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Kingston Technology Presented by: Juan Francisco Dávila 12 May 2016

Kingston - JD

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Page 1: Kingston - JD

Kingston Technology

Presented by: Juan Francisco Dávila

12 May 2016

Page 2: Kingston - JD

Agenda•Introduction

•Who are the main players in the DRAM, Flash, SSD and in the Gaming industries?

•What is Kingston position in the in the market main competitors on all products lines including gaming?

•What are the current technologies?

•What is happening with the market at the moment?

•Questions?

Page 3: Kingston - JD

Introduction• Founded in 1987, Kingston Technology is an independent maker of memory products

for desktops, notebooks, servers and printers; and Flash memory products for PDAs, mobile phones, cameras, MP3 players and more recently headsets for gaming.

• Kingston supports all memory processing functions, from receipt of wafer to completed module. Kingston serves a network of distributors, original equipment manufacturers and retail customers worldwide.

Page 4: Kingston - JD

• More than 3,000 employees worldwide as of Q1 2016.

• Manufacturing and logistics facilities in United States, United Kingdom, Ireland, Taiwan and Mainland China.

• In 2015, Kingston generated revenues of over US $7.0 billion.

• Forbes lists Kingston as #54 of "The 500 Largest Private Companies in the U.S." and #3 in the Technology Hardware & Equipment category.

Page 5: Kingston - JD

Agenda•Introduction

•Who are the main players in the DRAM, Flash, SSD and in the Gaming industries?

•What is Kingston position in the in the market main competitors on all products lines including gaming?

•What are the current technologies?

•What is happening with the market at the moment?

•Questions?

Page 6: Kingston - JD

Independent Market Research Company IHS reports that Kingston owned 67% of the DRAM (Dynamic random-access memory) market share in 2014.

Page 7: Kingston - JD

The main players of the NAND FLASH Market 2015 – 2019 are:

•Samsung Technology – South Korea

•SanDisk – USA

•Toshiba – Japan

•SK Hynik – South Korea

•Kingston Technology – USA

•Micron Technology – USA

REGIONS: Americas , APAC and EMEA

Page 8: Kingston - JD

SSD , also known as a solid-state disk (although it contains neither an actual disk nor a drive motor to spin a disk) is a solid-state storage device that uses integrated circuit assemblies s memory to share date persistently.

The main players of the SSD Market in 2015/2016 are:

Samsung (44%) – South Korea

SanDisk (11%) – USA

Micron Technology (9,7%) – USA

Intel (8,9%) – USA

Kingston Technology (5,3 %) – USA

Toshiba (3, 7%) – Japan

Others (14, 7%)

Page 9: Kingston - JD

Some highlights about the GAMING INDUSTRIES worldwide:•International video game revenue was estimated to be $81.5B in 2014.

•The largest nations by video game revenues are the United States ($20.5B), China ($17.9B), and Japan ($12.2B). The largest regions are Asia ($36.8B), North America ($22.2B), and Western Europe ($15.4B).

•Today the U.S. is home to major game development companies such as Activision Blizzard (‘Call of Duty’ and ‘World of Warcraft’), Electronic Arts (‘FIFA’ and ‘Battlefield’) and Take-Two Interactive ( ‘Civilization’ and ‘NBA 2K Series’).

•Advanced Micro Devices has become the most important console processor vendor, with three of the major generation consoles including Microsoft, Nintendo, and Sony .

Page 10: Kingston - JD

KINGSTON in GAMING INDUSTRIES:

•Since 2002, HyperX is the high-performance product division of Kingston Technology.

•HyperX manufacture high performance DDR3 and DDR4 Memory, USB Flash Drives, Solid State Drives (SSD), Pro-Gaming Headsets, and Mousepads.

•Hyper X headsets are competing with leaders of the market like Sennheiser (19% - Germany), Bose (16 % - USA) and Monster/Beast (13% - USA).

• In 2015 Hyper X launched three products:FURY Pro-Gaming mouse padCloud II Pro-Gaming headsetPredator SSD

Page 11: Kingston - JD

Agenda•Introduction

•Who are the main players in the DRAM, Flash, SSD and in the Gaming industries?

•What is Kingston position in the in the market main competitors on all products lines including gaming?

•What are the current technologies?

•What is happening with the market at the moment?

•Questions?

Page 12: Kingston - JD

The current technologies used in the global Digital storage device market are categorized by the type into :

•Hard Disk Drives,

•Optical Disc drives,

•Solid State Drives,

•Memory cards,

•USB Flash Drives,

•Wireless and network storage

Page 13: Kingston - JD
Page 14: Kingston - JD

The major players in the global Digital storage device market include:

Lenovo, SanDisk Corporation, Transcend Information, Inc., Sony Corporation, Seagate Technology, Toshiba Corporation, Western Digital Technologies, Inc., Kingston Technology Corporation, Inc., Intel Corporation, Inc, Samsung Electronics.

Page 15: Kingston - JD

Agenda•Introduction

•Who are the main players in the DRAM, Flash, SSD and in the Gaming industries?

•What is Kingston position in the in the market main competitors on all products lines including gaming?

•What are the current technologies?

•What is happening with the market at the moment?

•Questions?

Page 16: Kingston - JD

• The Global Digital storage device Market was estimated as $1.36 billion in 2014 and is poised to reach $6.27 billion by 2022.

• The global market is forecasted to incur a deficit of storage devices. At the same time if producers doesn’t increase their capacity and technologies used are not changed then the demand for data storage will be satisfied only by 50%.

• It is expected that the global SSD market will grow by 24- 25% annually and may exceed 20 billion USD in 2016.

• According to forecasts a global USB devices market will grow at CAGR of 14%.

Page 17: Kingston - JD

• In the last years Kingston Technologies has prioritized some markets, such as China, India, Indonesia, Singapore, Taiwan, Thailand, and Vietnam.

• While a large percentage of the awards have been claimed by HyperX products, other categories such as SSDNow, branded memory, USB Flash Drives and memory cards have also won accolades in APAC.

• Kingston has implemented a very touching viral marketing strategy shouting annual video commercials to increase visibility and reach new markets.

Page 18: Kingston - JD

Agenda•Introduction

•Who are the main players in the DRAM, Flash, SSD and in the Gaming industries?

•What is Kingston position in the in the market main competitors on all products lines including gaming?

•What are the current technologies?

•What is happening with the market at the moment?

•Questions?

Page 19: Kingston - JD
Page 20: Kingston - JD

Resources:

http://www.kingston.com/en

https://www.kingston.com/latam/WhereToBuy?CountryName=Spain

http://www.kingstonmemoryshop.co.uk

http://www.hyperxgaming.com/us/cloud

http://www.kitguru.net

http://www.wikipedia.org

http://www.amazon.co.uk

http://www.slideshare.net/technavio/global-mobile-nand-flash-market-20152019

http://www.prnewswire.com/news-releases/global-digital-storage-devices-market-outlook-2014-2022-300145285.html

http://wccftech.com/intel-aims-surpass-samsung-ssd-market-2016/

http://wccftech.com/kingston-technology-shines-apac-market/

http://investinbelarus.by/docs/data_storage_devices_production.pdf