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CHAPTER III
3.1 SIMPLE PERCENTAGE ANALYSIS
TABLE NO 3.1.1
GENDER OF THE RESPONDENTS
S. No Gender No. of respondents %
1. Male 108 54
2. Female 92 46
Total 200 100
Interpretation
The above table shows the Gender of the respondents. It is observed from the
table that 54% of the respondents are Male and the remaining 46% of the respondents
are Female.
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CHART NO 3.1.1
GENDER OF THE RESPONDENTS
54
46
42
44
46
48
50
52
54
56
PERCENTAGE
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CHART NO 3.1.2
AGE OF THE RESPONDENTS
15
38
32
9
6
0
5
10
15
20
25
30
35
40
20-30 31-40 41-50 51-60 >60
Percentage
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TABLE NO 3.1.3
OCCUPATION OF THE RESPONDENTS
S. No occupation No. of respondents %
1. students 14 7
2. Self employed 22 11
3. Business 20 10
4. Professional 50 25
5 House wife 42 21
6 Service 20 10
7 Retired 32 16
Total 200 100
Interpretation
The above table highlights that 25% of the respondents are belonging to
Professional and 21% of the respondents are House wife and 16% of the respondents
are Retired category and 11% of the respondents are belonging to Self employed
category and 10% of the respondents are belonging to Business and service
respectively and very few respondents are belonging to the students category.
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CHART NO 3.1.3
OCCUPATION OF THE RESPONDENTS
7
11 10
25
21
10
16
0
5
10
15
20
25
30
Percentage
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TABLE NO 3.1.4
INCOME LEVEL OF THE RESPONDENTS
S. No INCOME(in lakhs) No. of respondents %
1. 4 24 12
Total 200 100
Interpretation
It is obvious from the above table that 32% of the respondents are belonging to
the income level of Rs. 1-2 Lakhs and 24% of the respondents are belonging to the
income level of Rs. 2-3 Lakhs 21% of the respondents are belonging to the income
level of Rs. Rs. 3-4 Lakhs, 12% f the respondents are belonging to the income level of
Rs.
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CHART NO 3.1.4
INCOME LEVEL OF THE RESPONDENTS
11
32
24
21
12
0
5
10
15
20
25
30
35
Percentage
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TABLE NO 3.1.5
PERCENTAGE OF SAVINGS OF THE RESPONDENTS
S. No percentage of savings No. of respondents %
1. 45% 16 8
Total 200 100
Interpretation
From the above table, it is stated that, 31% of the respondents are having 36%-
45% of savings 22% of the respondents are having 26%-35% of savings and 20% of
the respondents are having 15%-25% of savings. 19% of the respondents are having
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CHART NO 3.1.5
PERCENTAGE OF SAVINGS OF THE RESPONDENTS
1920
22
31
8
0
5
10
15
20
25
30
35
Percentage
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TABLE NO 3.1.6
OPINION ABOUT BEST INVESTMENT AVENUE AMONG THE
RESPONDENTS
S. No opinion No. of respondents %
1. Fixed deposit 28 14
2. Post office savings 30 15
3. Mutual fund 34 17
4. Life insurance 44 22
5 Stocks & shares 38 19
6 General Insurance 18 9
7 Pension schemes 8 4
Total 150 100
Interpretation
It is noted from the above table that 22% of the respondents opinioned that the
Life insurance was the best investment avenue. 19% of the respondents opinioned that
the Stocks & shares was the best investment avenue. & 17% of the respondents are
opinioned that the Mutual fund was the best investment avenue. And 15% of the
respondents stated the Post office savings was the best investment avenue &. 14% of
the respondents stated the Fixed deposit was the best investment avenue very few
respondents of 9% & 4% are opinioned that General Insurance & Pension schemes
are best investment avenue
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CHART NO 3.1.6
OPINION ABOUT BEST INVESTMENT AVENUE AMONG THE
RESPONDENTS
14 15
17
22
19
9
4
0
5
10
15
20
25
Percentage
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TABLE NO 3.1.7
BASIS FOR BEST MODE OF INVESTMENT
S. No Best mode of investment No. of respondents %
1. Low risk 42 21
2. High returns 56 28
3. High liquidity 42 21
4. Capital appreciation 42 21
5 others 18 9
Total 200 100
Interpretation
It is noticed from the table that 28% of the respondents stated that the High
returns is the basis for above best mode of investment. 21% of the respondents stated
that low risk & high liquidity & Capital appreciation are the basis for above best
mode of investment 9 % of the respondents are stated that the some other various
reasons.
