Kansas City Chiefs Community Report 2013-2014

COMMUNITY REPORTKansas City Chiefs 2013-2014

You

CONTENTS

OUR MissiOn .......................................... 1

Chiefs COMMUnity CaRinG teaM By the nUMBeRs ................................... 2

heaLth & WeLLness HEADS UP FOOTBALL ............................. 3

Play 60 ................................................ 5

Chiefs Sports Lab powered by Blue KC ........................... 7

Youth Football ..................................... 8

Healthy Halloween, Breast Cancer Awareness ................... 9

TeamSmile, Chiefs Blood Drive ............................ 10

ChiLDRen & faMiLies in CRisis THE ROSE BROOKS CENTER................. 11

Operation Blessing, Souper Bowl of Caring ...................... 13

Lift Up America, Thanksgiving Food Distribution ......... 14

Chiefs Food Drive, Read Across America ........................ 15

Operation Breakthrough Adopt-A-Family, Toys for Tots ...................................... 16

CiViC ResPOnsiBiLity ARROWHEAD ART COLLECTION ........... 17

Chiefs Community Caring Team ........ 19

Player Outreach, Ambassadors ....................................20

Cheerleaders, KC Wolf and Red Coaters ............................... 21

CWO, Military Outreach ..................... 22

LeGaCy Of the Chiefs RONALD McDONALD HOUSE ................ 23

Hunt Family Foundation .................... 25

Chiefs Charitable Giving .................... 26

Chiefs Charity Game ......................... 27

101 Awards ........................................ 28

Kickoff Luncheon, Dream Factory ................................... 29

A Community Touchdown ................. 30

A Lasting Legacy ............................... 33

Sincere Thanks .................................. 34

Photography by Steve Sanders (Chiefs Team Photographer) and other members of the 65 Toss Power Trap Productions team. Additional photos courtesy of the Kansas City Star, Bishop Sullivan Center, US Army Combined Arms Center, First Downs for Down Syndrome, Sprint, The University of Kansas Hospital, The Dream Factory, and Shadow Buddy Foundation.

FRONT COVER: Chiefs Pro Bowl Defensive Tackle Dontari Poe – Play 60 Assembly at Whiteman Air Force Base.

BACK COVER: Chiefs Pro Bowl running back Jamaal Charles – Chiefs Training Camp presented by Mosaic Life Care.

On the field, the Chiefs have a relentless drive to win. Off the field, our organization is committed to serving our fans and community. Both are part of the club’s overall mission: Win with Character, Unite our Community, Inspire our Fans and Honor Tradition. Throughout the year, we have worked to give back to our community through the initiatives and programs highlighted in this Community Report.

Our family and the entire Chiefs organization are humbled by the support we receive from fans throughout the Chiefs Kingdom and we believe it is our responsibility to give back to a community that gives so much to us. The Kansas City Chiefs and Hunt Family Foundation provide essential funding to youth organizations, non-profit agencies and community groups throughout the region and also lend support to numerous community programs and initiatives designed to improve the lives of thousands of individuals, children and families every year. Every day we work hard to engage our community and to inspire those around us to help make Kansas City a better place.

We hope that you will enjoy the following pages that highlight some of the many ways our players, coaches, employees and other members of the Chiefs family give back to Kansas City. Thank you for your continued support and interest in our community efforts.

We are proud to call Kansas City the home of the Chiefs.

Sincerely,

Clark Hunt Chairman and CEO

Chiefs Community Caring Team by the Numbers

In alignment with our organization’s overall mission, the Chiefs Community Relations Department strives to engage our neighbors through a myriad of programs as we INSPIRE youth to reach their fullest potential. We seek to HONOR those who serve this region in various capacities and to UNITE others through our spirit of giving.

