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Swale in 2011 Key data for Swale

Key Data for Swale

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Key information on Swale and its residents including population stats, skills, employment, quality of life and deprivation.

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Page 1: Key Data for Swale

Swale in 2011

Key data for Swale

Page 2: Key Data for Swale

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1.1 Welcome to Swale

1.2 Area 37,340 hectares

1.3. Population density 3.57 persons per hectare

Sheerness

Minster-on-Sea

Sittingbourne

Faversham

M2

A249

1. Geography

This map is based upon Ordnance Survey material with the permission of Ordnance Survey on behalf of the controller of Her Majesty’s Stationery Offi ce © Crown copyright. Unauthorised reproduction infringes Crown copyright and may lead to prosecution or civil proceedings. Swale Borough Council. Licence number LA079626 2011

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2. Population2.1 Overall population Swale had an estimated population of 133,400 in 20101. This is an increase of 9.7% since 2000 (compared with an increase of 5.7% in the UK as a whole).

Figure 1: Population by ward:

2.2 Forecast for growth Between 2008 and 2033, Swale’s population is expected to rise by 22.1% to 159,700. This compares with a forecast increase of 22% in Kent (KCC area), and 18% in England.

2.3 Age profi le Swale at present has a slightly younger age profi le than the country as a whole:

Table 1: Age profi le (2010 estimates)

Swale (number) Swale (%) Kent & Medway(%) South East (%) England (%)

0-14 25100 18.8 18.1 17.7 17.5

15-29 24300 18.2 18.4 18.7 20.0

30-44 26200 19.6 19.6 20.3 20.6

45-64 36000 27.0 26.5 26.1 25.3

65+ 22100 16.6 17.5 17.2 16.5

Swale Population by Ward

0 2,000 4,000 6,000 8,000 10,000 12,000

BordenWest Downs

Davington PrioryEast Downs

Leysdown and WardenIwade and Lower Halstow

WoodstockRoman

Milton RegisTeynham and Lynstead

ChalkwellWatling

St Ann'sAbbey WardSt Michael's

Boughton and CourtenayMurston

Sheerness EastHartlip, Newington and Upchurch

Sheerness WestGrove

KemsleyMinster Cliffs

Queenborough and HalfwaySheppey Central

War

d

Population

1ONS mid-year population estimate.

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0 20 40 60 80 100

75+ 65-74 55-64 45-54 35-44 25-34 15-24 0-14

All ages

As with the rest of the country, Swale has an ageing population, and there will be signifi cant in-creases in the number of older people over the coming decades:

Fig. 2: Increases in population by age in Swale, 2004-20292

2.4 Ethnic profi le Swale’s ethnic profi le is marginally less diverse than that of the South East as a whole. However, ethnic diversity has increased in recent years: in 2001, 98.1% of the population was white, compared with 94.3% in 2009.

Table 3: Ethnic profi le, 2009

Swale (%) Kent & Medway (%) South East (%) England (%)

White 94.3 92.1 90.7 87.5

• British 90.9 88.2 85.7 82.8

• Irish 0.7 0.9 1.0 1.1

• Other 2.7 3.1 4.0 3.6

Asian 2.1 4.0 4.2 6.0

• Indian 1.2 2.3 2.1 2.7

• Pakistani 0.3 0.7 1.2 1.9

• Bangladeshi 0.3 0.4 0.4 0.7

• Other 0.3 0.6 0.5 0.7

Black 1.5 2.1 1.8 2.9

• African 0.9 1.2 1.1 1.5

• Caribbean 0.5 0.7 0.6 1.2

• Other 0.1 0.2 0.1 0.2

Mixed 1.3 1.7 1.7 1.9

Other ethnic group 0.7 1.5 1.5 1.6

2ONS Sub-national population projections

%

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3. Economy and skills3.1. Businesses in Swale In 2010 there were 4,760 businesses in Swale, the great majority of which are small and medium sized enterprises. Since 2007 the number of businesses with more than 100 employees has reduced by 40%:

In 2008, there were 3,930 businesses in Swale registered for VAT, an increase of 22% since 2000. This compares favourably with the increase of 10% in Kent and Medway as a whole over the same period.

