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    CHAPTER III

    3.1 SIMPLE PERCENTAGE ANALYSIS

    TABLE NO 3.1.1

    GENDER OF THE RESPONDENTS

    S. No Gender No. of respondents %

    1. Male 108 54

    2. Female 92 46

    Total 200 100

    Interpretation

    The above table shows the Gender of the respondents. It is observed from the

    table that 54% of the respondents are Male and the remaining 46% of the respondents

    are Female.

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    CHART NO 3.1.1

    GENDER OF THE RESPONDENTS

    54

    46

    42

    44

    46

    48

    50

    52

    54

    56

    PERCENTAGE

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    CHART NO 3.1.2

    AGE OF THE RESPONDENTS

    15

    38

    32

    9

    6

    0

    5

    10

    15

    20

    25

    30

    35

    40

    20-30 31-40 41-50 51-60 >60

    Percentage

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    TABLE NO 3.1.3

    OCCUPATION OF THE RESPONDENTS

    S. No occupation No. of respondents %

    1. students 14 7

    2. Self employed 22 11

    3. Business 20 10

    4. Professional 50 25

    5 House wife 42 21

    6 Service 20 10

    7 Retired 32 16

    Total 200 100

    Interpretation

    The above table highlights that 25% of the respondents are belonging to

    Professional and 21% of the respondents are House wife and 16% of the respondents

    are Retired category and 11% of the respondents are belonging to Self employed

    category and 10% of the respondents are belonging to Business and service

    respectively and very few respondents are belonging to the students category.

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    CHART NO 3.1.3

    OCCUPATION OF THE RESPONDENTS

    7

    11 10

    25

    21

    10

    16

    0

    5

    10

    15

    20

    25

    30

    Percentage

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    TABLE NO 3.1.4

    INCOME LEVEL OF THE RESPONDENTS

    S. No INCOME(in lakhs) No. of respondents %

    1. 4 24 12

    Total 200 100

    Interpretation

    It is obvious from the above table that 32% of the respondents are belonging to

    the income level of Rs. 1-2 Lakhs and 24% of the respondents are belonging to the

    income level of Rs. 2-3 Lakhs 21% of the respondents are belonging to the income

    level of Rs. Rs. 3-4 Lakhs, 12% f the respondents are belonging to the income level of

    Rs.

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    CHART NO 3.1.4

    INCOME LEVEL OF THE RESPONDENTS

    11

    32

    24

    21

    12

    0

    5

    10

    15

    20

    25

    30

    35

    Percentage

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    TABLE NO 3.1.5

    PERCENTAGE OF SAVINGS OF THE RESPONDENTS

    S. No percentage of savings No. of respondents %

    1. 45% 16 8

    Total 200 100

    Interpretation

    From the above table, it is stated that, 31% of the respondents are having 36%-

    45% of savings 22% of the respondents are having 26%-35% of savings and 20% of

    the respondents are having 15%-25% of savings. 19% of the respondents are having

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    CHART NO 3.1.5

    PERCENTAGE OF SAVINGS OF THE RESPONDENTS

    1920

    22

    31

    8

    0

    5

    10

    15

    20

    25

    30

    35

    Percentage

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    TABLE NO 3.1.6

    OPINION ABOUT BEST INVESTMENT AVENUE AMONG THE

    RESPONDENTS

    S. No opinion No. of respondents %

    1. Fixed deposit 28 14

    2. Post office savings 30 15

    3. Mutual fund 34 17

    4. Life insurance 44 22

    5 Stocks & shares 38 19

    6 General Insurance 18 9

    7 Pension schemes 8 4

    Total 150 100

    Interpretation

    It is noted from the above table that 22% of the respondents opinioned that the

    Life insurance was the best investment avenue. 19% of the respondents opinioned that

    the Stocks & shares was the best investment avenue. & 17% of the respondents are

    opinioned that the Mutual fund was the best investment avenue. And 15% of the

    respondents stated the Post office savings was the best investment avenue &. 14% of

    the respondents stated the Fixed deposit was the best investment avenue very few

    respondents of 9% & 4% are opinioned that General Insurance & Pension schemes

    are best investment avenue

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    CHART NO 3.1.6

    OPINION ABOUT BEST INVESTMENT AVENUE AMONG THE

    RESPONDENTS

    14 15

    17

    22

    19

    9

    4

    0

    5

    10

    15

    20

    25

    Percentage

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    TABLE NO 3.1.7

    BASIS FOR BEST MODE OF INVESTMENT

    S. No Best mode of investment No. of respondents %

    1. Low risk 42 21

    2. High returns 56 28

    3. High liquidity 42 21

    4. Capital appreciation 42 21

    5 others 18 9

    Total 200 100

    Interpretation

    It is noticed from the table that 28% of the respondents stated that the High

    returns is the basis for above best mode of investment. 21% of the respondents stated

    that low risk & high liquidity & Capital appreciation are the basis for above best

    mode of investment 9 % of the respondents are stated that the some other various

    reasons.