our mission

WIN WITH CHARACTERUNITE OUR COMMUNITYINSPIRE OUR FANSHONOR TRADITION

75 CHIEFS RED COATERS PROVIDED MORE THAN

4,000HOURS OF COMMUNITY SERVICE IN 2013

SALUTE TO SERVICE MILITARY INSTALLATION VISITS MADE BY THE CHIEFS COMMUNITY CARING TEAM IN 201311

$7.6MRAISED THROUGH PARTNERSHIP WITH FIRST DOWNS FOR DOWN SYNDROME FOR THE DOWN SYNDROME COMMUNITY SINCE 1992

MORE THAN

THE CHIEFS SUPPORT OF HUNGER RELIEF EFFORTS PROVIDED NEARLY

105,000MEALS FOR THE KANSAS CITY COMMUNITY IN 2013

SPREAD THE HEADS UP FOOTBALL PROGRAM TO NEARLY

6,500AREA YOUTH FOOTBALL

REPRESENTATIVES IN 2013

WALTER PAYTON NFL MAN OF THE YEAR HONOREES; NO NFL FRANCHISE HAS MORE5

30,000+ YOUTH VISITED THE CHIEFS SPORTS LAB POWERED BY BLUE KC IN 2013

2,000AUTOGRAPHED ITEMS AND TICKET PACKAGES DONATED TO VARIOUS CHARITIES VALUED AT MORE THAN

$350,000

MORE THAN

MORE THAN

$2MRAISED SINCE 1999 FOR YOUTH FIELD RENOVATIONS AND REFURBISHMENTS

MORE THAN 280 LOCAL CHILDREN RECEIVED

$135,000 IN DENTAL SERVICES THANKS TO THE CHIEFS 2013 TEAMSMILE HOMETOWN HUDDLE EVENT

$135,000DONATED BY THE HUNT FAMILY

FOUNDATION TO LOCAL CHARITIES VIA THE CHIEFS 50/50 RAFFLE IN 2013

MORE THAN

$4.5MRAISED IN THE PAST NINE YEARS VIA

THE CHIEFS CHARITY GAME

NEARLY

$1.5MIN PUBLICITY VALUE GENERATED BY THE CHIEFS COMMUNITY CARING

TEAM FOR AREA CHARITIES IN 2013

NEARLY

2.5MMINUTES IN 2013

THANKS TO CHIEFS PLAY 60 PROGRAMMING, LOCAL YOUTH

GOT ACTIVE FOR AN ESTIMATED

DONATING NEARLY

6 TONSOF NON-PURCHASED FOOD FROM

GAME DAY FOOD VENDORS TO HARVESTERS.

MORE THAN

WHILE ALSO

386 TONS EQUAL TO 50%OF ALL WASTE MATERIAL AT ARROWHEAD STADIUM

WAS RECYCLED IN 2013

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Together with USA Football, the Kansas City Chiefs actively introduced

the Heads Up Football initiative in 2013 for youth leagues throughout

Chiefs Kingdom. This step-by-step program teaches core principles of

proper tackling skills while setting a new benchmark in player safety. The

curriculum utilizes five fundamentals through a series of drills to reinforce

proper mechanics while teaching players how to correctly tackle, focusing

on a reduction of helmet contact. Additionally, Heads Up deploys the

Centers for Disease Control and Prevention’s concussion recognition

and response protocols while also providing instructions for proper

equipment fitting.

Throughout the year, the Chiefs reinforced the importance of this Heads

Up Football movement thanks to a series of events. The organization

kicked off the campaign with an open house at The University of Kansas

Hospital Training Complex in the spring. This platform allowed local

coaches and players to participate in drills to help build excitement for

the roll out of Heads Up. Then, as youth football teams prepared to kick

off their respective seasons, the Chiefs held an educational USA Football

Player Safety Clinic geared toward educating league administrators and

coaches on the proper Heads Up protocol. During the youth season, the

Chiefs two certified Heads Up Ambassadors, Shawn Barber and Anthony

Davis, visited local leagues. At their stops, the duo utilized the Heads Up

approach to encourage and educate parents, players and coaches alike.

However, the apex of the team’s support came as it joined with the NFL

and Commissioner Roger Goodell in holding a Chiefs Football Safety

Clinic for Moms. Housed inside The University of Kansas Hospital Training

Chiefs COMMUnity OUtReaCh 2013-2014

Complex’s indoor field, the event was equal parts seminar and hands-on

football experiences for mothers throughout the area. Experts not only on

Heads Up tackling but concussions, heat and hydration, and social issues

facing those in and around youth football participated. Additionally, Chiefs

Chairman and CEO Clark Hunt, along with Tavia and Sharron Hunt, Head

Coach Andy Reid, President Mark Donovan, Equipment Manager Allen

Wright, Head Athletic Trainer Rick Burkholder, their respective staffs and

a dozen former Chiefs players participated. As a result of this successful

event, NFL teams throughout the nation will be encouraged to host their

own clinics geared toward moms this coming year.

“The mother’s safety clinic was very informative and helpful.

It is such a great way to help our kids grow. I look forward

to more events like this in the future because it was a great

way to get together and learn while having fun doing it!”

– Marcia R., Attendee of the Chiefs Football Safety Clinic for Moms

HEADS UP FOOTBALL health & wellness

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NFL Commissioner Roger Goodell was one of several special guest presenters who spoke to attendees at the initial Chiefs Football Safety Clinic for Moms inside The University of Kansas Hospital Training Complex.

Chiefs Heads Up Football kickoff clinic - The University of Kansas Hospital Training Complex.

