1

COMPANY’S HISTORY

2

HISTORY OF COMPANY

The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited.

This company was promoted by Uday Kotak, Sidney A. A. Pinto and Kotak & Company. the

custumer based of this group is more than 14 lakh.Industrialists Harish Mahindra and Anand

Mahindra took a stake in 1986, and that's when the company changed its name to Kotak

Mahindra Finance Limited.

The Kotak Mahindra group is a financial organization established in 1985 in India. It was

previously known as the Kotak Mahindra Finance Limited, a non-banking financial company. In

February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the

license to carry on banking business by the Reserve Bank of India (RBI). Kotak Mahindra

Finance Ltd. is the first company in the Indian banking history to convert to a bank. Today it has

more than 20,000 employees and Rs. 10,000 crore in revenue.

Since the inception of the erstwhile Kotak Mahindra Finance Limited in 1985, it has been a

steady and confident journey leading to growth and success. The milestones of the group growth

story are listed below yearwise

2010 - 2005 2010 o Ahmedabad Derivatives and Commodities Exchange, a Kotak

anchored enterprise, became operational as a national commodity

exchange.

2009 o Kotak Mahindra Bank Ltd. opened a representative office in

Dubai

3

o Entered Ahmedabad Commodity Exchange as anchor investor.

2008 o Launched a Pension Fund under the New Pension System.

2006 o Bought the 25% stake held by Goldman Sachs in Kotak Mahindra

Capital Company and Kotak Securities.

2005 o Kotak Group realigned joint venture in Ford Credit; their stake in

Kotak Mahindra Prime was bought out (formerly known as Kotak

Mahindra Primus Ltd) and Kotak group’s stake in Ford credit

Kotak Mahindra was sold.

o Launched a real estate fund.

2004 - 2000

2004 o Launched India Growth Fund, a private equity fund.

2003 o Kotak Mahindra Finance Ltd. converted into a commercial bank -

the first Indian company to do so.

2001 o Matrix sold to Friday Corporation.

o Launched Insurance Services.

o Kotak Securities Ltd. was incorporated

2000 o Kotak Mahindra tied up with Old Mutual plc. for the Life

Insurance business.

o Kotak Securities launched its on-line broking site.

o Commencement of private equity activity through setting up of

4

Kotak Mahindra Venture Capital Fund.

1998 o Entered the mutual fund market with the launch of Kotak

Mahindra Asset Management Company.

1996 o The Auto Finance Business was hived off into a separate

company - Kotak Mahindra Prime Ltd (formerly known as Kotak

Mahindra Primus Ltd).

o Kotak Mahindra took a significant stake in Ford Credit Kotak

Mahindra Ltd, for financing Ford vehicles.

o The launch of Matrix Information Services Ltd marked the

Group's entry into information distribution.

1995 o Brokerage and Distribution businesses incorporated into a

separate company - Kotak Securities.

o Investment Banking division incorporated into a separate

company - Kotak Mahindra Capital Company.

994 - 1990

1992 o Entered the Funds Syndication sector

1991 o The Investment Banking Division was started. Took over

FICOM, one of India's largest financial retail marketing networks

1990 o The Auto Finance division was started

1989 - 1985

1987 o Kotak Mahindra Finance Ltd entered the Lease and Hire Purchase

5

market

1986 o Kotak Mahindra Finance Ltd started the activity of Bill

Discounting

Kotak Mahindra is one of India's leading banking and financial services groups, offering a wide

range of financial services that encompass every sphere of life.Kotak Mahindra Bank Ltd

Kotak Mahindra Bank Ltd is a one stop shop for all banking needs. The bank

offers personal finance solutions of every kind from savings accounts to credit cards, distribution

of mutual funds to life insurance products. Kotak Mahindra Bank offers transaction banking,

operates lending verticals, manages IPOs and provides working capital loans. Kotak has one of

the largest and most respected Wealth Management teams in India, providing the widest range of

solutions to high net worth individuals, entrepreneurs, business families and employed

professionals.

Kotak life insurance

Kotak Mahindra Old Mutual Life Insurance Ltd is a 74:26 joint venture

between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual plc. A Company that

combines its international strengths and local advantages to offer its customers a wide

range of innovative life insurance products, helping them take important financial

decisions at every stage in life and stay financially independent. The company covers

over 3 million lives and is one of the fastest growing insurance companies in India.

6

Kotak Securities Ltd

Kotak Securities is one of the largest broking houses in India with a

wide geographical reach. Kotak Securities operations include stock broking and

distribution of various financial products including private and secondary placement of

debt, equity and mutual funds.

Kotak Securities operate in five main areas of business:

o Stock Broking (retail and institutional)

o Depository Services

o Portfolio Management Services

o Distribution of Mutual Funds

o Distribution of Kotak Mahindra Old Mutual Life Insurance Ltd products

Kotak Mahindra Capital Company (KMCC)

Kotak Investment Banking (KMCC) is a full-service investment bank

in India offering a wide suite of capital market and advisory solutions to leading domestic

and multinational corporations, banks, financial institutions and government companies.

7

Our services encompass Equity & Debt Capital Markets, M&A Advisory, Private Equity

Advisory, Restructuring and Recapitalization services, Structured Finance services and

Infrastructure Advisory & Fund Mobilization.

Kotak Mahindra Prime Ltd (KMPL)

Kotak Mahindra Prime Ltd is among India's largest dedicated

passenger vehicle finance companies. KMPL offers loans for the entire range of

passenger cars, multi-utility vehicles and pre-owned cars. Also on offer are inventory

funding and infrastructure funding to car dealers with strategic arrangements via various

car manufacturers in India as their preferred financier.

Kotak International Business

Kotak International Business specialises in providing a range of

services to overseas customers seeking to invest in India. For institutions and high net

worth individuals outside India, Kotak International Business offers asset management

through a range of offshore funds with specific advisory and discretionary investment

management services.

8

Kotak Mahindra Asset Management Company Ltd (KMAMC)

Kotak Mahindra Asset Management Company offers a complete

bouquet of asset management products and services that are designed to suit the diverse

risk return profiles of each and every type of investor. KMAMC and Kotak Mahindra

Bank are the sponsors of Kotak Mahindra Pension Fund Ltd, which has been appointed

as one of six fund managers to manage pension funds under the New Pension Scheme

(NPS).

Kotak Private Equity Group (KPEG)

Kotak Private Equity Group helps nurture emerging businesses and

mid-size enterprises to evolve into tomorrow's industry leaders. With a proven track

record of helping build companies, KPEG also offers expertise with a combination of

equity capital, strategic support and value added services. What differentiates KPEG is

not merely funding companies, but also having a close involvement in their growth as

board members, advisors, strategists and fund-raisers.

Kotak Realty Fund

Kotak Realty Fund deals with equity investments covering sectors such

as hotels, IT parks, residential townships, shopping centres, industrial real estate, health

care, retail, education and property management. The investment focus here is on

9

development projects and enterprise level investments, both in real estate intensive

businesses.

TRADING HISTORY

History

1. Before 1979, when CompuServe marketed MicroNET to consumers, no individual used

the net, just businesses. MicroNET, the retail branch of CompuServe, found an outlet at

Radio Shack and soon gained wide appeal and it accounted for over 50 percent of the

company's income by the year 1987 when it took back the parent name, CompuServe.

The Source, its competitor that also started in 1979, grew rapidly. However, CompuServe

bought them out in 1989.

Time Frame

2. Imagine the enthusiasm of Bernie Newcomb when Phil Porter shared his idea about

trading stock on a personal computer back in 1980. Newcomb understood programming

and developed the necessary one to successfully trade a stock. A dentist in Michigan

made the first stock trade on July 11, 1983. This was the first trade for the company

Trade*Plus. It took 9 more years before the company was named the fastest growing

company in Silicon Valley and by 1996, Trade*Plus received the new name E-Trade

Group.

Features

10

3. Other companies entered the market for consumer stock trading. First Omaha Securities,

Inc. became a clearing broker in 1983. It changed its name to Accutrade. Later when they

were part of a holding company in 1987 the name changed again to TransTerra Company

Inc 1987 and eventually became AmeriTrade in 1996. It offered the first order system via

the touch-tone phone in 1988. Slowly the necessity of the broker started to seem less

important.

Considerations

4. Bernie Newcomb and Phil Porter split as partners and Porter started a new company, E-

Trade Group. E-Trades Securities was a subsidiary, and the primary reason for the

company. It offered services to the public that allowed trading on both America Online

and CompuServe. Later when the firm grew dramatically, by 1996, it went public and the

changed the name to E*Trade Financial.

