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INNOVATIVE RETAIL SOLUTIONS

KDM Advantage

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Page 1: KDM Advantage

INNOVATIVE RETAIL SOLUTIONS

Page 2: KDM Advantage

COMPANY EXPERIENCE & EXPERTISE KDM P.O.P. Solutions Group is a family owned company committed to your satisfaction. We are celebrating 42 years as a custom point-of-purchase solutions provider. We have 300 experienced team members working around the clock for you.

We are in business to help you increase sales at the register, drive traffic and build brand awareness. Many of the nation’s largest retailers and CPG brand marketers, across all retail segments, are among our loyal clients:

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MULTIPLE LOCATIONS WITH DIVERSE CAPABILITIES ► Headquartered in a 175,000 square-foot facility in Cincinnati, Ohio, home to our

administrative offices and our main production facility, including P.O.P. Print Solutions, Branding Solutions, Fulfillment

Solutions and our IT team that developed INTELLITRAK.

► KDM Retail Solutions, located less than 1 mile from headquarters, specializing in the

design, manufacture and installation of retail environments, store fixtures and displays. ► KDM Nashville, home to our Plastic Solutions facility including custom fabrication and

distribution, located in Hendersonville, TN. ► KDM Atlanta, is an expansion of our Digital Print Solutions, located in Norcross, GA.

HEADQUARTERS Total manufacturing space of 300,000 sq.ft.

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KDM acquired World of Plastics in Nashville and became a distributor & custom fabricator of plastics

KDM implemented INTELLITRAK: our custom Online Procurement & Project Management software

KDM acquired Advanced Digital Graphics and expanded our Digital Printing services

KDM acquired NDI Retail and now offers Retail Environments & Store Fixtures

RECENT COMPANY EXPANSIONS & HIGHLIGHTS We are fortunate enough to be able to continue to make substantial investments in people and technology that significantly increase our productivity and add strategic value to you.

KDM implemented our Branding Solutions line of products

KDM acquired American Digital Communications in Atlanta and again expands our Digital Printing services

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DISCOVER THE KDM ADVANTAGE Our advantage is providing you with the best tools to help you capitalize on your competitive advantage at the point of sale. We do this with:

► Speed-to-market – that means extraordinary responsiveness, comprehensive solutions with the manufacturing flexibility that comes with more services from one provider, accelerated capacity and meeting the tightest deadlines

► Diverse capabilities through state-of-the-art technology – if there’s an innovative piece of equipment that helps us shape it, form it, cut it or manufacture it faster or more cost-effectively, we consider its value to our customers and invest appropriately

► Putting the customer first – each and every decision a team member makes - from our President to the person who packs your box – is made with the customer in mind

► Innovation through INTELLITRAK – providing you with a vital business tool that lets you order, manage and track your point-of-purchase procurement 24/7 plus custom dashboards and reports to monitor your results

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YOUR SINGLE-SOURCE PROVIDER Our customers recognize the advantage of having a single-source provider for their point-of-purchase printing, production and fabrication. KDM offers you comprehensive solutions for your campaigns, displays and retail environments that will enable you to maximize the efficiency and effectiveness of your point-of-purchase needs:

P.O.P. Print Solutions: What you need, when you need it – that’s speed to market

Retail Solutions: Compelling environments, store fixtures and engaging displays

Plastic Solutions: Distribution & custom plastic fabrication to meet your needs

Branding Solutions: Increase traffic and enhance your brand’s experience

Online Ordering Solutions with INTELLITRAK: Streamline your procurement

Fulfillment Solutions: Warehousing and expedited distribution

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P.O.P. PRINT SOLUTIONS

with an emphasis on speed to market, we offer diverse capabilities, including screen, offset and digital printing,

with complete in-house finishing and kitting

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MANUFACTURING FLEXIBILITY 7 printing methods and 30 presses to produce your entire campaign in one place. Short runs or long runs, a little of both, grand format or small format, indoor or outdoor, biodegradable or recyclable, temporary or permanent… all at KDM.