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CHART NO 3.1.7
BASIS FOR BEST MODE OF INVESTMENT
21
28
21 21
9
0
5
10
15
20
25
30
Percentage
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TABLE NO 3.1.8
AWARENESS LEVEL ABOUT FIXED DEPOSITS
S. No Awareness Level No. of respondents %
1. Know Very Well 60 30
2. Aware Of It 82 41
3. Not At All Aware 58 29
Total 200 100
Interpretation
It is noticed from the table that 41% of the respondents are opinioned that they
are aware about fixed deposits. 30% of the respondents are opinioned that they are
know very well about fixed deposits. And 29% of the respondents are opinioned that
they are not at all aware.
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CHART NO 3.1.8
AWARENESS LEVEL ABOUT FIXED DEPOSITS
30
41
29
0
5
10
15
20
25
30
35
40
45
Know Very Well Aware Of It Not At All Aware
PERCENTAGE
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TABLE NO 3.1.9
AWARENESS LEVEL ABOUT PENSION SCHEMES
S. No Awareness Level No. of respondents %
1. Know Very Well 44 22
2. Aware Of It 112 66
3. Not At All Aware 44 22
Total 200 100
Interpretation
It is noticed from the table that 66% of the respondents are opinioned that they
are aware about pension schemes. 22% of the respondents are opinioned that they are
know very well about pension schemes. And 22% of the respondents are opinioned
that they are not at all aware.
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CHART NO 3.1.9
AWARENESS LEVEL ABOUT PENSION SCHEMES
22
66
22
0
10
20
30
40
50
60
70
Know Very Well Aware Of It Not At All Aware
PERCENTAGE
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TABLE NO 3.1.10
AWARENESS LEVEL ABOUT MUTUAL FUNDS
S. No Awareness Level No. of respondents %
1. Know Very Well 53 26.5
2. Aware Of It 124 62
3. Not At All Aware 23 11.5
Total 200 100
Interpretation
It is noticed from the table that 62% of the respondents are opinioned that they
are aware about Mutual Funds. 22% of the respondents are opinioned that they are
know very well about Mutual Funds. And 22% of the respondents are opinioned that
they are not at all aware. of
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CHART NO 3.1.10
AWARENESS LEVEL ABOUT MUTUAL FUNDS
26.5
62
11.5
0
10
20
30
40
50
60
70
Know Very Well Aware Of It Not At All Aware
PERCENTAGE
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CHART NO 3.1.11
AWARENESS LEVEL ABOUT LIFE INSURANCE
75.5
24.5
0
0
10
20
30
40
50
60
70
80
Know Very Well Aware Of It Not At All Aware
PERCENTAGE
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TABLE NO 3.1.12
AWARENESS LEVEL ABOUT SHARES/STOCKS
S. No Awareness Level No. of respondents %
1. Know Very Well 28 14
2. Aware Of It 32 16
3. Not At All Aware 140 70
Total 200 100
Interpretation
It is noticed from the table that 70% of the respondents are opinioned that they
are not at all aware about shares/stocks. And 16% of the respondents are opinioned
that they are aware of shares/stocks 14% of the respondents are opinioned that they
are known very well about shares/stocks
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CHART NO 3.1.12
AWARENESS LEVEL ABOUT SHARES/STOCKS
1416
70
0
10
20
30
40
50
60
70
80
Know Very Well Aware Of It Not At All Aware
PERCENTAGE
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TABLE NO 3.1.13
AWARENESS LEVEL ABOUT GENERAL INSURANCE
S. No Awareness Level No. of respondents %
1. Know Very Well 45 22.5
2. Aware Of It 97 48.5
3. Not At All Aware 58 29
Total 200 100
Interpretation
It is noticed from the table that 48.5% of the respondents are opinioned that
they are aware about General Insurance. 22.5% of the respondents are opinioned that
they are know very well about General Insurance. And 29% of the respondents are
opinioned that they are not at all aware.