However, in the most recent year for which data is available, registrations were comparable with the local, regional and national averages, and deregistrations were somewhat worse:

3.2. Jobs by sector Swale has a particularly high concentration of jobs in manufacturing, compared with the county, regional and national averages:

Table 6: Employment by sector, 2009

SectorSwale Kent &

Medway South East Great Britain

Jobs % % % %Manufacturing 5,900 14.4 8.9 8.1 10.2Construction 2,900 5.3 5.7 4.5 4.8Distribution, hotels & restaurants 9,900 23.1 26.4 24.6 23.4Transport & communications 3,300 7.8 6.6 5.9 5.8Finance, IT & other business activities

6,500 15.2 17.6 24.0 22.0

Public admin, education & health 11,100 25.8 29.1 25.6 27.0Other services 1,700 4.0 4.6 5.6 5.6Tourism-related 3,200 7.4 7.7 8.2 8.2Total 44,800

Source: Business Register and Employment Survey 2009

Table 4: Firms by size, 2010 No. of employees Swale Kent & Medway

Number % %1-4 3185 66.9 67.75-9 770 16.2 15.710-49 395 13.6 13.450-99 250 2.1 1.9100+ 60 1.3 1.3

Source: ONS UK Business: Activity, Size and Location

Table 5: VAT registrations, 2007

Swale Kent & Medway

South East

Great Britain

Number % % % %Registrations 405 10.3 10.2 10.0 10.2Deregistrations 340 8.7 7.5 7.2 7.3Stock 3,930

Source: BERR

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However, a comparison of changes in employment by sector over time indicates that the share of employment taken by manufacturing has fallen, with increases especially in public sector jobs.

3.3. Industrial development During the period 2009/10 10,441 sq metres of commercial fl oorspace were delivered in Swale, the fi fth highest of any district in Kent over this period. 35% of this was accounted for in the B use class sector:

Table 7: Commercial Floorspace Completions m2 (Gains) 2009/10Use Class Swale % KCC Area %

A1-A5 Shops; Financial and Professional Services; Restaurants and Cafes; Drinking Establishments; Hot Food Takeaways

3227 30.9% 17.0%

B1-B8 Offi ce; General Industry; Storage/distribution; Mixed 3634 34.8% 67.5%

C1-C2 Hotel (Bedrooms); Residential Institutions (Bedrooms) 105 N/A N/A

D1-D2 Non Residential Institutions; Assembly/Leisure 3580 34.2% 15.4%

Source: Kent County Council Commercial Land Use Survey 2009/2010

With regards growth estimates the Swale Employment Land Review (ELR) estimates the broad scale and type of further employment land required for the future, based on a number of different indicators: Forecasts of employment growth in the main B class sectors; Projecting forward past take-up trends of employment land, with adjustments if necessary to refl ect changing future conditions: Considering future growth of labour supply and the amount of jobs and employment space that this can support

It assessed what scale and type of B class employment land were needed and considered the employment land requirements needed to: support a step change in Swale’s economy; meet demand from expanding indigenous fi rms and inward investment; move towards higher value, knowledge based activities. The ELR considered a lower and higher growth scenario as detailed in Table 8.

Table 8: Growth Estimates LOWER GROWTH HIGHER GROWTH

Floorspace (m2) Land (ha) Floorspace (m2) Land (ha)Manufacturing space (B1c/B2) 127,500 31.9 133,750 33.4Distribution space (B8) 200,000 50.0 357500 89.4Offi ce space (B1) 87,500 18.7 103,750 22.1Total B-class space 415,000 100.5 595,000 144.9

Source: Swale Borough Council

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3.4 Jobs density Jobs density measures the ratio of all jobs to the working age population. Swale’s jobs density is somewhat lower than the county, regional and national levels:

3.5 Employment by occupation Swale has relatively low numbers of professional occupations, and higher proportions employed in skilled trades and process occupations:

Table 10: Employment by occupation, Jan 2010 – Dec 2010

Occupation groupSwale Kent South East Great Britain

Jobs % % % %Managers and senior offi cials 8,000 13.5 15.7 18.2 15.7Professional occupations 8,800 14.8 12.8 15.3 14.0Associate professional & technical 6,300 10.6 15.2 15.0 14.7Administrative & secretarial 8,700 14.7 11.0 11.2 10.8Skilled trades occupations 5,900 9.9 10.3 9.5 10.2Personal service occupations 3,600 6.0 12.3 9.2 9.0Sales & customer service occupations

5,800 9.7 6.1 7.0 7.4

Process plant & machine operatives # # 5.2 4.6 6.6Elementary occupations 9,000 15.1 11.2 9.7 11.1