► All print methods are calibrated for consistent color matching across all elements of your campaign

► Faster speed to market on any size campaign ► The convenience of one location for your press checks ► Speed through the use of multiple presses ► Latest state-of-the-art technology

CLICK here to view our current Equipment List

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SCREEN PRINTING ~ 6 presses ► 4 and 5 color in-line presses up to 5’ x 10’ ► Several standard and long stroke presses ► The largest banner presses in the country at 18’ x 4’ ► Environmentally friendly UV inks

LARGE FORMAT UV OFFSET ~ 7 Presses ► 5 and 6 color presses up to 28” x 40” ► 6 color Planeta press size at 44” x 64” ► Digital Offset press with make ready & plates done on press in 30 minutes ► We are experts at printing on plastic

HIGH SPEED PRINTING PRESSES for large to medium runs

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LARGE FORMAT DIGITAL ~ 10 presses ► Several UV flatbeds- 6 color up to 126” wide ► 2 of the fastest UV flatbeds on the market- with speeds up to 105 4’ x 8’ sheets per hour

SMALL FORMAT DIGITAL ~ 6 presses ► Offset quality up to 12”x18” on paper and plastic ► Print-on-demand and variable data printing FLEXO ► Digital flexo web fed press with in-line finishing

DYE SUBLIMATION ► Fabric printing on a wide variety of textiles

CONTINUOUS TONE PHOTOGRAPHIC IMAGING ► True photographic output on paper and backlit film (Duratrans) up to 4’ x 10’

DIGITAL PRINTING PRESSES for medium to short runs

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Finishing is done in house to expedite your job ► Bindery ► Die-cutting, conventional & digital ► Library of custom dies for POP, displays and packaging ► 10 sewing stations ► Grommets and wind slits ► Lamination up to 80” wide ► Die-cut vinyl lettering ► Frames, poster and banner stands ► All hardware needs and assembly: hooks, tape, Velcro, suction cups, dowel rods ► Plastic, wood and metal fabrication: drill, CNC route, bend, bevel, vacuum form, shear

CLICK here to view our Die-Cut Display Idea Book

IN-HOUSE FINISHING

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CUSTOM P.O.P. PRINT SOLUTIONS We can produce about any custom P.O.P. sign or display imaginable, on almost any substrate available. Whether you need an innovative solution for indoor or outdoor, temporary or permanent, big or small… ► Banners ► Posters ► Standees ► Channel strips ► Shelf talkers ► Wobblers ► Tent & easel cards ► Tear pads ► Floor decals ► Window decals ► Magnetics

► Static clings ► Ceiling danglers & mobiles ► Corrugated displays ► Backlit /Day & Night signs ► Kiosks ► Gondola headers ► Aisle violators ► Pump toppers ► Pole signs ► Menu boards ► Yard signs

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P.O.P. Solutions for your aisles, shelving and end caps.

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P.O.P. Solutions for walls, windows, ceilings, floors and counter tops.

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CLIENT: CHALLENGE: ►KDM is asked to step up to plate on a monthly bases for our partner Pep Boys to produce their P.O.P. campaigns for 635 stores.

SOLUTION: ►KDM continually meets demanding turn-times on their complex P.O.P. kits on a monthly basis utilizing our complete in- house manufacturing flexibility. The kits include various ceiling signs, mobiles and danglers, aisle violators, gondola headers, floor and window graphics, and various freestanding P.O.P.

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CLIENT: CHALLENGE: ► Family Dollar was undergoing a completely new storewide merchandising offering with new categories and end caps to promote lower value priced items. The over-haul required the roll-out of a new store plan-o-gram.

SOLUTION: ► KDM took on our greatest challenge to date that required the coordination and expertise of three of our divisions/locations. We printed over 200 elements per 484 store locations. Then our Retail division went to work on the intricate heat bending and finishing of the end caps, while our Plastic fabrication division provided the finishing on all the aisle markers. ► KDM kitted all the elements, approximately 99,000 including hardware, and shipped to the stores. We coordinated the roll-out with a 3rd party installation crew.

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CHALLENGE: ► The in-store beverage displays roll-out required constant and urgent requests from the client and KDM was called upon to react. “Components of the kits were still being added even as we were packing out the kits!"

SOLUTION: ► Our Creative Team assisted with the engineering of some of the more complicated features and created a last minute plan-o-gram. We blended all the individual elements so that once displayed they all matched in color. ► We printed and produced the display items, kitted and shipped to more than 2,900 locations. The P.O.P. kits included a variety of elements for account specific store layouts with 16 unique ship lists. The bulk being 1,500 of the same kit. KDM delivered the kits to bottlers across the country to be displayed in SuperValu, Bigg's, Kroger, Shop 'n Save, Cub, Shaws, Jewel and Albertsons grocery stores.

CLIENT:

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RESTAURANT MARKETING SERVICES

focusing on solutions for every aspect of your restaurant marketing needs

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COMPREHENSIVE. INNOVATIVE. SOLUTIONS. We have a print solution for all areas of the quick-serve restaurant and fast-casual dining environment.