Effects

5. The market gets bullish for the 1990's. This fact, coupled with the lower cost of Internet

access started to drive the uses of the Internet. Communication via email and total access

to the web made the transition easy for millions of people. Now, they no longer had to

call a broker or schedule an appointment. The Web was open 24 hours a day and the

market was hot. By January of 1996, AmeriTrade introduced "Accutrade for Windows"

and developed the first eBroker.

Benefits

11

6. Discount brokerage houses grew, as did online trading. Schwab, one of the innovators of

discount brokerage services, offered the first 24-hour quotation service to clients in 1980.

By the year 1996, they offered live trading on the web. Other companies also jumped into

the action. The American public fell in love with online trading because even an idiot

could make money in the stock market during the excessively bullish 1990's. The cost of

a trade was dramatically lowered. At first, a $24 trade was magnificent. However, as

companies grew more web-based the price dropped. When the market went south in 1999

and early 2000, web brokers slashed even more at the cost of the trade to maintain their

clients. Today, Online stock trading accounts are owned by most people that invest. Even

if they use the services of a broker, they normally have the option of trading stock on

their own, via the Internet.

12

Basics of Indian Share Market Share

Share is nothing but the Ownership of the company divided into small parts and each part is

called as Share or Stock.A person carrying a share of a company holds that part of ownership in

that company.

A person holding maximum shares has maximum ownership like directors, chairman etc.

Share Market

A Share market is the place where buying and selling of shares takes place. Now days due to

internet and advanced technology there is no need to be physical present in exchanges like NSE

and BSE but the buying and selling of shares takes place from anywhere in India and also from

foreign country. One should need the demat account, computer and internet connection and

he/she can start trading.

Share market and its analysis

Financial markets like NSE (National Stock Exchange) and BSE (Bombay Stock Exchange) are

countries economic barometer (a guide to economic growth). Stock markets like NSE and BSE

are the stock exchanges where the trading of a company's stock takes place.

First let us understand the Working of a share (stock) market

To learn about how you can earn on the stock market, one has to understand how it works.

When a person want to buy/sell shares in the share market then he has to first place the order

with a broker or can do themselves using online trading systems (this will be discussed later).

13

When you place the buy order, the message is transferred to the exchange [either NSE {National

Stock Exchange} or BSE {Bombay Stock Exchange}] and the order stays in the queue of

exchange's other orders and gets executed if the price of that share comes to that value. Once you

get the confirmation of this transcation,the shares purchased, will be sent to your demat

account.The shares will be in electronic format in demat account.

Rolling Settlement Cycle: (RSC)

RSC means when you will get your shares in your demat account.In a rolling settlement, each

trading day(T) is considered as a trading period and trades executed during the trading day(T) are

settled on a T+2 basis i.e. trading day plus two working days. So on forth working day you can

see the shares in your demat account

What is Demat account and why it is required?

Securities and Exchange Board of India (SEBI) is a board (corporate body) appointed by the

Government of India in 1992 with its head office at Mumbai. Its one of the function is helping

the business in stock exchanges and any other securities markets. In another word it is the

regulator for stock exchanges.

# Demat (short form of Dematerialization) is the process by which an investor can get shares

(also called as physical certificates) converted into electronic form maintained in an account with

the Depository Participant (DP).

14

# DP could be organizations involved in the business of providing financial services like banks,

brokers, financial institutions etc. DP’s are like agents of Depository.

# Depository is an organization responsible to maintain investor's securities (securities can be

shares or any other form of investments) in the electronic form.In India there are two such

organizations called NSDL (National Securities Depository Ltd.) and CDSL (Central Depository

Services India Ltd.)

# Investor’s wishing to open Demat account has to go DP and open the account.

# Opening the Demat account is as simple as opening the bank account with any bank. As you

need bank account to save your money, make cheque payments etc, likewise you need to open a

demat account if you want to buy and sell stocks in share market.

# All shares what you possess will show in your demat account, so you don't have to possess any

physical certificates. They are all held electronically in your demat account. As you buy and sell

the shares accordingly your shares will get adjusted in your demat account.

Is a demat account a must?

YES. The market regulator, the Securities and Exchange Board of India (SEBI), has made it

compulsory to open the demat account if you want to buy and sell shares in share market.

So a demat account is a must for trading and investing in share market.

15

How to open a Demat account?

You have to approach a DP to open a Demat account.Most banks are DP participants so you may

approach them or else you can contact us.

To have latest list of registered DP please visit websites www.nsdl.co.in and

www.cdslindia.com.

A broker and a DP are two different people. A broker is a member of the stock exchange, who

buys and sells shares on his behalf and also on behalf of his customers.

Following are the documents required to open Demat account

When you approach any DP, you will be guided through the formalities for opening a demat

account. The DP will ask to provide some documents as proof of your identity and address.

Below is a list but you may not require all of them.

PAN card, Voter’s ID, Passport, Ration card, Driver’s license, Photo credit card Employee ID

card, IT returns, Electricity/ Landline phone bill etc.

Do you need any shares to open a Demat account?

NO. You need not have to have any shares to open a demat account. A demat account can be

opened with no balance of shares. And there is no minimum balance to be maintained either.

You can have a zero balance (shares) in your account.

16

How much it cost to open a Demat account?

The charges for demat account opening, annual account maintenance fees and transaction

charges varies between various DP’s. To have latest charges please visit websites of

www.nsdl.co.in and www.cdslindia.com or else you need to contact the specific broker.

Finally

After successfully opening the demat account you are ready to do buy and sell shares in share

market exchanges like BSE and NSE.

Important points to remember while opening online account

Do multiple enquiries and try get low brokerage trading account.

Also discuss about the margin they provide for day trading.

Discuss about fund transfer. The fund transfer should be reliable and easy.

Fund transfer from your bank account to trading account and visa versa. Some online share

trading account has integrated savings account which makes easy for you to transfer funds from

your saving account to trading account.

Very important is about service they provide, the research calls, intraday or daily trading tips.

Also enquire about their services charges and any other hidden fees if any.

And also see how reliable and easy is to contact them in case if any emergency.Emergency

17

like buying and selling of shares on immediate basis or in case of any technical or other

problems at your side while doing trading yourself.

Investing!! What's that

Judging by the fact that you've taken the trouble to navigate to this page my guess is that you

don't need much convincing about the wisdom of investing. However, I hope that your quest for

knowledge/information about the art/science of investing ends here. Read on. Knowledge is

power. It is common knowledge that money has to be invested wisely. If you are a novice at

investing, terms such as stocks, bonds, futures, options, Open interest, yield, P/E ratio may sound

Greek and Latin. Relax. It takes years to understand the art of investing. You're not alone in the

quest to crack the jargon. To start with, take your investment decisions with as many facts as

you can assimilate. But, understand that you can never know everything. Learning to live with

the anxiety of the unknown is part of investing. Being enthusiastic about getting started is the

first step, though daunting at the first instance. That's why my investment course begins with a

dose of encouragement: With enough time and a little discipline, you are all but guaranteed to

make the right moves in the market. Patience and the willingness to invest your savings across a

portfolio of securities tailored to suit your age and risk profile will propel your revenues and

cushion you against any major losses. Investing is not about putting all your money into the

"Next big thing," hoping to make a killing. Investing isn't gambling or speculation; it's about

taking reasonable risks to reap steady rewards.

18

Investing is a method of purchasing assets in order to gain profit in the form of reasonably

predictable income (dividends, interest, or rentals) and appreciation over the long term.

Why should you invest?

Simply put, you should invest so that your money grows and shields you against rising inflation.

The rate of return on investments should be greater than the rate of inflation, leaving you with a

nice surplus over a period of time. Whether your money is invested in stocks, bonds, mutual

funds or certificates of deposit (CD), the end result is to create wealth for retirement, marriage,

college fees, vacations, better standard of living or to just pass on the money to the next

generation or maybe have some fun in your life and do things you had always dreamed of doing

with a little extra cash in your pocket. Also, it's exciting to review your investment returns and to

see how they are accumulating at a faster rate than your salary.

When to Invest?