Play 60 THE KANSAS CITY CHIEFS ARE CHAMPIONS IN

SPREADING THE NFL’S PLAY 60 MESSAGE.

The Chiefs Community Caring Team consistently champions the

NFL’s Play 60 message by encouraging young fans to eat healthy

and be active for at least 60 minutes each day. Examples can be

seen regularly during Chiefs Play 60 assemblies, via the American

Heart Association’s Play 60 Challenge and through support of

Midwest Dairy’s Fuel Up to Play 60 school programming.

Through various Play 60 programs reaching schools,

community groups and other agencies, local youth got

active for an estimated 2.5 million minutes in 2013.

Chiefs alumni quarterback Trent Green helped present a $10,000 Play 60 grant to Principal Joseph Hesman from KCPS Lincoln College Preparatory Academy.

In conjunction with the Midwest Dairy Association, local youth dedicated to the Play 60 ideals were welcomed to the Arrowhead Stadium sidelines during pregame festivities by Chiefs Chairman and CEO Clark Hunt along with his daughter Gracie.

The Chiefs Rookie Club, including linebacker Nico Johnson, interacted with special-needs youth in the YMCA Challenger League through Play 60 activity stations.

Chiefs COMMUnity OUtReaCh 2013-2014Chiefs tight ends (#87) Travis Kelce and (#80) Anthony Fasano - Police Athletic League Youth Field. 65

Sports Lab

Located inside Arrowhead Stadium, the Chiefs Sports Lab

powered by Blue KC is a destination for students of all ages.

Last year alone, more than 30,000 kids experienced this unique

venue while learning how to become more fit and active. This

interactive program attracts youth from throughout the Chiefs

Kingdom, including Iowa, Kansas, Missouri and Nebraska.


The Chiefs Sports Lab powered by Blue KC aligns with the Missouri Grade Level Expectations (GLEs) and Kansas Standards, Benchmarks and Indicators (SBIs) in Science, Health and Physical Educations.

The Sports Lab includes several interactive stations including “brain games” where visitors focus on memorization, reaction time, hand/eye coordination, and teamwork.

Chiefs in COMMUnity 2013-2014

Youth Football

The Chiefs efforts to promote and expand youth

football are at the forefront of the organization’s focus.

This can be seen in a myriad of different programs,

including the Chiefs Youth Football Field as well as

the team’s collaboration with USA Football and its

Heads Up Football initiative.As part of the Chiefs recognition of USA Football Month, more than 5,000 youth football players and coaches watched a game at Arrowhead Stadium, with some teams even participating in an exhibition during halftime. Chiefs COMMUnity OUtReaCh 2013-2014

The Chiefs, including Ambassador Anthony Davis, take pride in teaching tomorrow’s NFL stars the proper way to play the game.

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10At the Chiefs United Way Hometown Huddle activity in 2013, players and Head Coach Andy Reid visited TeamSmile to encourage proper oral health practices.

Chiefs Insider Reid Ferrin joined other members of the Chiefs Community Caring Team to support the annual Chiefs Blood Drive.

Chiefs Blood Drive The Chiefs annually team with the Community Blood

Center of Greater Kansas City to host the Chiefs Blood

Drive. Having just completed its 16th year, this initiative

encourages all Chiefs fans to give the gift of life.

TeamSmile For the past seven years, the Chiefs and TeamSmile have provided vital complimentary

dental services to local youth. As a result of last year’s collaboration, “Kansas City Oral

Health Care Day” became the organization’s Hometown Huddle outreach activity as more

than 280 children received dental screenings/procedures valued at nearly $135,000.

Chiefs COMMUnity OUtReaCh 2013-2014 109

Breast Cancer Awareness The Chiefs joined the NFL in recognizing October as Breast Cancer

Awareness Month. While the Chiefs Women’s Organization handed out

BCA-themed pink eye black, Zeta Tau Alpha volunteers were sure that

fans entering Arrowhead Stadium also received “Think Pink” ribbons.

Additionally, the Chiefs, Hy-Vee and The University of Kansas Hospital

honored numerous breast cancer survivors throughout the game.

Healthy Halloween

The Chiefs annually team with Truman Medical Centers and JDRF

to host a Healthy Halloween family costume party at Arrowhead

Stadium. This kid-friendly gathering is an opportunity to celebrate

without consuming large amounts of sugary, carbohydrate-filled

candy and other sweets.

Longtime fan Stephanie Reynolds was one of the initial Pink Seat Honorees as recognized by both the Chiefs and The University of Kansas Hospital.

