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ACKNOWLEDGEMENT
While we write this report, there are number of faces in front of our eyes, which have played a vital role in advancement of Information Technology in Pakistan. Undoubtedly the information technology can play a massive role in the progress of our nation. It is a great honor for us that Almighty Allah has given us the opportunity to play a role in the development of this discipline by writing this report.
We would appreciate the help of Kiosk International who provided us with information regarding their internal &external communication system. Especially we would like to appreciate of Mr. Hassan Raza operational manager of Hyper star departmental store who help us regarding the installation of Kiosk in mega stores and Professor Rasheed Khalid teacher of University of central Punjab whose guidance make us to complete our project in the excellent way.
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PREFACE
Of course it is hard to imagine a report that is perfect and this study has its
problem too, however, the report is intended to serve as an introduction to
study of the Entrepreneurship in the field of Business. We would like to thank
ALLAH for granting us the strength to make this humble contribution. We
would also like to thank our seniors, our colleagues and teachers.
The main emphasis in this report is not only on the theoretical practice but we
have discussed the main concepts of Entrepreneurship.
At the end, we just want to say it is eagerly waiting for your strong interest in
the study of this report.
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DEDICATED
ToOur
MostValuableTeacher
AndProfessor
Rasheed Khalid
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Executive Summary
A. The Opportunity
Problem solving or need to be filled
B. The Description of Business
How the proposed business solves the problem or fill the need
C. Competitive Advantage
Description of business modle
D. Target Market
E. The Management Team
F. Brief Summary OF Financial Projection
G. Description of what a Business Need
The amount to capital needed ant what the capital will be used for , if the plan
going to a potential investor
H. Exit Strategy for Investors
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Executive Summary
A. The Opportunity
Problem to solve or need to be filled
The business opportunity which we are looking to fulfill is that we have devised a KIOSK
machine which is to be used for delivering the order in departmental stores, the customer don’t
need to move all around the store, they just order their desired product through KIOSK and the
products will deliver in their hand.
The use of KIOSK will help the customers to overcome the hustle of moving all aroung the store,
who already have lesser time for shopping.
B. The description of the business
How the proposed business solves the Problem or Fills the Need
KIOSK machine will provide ease to the customers who want to have their desired products
without wasting much time. They will just order through KIOSK and our salesmen will deliver
all the products in the hand of customers.
KIOSK will also help disabled persons in shopping. Through the use of KIOSK they would
easily get all the desired products the without hustle of moving all around the store. En
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C. Competitive Advantage
Description of the business model
We are the first movers of providing KIOSK in Pakistan for mega stores where there is no such
system of delivering the order and providing the products in the hand of customers to save their
time and the greatest advantage which we will have is that we are offering our idea to Mega
stores, Shopping malls, Departmental stores. Ez-Shop is the only KIOSK providing company in
Pakistan, therefore there are not much direct competitors for us.
D. The Target Market
All the mega stores, which deal in all kind of products and that are big enough to move all
around, disabled persons, businessmen and housewives who don’t have much time and they
don’t want to spend time in shopping are the user of KIOSK in mega stores.
E. The Management Team
We have a CEO and seven members in board of directors.
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F. Brief Summary of the Financial Projections
Particulars YEAR
2009
YEAR
2010
YEAR
2011
Operational results
Net profit 941,700 1,092,420 1,234,800
Gross profit 1,680,000 1,848,000 1,932,000
Pre tax profits 1,569,500 1,820,700 2,058,000
Financial position
Current Assets 3043000 3543000 4143000
Current Liabilities 653000 653000 953000
Working Capital 2390000 2890000 3190000
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G. Description of what the business needs
The prototype model for this project will cost around Rs. 300,000 including complete hardware
and software.
Initially we will provide 30 KIOSK machines to mega stores in Lahore. We will sell each
machine for 300,000 which costs 224,000. We will also provide after sale services, and
troubleshoot services in case of any trouble in machine.
H. Exit Strategy
KIOSK Internationals are our suppliers and they are offering us discount price to capture the
Pakistani market. As we get the order from any mega store, we will forward that order to the
KIOSK international, within 3 week the machine will be deliver to us. If any store refused to
install the KIOSK after ordering, KIOSK international will refund that amount.
So, our business is at the safer side even if any mega store broke its contract.
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THE BUSINESS
A. The Opportunity
Problem solving and need to be filled
B. The Description of Business
How the proposed business solves the problem or fills the need
Brief company history and back ground
Company mission and objectives
C. Competitive Advantage
will create Description of business model
How the business will create a sustainable competitive advantage
D. Current Status and Requirement
Description of where stands business today
Description of what business needs to move forward
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The Business
In retail store kiosks will be successful when they meet the felt needs of customers. To meet
those felt needs, retailers should take into account the mental processes that their customers go
through prior to making purchases, and implement a kiosk strategy that will have the most
impact on those processes.
Whether you want an A-to-Z opportunity that helps you obtain your products and cart and find a
location or one that just offers kiosk-friendly products, it will give you a leg up in your startup.
The most popular site for these businesses is a busy mall, but many entrepreneurs are also
finding success in airports and other transportation facilities, at sporting events, and at other
creative venues limited only by your imagination.
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The Opportunity
Problem solving and need to be filled
People face problem while shopping moving from shelf to shelf seeing every counter to fulfill
their need, nowadays time availability is the biggest issue that is being faced. To cut short this
time wastage the Kiosk concept came into existence.
E. The Description of Business
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How the proposed business solves the problem or fills the
need
We have introduced Kiosk machines in retail stores that helped customers to avoid the hassle
of moving from shelf to shelf by introducing an automated Kiosk machine that has the
category wise all the items that store is offering,
In-store kiosks will be successful when they meet the felt needs of customers. To meet those felt
needs, retailers should take into account the mental processes that their customers go through
prior to making purchases, and implement a kiosk strategy that will have the most impact on
those processes
Brief Company History and Background
Ez-Shop is a well established firm which primarily deals with IT software development and in
the business of Vending Machines.
We work in collaboration with the Pakistan Software Export Board (PSEB) and their various
development organizations such as Xavor, SSE International, Soft Tech and various other
organizations dealing with software and problems on day to day basis.
We at Ez-Shop believe in excellence work and growth of our country in the field of IT and wish
to see Pakistan amongst the most developed country, and also wish to play our part in the success
towards development of Pakistan.
We invite young professionals and fresh graduates from top Engineering and IT Universities
across Pakistan to join us and share innovative ideas with our team.
Company mission and objectives
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Vision:
Accelerating your business
Mission Statement and objectives:
To provide our country the new technology, ease of shopping,
innovation in business, and improving the shopping concept.
Competitive Advantage
The competitive advantage of Kiosk machines is that we will be getting the first mover
advantage as no-one else in the country has introduced this concept as yet. Customer’s
convenience is the main focus for us.
The transactions through kiosk machine support credit creation process. It involves the Payments
through credit cards or debit cards, which have affect on complete banking system. It causes
growth in banking operations.
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MATCHING PRODUCT ID
INVENTORY CONTROL
SHELF-WHAREHOUSE STORE
THROUGH CONFIRM
Customer directly place an order through KIOSIK
DELIVER TO CUSTOMER
Description of the Business Model
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Business Description
We are basically a software development and network solution providers, with the
opening of giant departmental stores like Metro and Makro, we found out an opportunity
gap. That is people face difficulty in roaming all the floors of the stores to get their
desired products, the solution we found for this problem, is the introduction Kiosk
machines. Providing people fast shopping, giving them one single screen view of all the
product line.