The sooner the better. By investing into the market right away you allow your investments

more time to grow, whereby the concept of compounding interest swells your income by

accumulating your earnings and dividends. Considering the unpredictability of the markets,

research and history indicates these three

golden rules for all investors

1. Invest early

2. Invest regularly

19

3. Invest for long term and not short term

While it’s tempting to wait for the “best time” to invest, especially in a rising market, remember

that the risk of waiting may be much greater than the potential rewards of participating. Trust in

the power of compounding. Compounding is growth via reinvestment of returns earned on your

savings. Compounding has a snowballing effect because you earn income not only on the

original investment but also on the reinvestment of dividend/interest accumulated over the years.

The power of compounding is one of the most compelling reasons for investing as soon as

possible. The earlier you start investing and continue to do so consistently the more money you

will make. The longer you leave your money invested and the higher the interest rates, the faster

your money will grow. That's why stocks are the best long-term investment tool. The general

upward momentum of the economy mitigates the stock market volatility and the risk of

losses. That’s the reasoning behind investing for long term rather than short term.

How much to invest?

There is no statutory amount that an investor needs to invest in order to generate adequate returns

from his savings. The amount that you invest will eventually depend on factors such as:

1 Your risk profile 2. Your Time horizon 3. Savings made Remember that no amount is too

small to make a beginning. Whatever amount of money you can spare to begin with is good

enough. You can keep increasing the amount you invest over a period of time as you keep

growing in confidence and understanding of the investment options available and So instead of

20

just dreaming about those wads of money do something concrete about it and start investing soon

as you can with whatever amount of money you can spare.

Investment is a term with several closely-related meanings in finance and economics.

It refers to the accumulation of some kind of asset in hopes of getting a future return from it.

Assets such as equity shares or bonds held for their financial return (interest, dividends or capital

appreciation), rather than for their use in the organization’s operations.

Return on Investments

The money you earn or lose on your investment, expressed as a percentage of your original

investment.In Simple words, It is the amount received as a result of investing in particular

ventures.

Collective Investments Schemes

Funds which manage money for a number of investors and pool it together. This enables

investors to benefit from a larger number of individual investments and cost efficiencies.

Short-Term Investments

Short-Term Investments are generally investments with maturities of less than one year.

21

Capital Investments

Investments into the fixed capital (capital assets), including costs for the new construction,

expansion, reconstruction and technical reequipment of the operating enterprises, purchase of

machinery, equipment, tools, accessories, project and investigation works and other costs and

expenditures.

There are two ways for investors to get shares from the primary and secondary markets. In

primary markets, securities are bought by way of public issue directly from the company. In

Secondary market share are traded between two investors.

In finance a share is a unit of account for various financial instruments including stocks,

mutual funds, limited partnerships, and REIT's. In British English, the usage of the word share

alone to refer solely to stocks is so common that it almost replaces the word stock itself.In simple

Words, a share or stock is a document issued by a company, which entitles its holder to be one

of the owners of the company. A share is issued by a company or can be purchased from the

stock market.By owning a share you can earn a portion and selling shares you get capital gain.

So, your return is the dividend plus the capital gain. However, you also run a risk of making a

capital loss if you have sold the share at a price below your buying price.

A company's stock price reflects what investors think about the stock, not necessarily what the

company is "worth." For example, companies that are growing quickly often trade at a higher

price than the company might currently be "worth." Stock prices are also affected by all forms of

22

company and market news. Publicly traded companies are required to report quarterly on their

financial status and earnings. Market forces and general investor opinions can also affect share

price.

Quick Facts on Stocks and Shares

Owning a stock or a share means you are a partial owner of the company, and you get

voting rights in certain company issues

Over the long run, stocks have historically averaged about 10% annual returns However,

stocks offer no guarantee of any returns and can lose value even in the long run

Investments in stocks can generate returns through dividends, even if the price

How does one trade in shares ?

Every transaction in the stock exchange is carried out through licensed members called brokers.

To trade in shares, you have to approach a broker However, since most stock exchange brokers

deal in very high volumes, they generally do not entertain small investors. These brokers have a

network of sub-brokers who provide them with orders.

23

The general investors should identify a sub-broker for regular trading in shares and palce

his order for purchase and sale through the sub-broker. The sub/broker will transmit the

order to his broker who will then execute it .

What are active Shares ?

Shares in which there are frequent and day-to-day dealings, as distinguished from partly active

shares in which dealings are not so frequent. Most shares of leading companies would be

active, particularly those which are sensitive to economic and political events and are, therefore,

subject to sudden price movements. Some market analysts would define active shares as those

which are bought and sold at least three times a week.

Demat refers to a dematerialised account .

Though the company is under obligation to offer the securities in both physical and demat

mode, you have the choice to receive the securities in either mode.If you wish to have securities

in demat mode, you need to indicate the name of the depository and also of the depository

participant with whom you have depository account in your application.

It is, however desirable that you hold securities in demat form as physical securities carry the

risk of being fake, forged or stolen.Just as you have to open an account with a bank if you want

to save your money, make cheque payments etc, Nowadays, you need to open a demat account

if

24

you want to buy or sell stocks.

So it is just like a bank account where actual money is replaced by shares. You have to approach

the DPs (remember, they are like bank branches), to open your demat account. Let's say your

portfolio of shares looks like this: 150 of Infosys, 50 of Wipro, 200 of HLL and 100 of ACC. All

these will show in your demat account. So you don't have to possess any physical certificates

showing that you own these shares. They are all held electronically in your account. As you

buy and sell the shares, they are adjusted in your account. Just like a bank passbook or

statement, the DP will provide you with periodic statements of holdings and transactions.

Is a demat account a must?

Nowadays, practically all trades have to be settled in dematerialised form. Although the market

regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of upto 500

shares to be settled in physical form, nobody wants physical shares any more.So a demat

account is a must for trading and investing.Most banks are also DP participants, as are many

brokers. You can choose your very own DP. To get a list, visit the NSDL and CDSL websites

and see who the registered DPs are.A broker is separate from a DP. A broker is a member of the

stock exchange, who buys and sells shares on his behalf and on behalf of his clients.

25

COMPANY’S PROFILE

26

COMPANY PROFILE

Mr. Uday S. Kotak

Executive Vice Chairman and Managing Director

Mr. Uday Kotak, is the Executive Vice-Chairman and Managing Director of the Bank, and its

principal founder and promoter. Mr. Kotak is an alumnus of Jamnalal Bajaj Institute of

Management Studies.

In 1985, when he was still in his early twenties, Mr Kotak thought of setting up a bank when

private Indian banks were not even seen in the game. First Kotak Capital Management Finance

Ltd (which later became Kotak Mahindra Finance Ltd), and then with Kotak Mahindra Finance

Ltd, Kotak became the first non-banking finance company in India's corporate history to be

converted into a bank. Over the years, Kotak Mahindra Group grew into several areas like stock

broking and investment banking to car finance, life insurance and mutual funds.

Among the many awards to Mr Kotak's credit are the CNBC TV18 Innovator of the Year Award

in 2006 and the Ernst & Young Entrepreneur of the Year Award in 2003. He was featured as one

27

of the Global Leaders for Tomorrow at the World Economic Forum's annual meet at Davos in

1996. He was also featured among the Top Financial Leaders for the 21st Century by Euromoney

magazine. He was named as CNBC TV18 India Business Leader of the Year 2008 and as the

most valued CEO by businessworld in 2010.

Mr. C Jayaram

Executive Director

Mr. C. Jayaram, is an Executive Director of the Bank and is currently in charge of the Wealth

Management Business of the Kotak Group. An alumnus of IIM Kolkata, he has been with the

Kotak Group since 1990 and member of the Kotak board in October 1999. He also oversees the

international subsidiaries and the alternate asset management business of the group. He is the

Director of the Financial Planning Standards Board, India. He has varied experience of over 25

years in many areas of finance and business, has built numerous businesses for the Group and

was CEO of Kotak Securities Ltd. An avid player and follower of tennis, he also has a keen

interest in psephology.

28

Mr. Dipak Gupta

Executive Director

An electronics engineer and an alumnus of IIM Ahmedabad, Mr. Gupta has been with the Kotak

Group since 1992 and joined the board in October 1999.

He heads commercial banking, retail asset businesses and looks after group HR function. Early

on, he headed the finance function and was instrumental in the joint venture between Kotak

Mahindra and Ford Credit International. He was the first CEO of the resulting entity, Kotak

Mahindra Primus Ltd.

Kotak Securities Ltd., a 100 % subsidiary of Kotak Mahindra Bank, is one of the oldest and

largest stock brokers in the Industry.

Our offerings include stock broking services for stock trading through the branch and Internet,

Investments in IPO, Mutual funds and Portfolio management services.