The Chiefs Community Caring Team, including Offensive Lineman Eric Kush and his family, dressed in Halloween costumes and joined Truman Medical Centers to show children that there are alternatives to unhealthy trick-or-treating snacks.


The Rose Brooks Center is a local domestic violence agency that provides

emergency shelter to women and children escaping life-threatening

abuse. This organization helps protect those needing to find the support

to start a life free of violence. The shelter provides counselors, classes,

assistance in finding a home, a job, health care and legal services.

This past November, the Chiefs Women’s Organization made a visit to the

Rose Brooks Center. In addition to presenting a check for $19,085 from

a Hunt Family Foundation 50/50 raffle at an October Chiefs game, they

rolled up their sleeves and got to work in a very special part of the center.

Rosie’s Closet is found inside the Rose Brooks Center. Joan Dougherty,

Director of Volunteers and Community Support from The Rose Brooks

Center, explained more about this vital resource. “These women come to

this shelter looking for help with nothing but the clothing on their backs,

so we need to provide everything for them,” Dougherty said. “Rosie’s

Closet is a place for them to come and shop to provide for their family. We

receive donations from the community, sort those donations, and then the

ladies shop at Rosie’s at no cost to them.”

Members of the CWO spent time in Rosie’s Closet, playfully serving as

“fashion police” while sorting through many donations that the Rose

Brooks Center received via various community resources. By the end

of the outreach activity, the CWO helped organize and sort through

hundreds of clothing, accessories and hygiene supplies.

A few days each week, women at the center are able to redeem “Rosie

Bucks,” a paper currency that’s received after completing chores or

helping out around the shelter, for clothing in Rosie’s Closet. Three to five

women are allowed to shop at a time, and they only have 30 minutes to go

through the Closet. This means they need to be able to easily find what they

are looking for and be efficient while shopping.

This visit hit close to home for CWO member Kristine Burkholder. “Coming

from a family where violence was in the house, it means a lot to help at this

shelter,” she said. “I was also in the military and regularly volunteered at

women’s shelters and interacted with women who had experienced violence in

their home. It’s a difficult situation, but a situation that can be overcome.”

The CWO were not the only ones to show support of The Rose Brooks

Center. The entire Chiefs Community Caring Team made its impact felt last

year as General Manager John Dorsey, Coach Andy Reid, and President Mark

Donovan, along with their wives, spent an evening supporting the center at its

27th Annual Cabaret. This event featured some of the stages biggest starts all

to support the mission of ending the cycle of domestic violence.

“Rose Brooks Center is a domestic violence program that saves

the lives of women and children every single day of the year.

We have 100 women and children living in our emergency

center and also transitional housing and outreach programs.”

– Joan Dougherty, Director of Volunteers and Community Support at The Rose Brooks Center

(L-R) Dan Hesse and Diane Canaday, John and Trisha Dorsey, Andy and Tammy Reid, David and Linda Gentile, and Mark and Kathy Donovan enjoy an evening at the Rose Brooks Cabaret.

L-R Rita Hunt, Toni Muñoz-Hunt, Marla Svoboda (Chief Development Officer-Rose Brooks Center), Susan Miller (CEO-Rose Brooks Center), and Tammy Reid.Chiefs COMMUnity OUtReaCh 2013-2014

THE ROSE BROOKS CENTER ChIlDRen & FaMIlIes In CRIsIs

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Pro Bowl safety Eric Berry visited the Little Sisters of the Poor and personally delivered Ann Bishop’s holiday turkey on behalf of the Chiefs Thanksgiving Food Distribution.

Souper Bowl of Caring Held annually during the week leading up to the Super Bowl, the

Chiefs are a national sponsor of the Souper Bowl of Caring hunger-

relief program. Chiefs Community Caring Team members kick off the

initiative at Harvesters each season, and their efforts have resulted in

nearly 160,000 meals being distributed locally.

Operation Blessing

The Chiefs, in conjunction with the Kansas City Royals, host

an annual Operation Blessing Food Distribution. Each year,

more than 200 volunteers join players, alumni and staff in

distributing food to approximately 3,000 local families in need.

Lift Up America The Chiefs and Lift Up America have joined forces for the past 10 years to feed our

community. Each year, this collaboration allows 60 area relief organizations to receive

30,000 pounds of protein product, which is distributed locally.

In celebration of the Souper Bowl of Caring, more than 90 members of the Chiefs Community Caring Team, including Chiefs staff members, packed nearly 4,000 BackSnacks for area youth.

Entering its 12th year in 2014, Operation Blessing is an opportunity for the Chiefs and Royals to join forces with the common goal of making a difference by feeding our neighbors. Chiefs Pro Bowl linebacker Derrick Johnson and other members of the Chiefs Community

Caring Team were joined last year by volunteers, including the Ft. Osage High School football team, to load food during Lift Up America.