► BEHIND THE COUNTER: crew badges, construction guides, crew posters, fryer and microwave labels

► AT THE COUNTER: menu boards, counter cards, counter mats, register toppers

► IN THE DINING ROOM: table tents and decals, mobiles and danglers, drink urn wraps, fountain drink chips, floor graphics

► ON THE WINDOWS: white and clear static clings, low tak PS vinyl, perforated PS vinyl, store hours signs, push/pull decals

► OUTDOORS: menu boards, drive thru extenders and banners, yard signs, pole signs

► IN THE MARKET: store marketing promotional materials, coupons, door hangers, direct mail

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P.O.P. Solutions for indoors and outdoors

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CLIENT: CHALLENGE: ► Carl’s Jr has an aggressive growth strategy for the international segment of their business. They wanted menuboard kits for new store openings that were of equal quality to those of their domestic units. SOLUTION: ► KDM leveraged our fast-turn capabilities to produce high quality menuboard graphics and collateral materials for new international markets in Russia, Costa Rica, Canada, Ecuador and China, amongst others. ► We simplified the client’s supply chain by removing international vendors from the equation, maintained quality and cost effectiveness.

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RETAIL SOLUTIONS

from design to fabrication to installation, we handle every detail of your retail space

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COMPELLING DESIGN FOR EVERY RETAIL SEGMENT Whether you need an engaging display, a store remodel or an entire new retail environment, all details of your project are managed under one roof by an experienced team of experts. We will meet or exceed your marketing goals by creating an environment where the consumer will want to stay longer and visit more often.

► Creative concept and design ► Brand creation ► Environmental & graphic design ► Design development ► Space planning, floor plans ► Production details ► Displays, store fixtures ► Visual merchandising solutions ► Color & finishing materials ► Exterior storefront concept

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QUALITY CRAFTSMANSHIP & MANUFACTURING KDM’s experienced structural design and manufacturing team applies stringent standards to each custom retail display. Skilled craftspeople utilize the latest technology, machinery and tools of the trade to fabricate your display, fixture or entire environment.

Store Fixtures & Furniture ► Counters and cabinets ► Casework ► Checkouts, cash wraps ► Beverage stations ► Kiosks, islands ► End caps ► Permanent displays ► Architectural details ► Showcases ► Merchandise displays

Fabrication & Detailed Installation ► Artisan craftsmanship ► Prototype development ► Rollout production ► Interior décor ► Custom millwork ► Metal fabrication ► Store fronts

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We use wood, plastic, metal and wire elements.

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CLIENT: CHALLENGE: ►100+ convenience store chain required new store fixtures to outfit their many locations across the U.S.

SOLUTION: ►KDM manufactured the counters and cabinetry for multiple store fixtures including the hot coffee bars, checkouts, cash wrap, restrooms and more. All fixtures were manufactured with wood and laminates consistent with the overall store design.

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CLIENT: CHALLENGE: ►Marsh Supermarket had dated store décor. KDM was asked to design a refreshing update that coincided with their “the Marketplace” look and feel.

SOLUTION: ►The remodel concept was to create a store within a store for their fresh market type perishable items. The project was all encompassing to include interior design and décor, fabrication of store fixtures and architectural details, such as column wraps, awnings, way finding and permanent signage and wall murals. ►Today, KDM manages ongoing store openings and remodels for Marsh.

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CLIENT: CHALLENGE: ► Deveroes is a retailer of urban clothing and hip hop gear. KDM was asked to design and manufacture all store fixtures and wall systems for all departments.

SOLUTION: ► To support this retailer with their conservative banner implementation and manage budgets, 1-5 stores were manufactured at a time and warehoused until the required ship/install date. ► Working directly with Deveroes installation company, KDM ensured proper installation by holding a review with the installation company prior to shipping and attended all installs. ► KDM is now the single-source provider for fixtures for all Deveroes new and retrofit stores.

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CLIENT: CHALLENGE: ► Blue Chip wanted to rebrand and create a more “elite” bakery style format, offering baked goods, gelato, coffee and soups and sandwiches.

SOLUTION: ► KDM Retail developed a concept which included, stemming from the logo and company vision, all fixtures, countertops, décor, graphics and finishes. ► Floor, wall treatments and lighting were also included. Upon approval, three prototype stores were manufactured and installed by KDM. ► Blue Chip Gourmet has plans for rollout in Europe and the United States over the next two years.