Our Accolades include: Best Broker in India by FinanceAsia for 2010 & 2009 UTI MF –

CNBC TV18 Financial Advisor Awards - Best Performing Equity Broker (National) for the year

2009 Best Brokerage Firm in India by Asia0money in 2009, 2008, 2007 & 2006 Best

29

Performing Equity Broker in India – CNBC Financial Advisor Awards 2008 Avaya Customer

Responsiveness Awards (2007 & 2006) in Financial Services Sector The Leading Equity House

in India in Thomson Extel Surveys Awards for the year 2007 Euromoney Award (2007 & 2006)

- Best Provider of Portfolio Management: Equities Euromoney Award (2005)-Best Equities

House In India Finance Asia Award (2005)-Best Broker In India Finance Asia Award (2004)-

India's best Equity House Prime Ranking Award (2003-04)- Largest Distributor of IPO's  

We have been the first in providing many products and services which have now become

industry standards. Some of them are:

Facility of Margin Finance to the customers for online stock trading Investing in IPOs and

Mutual Funds on the phone SMS alerts before execution of depository transactions Mobile

application to track portfolio of your investments in stock market AutoInvest - A systematic

investing plan in Equities and Mutual funds Provision of margin against securities automatically

against shares in your Demat account  

We have a full-fledged research division involved in Macro Economic studies, Sectoral research

and Company Specific Equity Research which publishes in-depth stock market analysis. This

combined with a strong and well networked sales force which helps deliver current and up to

date market information and news.

We are also a depository participant with National Securities Depository Limited (NSDL) and

Central Depository Services Limited (CDSL), providing dual benefit services wherein the

investors can avail our stock broking services for executing the transactions and the depository

30

services for settling them. We process more than 400000 trades a day which is much higher even

than some of the renowned international brokers.

Our network spans over 400 cities with 1200 outlets.

Kotak Securities Limited has Rs. 2250 crore of Assets Under Management (AUM) as of 30 th

June, 2010. The portfolio Management Service provides top class service, catering to the high

end of the market. Portfolio Management from Kotak Securities comes as an answer to those

who would like to grow exponentially on the crest of the stock market, with the backing of an

expert.

Kotak Securities Ltd., a 100 % subsidiary of Kotak Mahindra Bank, is one of the oldest and

largest stock brokers in the Industry.

Our offerings include stock broking services for stock trading through the branch and Internet,

Investments in IPO, Mutual funds and Portfolio management services

Our Accolades include:

Best Broker in India by FinanceAsia for 2010 & 2009

UTI MF – CNBC TV18 Financial Advisor Awards - Best Performing Equity Broker

(National) for the year 2009

Best Brokerage Firm in India by Asia0money in 2009, 2008, 2007 & 2006

31

Best Performing Equity Broker in India – CNBC Financial Advisor Awards 2008

Avaya Customer Responsiveness Awards (2007 & 2006) in Financial Services Sector

The Leading Equity House in India in Thomson Extel Surveys Awards for the year 2007

Euromoney Award (2007 & 2006) - Best Provider of Portfolio Management: Equities

Euromoney Award (2005)-Best Equities House In India

Finance Asia Award (2005)-Best Broker In India

Finance Asia Award (2004)- India's best Equity House

Prime Ranking Award (2003-04)- Largest Distributor of IPO's

 

We have been the first in providing many products and services which have now become

industry standards. Some of them are:

Facility of Margin Finance to the customers for online stock trading

Investing in IPOs and Mutual Funds on the phone

SMS alerts before execution of depository transactions

Mobile application to track portfolio of your investments in stock market

AutoInvest - A systematic investing plan in Equities and Mutual funds

32

Provision of margin against securities automatically against shares in your Demat account

 

We have a full-fledged research division involved in Macro Economic studies, Sectoral research

and Company Specific Equity Research which publishes in-depth stock market analysis. This

combined with a strong and well networked sales force which helps deliver current and up to

date market information and news

We are also a depository participant with National Securities Depository Limited (NSDL) and

Central Depository Services Limited (CDSL), providing dual benefit services wherein the

investors can avail our stock broking services for executing the transactions and the depository

services for settling them. We process more than 400000 trades a day which is much higher even

than some of the renowned international brokers

Our network spans over 400 cities with 1200 outlets

Kotak Securities Limited has Rs. 2250 crore of Assets Under Management (AUM) as of 30 th

June, 2010. The portfolio Management Service provides top class service, catering to the high

end of the market. Portfolio Management from Kotak Securities comes as an answer to those

who would like to grow exponentially on the crest of the stock market, with the backing of an

expert.

33

Welcome to the Media Kit. Whether you are looking for that one fact, milestone or just the latest

news about Kotak Securities, you are at the very right place.

The information within the Media Kit shall help you know us better and provide you with the

corporate profile, press coverages and the latest events at Kotak Securities.

This section has been designed to provide Individuals with easy access to all the information and

thus acts as a comprehensive data reserve.

Check out the latest news and press releases Kotak Securities and get a glimpse into the

accomplishments, happenings and events.

At Kotak Securities, we are always looking for individuals with the desire, drive and creativity to

find solutions that help meet our clients' needs - individuals who want the opportunity to learn

and grow with the organization.  We place a premium on high performance, quality service and

the ability to execute strategy.

Above all, we are committed to serve our clients, so we seek employees with the highest ethical

standards, who want to make a difference in people's lives.

34

Corporate Profile

Kotak Mahindra is one of India's leading banking and financial services organizations, offering a

wide range of financial services that encompass every sphere of life. From commercial banking,

to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to

the diverse financial needs of individuals and corporate sector.

The group has a net worth of over Rs. 100.6 billion and has a distribution network of branches,

franchisees, representative offices and satellite offices across cities and towns in India, and

offices in New York, London, San Francisco, Dubai, Mauritius and Singapore servicing around

8 million customer accounts.

Kotak Group Products & Services:

Bank

Life Insurance

Mutual Fund

Car Finance

Securities

Institutional Equities

Investment Banking

Kotak Mahindra International

Kotak Private Equity

35

Kotak Realty Fund

Press Release

Kotak Securities in the News

Its Biz as usual on D street despite Bandh

(Tuesday, 06th July 2010)

Stock Recos

(Monday, 05th July 2010)

Broking Firms revive expansion plans

(Tuesday, 29th June 2010)

Proper Homework is advisable

(Sunday, 23rd May, 2010)

Sensex at 19 - 20K by 2010 end

(Tuesday, 11th May, 2010)

Rally in the bank stocks may have run its course.

(Wednesday, 21st April, 2010)

36

Currency fluctuation will not trigger FII exit, only hot money may flow out.

(Monday, 12th April, 2010)

Broking firms take a hit as investors play it safe

(Thursday, 18th March, 2010)

Expect no value change in Short term

(Thursday, 11th February, 2010)

India Inc sees only temporary relief in commodity prices

(Monday, 08th February, 2010)

Top 5 picks of the day

(Tuesday, 04th February, 2010)

Stockrecos

(Tuesday, 04th February, 2010)

Expect no value change in Short term

(Friday, 13th November, 2009)

Fund houses, wealth planners push MFs through PMS route

(Wednesday, 2nd September, 2009)

37

HCL Tech quarterly profit doubles, sees tough…

(Wednesday, 26th August, 2009)

HCL Tech in the black, but stays cautious

(Wednesday, 26th August, 2009)

HCL's Q4 income more than doubles

(Wednesday, 26th August, 2009)

High Stakes For Options

(Monday, 31st August, 2009)

Do initial calculations before investing in a public offering

(Sunday, 16th August, 2009)

Sensex, Nifty earnings at a fourth-quarter high

(Monday, 3rd July, 2009)

Cautious Line In Troubled Times

(Monday, 20th July, 2009)

Infosys beats estimates with 17.3% profit in Q1, raises hopes

(Saturday, 11th July, 2009)

38

Markets

(Wednesday, 8th July, 2009)

A Rally And Its Lessons

(Monday, 6th July, 2009)

Markets Up Marginally

(Monday, 6th July, 2009)

Targeting The Small Investor

(Monday, 29th June, 2009)

Playing the national anthem

(Friday, 12th June, 2009)

No rush for exit anytime soon, say brokers, fund managers

(Sunday, 31st May, 2009)

Where should you invest?

