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Gateway To Your Business Network
Presented Friday October 28, 2011Knowledge for Success
Succeed at Online MarketingFort Worth, Texas
Hattimer Search & Social Mediawww.linkedin.com/in/paulhattimer
@phattimer www.facebook.com/paulhattimer
Linkedin Gateway To Your Business Network
Learning
Leveraging
Linking
LinkedIn beginner?
LinkedIn Pro?
Some new features for you!
Skills, Groups,Volunteer and Signal
Using LinkedIn to find key employees, leads, jobs and opportunities
From strangers- to friends- to customers.
LinkedIn not just for job seekers anymore!
Linkedin Gateway To Your Business Network
Linkedin Gateway To Your Business Network
What’s New?Do you have skills?Are you a groupie?
Have something to…Signal?Do you volunteer?
LinkedIn is a free business social networking site that allows users to create a professional profile visible to others
LinkedIn links customers, companies and suppliers
LinkedIn links you to your future career
Linkedin Gateway To Your Business Network LinkedIn links
employers and job seekers
How fast is LinkedIn growing? Every second two people join LinkedIn. Over 120 million users.
Good ideas bring competition…
BranchOut
BeKnown
Google +
Hurting job boards
LinkedIn does not replace networking. It is a tool to facilitate networking.
Three Audiences
• LinkedIn Search Engine – Algorithms– 40 times more likely to be found if profile is 100%– Recommendations double key word strength for
job with recommendation
• Internet Search Engines – Google loves LinkedIn
• PEOPLE– Does it make sense to reader?
Today’s Topics
Getting to 100%
• A current position.• Two past positions.• Education.• Profile summary.• A profile photo.• Specialties.• At least three recommendations. LinkedIn doesn’t tell you
this, but you get 5% for each recommendation, up to a maximum of 15%.
Do not spam for connections! Intentionally or unintentionally
Obey the rules of the blue box. No email address and no contact information.
Build Your ProfileImportant rules of the road!
Search Engine Optimization• The fight for number 1• Lists network connections first
Keywords
• Test Keywords• Seek what you want to become• Remember the computer scans and people scan
Template
• Template is a guide• Use sections for your purposes•Specialties and Interests
Build Your ProfileKeywords
Summary
Who you are
What you do
Why you do it better
Use Specialties Interests and Skills to load keywords.
Use Conact Info to write closing that may also be a call to action.
Creatively use the LinkedIn template
Events•Search for continuing education. Let people know what you have been studying and following.
Boxnet•Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters.
Slideshare•Create a powerpoint to highlight your career or your business. Search for other presentations.
Linkedin Gateway To Your Business Network
Languages• Highlight your bi-lingual ability•Add Sections in Edit Profile View
Certifications• Wide range of certs• Date obtained
Publications• Date• Subject• Source
Build Your ProfileNew Features
LINKEDIN DEMOGRAPHICS 2011
Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS 2011
Credits: Amodiovalerio Verde
Twitter, Facebook and LinkedIn Convergence of Social Media
A sign of this convergence is
Signal
Linkedin Gateway To Your Business Network
LinkedIn Mobilefor Smart Phones and Blackberries
Limited but convienent
Caveat
Do not spam for connections! Intentionally or unintentionally
Going MobileCard Munch
LinkedIn Mobile
New and Improved!
Use Interests to load keywords.
Use Conact Info to write closing that may also be a call to action.
Going Mobile!
Next Steps
RobustProfile
LinkedInAnswers
Polls
News
Blogs
Hootsuite
Advanced Search
Linkedin Gateway To Your Business Network
Summary
Summary
• Google loves LinkedIn! Your profile gets you noticed
• LinkedIn grows your network to help you find customers
• Provides you with research tools for sales calls and training
• Your network continues to be an asset as you and the company move forward
Helpful Links• www.leaderhelper.com• www.wordle.net• www.owlishcommunications.com• www.youtube.com• www.twitter.com • www.windmillnetworking.com
•www.linkedindiva.com•http://executivecareerbrand.com/29-biggest-linkedin-mistakes/•http://holykaw.alltop.com/the-value-of-being-linkedin-infographic•http://klout.com/home•www.hootsuite.com•www.tweetdeck.com
•www.linkedin.com/in/paulhattimer
Thank You!Hattimer Search & Social MediaPaul Hattimer, CCMIn/[email protected]/paulhattimer
Linkedin Gateway To Your Business Network
Hattimer Search & Social Media
• Learning• Profile Optimization $150• Business Page $75 - $225
• Leveraging • Search and Use Training $75 per hour
• Linking• Combining Twitter, Facebook Fan Page, LinkedIn
with Tweetdeck or Hootsuite $75 per hour
Hattimer Search & Social Media
• Employee Search Service Using The Power of LinkedIn– LinkedIn Ad and Job Description– Unlock LinkedIn Matches– Review applicants– Conduct phone interviews– Present 3 to 5 final candidates– $1,500