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CHART NO 3.1.13
AWARENESS LEVEL ABOUT GENERAL INSURANCE
22.5
48.5
29
0
10
20
30
40
50
60
Know Very Well Aware Of It Not At All Aware
PERCENTAGE
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TABLE NO 3.1.14
INVESTMENT NATURE OF THE RESPONDENTS
S. No Behaviors No. of respondents %
1. Regular 82 41
2. New 118 59
Total 200 100
Interpretation
From the above table 59% of the respondents are new investors in mutual fund
& 41% of the respondents are regular investors to mutual fund.
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CHART NO 3.1.14
INVESTMENT NATURE OF THE RESPONDENTS
41
59
0
10
20
30
40
50
60
70
Regular New
PERCENTAGE
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TABLE NO 3.1. 15
PREFERENCE ABOUT MUTUAL FUND SCHEMES
S. No Preference No. of respondents %
1. Open ended 106 53
2. Closed ended 94 47
Total 200 100
Interpretation
The above table shows that 53% of the respondents prefer about open ended
schemes and 47% of the respondents are prefer about closed ended schemes in mutual
funds.
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CHART NO 3.1. 15
PREFERENCE ABOUT MUTUAL FUND SCHEMES
53
47
44
45
46
47
48
49
50
51
52
53
54
Open ended Closed ended
percentage
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TABLE NO 3.1.16
FUND OPTIONS OF THE RESPONDENTS
S. No Preference No. of respondents %
1. Growth 70 35
2. Dividend payout 80 40
3 Dividend
reinvestment 50 25
Total 200 100
Interpretation
The above table shows that 53% of the respondents prefer about open ended
schemes and 47% of the respondents are prefer about closed ended schemes in mutual
funds.
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CHART NO 3.1. 16
FUND OPTIONS OF THE RESPONDENTS
35
40
25
0
5
10
15
20
25
30
35
40
45
Growth Dividend payout Dividend
reinvestment
percentage
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TABLE NO 3.1.17
PREFERENCE ABOUT MUTUAL FUND TYPE
S. No Preference No. of respondents %
1. Equity 68 34
2. Debt 70 35
3 Balanced 62 31
Total 200 100
Interpretation
The above table shows that 35% of the respondents prefer about Debt and
34% of the respondents are prefer about Equity in mutual funds.& 31% of the
respondents are prefer about Balanced
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CHART NO 3.1. 17
PREFERENCE ABOUT MUTUAL FUND TYPE
34
35
31
29
30
31
32
33
34
35
36
Equity Debt Balanced
percentage
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TABLE NO 3. 1. 18
OPINION ABOUT AMOUNT OF INCOME INVESTED IN MUTUAL FUNDS
S. No Income No. of respondents %
1. 50001 40 20
Total 200 100
Interpretation
The above table highlighted that 30% of the respondents had invested the
amount of income rs 5001-25000. And 25% of the respondents had invested the
amount of income rs 25000-50001 and 25% of the respondents had invested the
amount of income 50001
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CHART NO 3. 1. 18
OPINION ABOUT AMOUNT OF INCOME INVESTED IN MUTUAL FUNDS
25
30
25
20
0
5
10
15
20
25
30
35
50001
percentage
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TABLE NO 3.1. 19
BASIS FOR SELECTION OF FUND
S. No. Session No. of respondents %
1. Low risk 32 16
2. Returns 38 19
3. Capital appreciation 42 21
4. Liquidity 34 17
5 Tax advantage 54 27
Total 200 100
Interpretation
From the above table, it stated that 27% of the respondents have selected to
invest fund for tax advantage. 21% of the respondents have selected to invest fund for
Capital appreciation & 19% of the respondents have selected to invest fund for