(Monday, 25th May, 2009)

We expect the market to trend upwards

(Sunday, 24th May, 2009)

39

Wary retail investors don't fall for feel-good rally, yet

(Thursday, 21st May, 2009)

Will this rally sustain ? (Monday, 11th May, 2009)

Antarrashtriya sanketon ke ulat bazaar ka rukh (Article in Hindi)

(Saturday, 9th May, 2009)

Corporate India puts up a spirited show in Q4

(Sunday, 3rd May, 2009)

Lost opportunity

Friday, 1st May, 2009)

Satyam ADR dips

(Tuesday, 14th April, 2009)

Demat account move into slow motion now

(Tuesday, 14th April, 2009)

Infrastructure, IT, Sugar stocks to do well in short term

(Monday, 13th April, 2009)

Where Is The Rally Headed

40

(Monday, 20th April, 2009)

Can quarterly results surprise on the upside?

(Friday, 17th April, 2009)

Sensex sees longest winning run in a year

(Friday, 10th April, 2009)

Stock rally puts Indian market ahead of developed world

(Monday, 30th March, 2009)

Mkts end strong ahead of recovery

(Thursday, 26th March, 2009)

Fed’s $1 tn recession remedy just…

(Friday, 20th March, 2009)

Incentive for bigger crime

(Thursday, 16th March, 2009)

Rs. 250cr forex loss cuts TCS profit

(Friday, 16th January, 2009)

41

Tepid performance to continue

( Monday, 12th January, 2009)

Crystal gazing: star sectors for ‘09

(Friday, 2nd January, 2009)

Check out hottest stocks on bourses this year

(Thursday, 1st January, 2009)

Hangover will last well into 2009

(Thursday, 1st January, 2009)

42

WHY KOTAK SECURITIES?

Welcome to Kotak Securities. We see investing from your perspective, and make

recommendations based on your needs. One of our important goals is to simplify

investing for you, along with this we also provide long term values to our customers.

We have a million reasons for you to choose us. Listed below are a few:

Stability: We are a 100% subsidiary of Kotak Mahindra Bank and one of the oldest and

largest stock broking firms in the Industry. We have been the first and only NBFC to

receive the license to be converted into a bank.

Innovators in the Industry: We have been the first in providing many products and

services which have now become industry standards.

First to provide Margin Financing to the customers First to enable investing in IPOs and

Mutual Funds on the phone Providing SMS alerts before execution of depository

transactions Launching of Mobile application to track portfolio AutoInvest - A

systematic investing plan in Equities and Mutual fund Provision of margin against

securities automatically against shares in your Demat account  

Reliability: Our accolades are a testimony to our services and high standards. We have

been awarded as:

43

Best Broker in India by FinanceAsia for 2010 & 2009 UTI MF - CNBC TV18 Financial

Advisor Awards - Best Performing Equity Broker (National) for the year 2009 Best

Brokerage Firm in India by Asiamoney in 2009, 2008, 2007 & 2006 Best Performing

Equity Broker in India – CNBC Financial Advisor Awards 2008 Avaya Customer

Responsiveness Awards (2007) in Financial Services Sector The Leading Equity House

in India' in Thomson Extel Surveys Awards for the year 2007 Euromoney Award (2006

& 2007) - Best Provider of Portfolio Management : Equities  

Value: Whether you are a customer with a small or large wallet size, you can expect us to

bring value to you in every form.

Quality Research Quick trade execution Low brokerages Accounts that suit your

investment profile Risk Profiler Superior Customer Service  

Service: We believe in high standards of service and that's precisely what we offer. It's

an honour to be awarded the most customer responsive company award in the Financial

Institution sector by AVAYA GlobalConnect Award both in 2006 and 2007

Robust Technology: We have developed our own proprietary trading platform which is

robust and among the best in the industry. We have more than 150 technology

professionals constantly working on upgrading and speeding up all our systems.

Centralised Risk Management System: Unlike many other players we have a

centralised risk management system. This allows us to offer the same levels of service to

customers across all locations.

44

Exceptional Research: Unlike most other competitors we have our own in house

research team. Our in house research team is among the best in the industry and they

have years of experience in the financial markets. They scan through the plethora of

stocks and find the scrips that have a high potential of providing you good returns.

Our investors get research Technical, Fundamental, Derivatives, Macro-economic and

mutual fund research.

Large Presence: We are present in 448 cities with 1358 offices all over the country. Our

employee strength extends beyond 4100.

45

CAREERS

Bright Careers

At Kotak Securities, we are always looking for individuals with the desire, drive and creativity to

find solutions that help meet our clients' needs - individuals who want the opportunity to learn

and grow with the organization.  We place a premium on high performance, quality service and

the ability to execute strategy.

Above all, we are committed to serve our clients, so we seek employees with the highest ethical

standards, who want to make a difference in people's lives.

Work Culture

At Kotak Securities, we strive to create a work culture which gives you ample scope to display

your talent and help you grow as a professional and an individual.

 

Be a part of an organisation that is quintessentially Indian in it's values and ethics. Deal with a

global Indian brand placing emphasis on technology and adopting best practices along

international lines. An organization that rewards all it's employees for all their hard work, fosters

and encourages teamwork and collaboration and also encourages them to maintain a healthy

work–life balance.

 

46

We are proud of having a flat hierarchy and offer an open door policy encouraging easy

accessibility to Senior Management. Our young and energetic work force provides positive and

dynamic environment for goal attainment.

 

We believe in including the “Fun” element in every employees’ work and providing

opportunities for learning and growth. Our enthusiastic and dedicated HR team organizes fun

activities throughout the year, celebrating festivals with inter divisional creativity contests,

fashion shows, talent shows and much more. Employees are encouraged to take part in Inter

Group tournaments of indoor and outdoor sports and are given opportunities to participate in all

external & internal Corporate Sports Activities.

Recognition program

We firmly believe that all employees need to be recognised for their contribution towards the

growth of the organisation which also encourages them increase their own internal benchmarks

and perform better. Formal and Informal recognition forms an integral part of our culture and our

team goes all the way to ensure that employees feel special.

 

I Applaud, an official but informal medium to appreciate the work and efforts of our colleagues,

team members, subordinates, etc.

 

Month on month the employees compete for being recognized as a part of our formal Reward

program, where prizes include trips abroad, team picnics etc. Additionally, we also recognize

employees for their dedication and loyalty.

47

Employee Development Program (EDP)

We believe that constant learning is what contributes better growth in your career. Our

organisation constantly looks to provide learning opportunities to its employees which will equip

them to meet business challenges.

 We are committed to the continuous Learning and Development of our employees in the areas

of functional, skill based and behavioral training. All training programs are planned and

implemented to support both the individual and organisation's objectives. Our Learning &

Development strategy focuses on creating an enriched and empowered workforce which is

capable of meeting new business challenges.

 Current Openings

Kotak Securities is a growing organization and to keep up with the pace of growth, we are

constantly looking at hiring like minded people who will blend in with our culture. The

following are some of the positions where we are looking for achievers:

Leadership Speaks

I welcome you to join the Kotak Securities family. It's not only the Best Broking House in India*

but is also one of the best places to make your career.

We offer world class working environment and a young vibrant atmosphere where everyone has

chance to do well and grow.

We are a group of people who live out our dreams of being Manager entrepreneurs.

48

So join us if you believe, you have the dreams and the passions to grow. We will guarantee you a

great learning experience and in line with our vision to be the most preferred employer in the

financial services space.

Manish Kumar

Senior Vice President & Head

Human Resource Department

49

COMPANY’S PRODUCTS

&

SERVICES

50

PRODUCTS & SERVICES

Easy Equity & Derivatives

Investing in equity & derivatives was never so easy. As the Best share broker in India* our

products and services are focused at making investments in equity & derivatives as simple as

writing a cheque.

Research:

"What do I Buy?" Isn't this a common question we all have while investing in equity &

derivatives?

Our in house research team is among the best in the industry and they have years of experience

in the financial markets. Through in depth stock market analysis they offer stock

recommendations that have a high potential of providing you good returns. Know more

SMS Alerts:

You can get stock alerts on mobile in addition to expert tips and recommendations as SMS on

your mobile phone so that you know what to invest in at all times.

Trinity Account:

A 3 in 1 trading account that integrates your Trading, Bank and Demat account. With Trinity

Account your transactions will be seamless and very convenient.