Product & Services
We will be providing departmental stores with Kiosk machines, getting the entire product
catalog from the shelves and floors into our database, making it viewable for the
customers in a user friendly manner.
Our business will be divided in to following four steps:
Prototype Introduction
Research
Concept Testing
Usability Testing
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The steps are discussed as follows
Prototype Introduction
In this step we will be introducing a prototype of Kiosk machine that will be
provided to Metro, and certified by PSEB’s for software test.
Research
The installed Kiosk machines will be quite helpful for us to search the market
niche we should be focusing on.
Concept Testing
This step will give us the clear picture of the concept introduction.
Usability Testing
The usability test will be giving us the success rate of the product and project in
the country also will be helpful in making necessary changes according to people’s ease.
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How the business will create a sustainable competitive advantage
Being the first one to introduce the concept of Kiosk machines in the country with the
approval of PSEB we will be having the edge for new comers in the business. First movers in
the business always have no rivals and competitors over a period of time.
As there are no software companies working on this same concept our firm will reap the edge
of being the pioneers in the current technology in Pakistan.
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F. Current Status and Requirement
Description of where stands business today
Currently, we are providing Kiosk machines in departmental stores as well as there after sale
services all departmental stores are our target market.
Description of what business needs to move forward
Our business can move forward if we start providing the multiple purpose Kiosks in hotels,
restaurants, airports, hospitals, universities. These are our future target markets.
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Management Team
A. Management Team
The management team includes the management participants of Ez-Shop. It consists of CEO,
Board of directors, Managing Directors, CTO, and CSO.
CEOCHIEF EXECTIVE OFFICER
Muhammad Abdul Rehman
MD DIRECTOR FINANCE
Muhammad Kashif Awan
MD DIRECTOR OPERATION
Abdul Qadir Aziz
CTO CHIEF TECHNICAL OFFICER
Osman Mehmood
CMO CHIEF MARKETING OFFICER
Raheel Shah
Management Experience
The C.E.O of Ez-Shop Muhammad Abdul Rehman also the Chairman of Board of
Directors is a businessman and has been in the business of Vending machines for the
past seven years, who is diversifying into a startup firm to provide Kiosks Machines in
departmental stores for solving problems of people along with a few of his friends and
colleagues.
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o The Director Finance Muhammad Kashif Awan is member of the
Board of Directors and equal partner in the firm had graduated five years ago with major
in Finance and working as the Finance Manager in Ejaz Group of Companies for the
past four years.
o The Director Operations Mr Abdul Qadir is member of the Board of Directors and
equal partner in the firm had graduated five years ago with major in HRM and was
working as the HR Manager in Dawood Group of Companies. for the past three years.
o Chief Technical Officer Mr.Osman Mehmood is the member of board of directors and
been engaged in the field of IT since the last seven years. He is currently working as IT
manager in SISCOM from last seven years.
o CHIEF MARKETING OFFICER Mr Raheel Atta is member of the Board of
Directors had been working as a Marketing Executive in Telenor Pakistan for the past 3
years.
FUNCTIONS AND RESPONSIBILITIES OF MANAGEMENT TEAM
CHIEF EXECUTIVE OFFICER
It controls managing director, manager controls and manager finance.
A CEO is much more than just another upper level manager. CEO's function as the main artery
between the cooperate board members and the various levels of the organization itself. The CEO
is often held solely responsible for the success or failure of a corporation. It is also the CEO's
responsibility to maintain and implement the corporate objectives established by the board
members. There are three major responsibilities of a corporate CEO.
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MANAGING DIRECTORS
The Executive Committee can appoint a Managing Director to carry out its functions. The
Managing Director runs the regular business in accordance with the instructions of the Executive
Committee. It directly report to the CEO.
DIRECTOR FINANCE
Where is your Finance Function going? Where are you going? The answers to these two
questions are inextricably linked. If your Finance Function is highly valued, helping to grow
shareholder value, driving strategy development and delivery – then you too will be valued. Not
only will you personally be able to devote more of your creative energies to strategy, but you
will also be seen as someone with the leadership capability to move on, should you wish to, into
a Chief Executive role
Director finance has to control the two departments
ACCOUNTS DEPARTMENT
FINANCE DEPARTMENT
DIRECTOR OPERATION
Its main function is to controls all the departments regarding management of the organization
and directly report the CEO.
Director controls has to control the two departments
HUMAN RESOURCE DEPARTMENT
CUSTOMER SERVICE DEPARTMENT
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CHIEF TECHNICAL OFFICER
Chief Technical Officer provides complete technical support to the Ez-Shop. It mainly concerned
with the Customer Service Department. It provides all the solutions to Customers regarding
hardware troubleshoot and software up gradation.
CHIEF MARKETING OFFICER
Chief Sales and Marketing Officer mainly concerned with the promotion of Company’s
product and make addition in Company’s sale and profits.
Management Ability
Ez-Shop management team has broad knowledge of their field and they are in the same line
of business since many years. Problem solving techniques and extensive experience for
managing the business make them prominent among their competitors.
Technical Expertise
Our Technical Support staff is the best in its field. The Chief Technical officer is the
graduate from NUST, and been in the field of IT since last seven years. The managerial
staff and technical staff covers the wide range of services needed to meet customer
satisfaction.
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B. Board of Directors
Number of Directors
Ez-Shop consists of six board members
1. Mr. Raza Abdul Aziz Al-Raee (CEO Al-Raee Group of Companies)
2. Mr. Captain Safdar (MNA)
3. Mr. Muhammad Kashif Awan
4. Mr. Osman Mehmood
5. Mr. Abdul Qadir Aziz
6. Mr. Raheel Atta
Composition of the Board
1. Mr. Muhammad Abdul Rehman CEO and Board Chairman
2. Mr. Muhammad Kashif Awan Director Finance and Board Member
3. Mr. Abdul Qadir Aziz Director Operations and Board Member
4. Mr. Osman Mehmood CTO and Board Member
5. Mr. Raheel Atta CMO and Board Member
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C. Board of Advisors
Number of Advisors
The Board of Advisors consists of three advisors
o Legal Advisor
o Financial Advisor
o Project Advisor
Composition of the Advisory Board
The advisory board of Ez-Shop consists of 4 members
Legal Advisor
The Legal advisor Rafiq Shad & Associates guides the Board of Directors with legal
issues and their solutions and keeps a look out for any possible legal problem that can be
faced by the firm.
Financial Advisor
Rehman Sarfaraz Rahim Iqbal & Company, Chartered Accountants are the Financial
advisor the Company, also audit the financial records of the firm and evaluates and
predicts the expected costs of different projects and their expected profitability
Project Advisor
The CEO Al-Raee Group of Companies, Mr. Raza Abdul Aziz Al-Raee is the project
Advisor who is also in the business of electronic devices. They keeps a look out for any
need to be filled or problem evolved which needs to be solved and brings forth the
proposed idea for the need or solution for the raised technical problem.
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How the Advisory Board will be used
The advisory board guides the board of Directors in the right direction and proposes new and
innovative ideas for the firm, also problem solving which comes along with any ongoing
project. In addition to this monitors the progress of the current going projects and report the
progress to the Board of Directors.
D. Key Professional Service Providers
Engineering
Various firms provide Business engineering Consultancy to Ez-Shop including major IT
organizations such as SISCOM, Cambaridge Dox Software House etc.
Law Firm
Rafiq Shad & Associates provides assistance in legal issues.
