Konami Digital Entertainment

Get Smart About Smartphones: Insight Into the Future of Mobile Gaming

March 23rd, 2009

KDE Organizational Structure

Konami-US Mobile Philosophy

Worldwide Mobile Subscribers…….4 Billion in 2009!

How does the (lucrative) global market affect our Smartphone strategy?

Quantitative Analysis – Market Size

Quantitative Analysis – Growth by Age Group

Quantitative Analysis – Handset OEMs

Quantitative Analysis – 3G Growth

Quantitative Analysis – Smartphone Growth

Grilled Whole Orata wrapped in radicchio with olio nuovo  $32

KDE-US Development Methodology

(2003-2004)

CORE APIs

Common APIs

Core Engine

Templates

Utilities

BrewApp

Modules

JavaApp

DojaApp

App Code

App Code

Compiler

KDE-US Development Methodology

(2005-2006)The addition of smartphones ports

CORE APIs

Common APIs

Core Engine

Templates

Utilities

BrewApp

Modules

JavaApp

DojaApp

App Code

App Code

Compiler

WinApp

SymbApp

KDE-US Development Methodology

(2007-2009)The addition of smartphones builds (iPhone, Storm, G1)

CORE APIs

Common APIs

Core Engine

Templates

Util

Bre

w A

pp

Mod

Java A

pp

Doja

App

App Code App CodeCompiler

Win

App

iPh

on

e

An

dro

id

Sym

App

Bla

ckb

err

y

Smartphone Hardware Overview

iPhone

Android

Blackberry

• 412 Mhz ARM

• 320 x 480

• 128MB Ram

• accelerometer

• aGPS

• multitouch

• MSM7201

• 480 x 320

• 192MB Ram

• accelerometer

• aGPS

• sliding keyboard

• 624 Mhz ARM

• 360 x 480

• 1.1GB Ram

• MicroSDHC

• aGPS

• soft QWERTY

Existing iPhone Products – US Market

Jan 2009 Aug 2008 Dec 2008

DDR Frogger Silent Hill

Upcoming iPhone Products – US Market

DDR Shake MGS Touch

Mar 2009 Mar 2009

Case Study: Contra 4

Contra 4 DS• Typical Nintendo DS development cycle• Exported art assets and provided to mobile production

Contra 4 Mobile• Shortened dev cycle compared to typical mobile production• Reused art with modifications and game logic from DS

Contra 4 Android• Development projections• Cost efficiencies

Leveraging Social Media to Support Smartphone Experience

Convergence of Handheld platforms in the future?