Returns. 17% of the respondents have selected to invest fund for Liquidity. 16% of
the respondents have selected to invest fund for Low risk
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CHART NO 3.1. 19
BASIS FOR SELECTION OF FUND
16
19
21
27
17
0
5
10
15
20
25
30
Low risk Returns Capital
appreciation
Liquidity Tax
advantage
percentage
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TABLE NO 3.1.20
INVESTORS EXPECTATION ABOUT RETURNS
S. No Expectation level No. of respondents %
1. Monthly 36 18
2. Quarterly 82 41
3 Semi annual 44 22
4 Annual 38 19
Total 200 100
Interpretation
From the above table, it shows that 41% of the respondents are expecting their
returns should be Quarterly &.22% of the respondents are expecting their returns
should be Semiannual &19% of the respondents are expecting their returns should be
Annually &18% of the respondents are expecting their returns should be Monthly
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CHART NO 3.1.20
INVESTORS EXPECTATION ABOUT RETURNS
18
41
2219
0
5
10
15
20
25
30
35
40
45
Monthly Quarterly Semi annual Annual
percentage
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TABLE NO 3.1. 21
INFORMATION ABOUT INVESTMENT HORIZON
S. No Investment horizon No. of respondents %
1. Up to 6 Months 32 16
2. Up to 1 Years 54 27
3 Up to 2 Years 38 19
4 Up to 3 Years 34 17
5 Up to 5 Years 26 13
6 Up to 10 Years 16 8
Total 200 100
Interpretation
The above table shows the information about investment horizon. It is
observed from the table that 27% of the respondents opined that, up to 1 Years. 19%
of the respondents opined that, up to 2 Years. 19% of the respondents opined that, Up
to 6 Months, 17% of the respondents opined that, Up to 3 Years 16% of the
respondents opined that, Up to 3 Years. 13% of the respondents opined that, Up to 5
Years. 8% of the respondents opined that, Up to 10 Years
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CHART NO 3.1. 21
INFORMATION ABOUT INVESTMENT HORIZON
16
27
1917
13
8
0
5
10
15
20
25
30
Up to 6
Months
Up to 1
Years
Up to 2
Years
Up to 3
Years
Up to 5
Years
Up to 10
Years
percentage
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TABLE NO 3.1. 22
INFORMATION ABOUT FUTURE LIABLITIES
S. No Liabilities No. of respondents %
1. Education 87 43.5
2. Marriage of childrens 84 42
3 Others 29 14.5
Total 200 100
Interpretation
The above table shows the information about future liabilities. It is observed
from the table that 43.5% of the respondents opined that, their future liabilities are
Childs education, 42% of the respondents opined that, their future liabilities are
Childrens Marriage & 14.5% of the respondents are opinioned that some other
liabilities they have for future.
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CHART NO 3.1. 22
INFORMATION ABOUT FUTURE LIABLITIES
43.5 42
14.5
0
5
10
15
20
25
30
35
40
45
50
Education Marriage of
childrens
Others
PERCENTAGE
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TABLE NO 3.1. 22
SOURCES OF INFORMATION
S. No Information No. of respondents %
1. Internet 44 22
2. Magazine 62 31
3 Newspaper 60 30
4 Financial advisor 14 7
5 Friends 8 4
6 Advertisements 12 6
Total 200 100
Interpretation
The above table shows the information about future liabilities. It is observed
from the table that 43.5% of the respondents opined that, their future liabilities are
Childs education, 42% of the respondents opined that, their future liabilities are
Childrens Marriage & 14.5% of the respondents are opinioned that some other
liabilities they have for future.