Accounting Firm
Rehman Sarfaraz Rahim Iqbal & Company, Chartered Accountants
Business Consultants
KIOSK International are our Business Consultants.
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Business Consultants
Law Firms
Chartered Accountants
Accountant
Al Raee Group
KIOSK Int..
Business Angels
Captain Safdar Alraee Group
Director Operations
Advisors
Director Finance Legal Advisor
Managing Directors
A/C MGR
Fin. MGR Director
CTO
CMO
HRM
SALE
Admin
Services
CEOBOARD OF DIRECTORS
ORGANIZATIONAL HIERARCHY
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Description of Organizational Hierarchy
CEO
The C.E.O of Ez-Shop Muhammad Abdul Rehman also the Chairman of Board of
Directors is a businessman and has been in the business of Vending machines for the past seven
years, who is diversifying into a startup firm to provide Kiosks Machines in departmental stores
for solving problems of people along with a few of his friends and colleagues
KEY OPERATIONS OF CEO
Overlook day-to-day business operation reported by Managing Directors
Keep close contact with advisor
o Constantly keep up with professor Jan Klein to ensure speaker events are
rolling
Review all reports
o Make sure all reports and documents created by Managing Directors,
CTO, and CMO are correct, if not, please advice them to make
modifications
Keep close contact with advisor
o Constantly keep up with professor Jan Klein to ensure speaker events are
rolling
Coordinate Investment Challenges
o CEO is in charge of all investment challenges of business
o Develop groups and strategies for investment challenges
Coordinate foods and refreshments required for events/meetings
o Along with the rest of board members, allocate appropriate
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Develop and mentor the next potential CEO
Mentor a freshmen who is interested in seeing the responsibilities of the CEO
Leadership: CEO would develop and communicate a vision for other employees to get
committed to fulfilling the mission and goals of the firm
Key operations of Director Finance
The main function of director finance is to run business and render services to customers, with
the aims of obtaining profit or interest
It will also perform:
1 – Collecting and reporting financial information
2 – Advising business units on tax and treasury issues
3 – Controlling costs
4 – Managing risk
5 – Guiding investors on business performance
6 – Developing long-term business strategy
7 – Advising business units on operating decisions
8 – Collecting and reporting non-financial information
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ACCOUNTS DEPARTMENTS:
Accounts department functions related to accounting records for cities throughout country in
which company operations are located, including monthly books, financial statements, entries
and accruals, general ledger accounts, variance analyses, and financial review meetings, and
inventory fixing for the equipment.
Key Operations of Director Operations
Director Operation leads the following departments.
SALES DEPARTMENT
Sales department involves to contact and/or to visit the assigned customers frequently in order to
find their needs, future plans of their corporate networks, the activities of competitors, or any
other useful information.
To prospect new customers through on-site visits, telemarketing or any other practical and
effective means that you can develop.
To provide customers quickly with information on the Company's services, network or
technologies in a practical and appropriate manner.
MARKETING DEPARTMENTS:
Marketing management is a business discipline focused on the practical application of
marketing techniques and the management of a firm's marketing resources and activities.
Marketing managers are often responsible for influencing the level, timing, and composition of
customer demand in a manner that will achieve the company's objectives.the main function of
marketing department is to advertising and brushers, websites etc.
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CUSTOMER SERVICES:
From the customers’ perspective, the Customer Service Department is the most important
organization in Technicolor Home Entertainment Services. It is where they come to place new
orders, get help with product configurations, and solve problems.
The Customer Service function “links” the customers’ product and service This linkage is
important to understand because it defines the role of the Customer Service Representative as
serving the customer and supporting the needs of our factories.
HUMAN RESOURCE DEPT:
To organize personnel matters such as recruitment, promotions, recommendation and
confirmation of post increment discipline and processing for further action and payment of all
categories of gratuities.
TECHNICAL DEPARTMENT:
Technical department will perform and report:
Updating the TELECOM equipment
Updating the databases regarding the network
Queering for notification, reports, network statistics
Updating the databases for the group cards and subscribers
Free and/or busy connections reports
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ADMIN & SECURITY DEPARTMENT:
The Administrative Department provides support and service for the activities of the
Board, and performs staff functions regarding administrative and agency-wide issues for
the Management of the Board. The Department is composed of three units responsible for
economic issues, franchise, operations internal service and premises, and person
registries and archives. The Department’s secretariat includes procurement experts.
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Organizational Structure
Human Resource Dept
Accounts Department
Sales Department
Legal Department
Technical Department
Finance Department Customer Services
Marketing Department Information Department
Admin & Security dept
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Management Style:
Management Style of our Company is Democratic i.e. suggestions of employees and advisors are
also taken into consideration in decision making. The organization sets their goals at the top level
of Management in the annual general meeting and then breaks them down in to sub-goals for
each level of Organization.
Organizational Environment:
The environment of the organization is very stable and portrays, a professional image at first
glance. The management is capable enough to handle the situations which arise due to internal
and the external factors e.g., Political setup of the country, Government interventions, competitor
threats, Economic stability of the country etc.
Organizational Values:
•Trust and Integrity.
•Respect for people.
•Responsible corporate citizen.
•Passion for business excellence.
•Commitment to total customer’s satisfaction.
LEGAL STRUCTURE
Ez-Shop is the private limited Company consisting of who are equally responsible for
sharing of profits and are liable equally for bearing any losses if any to the company during
any project.
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Legal Form of Organization
Ez-Shop resulted with the collaboration of its seven directors who are equally responsible for
sharing profits and losses.
Ownership Structure of the Business
Ez-Shop is private limited company, liability of director is limited up the their share in equity.
a) Intellectual Property
Patents
The name of our company is a registered name and all of our products and services are registered
under patent rights.
Trademarks and Copyrights
Our company name logo
Our product name
KIOSK Machines
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Product logo
Consultancy
And ideas for new projects
Web site
http://www.Ez-Shop.com
Are all registered in Ez-Shops name
All the legal documentation is attached.
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A. Industry Description
Industry Trend
Industry Size
Industry Attractiveness
Profit Positional
B. Target Market
Description of Target Market
C. Competitive Position with Target Market
Competitor Analysis
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A. Industry Description
The kiosk machines are not introduced as yet though out Pakistan, at departmental
stores. Keeping the problem of the people in mind, we came up with the concept of
Kiosk machines. That helps people in eradicating the problems of shopping.
Industry Trend
We are in the business of electronics and the concept of Kiosk machine is not
been introduced in Pakistan. But it is observed that this kind of business has a
rapid growth and decline. If the product meet the requirement of the it got the
customer attraction. And become at the top of competitive grid in small period of
time. But if the customer doesn’t satisfied with the electronic product and it
doesn’t fulfill their requirement the customer just avoid this product whatsoever
the product may offer.
So, there is rapid growth and decline in this sort of industry.
Industry Size
The business of Kiosk Machine has vast industry implementation. But this
business idea hasn’t been introduced in Pakistan. This business concept can be
used in restaurants, motels, airports for online ordering. This business idea has
much customer attraction because of its convenience.
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Market dem
and
Start
Growth
Shakeout
Maturity
Decline
Industry Attractiveness (growing, mature, or in decline)
Initially customer get attracted with the new business idea and move towards growth, it’s the
intial stage of growth of company after that company further decides whether it should go ahead
in this line of business or exit from the industry because of exisiting trends, its callad the
shakeout stage. After shakeout, if company keeps on doing business successfully it turns into
maturity and after maturity stage business get decline if it doesn’t keep their business excellence.