Thanksgiving Food Distribution Since 1992, Chiefs players, coaches and front office

staff have collected funds in support of the annual Chiefs

Thanksgiving Food Distribution. In that time, more than

18,200 families have been fed as a result of this initiative.

Chiefs COMMUnity OUtReaCh 2013-2014 Chiefs COMMUnity OUtReaCh 2013-2014 1413

Chiefs Food Drive

Members of the Chiefs Community Caring Team, including

the CWO, joined representatives of Farmland and Harvesters

to host a food drive at Arrowhead Stadium in 2013. Between

donations made by the organization, fans and Farmland, this

initiative provided more than 43,000 meals to the community

through Harvesters.

Read Across America

Last year marked the 15th time that the Chiefs Community Caring Team

participated in Read Across America Day. Held traditionally on the birthday

of the famed children’s author, Theodor “Dr. Seuss” Geisel, Chiefs players,

coaches, Ambassadors, Cheerleaders, Red Coaters and front office staff

members shared their favorite books with students around the metro.

Cornerback Marcus Cooper was one of several Chiefs individuals to share a Dr. Seuss classic with youth from throughout the metro during Read Across America Day.

During the week leading up to the Chiefs Food Drive, staff members kicked off the collection by making the first contributions to the cause, which also included a 40,000-pound food donation by Farmland.

Lamar Hunt Jr. helps Sister Berta to load up special holiday gifts for Operation Breakthrough families sponsored by members of the Chiefs Community Caring Team.

The Chiefs Red Coaters donated more than 60 bikes and scooters to the team’s annual Toys for Tots collection in 2013.

Toys for Tots The Chiefs Toys for Tots collection is the longest-running of its kind

between an NFL franchise and the Marines. For nearly five decades,

the team has hosted this toy drive along with local members of the

Marine Corps and the Marine Corps League.

Operation Breakthrough Adopt-A-Family Annually, the Chiefs Community Caring Team, including the CWO, participates

in The Operation Breakthrough Holiday Adopt-A-Family program. As a result,

the Red and Gold assisted more than 60 of the center’s families, including

nearly 175 children, that otherwise wouldn’t be able to share a traditional

holiday as a family unit.


Since the age of the locomotive, Kansas City has been a crossroads of

imagination. In 1972, the aesthetic footprint of mid-America was elevated

with the building of Arrowhead Stadium. American sports pioneer Lamar

Hunt built an architectural masterpiece that has become a cultural icon in

the region. A work of art in its own right, Arrowhead’s tradition of design

and ingenuity continues today.

So much a piece of the cultural fabric that is Kansas City, Arrowhead

Stadium underwent a massive renovation in 2010 while many of its

decades-old stadium counterparts were being deemed obsolete. This

revitalization not only maintained the beautiful architectural styling of the

original design, but also introduced new opportunities and avenues for the

organization to offer programs that engage the community year-round.

As part of these efforts, the Hunt family and the Kansas City Chiefs

introduced plans to install an art collection at Arrowhead Stadium. The

program is designed to celebrate regional art while providing educational

opportunities and engaging the community in a way that touches

individuals of all ages and walks of life. Sharron Hunt, a member of the

founding family of the Chiefs, and Lamar Hunt’s only daughter, serves as

Chairwoman of the program.

A call for artists was issued to the surrounding region including Missouri,

Kansas, Nebraska, Iowa, Oklahoma and Arkansas, inviting interested

artists to submit examples of their work to be considered for inclusion in

the Arrowhead Art Collection. Over the past two years, a committee made

up of representatives from the Chiefs and leading members of the Kansas

City business and arts communities have been reviewing submissions and

assembling a world-class collection of artwork.

Twenty-two pieces of art have been installed to-date, and plans are

underway for additional installations. The Chiefs organization is developing

an educational program to introduce this year that will give children ages

8-12 the opportunity to visit Arrowhead and learn about art with a curriculum

that mirrors the Common Core standards in both Missouri and Kansas.

“Everyone benefits from the arts whether or not they’re

participating. The arts are an economic engine; the arts are

a means of building community and bringing people together.

In Arrowhead Stadium, they are making a statement, which

says that these two things are connected.”

– Harlan Brownlee, President and CEO of ArtsKC


Arrowhead Art Collection Chairwoman Sharron Hunt and other members of the Hunt family introduced an art collection at Arrowhead Stadium during a special event attended by numerous members of the local arts community.

Chiefs Pro Bowl linebackers (#56) Derrick Johnson and (#50) Justin Houston - Arrowhead Art Collection field trip with students from the Guadalupe Center’s Alta Vista Middle School.