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CHART NO 3.1. 22
SOURCES OF INFORMATION
22
31 30
7 4 6
0
5
10
15
20
25
30
35
percentage
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3.2.1 WEIGHTED AVERAGE SCORE RANKING METHOD
Rating Agree Agree
some
what
Neither
agree
nor
disagree
Disagree
some
what
Disagree
completely
Total Weighted
Score
Weighted
Average
Rank
As far as
mutual
funds are
considered
the risk is
diversified
36 44 56 40 24 200 628 42 III
Mutual fundreturns are
highly
satisfactory
42 56 42 42 18 200 662 44 II
I have
invested in
mutual
because of
the ease of
investment
22 64 48 42 24 200 618 41 IV
Liquidity in
mutual fund
is high.
38 40 44 62 16 200 622 41.6 V
Capital
appreciation
in mutual
fund is high.
30 76 64 18 12 200 694 46.2 I
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Interpretation
The above table states that:
The Capital appreciation in mutual fund is high ranked FIRST withweighted score of 694.
Following friendly approach, Mutual fund returns are highly satisfactoryranked SECOND with weighted score of 662
As far as mutual funds are considered the risk is diversified holds theTHIRD position with weighted score of 628
Following, with a weighted score of 618 I have invested in mutual becauseof the ease of investment is ranked FOURTH
Then Liquidity in mutual fund is high rank FIFTH with a weighted score of622
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3.3 CHI-SQUARE TEST
TESTING THE SIGNIFICANCE OF AGE OF THE
RESPONDENTS AND PERCENTAGE OF SAVINGS OF THE
RESPONDENTS
Testing the hypothesis
Null Hypothesis H0= Age and percentage of respondents dependent on each
other.
Alternative Hypothesis H1 = Age and percentage of respondents were not dependent
on each other.
Age
% of
savings
< 15% 15 to
25%
26 to
35%
36 to
45%
>45% Total
2030 4 8 8 4 6 30
3140 6 10 16 43 1 76
4150 18 16 14 10 6 64
5160 6 4 3 3 2 18
Above 60 4 2 3 2 1 12
Total 38 40 44 62 16 200
( OE )2
2=
E
O = Observed Frequency
E = Expected Frequency
Calculation:
( OE )2
2=
E
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2 = 80.5902
Degree of Freedom = (r-1) * (c-1)
= (5-1) * (5-1)
= 4 * 4
Degree of Freedom = 16
Level of Significance = 5%
Computed value = 80.5902
Critical value =26.3
Inference:
Since, computed value of2(80.5902)at 16 degree of freedom is less than
the critical value of2at 5% significance leveland 16 degree of freedom., i.e., 26.3.
So, we accept the Null Hypothesis and reject Alternative Hypothesis.
Hence, the table value is less than computed value so we accept the null
hypothesis
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3.3.2 TESTING THE SIGNIFICANCE OCCUPATION AND BEST
INVESTMENT AVENUE OF THE RESPONDENTS
Testing the hypothesis
Null Hypothesis H0= Occupation and Best investment avenue of respondents
dependent on each other.
Alternative Hypothesis H1 = Occupation and Best investment avenue of respondents
are not dependent on each other.
occupation
Investment
avenue
Fixed
Deposits
Post
office
savings
Mutual
Funds
Life
Insurance
Stocks
&
Shares
General
Insurance
Pension
Schemes Total
Student 1 2 3 2 3 2 1 14
Self
employed
3 6 4 2 3 2 2 22
Business 2 3 2 4 4 4 1 20
Professional 10 8 6 14 8 3 1 50
House Wife 6 5 8 12 6 4 1 42
Service 2 4 5 4 3 1 1 20
Retired 4 2 6 6 11 2 1 32
Total 28 30 34 44 38 18 8 200
( OE )2
2=
E
O = Observed Frequency
E = Expected Frequency
Calculation:
( OE )2
2=
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E
2 = 57.6928
Degree of Freedom = (r-1) * (c-1)
= (7-1) * (7-1)
= 6 * 6
Degree of Freedom = 36
Level of Significance = 5%
Computed value = 57.6928
Critical value =51
Inference:
Since, computed value of2(57.6928)at 36 degree of freedom is less than
the critical value of2at 5% significance leveland 36 degree of freedom., i.e., 51 .
So, we accept the Null Hypothesis and reject Alternative Hypothesis.