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Profit Potential
Our product has much potential to increase the sales through existing or potential customer. This
increase in sale leads to have increased profit it will accelerate the business of departmental store
because through Kiosk they are providing unique customer service that will save the customer
time and hustle of moving all around the store.
Target Market
The persons who doesn’t have much time to all around the store, they just need to have the
required product by putting their online order or ordering through Kiosks installed at the start of
departmental store, by ordering through Kiosk they can avoid the hustle of moving around the
store and picking their required product from shelf to shelf.
Description of Target Market
The segment of market which we are targeting is the areas where people doesn’t want to waste
their time just in purchasing goods from one shelf to another it causes the great wastage of their
time.
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QUESTIONNAIRE
Name: _______________ Occupation: ________________
Q: Do you prefer to visit any departmental store for shopping?
a) Yes b) No
Q: Which departmental store you mostly visit?
a) Metro b) Macro c) Al-Fatah
d) Hyper-Star
Q: Why you prefer to visit this store?
a) Better services b) Cheaper rates c) Convenient to visit d)
Convenient Parking
Q: How often do you visit to Store?
a)Weekly b) Twice a Week c) Monthly
d) Twice a month
Q: What is your average expense on Household?
a) Less than 5000 b)5001 to 10,000 c) 10,001 to 15000
d) more than 15,000
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Q: Do you feel moving all around the stores and choosing the desired
product is a big hustle?
a) Yes b) No
Q:Do you want any alternative for this problem?
a) Yes b) No
Q: Is it easy for you that somebody collect your desired products on your order? a)
Yes b) No
Q: Is it easy for you to use machine for delivering the order like an ATM
machine?
a) Yes b) No
Q: Do you suggest that the stores really need that machine?
a) Ok b) Recommended c) Strongly Recommended d)
Not Recommended
Note: KIOSK machine is providing you the solution for your problems, which you face while
doing the shopping in the store.
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Q: Do you prefer to visit any departmental store for shopping?
Q:
Which departmental store you mostly visit?
Makro Metro Al-Fatah HyperStar0
102030405060708090
100
Visit to Store
People
Visit Don't Visit0
50
100
150
200
250
Visits of Customers
People
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Q: Why you prefer to visit this store?
Better Services Cheaper Rates Convinent to VisitConvenient Parking0
20
40
60
80
100
120
Preference of Visit
People
Q: How often do you visit to Store?
Weekly Twice a Week Monthly Twice a Month0
20
40
60
80
100
120
140
Store Visit
People
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Q: What is your average expense on Household?
Less than 5,000 5,001 - 10,000 10,001 - 15,000 more than 15,0000
20
40
60
80
100
120
Average Shopping Expense
People
Q: Do you feel moving all around the stores and choosing the desired product is a big
hustle?
Big Hustle Not a Problem0
20406080
100120140160180200
Moving around the Store is a Hustle
People
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Q: Do you want any alternative for this problem?
Want Alternative Don't Want Alternative0
20406080
100120140160180200
Alternative for Shopping Hastle
People
Q: Is it easy for you that somebody collect your desired products on your order?
Somebody Should Collect No Need0
50
100
150
200
250
Collection of Order for Delivery
People
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Q: Is it easy for you to use machine for delivering the order like an ATM
machine?
Potential User Not Potential User0
50
100
150
200
250
Usage of Kiosk for Delivery
People
Q: Do you suggest that the stores really need that machine?
OK
Recommen
ded
Strongly
Recommen
ded
Not Reco
mmended
0
20
40
60
80
100
120
Suggestion about Kiosk Installation
PeopleEn
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A. Competitive Position with Target Market
COMPETITOR’S ANALYSIS:
The competitor’s analysis provides a clear picture of the competition and how to differentiate
our-self from others
We analyzed our competitors through check out their web site.
LIST OF OUR COMPETITORS
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Backward Integration
FUTURE
Carts
INDIRECT DIRECT
COMPETITORS
Competitive Analysis Grid
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Features Shop hive XavorStrategic Systems
Brand NameWe have good brand name as compare to the
Shop hive
Our brand name is new but we will create awareness
through advertisement
We are new n the market as
compare to strategic systems
Quality of ProductsAs compare to shop hives our product is more
good
We are new but we are trying to provide the good product/services
in the market
We are providing the same quality what strategic systems are providing
Ease of UseOur product is
much easy to use as compare to other products
Our product is much easy to use
as compare to other products
Our product is much easy to use
as compare to other products
PriceOur prices are
less as compare to shop hives
Comparison with Xavor in the
prices are same
We are providing the our product
on the same price on which
Strategic systems
are providing
Quality of Customer Service
We are providing the warranty for 3 years and they are
providing for 2 years
They are providing for 2
years
They are providing for 1
year
Market Share
We have a good market share as compare to shop
hives
They are providing the software
solution and we are providing the solution and product also.
They are the online solution providers so we have more market share as compare to Strategic systems
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Supply ChainWe have the same
supply chain They are not more than us
Excellent supply chain
Technical Support
We have a good technician to care
the product as compare to the
shop hives
We have the good technician staff
and they have the good soft engineers
We have the good technician staff
and they have an excellent
technician staff
Financial SupportThey are better
than us on financial hands
They are same financial
positions what we have
They are excellent
financial support
Distribution Channel
We have the great distribution channel as
compare to shop hives
We have relatively the
same distribution channel
We have different distribution
channels
Software
We provide the friendly user software as
compare to shop hives
We provide all the solution of the
customers as compare to Xavor
We have different software’s for
different customers.
Economies Of Scale
We have better economies of
scale as compare to shop hives
We have equal economies of
scale
They are better than us
Customer Facilitation
We facilitate our customer
personally as compare to shop
hives
They provide the online solution and we provide
the solution at the spot.
They also provide the online solution
Management Style Good Average Good
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COMPETITOR’S ANALYSIS:
Competitor analysis is a detailed evaluation of the competitors. But we are first-movers to
generate such idea so we do not have any competitor. We have great advantage which we will
have is that we are offering our idea to departmental store.
Porter’s five forces model
PEST Analysis
Porter’s five forces model
THREAT OF A NEW ENTRANT: High Low
Economies of scale is
Capital requirements are
BARGAINING POWER OF BUYERS:
Concentration of buyers relative to supplier is
Volume of purchase is
Product differentiation of supplier is
Buyer’s Knowledge about supplier’s cost
Buyer’s profit
Cost savings
Importance of the supplier’s
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Product differentiation
BARGAINING POWER OF SUPPLIER
Concentration relative to buyer industry
Substitute products
Importance of customer
Differentiation of the supplier product and
services
Switching cost of the buyer
Threat of forward integration by the supplier
is
BARGAINING POWER OF SUPPLIER:
Concentration relative to buyer industry
Availability of substitute products
Importance of customer to the supplier
Differentiation of the supplier product and
services
Switching cost of the buyer
Threat of forward integration by the supplier
is
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BARGAINING POWER OF SUPPLIER
Concentration relative to buyer industry
Availability of substitute products
Importance of customer to the supplier
Differentiation of the supplier product and
services
Switching cost of the buyer
Threat of forward integration by the supplier
is
THREATS OF SUBSTITUTE PRODUCTS
Profitability of industry producing substitute
PEST Analysis:
o Political
o Economical
o Social
&
o Technological analysisEn
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Are as follows:-
POLITICAL FACTOR
o Government policies regarding international trade.
o Increase in Government Credibility
o Tariff and excise duties.