ARROWHEAD ART COLLECTION CIvIC ResponsIbIlIty

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Chiefs Ambassador Ken Kreamer helped moms understand that preventing concussions can start with them at the Chiefs Initial Mom’s Football Safety Clinic.

Chiefs Community Caring Team One way the organization supports the Kansas City region

is through Chiefs Community Caring Team outreach. This

unit, led by the Hunt family, unites members from the Chiefs

organization who join in volunteerism throughout the year.

Highlights from 2013 included visits to schools, community

centers, food pantries, hospitals, military institutions and

various other youth-focused charities.

Player Outreach You will often see your favorite Chiefs players volunteering their time in the

community and lending a helping hand. In fact, since linebacker Derrick Thomas

established his “Third and Long Foundation” in 1990, nearly 85 members of the Red

and Gold have created individual player foundations and/or charitable programming.

It’s not uncommon to find Pro Bowl linebacker Tamba Hali and other members of the Chiefs Community Caring Team at a local soup kitchen, such as the Bishop Sullivan Center, serving up a big smile along with a nutritious meal. Offensive linemen including Donald Stephenson (#79) and Eric Fisher (#72)

have helped raise more than $7.5 million for First Downs for Down Syndrome since 1992 at events such as the Step Up Walk.

Ambassadors

The Chiefs Ambassadors are a dedicated group of former

players committed to community outreach and fundraising

on behalf of local charities. In 2013, the Ambassadors

gave grants to nearly 20 nonprofit organizations in the

Kansas City area.

For the second consecutive year, Tavia Hunt helped to spearhead the Chiefs Style Lounge, where football meets fashion.

Chiefs President Mark Donovan, Head Coach Andy Reid and General Manager John Dorsey present Ft. Leavenworth’s CSM Christopher Greca with a special game ball during an interaction in the Chiefs Draft Room.Chiefs COMMUnity OUtReaCh 2013-2014 Chiefs COMMUnity OUtReaCh 2013-2014 2019

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Cheerleaders, KC Wolf & Red Coaters The Chiefs Community Caring Team is comprised of the entire Chiefs

family. This includes such vital participants as the Chiefs Cheerleaders,

Red Coaters and the lovable KC Wolf.

Chiefs Women’s Organization

The Chiefs Women’s Organization is made up of wives and significant others of Chiefs

players, coaches, executives and football support staff members who come together

to bring positive change to the Kansas City community. Throughout the season, the

CWO teams up with local charities to improve the lives of the underserved through

volunteerism and service-based projects.

The Chiefs Cheerleaders made over 500 appearances throughout the Chiefs Kingdom and at military installations around the world in 2013.

Throughout the year, the CWO assists various local agencies. In 2013, CWO volunteers (L-R) Kristen, Jessica, Nicole, Theresa and Tammy helped make soup for the Ronald McDonald House.

Military Outreach

The Chiefs have a long-standing appreciation for the men

and women in our armed forces. That spirit is reinforced

thanks to a continued partnership with military installations

and support facilities, including Ft. Leavenworth, Ft. Riley,

the Marines Combat Logistics Regiment 4, the Marines

Corps League, the VA Medical Center and Whiteman AFB;

as well as ceremonies surrounding the annual Salute to

Service game at Arrowhead Stadium.

KC Wolf visits hundreds of schools each year on behalf of the Chiefs Community Caring Team, advancing the organization’s Play 60 message.

In 2013 alone, the Red Coaters provided more than 4,000 hours of community service on behalf of the Chiefs Community Caring Team to organizations that serve the Chiefs Kingdom.

Defensive end Mike DeVito represented the Chiefs Community Caring Team on a Salute to Service visit with airmen from Whiteman Air Force Base.


Since 1992, the Friday prior to the first Kansas City Chiefs regular season

home game of the season has been celebrated across the Chiefs

Kingdom as “Red Friday.” Red Friday began with a Chiefs fan group, the

Red Coaters, who would take to street corners throughout Kansas City

selling newspapers with a special Chiefs edition to benefit local nonprofit

agencies. Ever since, fans across the region have supported those efforts

and celebrated Red Friday by donning red in support of their favorite

team. Since its inception, Red Friday has generated more than $600,000

for local children’s charities.

The 2013 season marked the 22nd anniversary of Red Friday and, for the

first time, the Kansas City Chiefs partnered with Ronald McDonald House

Charities of Greater Kansas City. The day was a city-wide celebration

featuring city fountains with red water, landmarks lit in red and Chiefs

flags and Arrowheads draping over Union Station and the Nelson-Atkins

Museum. Chiefs Chairman and CEO Clark Hunt, General Manager John

Dorsey, President Mark Donovan, Chiefs Ambassadors, Cheerleaders,

KC Wolf and hundreds of volunteers were spread throughout the region

to help raise funds for the children and families supported by Ronald

McDonald House Charities.