Source: ONS Annual Population SurveyNote: Numbers and % are for those 16+ # sample size too small for reliable estimate

3.7. Economic activity and unemployment Economic activity rates are comparable with the national average, although slightly lower than for the Kent and South East region:

Table 12: Economic activity and inactivity, Jan – Sep 2010

Occupation groupSwale Kent South East Great Britain

Number % % % %Economically active 64,500 77.2 79.1 79.3 76.2• In employment 59,400 70.9 73.0 74.5 70.3 o Employees 51,100 61.7 62.4 63.7 60.8 o Self-employed 7,900 8.7 10.0 10.4 9.1• Unemployed 5,300 8.2 7.8 6.0 7.7Economically inac-tive

18,400 22.8 20.9 20.7 23.8

• Wanting a job 8,600 10.6 6.5 5.5 5.7• Not wanting a job 9,800 12.1 14.4 15.2 18.1

Source: ONS Annual Population Survey. % are for the working age population.

Table 9: Jobs density (2009)Density

Swale 0.61Kent 0.73South East 0.80Great Britain 0.78

Source: ONS Note: The density fi gures represent the ratio of total jobs to population aged 16-64

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3,194 people, or 3.8% of Swale’s working age population were receiving Jobseekers’ Allowance in August 2011– the same as the national fi gure, but higher than Kent (3.1%) or the South East (2.6%). Although the proportion claiming JSA remains fairly small, there has been an increase of over 76% in the number of claimants during the period Decem ber 2008 and August 2011.

3.8. Workforce skills Qualifi cation levels among the working age population are considerably worse than those for the county, region or country as a whole. This refl ects Swale’s traditional industrial structure, and a historic lack of demand for higher skills. In particular, the proportion of the workforce with no qualifi cations is signifi cantly higher when compared with the South East:

Table 13: Workforce qualifi cations, Jan-Dec 2010

Qualifi cation levelSwale Kent South East Great Britain

Number % % % %NVQ4 and above 20,800 25.7 30.0 33.9 31.3NVQ3 and above 36,100 44.5 49.7 53.8 51.0NVQ2 and above 51,000 63.0 68.9 70.8 67.3NVQ1 and above 61,200 75.6 82.4 84.1 80.2Other qualifi cations 5,200 6.4 6.0 7.5 8.5No qualifi cations 14,600 18.0 11.7 8.5 11.3

Source: ONS Annual Population SurveyNote: Numbers and % are for those aged 16-64

3.9. Young people’s attainment School attainment for Swale is slightly higher than the County or England as a whole. However, the rate of improvement is signifi cantly lower than both the County and England:

Table 14: % of pupils at the end of Key Stage 4 achieving 5+ GCSEs at grades A*-C (and equivalent) including English and Maths

YearSchool 2006 2007 2008 2009 2010 % improvement

2006-2010The Abbey School 20 36 33 29 35 75.0Borden Grammar School 94 97 96 88 92 -2.1Fulston Manor School 35 46 41 53 59 68.6Highsted Grammar School 100 100 100 98 99 -1.0Isle of Sheppey Academy* 30 Not ApplicableQueen Elizabeth’s GS 97 97 98 99 98 1.0Sittingbourne Community Coll.

15 19 27 27 32 113.3

The Westlands School 32 40 38 38 51 59.4Swale average 56.1 62.1 61.9 61.7 62.0 10.05Local Authority Average 46.8 48.5 50.0 52.0 56.8 17.6England average 45.6 46.3 47.6 49.8 53.5 14.8

Source: DCFS* School opened after January 2009

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4.1 Housing The average annual house price for Swale in 20103 was £179,856 a 4.63% rise on 2009. However, the average house price falls signifi cantly below the South East (£278,317) and KCC area (£243,376). The tenure mix in Swale is broadly similar to that of the rest of the country:

Table 15: Housing tenure mix

TenureSwale Kent South East Great Britain

Number % % % %Owner occupied 36,327 73.7 74.0 74.0 68.8• Owned outright 14,598 29.6 31.4 31.3 29.2• Owned on mortgage 21,500 43.6 41.9 41.9 38.9• Shared ownership 229 0.5 0.7 0.8 0.7Rented 12,930 26.2 26.1 26.1 31.2• RSL/ local authority 7,585 15.4 14.5 14.0 19.2• Private rented 4,013 8.1 8.5 8.8 8.8• Other 1,332 2.7 3.1 3.3 3.2Total households 49,257

Source: ONS 2001 Census

In April 2010 there were 3,395 households on the Housing Register (The “Waiting List”) a decrease of 771 compared with April 20094. However, since 2007 (Qtr 1) and 2010 (Qtr 1) the total number of homelessness decisions has increased by 100%5. Swale has the third highest number (65) of households in temporary accommodation behind Ashford (105) and Canterbury6 (72)7.