ECONOMIC FACTOR
o Financial Growth
o Economic Instability
o Deflation
SOCIAL FACTORS
o Improving the shopping concepts.
o Focusing to the changing need of customer and providing the
solutions
o Accelerating the departmental stores business and providing them
customer attraction.
TECHNOLOGICAL FACTORS
o IT resources are extremely important for professional use
o Two-dimensional computer-aided model
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Marketing Plan
Boston Consulting Group
The BCG Matrix uses market share and industry growth to describe stars, cash crow, question
marks, and dogs. Our product falls in question mark product category because we are the first
initiators of Kiosk Machines here which provides the unique ordering system in departmental
stores and our main focus is consulting for our product and have large potential share from the
market and our product will lie in the star category after short span of time. When we will come
in the market our market share potential will increase by intensive advertising, product
introduction, greater distribution and nominal price.
Our product also falls in question mark because it has been lunched for the first time in the
market. We will launch our product according to the needs of the customers as we have analyzed
the market situation and then made our product available according to the customers as well as
market’s need. En
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The Revised Boston Consulting Group Matrix
Maintain and Support Divest
√ ×
Volume Statement
× ×
Specialization
√advertisement
√Unique busiess Idea
Profitability Fragmented Profitable fragmented turned
√Business is done for profit √
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SWOT Analysis:
Strengths
o Compatibility
o Ease-of-Use
o Brand awareness
o Price
o Quality
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Weaknesses
o Price
o User Interface
o Image
Opportunities
o Upgradeable
o Partnerships
o Increasing demand and expansion to a new target segment
Threats
o Downward pricing pressure
o Difficulty expanding into Asian market
o Increased competition
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TOWS MATRIX
Internal Factors &
External Factors
Strengths Weaknesses
1. First mover advantage
2. Innovative and problem
solving ideas.
3. Efficient management
team
4. Stay in touch with the up
to-date information.
1. Being new in the market,
there is lack of brand
awareness.
2. Inability to take on high
cost projects
Opportunities S.O. Strategies W.O. Strategies
1. Joint venture with any
KIOSK International
2. Capture the market of
the country, where this
business idea is not yet
implemented
1. Using the strength of the
management team to
attract other companies
for a joint venture.
2. Using the R&D
department in a
productive manner to
keep up with the
advancement in
technology
1. Going for Joint venture
with a stable company.
2. Backward Integration of
Mega stores
3. Facilitate financing on
cost sharing basis while
opting for the joint
venture opportunity
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A. Product Feasibility and Strategy
Product strategy
Concept Testing
Usability Testing
B. Pricing Strategy
C. Channel of Distribution
D. Promotion and Advertising
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MARKETING STRATEGY
We can compete our competitors by adopting innovative strategies. The differential advantage of
our venture from other is we are introducing new technology TOUCH SCREEN KIOSK
MACHINES.
The marketing strategy of Ez-§hop is designed on the basis of surveys personal interviews
conducted with public and professionals in IT. These interviews indicated that these individuals
preferred need of such type of business with additional features we are offering internationally.
Marketing Plan
We plan to market our product in the traditional way in which
Kiosk international choose the mode of their advertisement.
Because it is a necessity so it can also work without promotion
as all the users will be more than happy to have such a product
for their sanitation solutions.
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Marketing Plan
Product Price PromotionPlace
A. Product Feasibility and Strategy
We decided to launch our product after a thorough survey which has depicted that majority of the
departmental stores’ customers need to have the solution of the problem that Kiosk provides and
we have designed our product in-order to solve this problem by installing our product and
guiding the people of how to manage it and by conducting frequent in store supervisors for
proper working of the product and the system.
Product Strategy
We have designed our product in-order to solve the problem of
the customers affected by the hustle of moving all around the
store for getting their desired product and those who want home
delivery of every departmental store item. We are providing our product in all departmental
stores which have reasonable customers that visit frequently. And Kiosk machines will help
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Concept Testing
We had tested our concept by applying prototypes in the departmental
stores and seeing the results and analyzing the need of such products by
conducting surveys and the people on whom we had tested our model
found it useful and better as now they see some hope for having some
better systems for shopping.
Usability Testing
The users have found our product very useful as it is a sign of
some sort of convenient products for them in the departmental
stores where the product selection is the big problem.
B. Price Strategy
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o Target return pricing
o Value-based pricing
o Psychological pricingEn
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Cost-plus pricing
We will seek the customers to set the price according to the best possible bid
they can make to get Kiosk installed at their stores.
Target return pricing
Before finalizing the available bid we must have to calculate our profit
required to maintain our earnings along with the cost for installation of the
finished product and the wages given to the employees working for tuning and
maintenance.
Value-based pricing
We will price our product according to the value it can create for the customer
by its ease usage and output.
Psychological pricing
The amount which is the willingness of the customer to pay for the service
provided by us to them is the psychological price which shows the willingness
of the buyer and determines the potential return of the product and service
they can avail from Kiosk Machines.
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Kiosk prices
An interactive kiosk requires a considerable investment, but it's still much cheaper than when the
technology first emerged over a decade ago. Back then, a fairly basic interactive kiosk cost about
$25,000 as PCs and touch screens were much more expensive.
Today, you can purchase a typical interactive kiosk with a resistive touch screen LCD
monitor, a standard enclosure, a printer, and software for around $3,500 to $8,000. The
kiosk price will rise as you customize the machine. A fancy kiosk enclosure featuring a
specially cut design and customized materials can add another $1,000 to $10,000 to your
final bill.
You'll also pay extra for additional components to your interactive kiosk. Upgrading to a laser
printer can cost an additional $2,000, and higher-quality display screens and more advanced
touch screens can add another $2,000 to $10,000.
While interactive kiosk pricing typically includes standard software, customized software can
also add to your total costs. Customized software fees range from $3,500 to $20,000 or more,
plus licensing fees of $150 to $500 per kiosk. If it's not included, standard software, including
automatic updates and 24 x 7 live help desk support, costs a few hundred dollars with discounts
for multiple licenses.
Most interactive kiosk vendors will provide a standard warranty that will cover the hardware for
one year, but not parts and labor. If you expect your kiosk to be used frequently, you may want
to purchase an extended maintenance contract. This takes the place of your standard warranty
and covers everything from the enclosure to software maintenance to touch screen displays. For
20% to 30% of the total cost of the kiosk, you'll typically get one to three years of coverage.
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If you just want to try out an interactive kiosk without the bells and whistles,
consider buying used. Previously owned kiosks have become a separate industry. Vendors
purchase fully-functional kiosks at cut rates from companies that went out of business. They then
offer the interactive kiosks to businesses at a discount — as much as 20% to 50% less than a new
one. You typically get a one-year warranty covering parts, labor, and customer service. However,
much like a used car, you don't know if you're inheriting another person's problem. Also, you
customization options may be limited.
You can get an interactive kiosk set up in as little as four weeks if you are using a basic
enclosure and standard software. If your application requires extensive work and testing, you
may be looking at six to 12 weeks before you can implement your kiosk.
Kiosk monitoring pricing
Vendors typically forge relationships with national and regional kiosk monitoring companies and
subcontract them to do the work. Monitoring contracts can cost as little as $20 to as much as
$800 per month per kiosk, depending on the level of service, the number of kiosks being
monitored, and when you request service — night and weekend service calls are pricier.
Additional pricing
Installation — including unpacking, assembling (if necessary), and setting up the interactive
kiosk — can cost $250 to $500. If you purchase custom software, you may be charged an
additional $200 to $500, and shipping will add another $100 to $300 to those costs.