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MERCHANDISING DISPLAYS

we design and manufacture engaging displays that will meet or exceed your marketing goals

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DESIGN, MANUFACTURE AND INSTALL KDM’s experienced structural design and manufacturing team applies stringent standards to each custom display, whether constructed with corrugated, plastic, wood or metal substrates.

► Merchandise displays ► Literature and gift card displays ► P.O.P. displays ► Food and beverage displays ► Interactive kiosks and islands ► Shelving and gondola displays ► End caps ► Custom racks ► Display cases ► Prototypes ► Installation

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Merchandising displays & interactive kiosk solutions.

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CLIENT: CHALLENGE: ►Eat’n Park wanted to upgrade the look of their famous cookies display in various restaurant locations across the U.S.

SOLUTION: ►With KDM’s end-to-end capabilities, a custom design was provided and the two-sided display was manufactured using wood, metal and acrylic ►The display required a permanent header to establish brand ownership and a seasonal graphic change-out panel to keep the unit looking fresh. ►The display was rolled out in 2 formats to the various locations.

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CLIENT: CHALLENGE: ►KDM was asked to provide a number of concepts for a four-sided, durable display that would offer easy flexibility for various Walmart vendor product plan-o-grams and graphic change-outs.

SOLUTION: ►Several concepts were presented, the final unit was value-engineered for economical rollout and a prototype was made. ►The unit consists of powder-coated metal, wood and graphic insert panels. ►Future rollout of 2500 displays are in development.

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PLASTIC SOLUTIONS

whether stand alone or integrated with a print campaign, we design custom plastic solutions for your P.O.P. needs

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WE ARE A PLASTIC DISTRIBUTOR You benefit from the flexibility and cost savings that comes from directly dealing with a plastics distributor.

Plastics can play a vital role in the production of point-of-purchase materials. The KDM Plastics division has been in business since 1980, serving as a premier supplier of plastic sheet, rod, tube and film.

Do you realize your substrate choice can be as much as 40% of the cost of any print job? ► By becoming a distributor we have omitted the middle person and we can pass along

this cost to you

Have you ever been told that your job can’t be turned in time because the material is not available? ► We are able to expedite your turn time by stocking plastics such as styrene, PVC and

coroplast ► No rush freight charges either!

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PLASTIC FABRICATION FOR YOUR CUSTOM P.O.P. From 1 prototype to 1000 or more, we precision form, bend, glue, polish, bevel, drill, shear, CNC machine, route, die cut and vacuum form. Our experienced designers will recommend the best plastic product available for your specific application:

► Merchandise holders ► Literature holders ► Gift card holders ► Counter top displays ► Shelving and gondola displays ► Custom racks and display cases ► Food and beverage displays ► Backlit sign faces ► Ballot boxes and secure collection boxes ► Vacuum forming ► Prototypes

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Custom plastic solutions for precisely what you need.

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CLIENT: CHALLENGE: ►KDM was asked to come up with a solution in response to their high theft problems on items such as OTC drugs, razors and other personal care items.

SOLUTION: ►KDM designed and produced 20 different gondola shelving displays. Each part holds a tear pad of various sized product vouchers. ►The order was for 8,400 kits with 20 unique parts each, equating to 171,000 custom parts manufactured of clear PETG. ►The consumer simply brings the voucher to the checkout to redeem their actual secured product. The program has been a huge success.

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BRANDING SOLUTIONS

drive traffic and reinforce your brand with a wide variety of branded items for indoor or outdoor

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Increase your brand’s awareness ► Counter stools ► Floor mats ► Backlit signs & posters ► LED and neon signs ► Dimensional letters and graphics ► Posters, frames and stands ► Banners and banner stands ► Counter mats ► Custom merchandise displays ► Literature holders ► Buttons and balloons

INDOOR BRANDING SOLUTIONS

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OUTDOOR BRANDING SOLUTIONS Drive traffic to your retail location or sales event

► Flying banners ► Flags and pennants ► Inflatables of all sorts ► Real estate signs ► Sidewalk signs ► Store front signs ► Pennant strings ► Tents ► Air dancers ► Umbrellas ► Car topper ► A Frames

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CLIENT: CHALLENGE: ► In order to win the branding business for the nationwide Verizon retailers, KDM needed to make it easy to order several products and to offer them consolidated purchases.

SOLUTION: ►Using our proprietary software we call INTELLITRAK, our in-house programmers developed an online ordering program unique to them. ►Approximately 1000 Authorized and Premium Retailers have access to the online program and are given marketing co-op dollars to purchase their in-store branded products.