4.2. Crime Levels of crime were slightly higher than for Kent and Medway as a whole in 2010, although crime overall fell:

Table 16: Crime, April 2010 – 31 March 2011

CrimeSwale Kent & Medway

Crimes per thousand Change (%) Crimes per thousand Change (%)All crime 69.5 -4.3 63.4 -0.8Highest Priority Anti-social behaviour 22.8 -9.5 18.6 -11.0

Burglary 8.3 -20.9 7.2 -4.2Robbery 0.3 -28.1 0.5 1.5Vehicle crime 6.3 -10.6 6.2 -2.6Violence against the person 13.2 -10.1 12.1 -6.1

Source: Kent PoliceNote: Highest Priority ASB Incidents include teenagers hanging around; alcohol related; vehicle nuisance; substance misuse and vandalism

4. Health and quality of life

3 Source: The Land Registry as published in the Kent County Council, House Price and Transactions 2010 annual report.4 DCLG (HSSA data) 5 ibid6 Methodology review in 2010 7 DCLG (HSSA data)

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Responses from the 2011 Local Area Perception survey indicated that around one in six residents (17%) perceive anti-social behaviour to be a problem, which is a signifi cant improvement on 2010 (22%), taking us from the worst quartile in 2008 almost down to the national median (just under 17%) in 2011.

Figure 3: shows residents’ perception against a number of specifi c anti-social issues.

4.3. HealthGeneral Health

Swale’s health indicators are among the worst in Kent, Obesity rates are the highest in the Kent and among the worst in the country. Swale’s children are the least physically active in the county and the percentage of people diagnosed with diabetes is the second highest. Life expectancy for both males and females is the lowest in Kent and below regional and national averages.

Table 17: Selected health indicators

Indicator Swale Kent South East* England

Average male life expectancy 77.3 78.8 79.3 78.3Average female life expectancy 81.1 82.6 83.1 82.3% adults who are obese 30.2 26.3 24.7 24.2% physically active children 38.9 54.1 52.9 55.1% people diagnosed with diabetes 6.26 5.43 5.05 5.4

Source: Department of Health. © Crown Copyright 2011*South East = South East Strategic Health Authority area

Propor on who think the following are a very/fairy big problem

0 10 20 30 40 50 60

People using or dealing drugs

People being drunk or rowdy in public spaces Noisy neighbours or loud par es

Teenagers hanging around on streets Rubbish or other li er lying around

Vandalism, gra and other deliberate damage

Abandoned or burnt out car

%

2011 2010 2008/09 2006/07

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Teen pregnancy rates remain high, although they are falling faster than the rates for England as a whole.

Figure 4: Teen Pregnancy Rates - Swale and All England 2009-2011

Life expectancy is 7.7 years lower for men and 4.9 years lower for women in the most deprived areas of Swale than in the least deprived areas.

Figure 5: Life expectancy at birth

0.00

10.00

20.00

30.00

40.00

50.00

60.00

Per

1,0

00 p

opul

atio

n

2009 2010 2011Year

SwaleEngland

68.00

70.00

72.00

74.00

76.00

78.00

80.00

82.00

84.00

Quintile 1 Quintile 2 Quintile 3 Quintile 4 Quintile 5

Q1 = Least deprived Q5 = Most deprived

Age

in y

ears

MalesFemales

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4.4 Fuel Poverty

LA Name Estimated number of households

Estimated number of households in

fuel poverty

% of households fuel poor

Swale 52,987 6,595 12.4%

Kent 577,468 66,112 11.4%

South East 3,450,282 342,381 9.9%Source: Department of Energy and Climate Change

Although Swale is only the fi fth most fuel deprived borough in the county, it is still above the Kent average and well above the average for fuel poverty in the South East.

5. Deprivation5.1. Overall deprivation (Index of Multiple Deprivation) The table below shows the Index of Multiple Deprivation ranking of Swale against all local authority areas in England in both 2007 and 2010, as compared to all areas in Kent.