Most interactive kiosks don't require formal training to operate. The installer will demonstrate
how to set up and maintain it. Some vendors provide custom-tailored training programs for more
complex kiosks.En
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Purchasing alternatives
Since owning and operating an interactive kiosk is so costly, leasing or renting a unit can be a
cost-effective way to gauge if the investment will be worthwhile.
You can lease an interactive kiosk to spread out your capital expense — you won't have to pay a
lot of money up front, but you will be committing to a term of five to 10 years. Leasing rates are
based on credit history and are finance leases — you make regular monthly payments for a
period of time before executing a $1 buyout.
Renting is also common in the industry and some vendors specialize in kiosk rentals. Interactive
kiosks typically rent for $500 to $1,000 per week, or $2,000 to $2,500 per month. Rental costs
are sometimes available on a pay-per-use basis – if you expect relatively low volumes, it's worth
looking into.
C. Channels of Distribution
We will distribute our product with the distribution of Metro, Makro, HyperStar as this product
is for departmental stores, they have a mission of providing 100%
availability of all the usual useable products from, grocery to
machinery and electronics under one single roof to attract the
people of Pakistan, we will be working in collaboration of Metro,
Makro, HyperStar and for distribution we will take help of
distribution channels used by these major departmental stores,
throughout country.
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D. Promotion and Advertising
We will design our advertisement in such a way that the users of different affected areas will be
targeted in their own language for
We will use the mediums of Television, Radio and some representatives for awareness of our
product in the affected areas and we will also advertise the promotions in the language of the
affected areas.
The mediums which we will use for promotion of our product are
o Television
o Magazines
o Newspapers
o Representatives
o Public relations tools
Television
We will create our add in the pattern in which normal advertisements of
Kiosk int’l are made and Launched according to its importance.
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Advertisement plan for July 2009
Channel Duration
Time
Slot (PST)
ChannelsTime Band Tariff
Rate(30sec)
Negotiated
Rate
Express
News
30 sec 8pm to
9pm
Express
News
8pm to
9pm
60,000 33,500
9pm to
10pm
9pm to
10pm
90,000 50,250
Hum TV 30 sec 7pm to
8pm
Hum TV 7pm to
8pm
25,000 7,000
8pm to
10pm
8pm to
10pm
40,000 12,000
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Magazines
We will publish our advertisement in magazines, like Spider, NetMag, etc related to our
product which are published and distributed in the target market.
Newspapers
We will publish our advertisement in the local newspapers for
our product which is to be distributed in such a way that clearly
indicate the importance of the product so that the management
of departmental store will get clicked with the unique business
idea and they will focus on implementing this idea in their line
of business.
Representatives
We will send some representatives to help the people understand the use of the installed
product and any issues related to its use.
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Business Cards
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Business Cards
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News Paper Ad
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Standy / Flex
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Letter Head
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Brochure
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Banner
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Web Template
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Operational Plan
A. Method of Production or Service Delivery
B. Availability of Quality Labor Pool
C. Business Partnership
Types of business Partnership
Purpose of business partnership
D. Quality Control
E. Customer Support
Customer support strategies
Customer support obligations
Operational plan:
For the completion of our idea into a successful viable business we hire technical expertise. They
are specialized in their field and having good experience with well companies.
Production is scrutinized and controlled through detailed testing and continual quality checks
performed by a proficient technical staff.
The founders of the corporation, together with their staff and technicians, bring with them
decades of experience to meet customer demands.
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Methods of production:
Our most valuable asset is our skilled technical staff. Modern Machineries’ increased
productivity and consistency. Proven production methods combined with skills guarantee
repeated quality output. This flexibility, combined with diversity in talent and experience, allows
technologies to be at the forefront of producing a variety of products.
We can supply 2 kinds of Machines
Palm Tops
Which help the customers for shopping while sitting in the cars and they can buy the
goods by delivering the order to the delivery boys
Kiosk Installed Machines
Which is the machine installed in the stores and customer will give the order personally
Availability of qualified labor pool:
An available, sizable skilled labor pool is one of the key criteria that a company considers before
deciding to move into an area. Key elements of our successful product will be availability of
large skilled labor, and utilities infrastructures in place, access to production and sizable,
available work forces. Large lists of potential sites will be winnowed to a small group probably
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ones with locations that can be visited immediately. "Workers haven't gotten a
raise in (compensation in) eight to nine years, but the cost to the companies has risen
dramatically, You are actually seeing business and labor at the table trying to work this out.
Business partnership:
There is no business that can work individually. There is need of much other business that can
provide their services, expertise, to support a business. The partner of the business is suppliers,
transportation, communication, warehouses, etc
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Types of business partnership:
In business partnership as a consultant not required partnership networks. But
strong partnership networks provide their services to facilitate company. Suppliers
for supply of material, warehouses to keep inventory, media for advertisement,
transport companies and other companies who facilitate business.
Purposes of business partnership:
The purpose of partnership is to facilitate a company throughout its work.
Quality control:
Quality control and maintenance services are 2 important points we have always expected to
purchase the most advanced equipment and obtained the best-repaired service The quality of
maintenance and the reliability of services are important points considering quality control and
safety for our customers.
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HOUSE OF QUALITY
In case of questions relating to the product and its use, the consumer can
call to our help line
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The company is certified by PCSIR and has certification of quality
standards ISO 9001 quality management system the quality control
and ISO 14001 environmental.
Clauses of ISO 9001
Scope
Normative references
Terms and conditions
Quality management system
Management responsibility
Resource management
Product realization
Measurement analysis and improvements
Customer support
Customer support is the positive or negative feedback of customers for the product or services
that is provided by company. it includes how a company represent its product to get that desire
feedback by satisfying its loyal customers. The consumer is boss and we put the consumer at the
heart of all we do.”CUSTOMER IS ALWAYS RIGHT” Competitive pressures make this a
continuing challenge, but we are working hard in every part of our business to meets consumer
needs in ways that reset performance expectations and represent superior value.
Customer support strategies:
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Through inspirational leadership and focus on our Customers, we are
intent on delivering a standard of goods that is viewed as an industry benchmark.
Therefore all our undertakings must be with the aspiration of Customers. The
philosophy for developing and delivering qualities product is to do so from our
Customer’s Perspective.
This must be based on knowledge and understanding of our Customers. Our
ability to cost effectively delivers Customer support Service which adds value, is
the foundation for Community and Customer Satisfaction.
Customer support obligations:
The customer support obligations helps a customer if they find any problem in the
product after purchasing, service is provided through Internet service and other
related services. The service provides an 'always on' or constant connection to the
Internet. Company provided after sale support to its customers through a help line
and through internet the customers can email or call for complains after that the
Co will solve their problems as soon as possible(ASAP) because we care our
customers.