Competitive Brokerages:

51

We bring you brokerage rates which are among the most competitive in the industry. Our low

brokerage rates let you concentrate on investing your savings without worrying about the cost of

investment. Know more

Call and Trade:

You can capitalise on market opportunities even when your computer is inaccessible. Call &

Trade essentially provides you the convenience of trading in equity & derivatives by making a

simple phone call. Know more

KEAT Pro X:

Use this superior trading platform to monitor market movements, view your gains and losses

and order placements instantaneously. Know more

Mobile Stock Trader:

It is exclusively designed to give you instant access to the stock market through your mobile

phone, thereby allowing you to catch every little market movement when you are on the move.

Know more

Kotak Securities News:

You have access to comprehensive stock market news, right from its results, earnings, bonus,

share holding patterns etc. Also know about market developments, latest happenings, stock

movements and lots more.

52

Twin Advantage:

You not only get exposure against the cash margin in your trading account but we also

automatically provide you with exposure against the shares lying idle in your DP account. All

this comes to you at no extra charges.

Easy Derivatives Trading

If you are not averse of taking risks, derivatives can prove to be a good investment option

especially with our research

We, at Kotak Securities, have strived to make trading in futures & options simpler. Our

derivatives seminars educate new entrants in the stock options & futures trading market to be

more equipped with knowledge and techniques. Once you have the knowledge of trading in

derivative instruments our daily derivative reports will provide you with strategies that may

yield good returns for you

You can also refer to the Kotak Securities Academy to learn more about derivatives.

To start trading in derivatives, all you need to do is open an online trading account. Choose from

our wide range of accounts to suit your investment needs.

53

Easy IPO

Investing in IPOs is not complex anymore, Kotak Securities has made buying IPOs very simple.

All you have to do is make one phone call, and that's all. No IPO application forms, no queues,

simply pick the phone or log on to www.kotaksecurities.com and place your IPO order within

seconds.

We also provide with you with information on IPO News , Forthcoming IPOs in India and a

lots more.

To start investing in IPOs, all you need to do is open an online trading account. Choose from our

wide range of accounts that suits your investment needs.

To open an account, call us or fill in your contact details by clicking here and we will have our

representative meet you.

These demos will demonstrate the process to invest in IPO online.

1. How to Transfer Money from bank to IPO?

2. How to place an order for an IPO?

3. News Channel

54

Easy Mutual Fund

No more paperwork, no more queues. We have made investing in

Mutual funds

  As simple as dialing a pizza.

You can now invest in over 3000 different mutual fund schemes (in the Indian stock market)

online or through your phone. And to make this choice of choosing between which

Mutual funds

  Scheme to invest in,we offer you our exclusive mutual fund research.

Investment in mutual fund can be made simply by going online and logging on to

www.kotaksecurities.com or just making a phone call . No paperwork no queues. Simply pick

the phone or log on to www.kotaksecurities.com and place your order.

These demos will demonstrate the process to invest in Mutual Funds online.

1. How to Transfer Money from bank to Mutual Fund?

2. How to place an order/modify/cancel order?

3. News Channel

55

If we with its various challenges gives you opportunities to tackle them too. One of them is

getting insurance. We at Kotak Securities offer you a host of insurance options to help you stay

protected and financially secure.

You can choose from various plans based on your needs and make an informed financial

decision for you and your loved ones.

Currency Derivatives

"Never keep all your eggs in one basket" - Financial markets are a classic example of this

proverb. These markets all around the world in all categories and at all points of time have taught

us to keep our investments diversified into various instruments. Hence, we at Kotak Securities

have brought a new investment opportunity for all Resident Indians, who can now diversify their

portfolio, by trading in Currency Derivatives.

Currency derivative is a contract between the seller and buyer, whose value is to be derived from

the underlying asset, the currency amount. A derivative based on currency exchange rates is a

future contract which stipulates the rate at which a given currency can be exchanged for another

currency as at a future date.

For the first time this segment is accessible to the retail players in the Currency trading

 

56

market. Further, Kotak Securities clients will enjoy the following major advantages:

A) Currency Derivatives (Currency Futures), Equities and Mutual Funds can be traded on one

trading platform B) Your Cash margin with Kotak Securities can be used for all the three

segments C) Exclusive research reports and seminars for Currency Derivatives Trading  

Portfolio Management services

  What is Portfolio Management?

Managing investments in equities requires time, knowledge, experience and constant monitoring

of stock market. Those who need an expert to help to manage their investments,

Portfolio management services

 (PMS) comes as an answer.

The business of portfolio management has never been an easy one. Juggling the limited choices

at hand with the twin requirements of adequate safety and sizeable returns is a task fraught with

complexities.

Given the unpredictable nature of the share market it requires solid experience and strong

research to make the right decision. In the end it boils down to make the right move in the right

direction at the right time. That's where the expert comes in.

 

57

ABOUT KOTAK SECURITIES PORTFOLIO MANAGEMENT.

Kotak Securities is one of India’s oldest portfolio management companies with over a decade of

experience. It is also one of the largest, with Assets Under Management of over Rs. 3300 Crores.

Kotak Portfolio Management comes as an answer to those who would like to grow exponentially

on the crest of stock market, with backing of an expert.

We, at Kotak, measure our success through the success of our clients. Whatever be your

requirement, we will tailor your stock market portfolio to your specific investment need.

At the very base of a financially sound portfolio lies the identification of one's investment

objective. We help you identify your investment objectives and also outline important

requirements like liquidity, capital appreciation, current income, time span and fiscal

implications and then suggest an appropriate scheme.

  How do you benefit from our Portfolio Management Service?

An Investment Relationship Manager will ensure that you receive all the services related to your

investment needs

A dedicated website and a customer services desk allows you to keep a tab on your portfolio’s

performance

Your portfolio of investments in stock market is tailored after a thorough research backed by the

expertise from the Kotak Securities Research team

58

An experienced team of portfolio managers ensure your portfolio is tracked, monitored and

optimised at all times

The personalised services also translates into zero paper work and all your financial statements

will be e-mailed

Products We have a product for every investment need and period. Following are the offerings:

BEP – Large cap focus portfolio

NRI

TYPES OF ACCOUNTS

AutoInvest - Online Trading Account for Stocks, Gold ETF & Mutual Funds

Do you dream of being rich? Who doesn't? But not many have a investment strategy in place to

build wealth.

Presenting AutoInvest - an Online Trading Account based on Systematic Investment Planning,

in Gold ETFs (Exchange Traded Funds), Equities and Mutual Funds. Assistance in investments,

coupled with Systematic Investing, truly makes this product a very good option for investors.

AutoInvest provides a combination of Gold ETFs, Stocks and Mutual Funds recommended by

our Advisors, depending on an investor's risk appetite and investment view.

AutoInvest is unique from a general SIP in a way that it assesses the risk profile and investment

objectives of the investor, an important practice that Mutual Funds fail to carry. We offer 4

distinct Investment Portfolios based on your risk taking ability.

59

Are you new to trading? Do you want to feel the waters before you swim? If Yes, this is an ideal

stock trading account for you. As an independent Investor, you will have access to all the

research and trading facilities to execute your trades. You can decide what to buy, when to buy

etc. either based on your own research or use Kotak Securities research.

Kotak Securities Gateway Account, an Online Trading Account opens the gateway to a world of

investing opportunities for you. You may be anywhere, anytime and still manage to place your

trades using the Internet or our Call and Trade Facility. Open the Kotak Securities Gateway

Account and get started!

Kotak Privilege Circle - Online Share Trading Account

Are you in search of the best online share trading and investing services for your individual

financial needs? You are at the right place; we offer you nothing but the best. Understanding

your individual investing needs we at Kotak Securities make sure you get to enjoy premium and

top of the line trading services only with Kotak Securities Privilege Circle. It is an internet based

trading account.

Executing your trades Independently with this online trading account gets you the lowest charges

in the industry as well as privileged services that only a few enjoy.    

Advance Fee Account

60

If you are a consistent investor in the stock market and would like to take the advantage of your

consistent trading then we offer you Advance Fee Account. As a benefit of your consistent

trading, we offer you extremely low charges during the validity period.

Based on your requirement you can choose a plan which will best suit your need. There are

various plans available starting from Rs.1000 with 6 months validity to Rs.4000 with 6 months

validity.

Portfolio Management services

  What is Portfolio Management?

Managing investments in equities requires time, knowledge, experience and constant monitoring

of stock market. Those who need an expert to help to manage their investments,

Portfolio management services

 (PMS) comes as an answer.

The business of portfolio management has never been an easy one. Juggling the limited choices

at hand with the twin requirements of adequate safety and sizeable returns is a task fraught with

complexities.