Local Authority Area

2010 Rank of Average Score

(out of 326)

2007 Rank of Average Score

(out of 326)

Change in Rank 2007-2010

Thanet 49 60 -11Shepway 97 114 -17Swale 99 108 -9Dover 127 142 -15Medway 132 139 -7Gravesham 142 132 10Canterbury 166 180 -14Dartford 175 170 5Ashford 198 206 -8Maidstone 217 225 -8Tunbridge Wells 249 250 -1Tonbridge and Malling 268 256 12Sevenoaks 276 270 6

NB: IMD2007 ranks presented here will differ to those published previously. A new administrative geography came into effect in April 2009, to which the IMD2010 has been released. To allow comparisons the IMD2007 has been recalculated to refl ect the new geography, and ranked from 1 to 327

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Swale’s relative position has declined to 99th most deprived local authority area in England. The Borough is no longer the second most deprived Local Authority in the County, but now third after Thanet and Shepway, with the latter having experienced the largest fall in rank in Kent.

The map at Appendix 1 shows how deprivation is geographically spread across the Borough, based on LSOA’s. Using these smaller geographical units a more refi ned analysis can take place. The headline results are as follows:-

In the IMD2010 there are 17 super output areas in the worst 20% nationally and 8 in the worst 10%. This is a slight increase on IMD 2007, when these fi gures were 16 and 7 respectively.

Of the super output areas in the worst 20% nationally 13 are on Sheppey, 2 are in Sittingbourne and 2 are in Faversham. Reduced rankings were seen in 60 of the 82 super output areas in the Borough.

As a proxy measure, we have used a change in average rank across all LSOA’s in Swale to measure the Borough’s relative performance against each of the domains, as described below

Income & Employment domains- relative position worsened between IMD2007 and IMD2010 for both. The underlying data used would have included the early stage of the credit crunch in late 2008, when employment in the Borough was hit hardest and quicker than many other areas. Education & Skills, remains Swale’s weakest area, but this saw improvement in relative performance between IMD2007 and IMD2010 Housing & Access to Services also saw a relative improvement in its performance between the two data sets Health Deprivation and Disability saw the biggest negative change in rank across the Borough between IMD2007 and IMD2010, with Crime and Disorder and Living Environment rankings also suffering quite substantially.

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Overall 70% of residents are satisfi ed with their local area as a place to live. This is not a signifi cant change from our 2010 result (71%), and maintains our position in the worst quartile when compared with the national 2008 dataset – the all-England fi gure is 80%. At the sub-district level, residents who live in the Faversham urban area are most satisfi ed (86%, well into the second quartile nationally), while those in the Sittingbourne urban area are least satisfi ed (58%).

Figure 1 is essentially a ‘key driver analysis’ – it sets out those facets of community life which respondents ranked as most important in making somewhere a good place to live (increasing in importance from left to right), together with those ranked as most in need of improvement in Swale (in increasing need of improvement from bottom to top).

Figure 6: What is most important and what most needs improving

6. Perception of Swale as a place to live

Level of crime

Clean streets

Health services

Educa on

Shopping facili es

Parks/open spaces

Job prospects

Public transport

Ac vi es for teenagers

A ordable housing

Road and pavement repairs

Access to nature

Tra c conges on

Facili es for young children

Cultural facili es

Sports/leisure facili es

Wages/cost of living

Community ac vi es

Level of pollu on

Other

0

60

0 60

Most important in making somewhere a good place to live (%)

Mos

t in

need

of i

mpr

ovin

g in

Swal

e (%

)

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Appendix I Map of Deprivation in Swale

This map is based upon Ordnance Survey material with the permission of Ordnance Survey on behalf of the controller of Her Majesty’s Stationery Offi ce © Crown copyright. Unauthorised reproduction infringes Crown copyright and may lead to prosecution or civil proceedings. Swale Borough Council. Licence number LA079626 2011

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The Customer Service Centre deals with all enquiries across the Council; it should be your fi rst stop when contacting us.

Copies of this Swale Borough Council document are available on the Council website www.swale.gov.uk If you would like further hard copies or alternative versions (i.e. large print, audio, different language) we will do our best to accommodate your request please contact the Council at:

Swale Borough Council Swale House, East StreetSittingbourneKent, ME10 3HT

Customer Service Centre 01795-417850