“ L’Architecture d’Aujourd’hui is an essential landmark of the modern architectural culture of the 20th century. It is the only French magazine that achieved the respect of architecture lovers and professionals

throughout the world, where it had become a bold, provocative and constructive voice.”Jean NOUVEL

Architect, Pritzker Prize 2008, member of the editorial board

INTERNATIONAL ARCHITECTURE MAGAZINE SINCE 1930

L’ARCHITECTURE D’AUJOURD’HUI

MEDIA KIT 2017

A REFERENCE MAGAZINE SINCE 1930

“The magazine’s history

is fantastic.”Dominique JAKOB

& Brendan MACFARLANEArchitects,

Jakob + MacFarlane office (Paris)

Founded in 1930 by André Bloc and Le Corbusier, L’Architecture d’Aujourd’hui has been the leading French and international architecture magazine since its creation.

International publication, contemporary and opened to various disciplines such as design, urban planning, arts and landscape design, its ambition today is to shed a new light on architecture.

A prestigious editorial committee supports AA:

Jean NouvelPritzker Prize in 2008, he conceived masterpieces such as the Arab World Institute, the Cartier Foundation and the Quai Branly Museum in Paris, the Dentsu Tower in Tokyo, Montpellier City Hall,… His current projects include the Louvre in Abu Dhabi, the National Museum of Qatar and the National Art Museum of China in Beijing. Shigeru Ban, architect, Centre Pompidou in MetzAldric Beckmann, architect, member of the French Touch group Patrick Bouchain, architect, Cité nationale de l’histoire de l’immigration in ParisNicolas Bourriaud, art historian and criticRenaud Donnedieu de Vabres, former French Minister of Culture Frank Gehry, architect, Louis Vuitton Foundation in ParisAnne Lacaton, architect, Palais de Tokyo in ParisWiny Maas, architect, Tianjin LibraryRenzo Piano, architect, Whitney Museum in New YorkFrancis Rambert, director of the French Institute for ArchitecturePhilippe Starck, designerBenedetta Tagliabue, architect, Edinburgh ParliamentJean-Philippe Vassal, architect, Palais de Tokyo in Paris

“It’s a mythical magazine.”Nicolas MICHELIN

Architect, ANMA office (Paris)

“It is the ‘ideal’ French magazine, as it is a

worldwide standard setter.” Marc MIMRAM

Architect, Marc Mimram office (Paris)

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UNIQUE, LUXURIOUS AND INTERNATIONAL

• 6 issues per year

• Bilingual French / English

• 144 pages, rich format, Condat Satin 100 gr.

• 230 x 298 mm

• 25,000 copies distributed per issue

• 75,000 readers

• 25.00 euros

• 3 collections of thematic special issues

• 80% of subscribers

• 20% of sales in selective newsstands and bookstores (France and abroad)

• Distribution in art galleries, professional fairs and events

Campbell Sports Center, New York, Steven Holl Architects, 2013. © Iwan Baan.

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A NEW PERSPECTIVE ON ARCHITECTURE...

Six times a year, remarkable architects and urban planners, promising designers and contemporary artists are published in AA!

Because architects are trend-setters and opinion leaders whose intervention is essential to our present and future (environment, growth of global metropolises, inner-city transformations…).

ARC

HIT

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TITRE ... AND OTHER DISCIPLINES

Because architecture has become an issue in international debates, arousing passions beyond the specialists’ sphere.

AA brings a unique transversal point of view to architecture admirers, professionals of architecture and players of the construction field:

• Trends and new talents • Major projects and remarkable construction sites • Professional debates • Research on the cities of tomorrow • Urban journeys around the world • Spotlights on designers and artists

DES

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& A

RT

URB

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TITRE THE TRENDS SECTION...

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• A specific topic per issue, with an international approach.

• An elegant lay-out to showcase companies’ products, expertise and technical innovations, in an architectural context.

...DEDICATED TO PRODUCTS AND INNOVATIONS

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A thematic report per issue. A sectoral approach to provide a better understanding of the products and techniques that make contemporary architecture. The last trends in the construction industry, outdoor and interior design, new technologies... shown through outstanding projects, products and landmark buildings all around the world, selected by the editorial team.