Given the unpredictable nature of the share market it requires solid experience and strong

61

research to make the right decision. In the end it boils down to make the right move in the right

direction at the right time. That's where the expert comes in.

  About Kotak Securities Portfolio Management.

Kotak Securities is one of India’s oldest portfolio management companies with over a decade of

experience. It is also one of the largest, with Assets Under Management of over Rs. 3300 Crores.

Kotak Portfolio Management comes as an answer to those who would like to grow exponentially

on the crest of stock market, with backing of an expert.

We, at Kotak, measure our success through the success of our clients. Whatever be your

requirement, we will tailor your stock market portfolio to your specific investment need.

At the very base of a financially sound portfolio lies the identification of one's investment

objective. We help you identify your investment objectives and also outline important

requirements like liquidity, capital appreciation, current income, time span and fiscal

implications and then suggest an appropriate scheme.

  How do you benefit from our Portfolio Management Service?

An Investment Relationship Manager will ensure that you receive all the services related to your

investment needs

A dedicated website and a customer services desk allows you to keep a tab on your portfolio’s

62

performance

Your portfolio of investments in stock market is tailored after a thorough research backed by the

expertise from the Kotak Securities Research team

An experienced team of portfolio managers ensure your portfolio is tracked, monitored and

optimised at all times

The personalised services also translates into zero paper work and all your financial statements

will be e-mailed

Products We have a product for every investment need and period. Following are the offerings:

BEP – Large cap focus portfolio

NRI

Non Discretionary Portfolio Management Service (NDPMS)

When you invest your hard earned money, it is imperative to know all about your investments.

Take a step forward towards Informed Investments, with Kotak Securities' Non Discretionary

Portfolio Management Service (NDPMS) - a consultative and transparent method of investing.

With NDPMS you are always consulted and informed of all investment decisions, thus giving

you total control of your portfolio.

How you benefit with NDPMS

63

Transparency:

At most times the rationale behind your investments is a matter of concern. With NDPMS our

Portfolio Managers will always keep you apprised of the reason behind investment decisions,

plus you are always kept up-to-date on the allocation and distribution of your funds.

Scientific Investment Decisions:

NDPMS provides a scientific and disciplined basis for investing. Besides you have the flexibility

of making investment decisions after speaking to our Research Team.

Expertise:

Traditional investment options do not provide a team of dedicated investment consultants.

NDPMS will provide you exclusive access to the Research Desk and their Proprietary Research

Reports.

Learn while your earn:

The Consultative Investment Approach of NDPMS gives you an opportunity to learn the

nuances, understand the rationale and details behind every investment decision.

Convenience:

View all your transactions online and get access to an auditor's report which simplifies tax filing.

64

The NDPMS research desk

A 12 member research team lead by an experienced Economist

Specialized Sector Analysts with diverse domain knowledge

Emphasis on global research and benchmarks

Active use of alternative research methodologies

According to the World Bank, India was already the fourth largest economy in 2001 in

terms of Purchasing Power Parity. With a consistently high GDP, and a buoyant and

dynamic economy, India continues to outpace other economies in the region. According

to the IMF, India has accounted for around a fifth of Asian growth and a tenth of world

growth over the past two years.

Indian companies are making their mark globally with remarkable progress being made

in IT, ITES, Pharmaceuticals, Biotechnology and a host of other sectors. There is reason

enough to believe that these sectors will source the stock markets as a prospective avenue

to source capital for expansion plans.

India has a vibrant domestic credit market with an active corporate and government bond

market, interest rate and credit derivative markets. More importantly, the interest rates in

India are determined by the market.

65

The Bombay Stock Exchange, founded in the 1870s, is the oldest stockexchange in Asia.

With 6,000 companies listed from every imaginable industry, investors have a plethora of

options to participate in India's growth. Most FII'S have started investing heavily in the

Indian stock markets and with most industries giving healthy returns on investments,

indications are that the markets will continue to perform above expectations.

With over 20 million investors, India boasts of the third highest investor base in the

world, unthinkable till a few years ago.

Speedy execution and Real time rates Time is of the essence. And in the stock market, every

second counts; which is why Kotak Securities brings you Real-Time Rates of stock price

movements as and when they happen. Plus news, ticker rates, many more advanced tools to help

you make the decisions!

Know instantly and react smart. Kotak gives you the ability to invest smartly.

Kotak Securities provides Speedy Execution in a fast moving environment with the very best in

trade technologies,

66

trading experience and the ability to understand the client’s specific needs to help meet and

exceed targets.

Trading in your hands With Kotak Securities, making your investment decisions becomes a lot

easier and speedier. All you need to do is trust your instinct and experience and go for the stocks

you want to - because we put trading in your hands, literally.

We understand the significance of executing your order at the time you think is right. In such

events, delay caused while consulting a party or broker can make you lose the opportune

moment.

Kotaksecurities.com gives you access to a full range of trading, investing and financial products.

Our advanced trading tools process information as soon as there is a price movement and help

you decide on your stocks instantly. You can also get real time quotes and live reports -

including Order report, Trade report and Net position Report, which you can easily see on your

desktop. Plus intraday charts, EOD charts (right from NSE inception) along with all the charting

tools and indicator which enables you to decipher the market trends. And lots more so that you

can get the best deal out of your stocks.

Super tools For an active trader like you, just knowing the market rates or price fluctuations is

not enough. Kotak Securities brings you a range of advanced on-line trading systems along with

67

your online trading account where you can see, follow and analyse market movements and take

informed decisions, every time.

KEAT and KEAT Premium are two such trading tools that enable you to view unlimited scrips,

Intraday and historical charts for scrips, set scrip alerts, use most of the charting tools, view the

graphs type you want to, see derivative chains, see online order and trade confirmations, view

dynamic net positions, dynamic profit and loss, select indices/sectors or business groups and lots

more. All charts come with the best charting tools and indicators to help you decipher market

trends easily.

Designed specifically to your needs, you can further trim these tools to fit your requirements

comfortably. You can customise the tools so that you can view all charts and reports and much

more at a glance in one screen - so that stock trading is truly at your fingertips.

68

69

INTRODUCTION TO THE TOPIC

70

INTRODUCTION TO THE TOPIC

The objective of the project is to find the sales potential of Demat Account in Delhi and NCR

regions. The research will help what the current trends are in the market and the competitors

product offering are relates to share market and recommendations to increase the market share.

Specifically, the research objective is to:

1. To study the Mutual funds industry in detail- This will done by managing

2. The Various client relationship and educating them about the various benefits that

Mutual fund offer as compared to bank FD’s, National saving certificate etc. this

also involves studying in depth about the various schemes offered by PRINCIPAL

PNB Asset Management Company.

To study about the investment Procedure in Mutual funds

To study the investor’s preference in mutual funds by way of questionnaire And Personal

visits to clients.

To generate sales for the company

Awareness of the competitor’s product among investors.

Determine the type of services needed by the investors.

Gather and analyze the future aspirations of the investors with respect to the demat

account.

Rank and evaluate the relative importance the Share Market parameter associated with

the Demat Account.

71

Comparative analysis of various mutual funds schemes of PRINCIPAL with that Of the

other on the bases of Alpha, beta, stander Deviation, Sharp ratio and Tenor ratio

This research will provide Standard chartered bank with information like current Market share of

Securities Company and also a detailed analysis of the services Offered by stock & securities

broker and stock & Securities Company and what are the most important criteria for selecting a

particular securities company. The company can also get data on prospective customer by

designing its product offering and marketing strategy in a way so as to attract more clients in the

near future.

The purpose of the undergone study is to study the Demat Account services of the different bank

& other securities companies & evaluates the competitive position of Standard chartered so as to

suggest way to increase its market share. The main problem faced by the company was that it

had a very less customer base. The company’s own product had very less market as compare to

it’s third party selling. The company does a third party selling for all the investment products.

The study thus focuses on following dimensions:

1. To identify the critical factors that influences the buying behavior of Investors.

2. To know the investor acceptance of the services of Standard chartered

3. bank in Delhi & NCR regions.

4. According to current scenario it is a very relevant Topic.

5. To assess the problem volume of future sales

Many big company are dealing in this market.

72

METHODOLOGY

73

RESEARCH METHODOLOGY

Research Methodology in a way is systematic representation of research or any other problem. It

is a written game plan for conducting research. It tends to describe the step taken by a researcher

in studying the research problem along with a logical background.

