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Contents

Manifesto Resume

L’Oréal Brandstorm Weir Family Exhibit

Under ArmourBYU Direct Mail

New Grains

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I get my straightforwardness, good taste and realism from my mom; they can be talents or curses. When asked for

advice we will answer immediately and can’t help but be the devil’s advocate. She taught me that it is better to be over

dressed then under dressed,. We both only truly enjoy a movie if it is a believable story.

She brought me up to dream as big as the Dallas sky.

On my own I have learned that… I love to see the view around me. When I say I am going

running I find myself walking most of the time. I don’t like being left alone, so I bring people around my

table by good food. Food is the one thing I will not skimp on.

Being the youngest in the family of all girls I have learned how to become an excellent peacemaker (especially if it is a

dispute over clothes) and I was born talking loud.

When I get really excited I start to talk louder and faster. I can’t help but tell people the things I find

interesting or am passionate about.

My house is always under construction because I am al-ways rearranging, organizing, painting, or who knows what else. I always see room for improvement and love change.

Manifesto

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Exper ience

BYU AdLab Provo, UT • Current Account Manager • Manage teams of student planners and creative’s • Help set client objectives • Write brief’s and conference reports

BYU S.A.S. Creative Services Provo, UT • CurrentReceptionist • Help designers with ad layout and content • Keep office running smoothly and project files organized• Make sure all cost are accounted for

BYU Communications Internship Office Provo, UT • Dec. 2010 - Aug. 2011Assistant to Internship Director • Organized and input forms for over 100 students each semester• Acted as an informational resource for all students

Invitations Etc. Provo, Ut • Augst 2009 - Dec. 2010 Manager• Liaison between store and owner • Created employees schedules and payment • Placed orders based on retail demand

Leadgenix Provo, UT • Summer 2010Intern •Learned Search Engine Optimization • Developed skills to maintain social media presence • Implemented advertising for some clients

• Develop timelines and ensure deadlines are met • Present to clients

• Orchestrate gathering of ad approvals• Deliver final projects

• Created and managed Employer Database

• Recorded monthly profit reports • Acted as contact person for vendors

Awards Campus Finalist for L’oreal Brandstrom 2012

Member of American Advertising Federation at BYU

Sk i l l s Adobe Suite • Qualtrics • SPSS • Media Planning • Interviewing • Microsoft Office

Educat ion

Brigham Young UniversityGraduating June 2012

Communications B.A. Emphasis in Advertising Business Management Minor

Related Courses Research Methods • Media Planning • Creative Concepts • Account Planning • Account Management

Contact Gunnk3@gmail.com • 214.454.0240 •Linkedin.com/in/kirst ingunn

Object ive Assistant Account Executive

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L’Oréal Brandstorm 2012Problem

“Be creative and imagine the new iconic and innovative product – or product range – of The Body Shop, respecting the brand’s Values.”

TacticsAnalyze the current beauty market and position of The Body Shop.

Insight 135 million women are seeking a facial hair solution; yet there are very

few comfortable or natural solutions..

Lemon (a free trade ingredient) has the power to naturalize skin and odor, which would solve two main problems of facial hair removers.

Women go to blogs more then ever for beauty advice.

What I Did

With my team I was able to

research, and analyze the market. I

was also able to brainstorm ideas for

product, packaging and a marketing

plan. A two-year plan was made from

my ideas on which markets would be

best. I learned how to express my

ideas to an art direct, and

collaborate with a team.

Campus Finals Case Study

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Solution We proposed Bare with Lemon. A two-step solution for women’s facial hair; first a comfortable hair remover, and second a daily hair abetment to slow facial hair growth. These products would have never-seen-before, touch free applicators.

The remover would dry as a peel to reduce mess, and the abetment would go on the same as a lotion stick as part of a daily beauty regimen.

