Kingston TechnologySSD

Presented by: Lance Pandrock

Field Sales Account Manager

Kingston Technology

Agenda

• SSD technology

• Kingston SSD Family of Drives

• Why upgrade to solid-state (benefits)

• Target Market

• Sales & Resource Information

Hard Disk Drive (HDD)• Originally released in 1956 and have remained relatively

unchanged

• With recent performance gains in processors and memory, the HDD can possible be the slowest device in the chain

What is SSD?

• Kingston SSD’s are NAND-based 2.5” form factor with SATA 3Gbit/sec interfaces

• Ideal performance upgrade for desktops, notebooks, workstations, and servers

• Kingston SSD’s are seen by your system as a standard hard drive

SSDNow Highlights

• No Moving parts

• Generate less heat with no noise

• Lower power consumption than traditional HDD’s

• Zero rotational latency – Faster than HDD!

• Durability - More suitable for high shock and vibration environments..Less susceptible to damage from environmental conditions

Power and Cooling Impact

E Series

SSD

15K RPM

HDDIdle

6.8W 0.5W

59.6 kWh/year 4.4 kWh/year

Idle Power

85°F

Active Load

10.1W 0.9W

88.5 kWh/year 7.9kWh/year

Active Load Power

94°F

Kingston SSDs:Less Power, Less Heat

Kingston SSDs:Less Power, Less Heat

Where do Kingston SSDNow drives go?

• Anywhere a standard 2.5 or 3.5 inch SATA drive does

• Direct disk replacement for laptops, desktops, workstations and servers

• Server storage: JBODs, SAN , DAS, NAS

• Non PC computer applications

• Multimedia kiosks, gaming systems, data recorders….etc

SSDNow ESSDNow M

Gen. IISSDNow V+

Gen. IISSDNow V

Gen. II

Ultimate

Performance Elite Performance High Performance Great Value

Target market Corporate serverEnterprise notebook /

desktop

Consumer, Prosumer, SMB and Enterprise

notebook and desktopConsumer and SMB

notebook and desktop

Capacity 32GB and 64GB 80GB and 160GB64GB, 128GB, 256GB and

512GB 30GB, 64GB and 128GB

Read speed 250MB/sec 250MB/sec 230MB/sec

180MB/sec (30GB), 200MB/sec (64GB,

128GB)

Write speed170MB/sec

70MB/sec (80GB), 100MB/sec (160GB)

180MB/sec

50MB/sec (30GB), 110MB/sec (64GB) 160MB/sec 128GB)

Life expectancy 2 million hours MTBF* 1.2 million hours MTBF* 1 million hours MTBF*

500,000 Hours (30GB) 1 million hours MTBF*

SSDNow Product Family

Kingston Confidential

Performance and Value driven.

Target Market: Power users, system builders & integrators, and corporate environment customers looking for an performance class of SSD for their demanding environments.

Unique Differentiator: The V+ Series create greater return on investment because of its impressive input and output operations per second (IOPS) and high Read and Write bandwidth that boost higher performance efficiency.

SSDNow V+ Series Drive

Kingston Confidential

Performance and Value driven.

Target Market: Consumers and Corporate End Users looking for performance and reliability upgrade for desktops and notebooks.

Product Highlight: Sold as stand alone drives or in Desktop and Notebook bundle kits.

SSDNow V Series Drive

Kingston Flash Memory

V Series Target Market

Consumers & SMB – looking to increase the performance of their system in a cost effective way.

Early adopter

• Enthusiast or more technically astute user who is keen to improve start up times and application loading

SMB

• A small to medium business that needs a cost effective way to improve the efficiency and reliability of desktop or notebook systems.

General ‘Home’ user

• Non technical user who simply wishes to have their machine boot faster and become more efficient

User editing video

• Semi-technical user wanting to improve application loading, and video rendering or editing times.

SSDNow Bundle Kits

• $75.00 Value!

• Kits provides users the ability to add SSD into any SATA compatible system, perfect for any power users and road warriors.

• The kits offer a full solution to successfully migrating all data from any existing HDD to the SSD with software and hardware provided.

V Series Desktop Bundle V Series Notebook Bundle V+ & M Series Bundle

Just Added… 30 GB SSDNow Boot Drive

• Consumer and Enterprise focused 30GB Boot Drive

• Speed: Read Up to 180MB/sec; Write Up to 50MB/sec

• Rugged and Reliable

• Bundled desktop upgrade kit with cloning software & 3.5” rails

• Also available in Twin Pack!!!

SSD Target Market

• Road Warriors

• Industrial Mobility Users – Construction, Engineering and Utilities

• Healthcare & Science

• Insurance Adjusters

• Police, Fire and other “highly mobile” municipalities

• DataCenters – Using Kingston’s E Series

• Performance based Desktops & Workstations – Media and Gaming, Power Users

• Everyday Laptop and PC user will see performance enhancements with Kingston's SSD drives

Use Case - Field Notebooks -

XYZ Company with 900 field sales reps relying on their notebooks for their business meetings

Acme Inc. repairs 2 – 5 laptops a month due to hard drive failures creating downtime for their sales reps, close to $100 in shipping fees and the IT labor to fix the failed hard drive/recover the data.

ABC Telecom invests in hundreds of rugged notebooks for their field technicians to take on service calls

ABC Telecom spends at least $300 per hard drive failure for data recovery and is frequently replacing failed drives.

SSD Disk Replacement: Proactively switch to SSD on all notebooks. The durability of SSD will better handle an extreme field environment allowing reps to keep their “feet on the street”

Kingston SSD sales and support info

• All drives come equipped with S.M.A.R.T.

• 3 year warranty and Free 24/7 Tech Support

• Need more Kingston SSD info? Log on to kingston.com/ssd

Kingston SSDNow Product Marketing Information

• Contact your dedicated Kingston Team @ Tech Data for SSD Marketing Information for your customers

• Available for all SSDNow’s E – V Series.

• Datasheets, Product leave behinds, Product Review pieces and Whitepapers

Why should you sell Kingston SSDNow?

• Help your customers who are being challenged to find ways to maximize their customers hardware investments with new technology.

• Provide options for your customer’s existing SATA-based systems with SSD performance gains……Significant revenue and margin opportunities for you!..Not a commodity!

• Performance with faster boot times and faster application loads!!• No moving parts….Kingston’s SSDNow generates less heat with no noise,

lower power consumption than traditional hard drives.• Upgrade Opportunity!!.Offer your customers the ability to upgrade

executives, power users and server applications at a fraction of the price of a new system.

Contact your dedicated Kingston Sales Account Manager & Support Team:

Lance Pandrock – Kingston Field Sales Account Manager – 727-692-7735

Lance_Pandrock@Kingston.com

Derek Krout – Tech Data PSC/Client Systems – x66347