Hence, Hence, the table value is less than computed value so we accept the
null hypothesis
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3.4 CORRELATION
COMPARISON BETWEEN INVESTMENT HORIZON AND
MODE OF INVESTMENT
Investment
Horizon
( X )
Mode of
investment
( Y ) X2
Y2
XY
32 24 1024 576 768
54 60 2916 3600 3240
38 36 1444 1296 1368
34 34 1156 1156 1156
26 32 676 1024 832
16 14 256 196 224
X = 200 Y = 200 X = 7472 Y = 7848 XY = 7588
N XY (X) * (Y)
Correlation r =
(N X2(X)2) (N Y2(Y)2 )
6(7588) - 40000=
(4832 * 7088)
r = 0.9446
Inference:
If the values of the two variables deviates in the same direction, i.e., an
increase in the one of the variables results, in a corresponding increase in the values of
the other variable. From the above calculation, it is identified that Comparisonbetween Investment Horizon and Mode of Investment
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CHAPTER IV
FINDINGS, SUGGESTIONS AND CONCLUSION
4.1 FINDINGS
The Analysis reveals 54% of the respondents are male The analysis reveals that 38% of the respondents are belonging to the age
group 31-40
From the above analysis 25% of the respondents occupations are
professionals
57% of the respondents are agreed that their income level is 1-2 lakshs 31% of the respondents percentage of savings is 36-45%. 22% of the respondents opinioned that life insurance is the best investment
avenue
28% of the respondents are stated that high returns is basis for best modeof investment
The Analysis highlights, 41% of the respondents are aware about fixeddeposits
The Analysis highlights, 66% of the respondents are aware about pensionschemes
The Analysis highlights, 62% of the respondents are aware about mutualfunds
The Analysis highlights, 75.5% of the respondents are know very wellabout life insurance
The Analysis highlights, 70% of the respondents are not aware of aboutshares & stocks
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. The Analysis highlights, 70% of the respondents are aware of aboutgeneral insurance
From the analysis 59% of the respondents are new investors in mutualfunds
53% of the respondents preference about mutual funds schemes are openended .
35% of the respondents are feel that their preference about mutual fundtype is debt.
21% of the respondents are opinioned that capital appreciation is the basisfor selection of fund.
41% of the investors expectations about returns is quarterly. 31% of the respondents are agreed that their sources of informations is
magazine
In chi- square test,. . In chi- square test
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4.2 RECOMMENDATIONS
Female group of the investors have to be targeted and better awarenesslevel have to be created. By doing so the number of Mutual fund investors
can be increased.
The retired group of people has to be ensured about the risk diversificationconcept in Mutual fund. The investors who are above 60 years of age are a
good source of lump sum investment.
To increase the market share professionals and people in service sectorshould be targeted.
Moderate income group should be continuously contacted. The reasons forhigh income group not going for Mutual fund investment should be
analyzed for evolving suitable strategy for bringing them also under the
fold of Mutual fund.
Marketing staff should be better motivated during the time of new fundoffers from asset management companies like Reliance and SBI.
The advantage of ongoing funds can also be explained clearly to theinvestors during other times to ensure that there is business all through the
year for BAJAJ CAPITAL.
Through the existing database, based on the income level, new financialproducts and schemes could be targeted at a particular income category,
which the company can do easily.
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CONCLUSION
The study helped in bringing out the various investment opportunities
available for the investors. Among all the investments, there were very specific
reasons to why people preferred investing in one mode of investment. The dominating
factor as far as Mutual fund investment was considered is the very low risk due to
diversification.
As far as Asset management companies were considered there was clarity
among the investors as to which companys products should be selected for
investing. The demographic factor played vital role in their decision making
process. For those Asset management companies that have not captured the
attention of the investors should go on with more advertisements and research so
that they get more support from the client side. Thus this study helped to
understand the perception of investors.
The future scope of research area may be a study that concentrates more
on specific sector such as the lump sum investors or the SIP (systematic
investment plan) investors. This will help in getting clear picture of the segments
of investors.