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manage your point-of-purchase programs and monitor your results with our custom online procurement system

we call INTELLITRAK

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OFFERS STRATEGIC VALUE

► Streamlines the point-of-purchase ordering process ► Finds cost efficiencies in production by consolidation of orders ► Reduces errors and redundancies in ordering ► Provides valuable sales intelligence with custom dashboards and reports

We’ve included the vital business tools you need ► Store profiling to ensure they receive the correct P.O.P. materials ► Distribution scheduling done online or through a spreadsheet upload ► Inventory management that delivers real time inventory reports and

adheres to pre-set thresholds ► Quick reordering that recognizes purchasing patterns

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► Easy-to-use online interface that lets you order quickly and easily ► Browse or search available products ► Receive quick quotes on custom products ► Order with just a few clicks ► Items are shipped directly to your store locations

Reporting Benefits ► View custom dashboards ► Custom reports are delivered to your inbox ► Look at real sales numbers vs. marketing spend to make future decisions ► Integration with your operations ► Tracking and order receipt confirmation

HOW IT WORKS FOR YOU

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INTELLIGENT TRACKING

Can you put a dollar amount on the sales lost if a P.O.P. kit does not reach or is not being displayed at the store level? …How would you know?

► A unique QR (Quick Response) code containing the order details is generated on the packing slip of every order that is shipped

► QR code includes the kit contents, date to display and date to remove

► The recipient at the store level is empowered to scan the QR code to confirm receipt of order

► At this time, they are prompted to confirm contents or report any missing or damaged items.

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► Immediate notification is sent to the INTELLITRAK Support Team (IST) at KDM that the package has been received.

► If any action is needed, replacement items or additional items can be ordered and shipped immediately

► Via the INTELLITRAK console, you will know now, not several days or even weeks later, which locations have or have not yet confirmed receipt

► Reporting includes tracking information and who signed for the package at the store level. No more lost kits!

No wonder it is called Quick Response.

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CLICK here to view a demo: www.kdmpop.com/demo

AUTOMATED ORDERING

INTELLIGENT TRACKING

EXCELLENT KDM SERVICE

END-TO-END PROGRAM

INTELLITRAK IS YOUR VITAL BUSINESS TOOL

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CLIENT: CHALLENGE: ► To leverage the total volume of custom run print programs through consolidation and to develop a unique online management system with tiered approval and access for organization of these local, regional, and national projects by multiple users.

SOLUTION: ►Using our proprietary software INTELLITRAK, our in-house programmers developed an online ordering program unique to the application of custom order consolidation. ► Authorized Activation Managers organize custom components, attach art files, select scheduling, in and out market dates, distribution and billing direction for weekly consolidation and value creation. Our Special Cloning Features considerably reduce time in organization and speeds the consolidated programs to instant production.

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FULFILLMENT SOLUTIONS

warehousing and a network of national distribution locations for all your point-of-purchase campaigns

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COMPLEX KITTING & FULFILLMENT In-House Kitting ► Kitting as simple as 5 and as complex as 5000 ► Each kit is staged and approved for accuracy before the pack out, and re-checked

every 20 kits ► Custom packaging designed to reduce waste and get it there safely ► Complete assembly, hardware and in-store plan-o-grams

Fulfillment ► On-site warehousing ► Same day shipping before noon ► Inventory management software with real-time reporting ► Completely integrated with INTELLITRAK- our custom online procurement software

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WAREHOUSING & EXPEDITED DISTRIBUTION Our customers recognize that they can save time and money by utilizing our warehousing and distribution services.

Warehousing ► 25,000 sq.ft. on-site facility ► We will stock items we print or manufacture for you in

addition to anything else you would like us to inventory

National Distribution Network ► We are able to utilize 7 distribution locations across the U.S. ► We can ship UPS Ground 1-Day service to 56% of the U.S. population ► We can expedite the kitting time and the transit time ► Overs can be held at these locations for faster response

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CLIENT: CHALLENGE: ►Dr. Pepper was in need of a faster and more economical way to ship their 7,226 monthly P.O.P. kits to bottlers across the United States.

SOLUTION: ►By utilizing 7 warehouse locations across the U.S., KDM was able to get the majority of their kits to the 226 sites in one day via UPS Ground. 68% of the kits vs. just 10% at their current vendor. ►The best part is the substantial savings in shipping costs.

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That’s the KDM Advantage. More point-of-purchase capabilities from a

single-source, delivered correctly and on-time. Helping you get the most out of your

competitive advantage is our passion.

THANK YOU! For spending your valuable time with us.

Please visit our website to learn more: www.kdmpop.com