Marco FreyPresidente Cittadinanzattiva

2

The challenge of sustainable development arises from these two major converging trends

Decline in resource availability and ecosystems

Impact = Population x Consumption (Affluence) x Technology

Diminishing margin for action

Sustainability

Ehrlich, P.R. & Holden, J.P. (1974). "Human Population and the global environment." American Scientist 62(3): 282–292.

World population is increasing to unprecedented levels

Growing resource use

Consumo di suolo in Europa

E in Italia?Ricoperti, negli ultimi 3 anni, altri 720 km2. In percentuale, e ormai perso irreversibilmente il 7,3% del nostro territorio.

Fonte ISPRA

Tackling key resources and sectors

Water Air Minerals and metals Biodiversity Ecosystem services Land and soils Marine resources

Food

Housing / buildings

Mobility

Interactions

Environmental Protection & Resource Conservation

Economic Prosperity & Continuity

Social Well-Being & Equity

What’s Sustainability?

An unsustainable world

Con quali costi? Esempio consumo di suolo in Italia

• La cementificazione ha comportato, dal 2009 al 2012, l’immissione in atmosfera di 21 milioni di tonnellate di CO2 – valore pari all’introduzione nella rete viaria di 4 milioni di utilitarie in piu con una percorrenza di 15.000 km/anno – per un costo complessivo stimato intorno ai 130 milioni di euro.

• La trasformazione del suolo agricolo in cemento non produce impatti solo sui cambiamenti climatici, ma anche sull’acqua e sulla capacita di produzione agricola.In questi 3 anni, per via della impermeabilizzazione del suolo, abbiamo perso una capacita di ritenzione di acqua pari a 270 milioni di tonnellate che, non potendo infiltrarsi nel terreno, deve essere gestita. E poiche 1 ettaro di suolo consumato comporta una spesa di 6.500 euro (solo per la parte relativa al mantenimento e la pulizia di canali e fognature), il costo della gestione dell’acqua non infiltrata in Italia, dal 2009 al 2012, e stato stimato intorno ai 500 milioni di Euro.

• Ancora, il consumo di suolo produce forti impatti anche sull’agricoltura e quindi sull’alimentazione: solo per fare un esempio, se i 70 ettari di suolo perso ogni giorno fossero coltivati esclusivamente a cereali in Italia, nel periodo 2009-2012, non avremmo dovuto impegnare 90 milioni di Euro per importare cereali dall’estero.

UNEP 2011 - Towards a Green Economy

Pathways to Sustainable Development and Poverty Eradication

The Green Economy Report demonstrates that the greening of economies is not generally a drag on growth but rather a new engine of growth; that it is a net generator of decent jobs, and that it is also a vital strategy for the elimination of persistent poverty. The report also seeks to motivate policy makers to create the enabling conditions for increased investments in a transition to a green economy

Read the report and understand the potentiality of this green growth

Decoupling growth and resource consumption

13

Which of the following do you consider to be the single most serious problem facing the world as a whole?

Poverty,

hunger a

nd lack

of drin

king w

ater

The e

conomic situ

ation

Climate

chan

ge

Internati

onal ter

roris

m

Others0

5

10

15

20

25

30

35

40

45

50

Europe 2014Europe 2011Italy 2014Italy 2011

14

Personal actions to fight climate change

RIO+20: Three events in one

Cupula dos povos

Rio+20 Corporate Sustainability Forum

Fonte: UN Global Compact Annual Review 2008

Who should take the leading role in influencing companies

Fonte: Eurobarometer, 2013

Integrate Corporate Sustainability into Business

People

Profit

The Corporate Sustainability Value Chain

Sustainability and Business Models

Has your organization’s business model changed as a result of sustainability?

Sustainability and Business Models/cont

To the best of your knowledge, which of the following best describes the status of sustainability on the agenda of your organization's top management?

Sustainability and Business Models

What factors have led to changes in your business model?

Sustainability and Business Models/cont

What elements of the business model has your company changed in connection with sustainability?

Developing strategies to pursue sustainable development requires new approaches

Compartmentalized thinking - focused on parts in isolation

Traditional Approach Sustainable Approach

Systems thinking - focused on interdependence of parts and optimizing whole system

Environment/social implications addressed by staff specialist after strategic decisions made

Environmental/social implications considered by decision-makers in designing strategy

Forecasting: where are we today- how do we improve 5%

Backcasting: what would sustainable world look like in 30 years – how do we get there?

Company’s position is the way Stakeholder engagement to understand diverse points of view to find better solution

Integrating Sustainability Into Business Strategies

To maintain the integrity of these valuable services, we need to understand how nature works

No Waste

Nature works in cycles There is no waste - what is

unused by one species becomes nutrients for the next

The sun’s energy drives the process:

o Green celled plants using photosynthesis create net concentration and structure

Integrating Sustainability Into Business Strategies /cont

In contrast, our industrial system functions primarily in a linear fashion

Take Make Waste

Only 6% of material flow in ends up in productsSource: Hawken, Lovins, Natural Capitalism

Take “natural capital,” structured valuable material, and process it into unusable waste

Integrating Sustainability Into Business Strategies

Leading companies are using eco-efficiency to integrate sustainability considerations into their business

DefinitionDelivering competitively priced goods and services that satisfy human needs and bring quality of life…while progressively reducing environmental impacts and resource intensity throughout the life cycle…to a level at least in line with the earth’s estimated carrying capacity.

Key Dimensions Reduce material intensity of goods

and services Reduce energy intensity of goods and

services Reduce toxic dispersion Enhance material recyclability Maximize sustainable use of resources Extend product durability Increase the service intensity of

products, e.g. shared use, easily upgradedSource: DeSimone, Popoff: Eco-Efficiency

Integrating Sustainability Into Business Strategies /cont

Creating shared value (Porter)

“Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the social and economic conditions in the communities in which it operates.”

Sharing

• Houses

• Travels

• Meals

• Projects