripe cross check1996 - the Reebok logo underwent only a few minor changes1998 Reebok took away their logotype, while using only the cross check which appeared on their products very aestheticReebok Logos history 2000 - the company once again took out the logo and used only logotype

2002 The logo was further modified and made more modern

2004 - the logotype, too, was discarded, and the cross check was reissued. To attain a bigger link to the youth market, the company brought in a new tier of product called Rbkin 2001. The wide success of this rebranding made Reebok to look at its overall branding scheme and learn that the future of the brand would be moreeffectivelydepicted by this new logo. The Rbk logo was created by theArnell Group

Reebok Logos historyCelebrating the50thanniversary of the brand name in 2008, Reebok brought back itsbrand identityfrom Rbk to Reebok. While Rbk worked for theirbrand identity, the culture and the business, Reebok is timeless and manifests the companys high values. The current Reeboklogo design features a new font that is modern yet simple, complementing thebrand identityand reflecting the brand values.

2013 Live with fire The 2013 "Live With Fire" campaign celebrates people whose lives have been transformed through their active lifestyle and in doing so unifies the brands marketing of its fitness and lifestyle business. In addition to featuring Reebok's core pillars of Training and Running, the campaign reinforces Reebok's commitment to women's fitness through the introduction of its Dance and Yoga collections, as well as a renewed focus on Walking.

2013 Live with fire The campaign builds off the brand's 2012 campaign, "The Sport of Fitness Has Arrived," which featured CrossFit as a symbol of the rapidly changing fitness landscape. The campaign illustrated how CrossFit builds community and confidence and fosters a spirit of competition and camaraderie. With "Live With Fire," Reebok is broadening this message and issuing an invitation to people to pursue their passions and to live life in a way that will inspire others to follow.

2013 Live with fire "At Reebok, our mission is to empower people to be fit for life, but we don't want people to move for the sake of movement; we believe movement is the path to becoming physically, mentally and socially stronger.

"Since we've sharpened our focus on fitness, we've seen how reaching goals and accomplishing new feats changes people and their lives. We find our inspiration in these people, who live their lives with renewed passion and intensity, and affect others with their attitude. Among our employees and our consumers we're building a community that pushes people to do and be more, and we want to inspire others to join this movement.

Matt O'Toole, Chief Marketing Officer, Reebok2013 Live with fire "We offer a different perspective on a healthy lifestyle and creative expression. We're not featuring the aspirational actions of today's superstar millionaires in this campaign; we're celebrating individuals who find purpose by pursuing their passions. We believe that everyone has the potential to transform their lives through fitness and creativity, and want to encourage this discovery, whether it's through CrossFit or group training workouts, running clubs or Spartan races, high-energy Latin Dance classes or physically-challenging Yoga classes, intense fitness walks or another active pursuit.

Yan Martin, Vice President of Brand Marketing2013 Live with fire The video