The two-year plan would include sending bloggers free samples of Bare with Lemon and ask them to try it and review it on their blog with a generous

coupon incentive. There would be special window displays in store highlighting the new free trade ingredient, lemons, as well as a mirror with a

natural light simulator for women to check for facial hair. By the end of 2014 Bare with Lemon would be in all The Body shop stores around the world.

11 Creative by Mariam Blanco

Blogger Package Micro-Website

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Weir Family Exhibit

Problem The exhibit wanted to have a social media presence.

Insight If students and other patrons of the museum knew the background of

the Weir family they would be more likely to go see the exhibit.

SolutionNot only have an information page for the exhibit, but create a page for

the main artist, Julian Alden Weir. On his page, he made posts taken directly from things he had written while he studied in Europe.

What I Did

I was the account manager for the

social media campaign. I worked with

multiple people from the museum to

gather information and deciding how

long the campaign would last. I learned

how to handle client conflicts like not

being able to reach people and

making sure all the material was

ready to go on the page.

BYU’s Museum of Art opened an exhibit called The Weir Family, 1820-1920: Expanding the Traditions of American Art

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Under Armour Problem

To rebrand Under Armour Soccer

Insight Under Armour is an American brand and to be accepted all over the

world they need something all soccer players can rally around.

SolutionLike America, they will start a revolution… a soccer revolution. The ads

looked completely different then other soccer campaigns, and incorporated the ‘propaganda’ feel. A key part is having stickers made so

that soccer players can put them everywhere and spread the idea of an Under Armour’s Soccer Revolution.

What I Did

Acted as an account manager in

a team with two creative’s. I made

sure we were sticking with the

strategy we had set down. With

this project I learned how to

brainstorm with creative’s and

stay involved with the

process.

Final Project for a Creative Concepts Class

JOIN THEREVOLUTION

Print Ads Stickers Outdoor

Creative by James Taylor and Rob Witt

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BYU Direct Mail Problem

BYU Administrative wanted to know if it would cut costs to decrease the amount of direct mail they sent out. We were asked to focus on the mail sent to professors. The

school has a strict email policy that had to be worked around.

Tactics.Had 7 professors collect mail for a month and then interviewed them.

Interviews were conducted with on-campus entities that send out direct mail.

Insight Go through mail quickly

Check mailbox infrequently Feel like businesses on campus are for students Perceive the bookstore as not having good deals

Are more likely to open something if their name is on it Tend to prefer email

Feel guilty about how much paper is wasted

SolutionWe made three recommendations: limit advertising, change perspective of

professors on direct mail, and to improve marketing for on-campus entities. This last suggestion would involve taking away the broad approach. They need to

know they can’t send the same things to professors that they send to students. Retail stores would need to know what professors are buying as well. With the Bookstore and Creamery they can track what is purchased using their

signature card that gives them a discount.

What I Did

I was the account manager in the

BYU Adlab for this project. I lead

a team of students and helped set a

timeline. We all did primary and

secondary research. I was able to

present our recommendations, with two

other students, to a BYU Committee.

From this I learned how to set an

objective when the client is very

vague about what they need.

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New Grains

Problem Find out who the target market is for their gluten-free products and how they

compare to similar brands.

TacticsA survey was sent out and had 142 respondents. The survey divided people into

three groups: those who were gluten-free, those who live with someone who is gluten-free and those who just live a healthy lifestyle. Respondents were asked a

series of questions to help us compare other gluten-free brands. The survey was then analyzed using SPSS.

Insight The target audience would include:

Women ages 18 to 34They are married but do not necessarily have children

By comparing gluten-free brands we found that New Grains can own being the affordable brand that doesn’t sacrifice taste or texture.

What I Did

I led the team and helped write

the survey. We first researched the

industry to be able to write questions.

Together we analyzed the data. With a

team I presented our findings to the

client. I learned about primary research

and how to present information to

a client in a way they

will understand.

A new gluten-free bakery in Provo, UT that we worked for in a research class.

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KIRSTIN GUNN