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FINANCIAL PLAN
Ez – ShopIncome Statement2009
Net Sales 8,400,000
Cost of good sold 1 6,720,000
Gross Profit 1,680,000
Depreciation 2 160,500
Administration Expenses 3 900,000
Operating Income 619,500
Other Income 4 950,000
Income Before Tax 1,569,500
Tax(40%) 627,800
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Net Income 941,700
Ez - ShopPro Forma Balance Sheet 2009
Non Current Assets
Tools 522,500
Equipment 1,197,000
Vehicles 430,000
Deferred Costs 453,000
Current Assets
Accounts Receivable 441,700
Cash and bank balance 643,800
Store and Spares 265,000
3,953,000 Current Liability
Accounts Payable 275,000
Bills Payable 160,000
Misc Liabilities 218,000
Long Term Liability
Loan 1,000,000
Capital
Raheel Atta 700,000
Abdul Rehman 600,000
Abdul Qadir 350,000
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Osman Mehmood 350,000
M. Kashif Awan 300,000
3,953,000
Ez – ShopStatement of Cash Flow for 2009
Net Income 941700 Add: Depreciation 160500 110200Changes in Assets and Liabilities
Stores and Spares 265000 Account Receivables -441700 Account Payable 275000 Bills payable 160000 Misc. liabilities 218000 476300Cash flow from operating activities
586500
Cash flow from inverting activities
Tools 550,000
Equipment 1,260,000
Vehicles 500,000
2,310,000
(1,723,500)
Cash flow from financing
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activitiesPartner's Capital
2,300,000
Long term debt 1,200,000
profit distribution -500000 Retirement of debt -632700
2,367,300 Cash flow at the end of the year
643800
Ez – ShopNotes to Accounts
Note 1 CGS Cost Per Machine
200,000.00 Shipping
12,000.00 Installation
8,000.00 Duty
4,000.00
224,000.00 Note 2 Depreciation Equipment 5%
63,000.00 Tools 5%
27,500.00 Vehicles 14%
70,000.00
160,500.00 Note 3 Admin Expenses
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Salaries and Wages 600,000.00
Phone and Electricity 50,000.00
Advertisement 200,000.00
Other expenses 50,000.00
900,000.00
Note 4 Other Income Maintenance Charges Earned
350,000.00 Per Transaction Charges Earned
600,000.00
950,000.00
Ez - ShopPro Forma Income Statement 2010
Net Sales Sale Growth @ 10% 9,240,000
Cost of good sold 1 7,392,000
GP 1,848,000
Depreciation 2 170,200
Administration Expences 3 900,000
Operating expenses 777,800
Other Income 4 1,022,700
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Income Before Tax 1,800,500
Tax(40%) 720,200
Net Income 1,080,300
Ez - ShopPro Forma Balance Sheet 2010
Non Current Assets Tools 760000Equipment 1330000Vehicles 369800
Current Assets Accounts Receivable 535,000 Cash and bank balance 1,034,900 Store and Spares 335,000 4,364,700
Current Liability Accounts Payable 340,000 Bills Payable 265,000 Misc Liabilities 150,700
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Long Term Liability Loan 856,900
Capital Raheel Atta 700,000
Abdul Rehman 600,000 Abdul Qadir 350,000 Osman Mehmood 350,000 M. Kashif Awan 300,000 Reserves 452,100 4,364,700
Ez - ShopStatement of Cash Flow 2010
Net Income 1080300 Add: Depreciation 170200 1250500Changes in Assets and Liabilities Stores and Spares 106700 Account Receivables -70000 Account Payable 65000 Bills payable 105000 Misc. liabilities -47300 159400Cash flow from operating activities 1409900 Cash flow from investing activities Tools
237,500
Equipment 137,500
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Vehicles -
375,000
1,034,900
Cash flow from financing activities Partner's Capital Long term debt Cash flow at the end of the year
1,034,900 Cash flow at the start of the year 643800Changes in cash
391,100
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Ez – ShopNotes to Accounts 2010
Note 1 CGS Cost Per Machine
200,000 Shipping
12,000 Installation
8,000 Duty
4,000
224,000 Note 2 Depreciation Equipment 5% of 800000 40000 Tools 5% of 140000 70000 Vehicles 14% of 430000 60200
170,200 Note 3 Admin Expenses Salaries and Wages
600,000 Phone and Electricity
50,000 Advertisement
200,000 Other expenses
50,000
900,000 Note 4 Other Income Maintenance Charges Earned
300,000 Per Transaction Charges
Earned
722,700
1,022,700
Ez – ShopPro Forma Income Statement 2011
Net Sales Sale Growth @ 15% 9,660,000
Cost of goods sold 1 7,728,000
Gross profit 1,932,000
Depreciation 2 170,200
Administration Expenses
3 900,000
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Operating income 861,800
Other Income 4 1,176,000
Income Before Tax 2,037,800
Tax (40%) 815,120
Net Income 1,222,680
Ez - ShopPro Forma Balance Sheet 2011
Non Current Assets
Tools 720,000
Equipment 1,260,000
Vehicles 309,600
Current Assets
Accounts Receivable 663,900
Cash and bank balance 1,289,500
Store and Spares 915,000
5,158,000 Current Liability
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Accounts Payable 175,000
Salaries Payable 60,000
Misc Liabilities 718,000
Long Term Liability
Loan 700,000
Capital
Raheel Atta 700,000
Abdul Rehman 600,000
Abdul Qadir 350,000
Osman Mehmood 350,000
M. Kashif Awan 300,000
Reserves 1,205,000
5,158,000
Ez - ShopStatement of Cash Flow 2011
Net Income 1222680
Add: Depreciation 170200 1392880
Changes in Assets and Liabilities
Stores and Spares 106700
Account Receivables
Account Payable 65000
Bills payable 105000
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Misc. liabilities 276700
Cash flow from operating activities 1669580
Cash flow from inverting activities
Tools 237,500
Equipment 137,500
Vehicles - 375,000
1,294,580
Cash flow from financing activities
Partner's Capital
Long term debt
Cash flow at the end of the year 1,289,500
Cash flow at the start of the year 1034900
Changes in cash 254,600
Ez – ShopNotes to Accounts 2011
Note 1 CGS Cost Per Machine
200,000 Shipping
12,000 Installation
8,000 Duty
4,000 224,000
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Note 2 Depreciation Equipment 5% 40000 Tools 5% 70000 Vehicals 7% 60200 170,200 Note 3 Admin Expenses Salaries and Wages
600,000 Phone and Electricity
50,000 Advertisement
200,000 Other expenses
50,000 900,000 Note 4 Other Income Maintenance Charges Earned
300,000 Per Transaction Charges Earned
876,000 1,176,000
Ratio AnalysisFINANCIAL RATIOS Year 2009 Year
2010Year 2011
Return On Equity Ratio Net Income 40.94% 39.25% 34.88%Total Equity
Return On Asset Ratio Net Income 23.82% 24.67% 23.70%Total Assets
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Gross Profit Margin Gross Profit 20.00% 20.00% 20.00%Sales
Net Profit Margin Net Income 11.21% 11.69% 12.66%Sales
Current Ratio Current Asset Current liabilities
2.068 2.67 3
Debt Equity Ratio Total Debt 71.82% 58.59% 47.00%Total Equity
IRR 23.00%
Pay Back Period26 Months
NPV (15%)325,098
Critical Risk Factor
A. Management Risk
B. Marketing Risk
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C. Operational Risk
D. Financial Risk
E. Intellectual Property
F. Payback and Exit Strategy
Critical Risk Factors
The most critical factor in the entire process is of analyzing the outcome of product after the
installation of prototype and usability testing of the product which is to be installed in the future
for providing companies display solutions.
Management Risks
Our management team is highly skilled and qualified and has the ability to tackle any obstacle in
the path of completing the business projects completely and successfully with ease and the only
Risk for our company can be the turnover of management team which has been for seen and we
have devised a method of motivating the management and providing them facilities that they
may require in future.
Marketing Risks
We will have no problem as such but there will be threat of new entrant for us in this business.