“The tremendous support of the Chiefs organization, McDonald’s, the

Kansas City community and media opportunities throughout the day

helped kick off our capital campaign to build a new 20-bedroom Ronald

McDonald House,” Ronald McDonald House Charities Executive Director/

CEO Holly Buckendahl said. “Magazine sales provided information

about the new house and created an awareness level that just wouldn’t

have been possible without the Chiefs Kingdom’s support. The money

we raised together from the Red Friday magazines will help us serve

thousands more families of critically ill children in the years to come, and

for that, we are so thankful.”

Red Friday is the culmination of the start of the NFL season but, to the

Chiefs organization, it’s more than that: It’s the celebration of America’s

game, a celebration of the Chiefs, and at the end of the day, it’s a

celebration of the community coming together for a united cause.

“This year’s Red Friday held a special place in the hearts

of families who call Ronald McDonald House Charities of

Kansas City ‘home’ during times of medical crisis.”

– Holly Buckendahl, Ronald McDonald House Charities Executive Director/CEOChiefs General Manager John Dorsey and The University of Kansas Hospital’s President and CEO Bob Page joined other volunteers and members of the Chiefs Community Caring Team to kick off the Red Friday festivities during morning magazine sales.

Faithful from throughout Chiefs Kingdom helped get ready to start the 2013 season - The annual Red Friday Pep Rally.Chiefs COMMUnity OUtReaCh 2013-2014 Chiefs COMMUnity OUtReaCh 2013-2014

RONALD McDONALD HOUSE leGaCy oF the ChIeFs

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Hunt Family Foundation

The Hunt Family Foundation, formerly the Chiefs Children’s Fund,

is a 501(c)(3) nonprofit organization established by the Hunt family

in 1983 to support charitable agencies in the greater Kansas City

community. Through philanthropy and community programs, the

Foundation provides vital assistance to over 125 area charities

each year and works to give back to a community that has given

so much to the Kansas City Chiefs organization for over 50 years.


Thanks to a grant from the Hunt Family Foundation, Chiefs Hall of Fame linebacker and current Director of Special Events Gary Spani (center) recognized Pleasant Hill’s Kyle Roach (left) and Shawnee Mission East’s Dustin Delaney (right) as the 2013 Chiefs High School Coaches of the Year.

Running back Knile Davis and the rest of the Chiefs Rookie Club joined the Hunt Family Foundation in supporting the Children’s Center for the Visually Impaired in 2013.

The Hunt Family (L-R) Lamar Jr., Rita, Clark, Tavia, Sharron, Norma, Toni and Dan, were on hand to support the Greater Kansas City Chamber of Commerce at the 2013 Chiefs Kickoff Luncheon.

Chiefs Charitable Giving The Chiefs organization is dedicated to making positive change

in the Kansas City community. More than 260 agencies have

received funding via the Chiefs. In 2013 alone, the organization

helped raise over $1 million on behalf of local nonprofit groups.

Chiefs wide receiver Dwayne Bowe (far left) and running back Jamaal Charles (far right) joined United Way of Greater Kansas City President/CEO Brent Stewart (second from left) and Sprint Community Affairs Manager Colette Black (second from right) at a fundraising kickoff event for the United Way.

Chiefs President Mark Donovan and wife Kathy visit with The University of Kansas Hospital President and CEO Bob Page at the annual Treads and Threads fundraiser, which supports the hospital’s Cancer Center.

Cancer survivor Rita Hunt, wife of Lamar Hunt Jr., was escorted down the 3rd Annual Art Bra runway by Chiefs kicker Ryan Succop (#6) and punter Dustin Colquitt (#2). Hunt’s football-themed corset netted the highest bid of the evening: $12,000. Chiefs COMMUnity OUtReaCh 2013-2014 2625

Chairman and CEO Clark Hunt congratulates Head Coach Andy Reid on being named as the AFC Coach of the Year during the 44th Annual 101 Awards dinner.

H&R Block President/CEO Bill Cobb (second from left, with son Jason) and Sprint CEO Dan Hesse (second from right, with son Evan) were some of the hundreds to attend the 44th Annual 101 Awards dinner.

Chiefs Charity Game

Since 1984, the Kansas City Chiefs have teamed with our

community to raise money and awareness for local children’s

charities through the annual Chiefs Charity Game. In the past

nine years alone, nearly $4.5 million has been donated for

worthwhile charities thanks to this fundraising initiative.