It tends to describe methodology for solution of the problem that has been taken for the purpose

of study this project focuses on the methodology for technique used for the collection,

classification & tabulation of the data. This plan throws light on the research problem, the

objective of study & limitation of the study. Therefore, in order to solve a problem, it is

necessary to design a research methodology for problem as the same way differs from problem

to problem.

Type of Research

Research methodology is a way to systematic solve the research problem. It is a procedure,

which is followed step by step to solve a particular research problem. There are basically four

types of researches

EXPLORATIVE RESEARCH

DESCRIPTIVE RESEARCH

DIAGNOSTIC RESEARCH

HYPOTHESIS TESTING RESEARCH

Explorative Research

To gain familiarity with the phenomenon or to achieve an insight into it.

74

Descriptive Research

To poetry accurately the characteristic of the particular individual situation or a group.

Diagnostic Research

To determine the frequency with which something occurs or with which it is associate with

something else.

Hypothesis Testing Research.

To test a hypothesis of casual relationship between variables.

The present project is Descriptive in nature. It is done to poetry accurately the characteristic of a

particular individual situation or a group. The major purpose is descriptive research is the

description of the state of the affairs as it exits at presents. The main characteristics of this

method are that the researcher has no control over the variables; he can only report what has

happened or what is happening.

Statement of research problem

A research problem, refers to some difficulty which a researcher experiences in the context of

either a theoretical or practical situation and wants to obtain a solution for the same.

Here the research problem is mutual funds (special reference with PNB).

75

Statement of research objectives

It aims at getting an insight in to Retail loan. It also aims at familiarized with the customer

during the market survey help me a lot in understanding the practical aspect of the loan as a

whole .

To give level of information to the customer. To give satisfaction regarding services

offered by bank

To make out which bank provide services with best resources

To know the awareness among the common man about loan which they want to take.

RESEARCH DESIGN AND METHODOLOGY

 Research is a systemic and objective process of gathering recording and anayzing data for aid

of making decision regarding a particular problem. 

RESEARCH DESIGN

      The research design is a master plan specifying the methods and procedures for collecting

and analyzing the needed information the research design of my dissertation is  

DESCRIPTIVE RESEARCH 

      Descriptive research includes surveys and facts findings inquiries of different kinds. 

76

RESEARCH INSTRUMENTS

      QUESTIONNAIRE 

SAMPLE DESIGN  

target population people of industries

sample size 100 people

Sampling technique convenience and judgmental

77

OBJECTIVIES

78

OBJECTIVIES OF THE STUDY

The study is the part of academic curriculum of 3 years BBA therefore the primary objective of

this study is to fulfill the requirement for the award of BBA degree of C.C.S.UNIVERSITY

MEERUT.

The present study was carried out with the objective to know Scope of share market and its

various catchments areas of Punjab current securities company. So as to know strength and

weakness of share schemes of securities company, So that strengths can be increased and

weaknesses can be made “the best” in securities Industry.

To study the invester perceptions about various securities company.

To know the level of awareness among consumers about Share Market.

To make people know about the various products offered by securities company.

To know the interest level of the consumers to get associated with share market.

To collect various suggestions from the consumers to make share market better one.

To study the Mutual funds industry in detail- This will done by managing the Various

client relationship and educating them about the various benefits that Mutual fund offer

as compared to bank FD’s, National saving certificate etc. this also involves studying in

depth about the various schemes offered by PRINCIPAL of Securities Management

Company.

1. To study about the investment Procedure in Mutual funds.

2. To study the investor’s preference in mutual funds by way of Questionnaire and Personal

visits to clients.

79

DATA ANALYSIS &

INTERPRETATION

80

Jewellers, 69%

Logistics, 15%

Cloth Mfg., 2%

Softwares, 3%

Others, 11%

DATA ANALYSIS & INTERPRETATION

Type of companies

81

Japan, 55%

China, 20%

Germany., 70%

Others, 15% ,

What are major countries through which you do import / export transactions

82

Bank Guarantee,

40%

Remittances, 25%

Letter of Credit, 25%

Others, 15%,

For your foreign exchange transactions which form of facilities you’re use

83

0-2 years21%

2-5 years16%

5-8 years19%

8 years & above44%

What is the tenure of your trading company guarantee?

84

Financial Guarantee57%

Perfomance43%

0%0%

What is type of your company guarantee?

85

Which form of remittances are you involved in?

Inward52%

Outward48%

86

When an inward remittance is received what is the amount you convert it to Indian rupees

100% Conversion47%

INR29%

EEFC24%

87

Yes54%

No46%

0%

Are you utilizing yours time in share trading with kotak Mahindra securities.

88

Revocable22%

Irrevocable24%Confirmed

17%

Transferable 7%

Standby17%

Import Operation under L.C.

13%

Which type of trading you want on kotak securities?

89

Poor12%

Satisfactory24%

Excelled16%

Very Good20%

Good28%

0%

How do you find trade products provided by kotak securities?

90

Updates13%

Technology11%

RM25%

Service37%

Product14% 0%

What are the areas of improvement?

91

CONCLUSION

92

CONCLUSION

After going through my whole study I came to the conclusion that different Company of India

either private or public both provides investment scheme With the objective to generate income.

They have many financial schemes regarding Commercial investment There are many people

who are satisfies with the Scheme. The procedure of Investing from this company is simple and

easy and also costumer friendly. I also come to know that many industrialist, traders, and new

entrepreneur were aware of these schemes.

Portfolio Diversification:- Mutual Funds invest in a well-diversified portfolio of securities which

enables investor to hold a diversified investment portfolio (whether the amount of investment is

big or small).

Professional Management:- Fund manager undergoes through various research works and has

better investment management skills which ensure higher returns to the investor that what he can

manage his own.

Less Risk:- Investors acquire a diversified portfolio of securities even with a small investment in

a Mutual Fund. The risk in a diversified portfolio is lesser than investing in merely 2 or 3

securities.

Low Transaction Costs:- Due to the economies of scale (benefits of larger volumes), mutual

funds pay lesser transaction costs. These benefits are passed on to the investors.

93

Liquidity: - An investor may not be able to sell some of the shares held by him very easily and

quickly, whereas units of a mutual fund are far more liquid.

Choice of Scheme: - Mutual Funds provide investors with various schemes with different

investment objectives. Investors have the option of investing in a scheme having a correlation

between its investment objectives and their own financial goals. These schemes further have

different plans/options.

Transparency: - Funds provide investors with updated information pertaining to the markets and

the schemes. All material facts are disclosed to investors as required by the regulator.

Flexibility: - Investors also benefit from the convenience and flexibility offered by Mutual

Funds. Investors can switch their holdings from a debt scheme to an equity scheme and vice-

versa. Option of systematic (at regular intervals) investment and withdrawal is also offered to the

investors in most open-end schemes.

Safety:- Mutual Fund industry is a part of a well-regulated investment where the interests of the

investors are protected by the regulator. All funds are registered with SEBI and complete

transparency is forced

94

LIMITATION

95

LIMITATION

It is very small research, which may be insufficient to give the real picture scope of the

share market.

The research is based on collected data and the researcher is not responsible for any

wrong inference drawn due to the incorrect filling of the questionnaire by the

respondents.

The method of result is also limited to the reliability of method of investigations,

measurement and analysis of data.

People were not interested in filling questionnaire properly.

Investing scheme has been revised very soon.

96

RECOMMENDATION

97

RECOMMENDATION

Securities Company needs to provide such type of facilities as much as possible because

these students can be the future customers of the company for other services also. As far as

branches are concern they are not providing much attention on promoting these facilities as

compare to top management of the company so proper steps must be taken for that. Visiting

schools and colleges for promotion purpose is only practicing in Delhi region it should be on

national basis.In case of any kind of delay in service proper feedback system should be there.

More efficient staff should be appointed so that they can easily provides all the cooperation

required by the customer.Unnecessary formalities should be removed and should try to

reduced the large documentation process while sanctioned investing.Interior space should be

extended so that people will freely move during rush hour. News paper and magazines

should kept for customers, so that they feel relaxed until their transactions are over. As study

reveals that securities company schemes are the best as compare to there sector it should be

capitalized as much as possible.

98

BIBLIOGRAPHY & REFERENCES

99

BIBLIOGRAPHY & REFERENCES

www.sebi.gov.in

www.gogle.com

www.business.niapsofindia.com

www.ficci.com

www.networkmagaziineindia.com

www.kotaksecurities.com

www.onlinebrowking.com

REFERENCES

Business Magazines

Presentation by Trainers

100