ISSUE TRENDS SECTION’S MAIN FEATURE ADS DEADLINE RELEASE EXHIBITIONS & FAIRS417

418

419

420

421

422

March 2017 ENVELOPES: FROM FAÇADE TO ROOF

May 2017 GLASS AND ENERGY PERFORMANCE

June 2017 OFFICES

September 2017 DOORS AND WINDOWS

October 2017INNOVATIONS

December 2017 COATINGS: FLOORS, WALLS & CEILINGS

February 17th 2017

April 14th 2017

June 2nd 2017

August 4th 2017

September 29th 2017

November 10th 2017

March 17th 2017

May 12th 2017

June 30th 2017

September 15th 2017

October 27th 2017

December 15th 2017

Mipim Cosmit

Salone del mobile

Cersaie Maison & ObjetArchitect@work Paris Batimat Mapic Salon des MairesArchitect@work Marseille

THREE COLLECTIONS OF SPECIAL ISSUES

Three collections of special issues that ponctuate AA’s editorial life: AA Projects, AA Events and AA Perspectives.

A targeted insight, through internationally oriented case studies, into reports linked to the major themes of the magazine : architecture and urban planning.

Editorial conception, graphic design, printing and distribution by AA’s team. Ad hoc sponsoring to be found.

FOR ANY REQUEST REGARDING A CUSTOMIZED PROJECT, CONTACT US!

AA PERSPECTIVES special issue dedicated to the Droneport project signed

by architect Norman Foster.

AA EVENTS special issue dedicated to a selection, made by AA’s editorial team, of

projects awarded at the 2014 Holcim Awards.

AA PROJECTS special issue dedicated to the work of kinetic artist Carlos Cruz Diez,

integrated into architecture and public spaces.

AA PROJECTSA focus on architecture offices’ approach through landmark buildings, or lesser-known projects, always noteworthy.

AA EVENTSA perspective on major professional fairs, conferences, awards or exhibitions.

AA PERSPECTIVESResearch on innovation, urban questions and the city of tomorrow.

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TITRE AA PERSPECTIVES - AN EXAMPLE OF SPECIAL ISSUE

THE DRONEPORT PROJECT

Conceived by AA’s editorial team, with a panel of international talented writers, this special issue highlights the remarkable Droneport project, presented at the 2016 Venice Biennale of Architecture. Focus on an unprecedented collaboration between a large variety of players, among them LafargeHolcim, the LafargeHolcim Foundation, Norman Foster, ETH Zurich, ODB...

A tailor-made format:• 88 pages• 230 x 298 mm, rich format• Arcoprint paper 110 gr., Arcoprint cover 250 gr. with flaps• Elegant and creative layout conceived specifically by AA’s graphic

design studio Violaine & Jérémy

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DISTRIBUTION

Retail price: 10€

Printing: 15.000 copies

Circulation: • In newsstands and specialised

bookshops• Routing to AA’s subscribers in

France and abroad• Sent to the LafargeHolcim

Foundation’s VIP contacts• World Architecture Festival

in Berlin and Venice Biennale 2016

OPTIMAL VISIBILITY ON THE INTERNET

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• 6 categories: News, Architecture, Urban planning, Design, Events, Arts

• Dedicated articles and focus on innovative firms• 35.000 unique visitors per month

21.450 likes on Facebook

2.352 followers on Twitter

• +5% visits every month (average)

• Up to 2 publications per day

• Public : architects (France and abroad)

Data 07/11/16

• +8% visits every month (average)

• Up to 2 tweets per days

• Public : architects, institutions, opinion leaders (France and abroad)

Data 07/11/16

SOCIAL NETWORKSWEBSITE

New Instagram account

• 266 subscribers• 1 post per day on

AA’s most beautiful covers since 1930

• Public : architects, designers, artists, opinion leaders

Data 07/11/16

ADVERTISING IN THE MAGAZINE

ADVERTISING RATES

TECHNICAL INFORMATION DISCOUNT SCALE

Format: 230 x 298 mm

Signature and sending of the order: 30 days before publication

Sending of the technical elements: high-resolution PDF file

Creation, graphic design, execution and photoengraving: on estimate

Cancellation period: 6 weeks before publication

New advertiser discount: – 5%

Fidelity discount:– 5%

Bulk discount: 2 issues – 10%3/4 issues – 15%5/6 issues – 20%

Trade discount: – 15%For any advertiser ordering through a duly appointed media buyer.