The 2013 Chiefs Charity Game raised $500,000 for Big Brothers Big Sisters of Greater Kansas City. These funds will help provide children facing adversity with strong and enduring one-to-one relationships that change their lives for the better.

“Bigs” and “littles” from Big Brothers Big Sisters of Greater Kansas City participated in various pregame festivities, including the ceremonial first pass with Ambassador Danan Hughes (L).

The Chiefs Charity Game is the largest one-day fundraising event in the NFL, helping children’s charities in Jackson County to make a difference in our local neighborhoods.

Chiefs COMMUnity OUtReaCh 2013-2014 Chiefs COMMUnity OUtReaCh 2013-2014

101 Awards

Following each NFL season, a civic organization called

The Committee of 101 hosts the 101 Awards, Kansas City’s

Salute to Professional Football, to celebrate the season’s

best players and coaches in the National Football League.

Proceeds from the 2013 event benefited the Truman Medical

Center Charitable Foundation.

Norma Hunt joins Lamar Hunt Award for Professional Football winner Len Dawson at the 44th Annual 101 Awards Event.

Chiefs COMMUnity OUtReaCh 2013-2014 2827

Kickoff Luncheon

For more than 40 years, the Chiefs have celebrated the start of

the season with this opportunity for the civic community and

fans to support the team. The Kickoff Luncheon raises funds for

charitable organizations while welcoming players and coaches

back to Kansas City for the upcoming season.

Dream Factory

Initially introduced to the Chiefs via Founder Lamar Hunt, the Dream Factory

has been a long-time partner in uplifting youth throughout our area. Thanks to

gameday experiences, the team assists this group with its mission of granting

dreams to critically and chronically ill children.

Chiefs Board Member Dan Hunt (R) and wife Toni Muñoz-Hunt (L) toured the sidelines with Dream Child Gannon Hathcock. He correctly predicted a 31-7 Chiefs victory in Week 4 before kickoff.

Kicker Ryan Succop was one of several Chiefs players to visit youth at The University of Kansas Hospital this past season.


Funds raised at the 2013 Chiefs Kickoff Luncheon benefited the Greater Kansas City Chamber of Commerce.

A Community Touchdown

The Chiefs Community Caring Team takes pride in

inspiring the Chiefs Kingdom year-round, whether

visiting a sick child or tossing around a football. Its goal

is to inspire not only those who are helped through

personal interaction but also to encourage the entire

Chiefs Kingdom to do its part.

Chiefs COMMUnity OUtReaCh 2013-2014Linebacker Josh Martin and the Rookie Club made its annual holiday visit to the agencies at the Children’s Center Camps, including the Children’s Therapeutic Learning Center.

Chiefs President Mark Donovan dishes out some football pointers during a Play 60 assembly at Whiteman Elementary.

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Celebrating a Chiefs Victory

Salute to Service Game

Breast Cancer Awareness Game Arrowhead Stadium’s Loudest Crowd Roar

Chiefs Drum Honoree George Brett

Tailgating Before Kickoff

Pro Football Hall of Famer Curly Culp is Honored 3231

Sincere thanks

We would like to thank all our

fans, Season Ticket Members,

as well as community and

corporate partners for their

tireless support and for

enabling us to continue our

charitable work. We look

forward to working with you

again next season!

A Lasting Legacy

Guided on the principles forged by Founder Lamar Hunt, the

Chiefs have an enduring tie and responsibility to its neighbors

throughout the Chiefs Kingdom.

Running back Priest Holmes, the Chiefs 2014 Hall of Fame Inductee, left an unforgettable mark in Kansas City, both on the field and throughout the community. Since its inception in 1960, the Chiefs franchise, including players such as (L-R) QB Todd Blackledge

and RB Theotis Brown, has been a beacon of hope to those in need through a myriad of programs and outreach initiatives.

In 1972, Pro Football Hall of Fame linebacker Willie Lanier received the Gladiator statue as NFL Man of the Year, an award given to the player who is both successful on and off the field. In all, the Chiefs have had five players so honored as vital parts of the community.

Chiefs COMMUnity OUtReaCh 2013-2014Chiefs Pro Bowl quarterback Alex Smith - Special Olympics football clinic.33

For more information about the Chiefs Community Caring Team, please contact:

KANSAS CITY CHIEFS COMMUNITY RELATIONS DEPARTMENTTHE UNIVERSITY OF KANSAS HOSPITAL TRAINING COMPLEXONE ARROWHEAD DRIVE | KANSAS CITY, MO | 64129816.920.9300 | [email protected]

Documents

Kansas City Chiefs Community Report 2013-2014