Our cost is high but our product has much more benefits then its cost for companies those who
want to use it and to gain the competitive edge in the market and those who want to increase
their products sale in order to earn profits. En
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Operating Risks
We are the KIOSK suppliers in Pakistan, and would prefer to consult in the process of
installation of the product rather than being involved in the process of manufacturing the
product, for providing attractive display to different companies, industries etc.
Financial Risks
We have no fears of finance availability because we have business angles that are read to help
our company whenever we need financial help.
Intellectual Property Infringement
We have registered our product name as projection screens.
Name of Company
Name of Product
Company Logo
Product Logo
Website
UAN Helpline
Along with all the services which we will provide in the future so we are at no risk for our
product name and company name getting used by anyone else because we can Sue any illegal
use of our company, product name and logo.
Other Risks as Appropriate En
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We are safe from all sides as we had completed all our legal documentation
required for initiating our company and in order to remain working for providing the displaying
solutions to companies.
Appendix:
A. Supporting Documents
Resumes of founders and key employees
Picture of product prototype
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Other documents as appropriate
Abdul Rehman (C.E.O)
Objective To apply my knowledge and skills and to learn new and innovative techniques to further improve, personally and professionally.
Education [2007- 2008] University Of California, Los Angeles (US)Master In Business Administration
Cell: 0333-8626857E-mail: [email protected]: 24- jalal-din road, mozang.Lahore
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Majors
Marketing & Human Resource Management
[2006-2007] Cecos London College London (UK)Bachelor in Business Administration
I have been two times on dean’s , once on rector’s honor role
Completed with 3.4 CGPA
[2004-2005]
Cecos London College London (UK)
FSC Pre engineering
Part of organizing committee Member of student council
[2002-2003] Convent and Jesus amd Mary Lahore
Matriculation Sciences
Member of student council
Skill set Good communication skills both verbal & non-verbal in English &
Urdu. Computer literate (Ms Word, Excel, PowerPoint, Publisher,
AutoCAD). A team player can work under pressure.
Extracurricular activities
Played Table tennis at matriculation and inter level Played badminton from school and college
Management Exp : The C.E.O of Ez-Shop Muhammad Abdul Rehman also the
Chairman of Board of Directors is a businessman and has been in the business of Vending machines for the past seven years, who is diversifying into a startup firm to provide Kiosks Machines in departmental stores for solving problems of people along with a few of his friends and colleagues.
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Osman Mehmood (Chief Technical Officer)
ObjectiveTo apply my knowledge and skills and to learn new and innovative Techniques to further improve, personally and professionally.
Education[2000- 2001] Multi Media University MalaysiaMaster In Business Administration Majors
IT Management
[1999-2000] National university Lahore
Cell: 0333-1234567E-mail: [email protected]: 272 – H, Johar Town.
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Bachelor In Computer Sciences
I have been two times on dean’s list and once on rector’s honor role
Was a BBA reprehensive Member of management club Completed with 3.34 CGPA
[1998-1999] Government college IslamabadInter Mediate Of Computer Sciences
Part of organizing committee Member of student council
[1997-1998] Convent and Jesus and Mary LahoreMatriculation Sciences
Member of perfect student body Member of student council
Skill Set Good skills in IT Computer literate (Ms Word, Excel, PowerPoint). A team player can work under pressure.
Extracurricular activities
Played badminton from school and college
Community activities
I was a part of a project which was established by the friends and me. The aim of our project was to provide the solution to the customers and the stores.
Management Exp: He is the member of board of directors and has been engaged in the field of IT since the last seven years. He is currently working as IT manager in SISCOM from last seven years.
M. Kashif Awan (Director Finance)
Objective To apply my knowledge and skills and to learn new and innovative techniques to further improve, personally and professionally.
Education[2007- 2008] Lahore University Of Management Sciences LahoreMaster In Business Administration
Cell: 0333-1234567E-mail: [email protected]: 392 B-1Johar Town.
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Majors Finance
Completed with 3.8 CGPA
[2006-2007] Lahore University Of Management Sciences LahoreBachelor In Commerce
I have been two times on dean’s , once on rector’s honor role
Member of management club Completed with 3.55 CGPA
[2004-2005] Hellay College LahoreIntermediate Of Commerce
Part of organizing committee Member of student council
[2002-2003] Beacon House School System LahoreMatriculation Sciences
Member of perfect student body Member of student council
Skill Set Good communication skills both verbal & non-verbal in
English, Urdu & Punjabi. Computer literate (Ms Word, Excel, PowerPoint, Peech Tree). A team player can work under pressure.
Extracurricular activities
Played cricket at matriculation and inter level Played badminton from school and college
Management Exp He is member of the Board of Directors and equal partner in the firm had graduated five years ago with major in Finance and working as the Finance Manager in Ejaz Group of Companies for the past four years.
Abdul Qadir Aziz (Director Operations)
Objective To apply my knowledge and skills and to learn new and innovative techniques to further improve, personally and professionally.
Education [2007- 2008] Lahore School Of Economics Lahore
Cell: 0333-1234567E-mail: [email protected]: 392 B-1Johar Town.
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Master In Business Administration
Majors
Banking and Finance & Human Resources
[2006-2007] Lahore University Of Management Sciences LahoreBachelor In Business Administration
I have been two times on dean’s , once on rector’s honor role
Member of management club
Completed with 3.4 CGPA
[2004-2005] Government college Lahore
FSC Pre engineering
Part of organizing committee Member of student council
[2002-2003] Beacon House School System Lahore
Matriculation Sciences
Girl guide Member of student council
Skill set Good communication skills both verbal & non-verbal in English & Urdu. Computer literate (Ms Word, Excel, PowerPoint). A team player can work under pressure.
Extracurricular activities
Played Table tennis at matriculation and inter level Played badminton from school and college
Management Exp He is member of the Board of Directors and equal partner in the firm had graduated five years ago with major in HRM and was working as the HR Manager in Dawood Group of Companies. For the past three years.
Raheel Atta (Chief Marketing Officer)
Objective To apply my knowledge and skills and to learn new and innovative techniques to further improve, personally and professionally.
Cell: 0314-4138171E-mail: [email protected]: H # 70-B Model Town.
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Education [2007- 2008] Texas University Dallas Campus (USA)Master In Business Administration
Majors
Marketing, Finance, Human Resources
[2006-2007] Lahore University Of Management Sciences LahoreBachelor In Business Administration
I have been two times on dean’s , once on rector’s honor role
Member of management club
Completed with 3.4 CGPA
[2004-2005] Cecos London College London (UK)
A-Level
Part of organizing committee Member of student council
[2002-2003] Cecos London College London (UK)
O-Level
Member of student council
Skill set Good communication skills both verbal & non-verbal in English & Urdu. Computer literate (Ms Word, Excel, PowerPoint, Publisher, AutoCAD). A team player can work under pressure.
Extracurricular activities
Played tennis at matriculation up till now. President Of Old Student Association Fund (OSAF)
Management Exp He is member of the Board of Directors had been working as a Marketing Executive in Telenor Pakistan for the past 3 years.
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Proto Types
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Bibliography
http://www.kioskousa.com/GALLERY/Kiosks/tabid/137/Default.aspx
http://www.kristofcreative.com/portfolio/branding/logo/designs.shtml
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http://www.stocklayouts.com/Templates/SearchResults.aspx?keywords=Kiosk
http://www.kiosks4rent.com/sitemap.htm
http://www.xavor.com/
http://www.ssidecisions.com/
http://www.nadra.gov.pk/
Remarks
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Remarks
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