Double pageFP*: 460 x 298+ bleed area 5 mm

PageFP*: 230 x 298+ bleed area 5 mm

1/2 page heightFP*: 115 x 298+ bleed area 5 mm

1/2 page widthFP*: 230 x 149+ bleed area 5 mm *FP: full page

SPECIAL OPERATIONS

Inserts, banners, gatefolds, customized covers... Contact us.

COVERSBack coverInside font coverInside back cover

FIRST SECTIONOpening spread (OPS)First double page after OPSRight-hand page1/2 page

TRENDS SECTIONRight-hand page1/2 page

14.000 €11.000 €

8.000 €

17.000 €16.000 €

7.500 €4.000 €

6.200 €3.500 €

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ADVERTISING ON THE WEBSITE

ADVERTISING RATES TECHNICAL INFORMATION DISCOUNT SCALE

New advertiser discount: – 5%

Fidelity discount:– 5%

Trade discount: – 15%

For any advertiser ordering through a duly appointed media buyer.

SOME USEFUL DATA...

Unique visitors on website per month: 35.000 Facebook: 21.450 likesTwitter: 2.352 followersNewsletter sent to 10.000 contacts twice a month. Opening rate : 53%

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UPPER SQUARE - 300x250 px >11 month1 week

LOWER SQUARE - 300x250 px - 1 month in rotation >2Regular visibility ♦♥♣ Strong visibility ♦♥♦♣Top visibility ♦♥♦♣♦

PARTNERSHIP MODULE - 200x200 px >32 months

NEWSLETTER - 200x200 pxLower square VISIBILITY PACK 4.500€

1/2 page in the first section of the magazineUpper square on the website - 1 monthSocial networks - 2 posts in the month PREMIUM VISIBILITY PACK 8.000€ Right-hand page in the first section of the magazineUpper square on the website - 1 monthSocial networks - 3 posts in the month

1.500€

450€

800€

1.100€

1.300€

2.500€

1.000€

SPECIALOPERATIONSFor brand-content and “3 questions to...” section, contact us.

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MULTIPLE INVESTMENT OPPORTUNITIES

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IN THE MAGAZINE • Inserts• Banners • Gatefolds

ON THE WEBSITE • Brand content• “3 questions to...” section

For more information, contact us.

ADVERTISING EDITORIAL EVENTS

SPECIAL ISSUES

Conception, graphic design, printing and distribution, by AA’s teams, of tailor-made editorial projects. Financed within the framework of sponsoring agreements.

To conceive a special editorial project, contact us.

EVENTS AND CONSULTING• Organisation of private

tours of professionnal fairs (Maison&Objet and Batimat) and industrial sites, conceived and guided by AA’s teams.

• Organisation of talks between architects and industrials at the Venice Biennale of Architecture in May 2016.

To organise an event, contact us.

2017 EDITORIAL CALENDAR

ISSUE ADS DEADLINE RELEASEMAIN FEATURE417 March 2017

418 May 2017

419 June 2017

420 Sept. 2017

421 Oct. 2017

422 Dec. 2017

BUILDING IN STONE

TRENDS - ENVELOPES: FROM FAÇADE TO ROOF

REMEMBRANCE TRENDS - GLASS AND ENERGY PERFORMANCE

SPAINTRENDS - OFFICES

SCHOOLS AND EDUCATIONTRENDS - DOORS AND WINDOWS

BRIDGESTRENDS - INNOVATIONS

COPYRIGHTTRENDS – COATINGS: FLOORS, WALLS & CEILINGS

February 17th 2017

April 14st 2017

June 6th 2017

August 4th 2017

September 19th 2017

November 10th 2017

March 17th 2017

May 12th 2017

June 30th 2017

September 15th 2017

October 27th 2017

December 15th 2017

The editorial calendar may undergo modifications.

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L’ARCHITECTURE D’AUJOURD’HUIArchipress & Associés10 cité d’Angoulême75011 ParisFrance

CONTACTYves MEYERSales DirectorPhone: +33 (0)1 58 05 16 87ymeyer@aa-mag.com

WWW.AA-MAG.COM