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    CHART NO 3.1.7

    BASIS FOR BEST MODE OF INVESTMENT

    21

    28

    21 21

    9

    0

    5

    10

    15

    20

    25

    30

    Percentage

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    TABLE NO 3.1.8

    AWARENESS LEVEL ABOUT FIXED DEPOSITS

    S. No Awareness Level No. of respondents %

    1. Know Very Well 60 30

    2. Aware Of It 82 41

    3. Not At All Aware 58 29

    Total 200 100

    Interpretation

    It is noticed from the table that 41% of the respondents are opinioned that they

    are aware about fixed deposits. 30% of the respondents are opinioned that they are

    know very well about fixed deposits. And 29% of the respondents are opinioned that

    they are not at all aware.

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    CHART NO 3.1.8

    AWARENESS LEVEL ABOUT FIXED DEPOSITS

    30

    41

    29

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Know Very Well Aware Of It Not At All Aware

    PERCENTAGE

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    TABLE NO 3.1.9

    AWARENESS LEVEL ABOUT PENSION SCHEMES

    S. No Awareness Level No. of respondents %

    1. Know Very Well 44 22

    2. Aware Of It 112 66

    3. Not At All Aware 44 22

    Total 200 100

    Interpretation

    It is noticed from the table that 66% of the respondents are opinioned that they

    are aware about pension schemes. 22% of the respondents are opinioned that they are

    know very well about pension schemes. And 22% of the respondents are opinioned

    that they are not at all aware.

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    CHART NO 3.1.9

    AWARENESS LEVEL ABOUT PENSION SCHEMES

    22

    66

    22

    0

    10

    20

    30

    40

    50

    60

    70

    Know Very Well Aware Of It Not At All Aware

    PERCENTAGE

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    TABLE NO 3.1.10

    AWARENESS LEVEL ABOUT MUTUAL FUNDS

    S. No Awareness Level No. of respondents %

    1. Know Very Well 53 26.5

    2. Aware Of It 124 62

    3. Not At All Aware 23 11.5

    Total 200 100

    Interpretation

    It is noticed from the table that 62% of the respondents are opinioned that they

    are aware about Mutual Funds. 22% of the respondents are opinioned that they are

    know very well about Mutual Funds. And 22% of the respondents are opinioned that

    they are not at all aware. of

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    CHART NO 3.1.10

    AWARENESS LEVEL ABOUT MUTUAL FUNDS

    26.5

    62

    11.5

    0

    10

    20

    30

    40

    50

    60

    70

    Know Very Well Aware Of It Not At All Aware

    PERCENTAGE

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    CHART NO 3.1.11

    AWARENESS LEVEL ABOUT LIFE INSURANCE

    75.5

    24.5

    0

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Know Very Well Aware Of It Not At All Aware

    PERCENTAGE

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    TABLE NO 3.1.12

    AWARENESS LEVEL ABOUT SHARES/STOCKS

    S. No Awareness Level No. of respondents %

    1. Know Very Well 28 14

    2. Aware Of It 32 16

    3. Not At All Aware 140 70

    Total 200 100

    Interpretation

    It is noticed from the table that 70% of the respondents are opinioned that they

    are not at all aware about shares/stocks. And 16% of the respondents are opinioned

    that they are aware of shares/stocks 14% of the respondents are opinioned that they

    are known very well about shares/stocks

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    CHART NO 3.1.12

    AWARENESS LEVEL ABOUT SHARES/STOCKS

    1416

    70

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Know Very Well Aware Of It Not At All Aware

    PERCENTAGE

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    TABLE NO 3.1.13

    AWARENESS LEVEL ABOUT GENERAL INSURANCE

    S. No Awareness Level No. of respondents %

    1. Know Very Well 45 22.5

    2. Aware Of It 97 48.5

    3. Not At All Aware 58 29

    Total 200 100

    Interpretation

    It is noticed from the table that 48.5% of the respondents are opinioned that

    they are aware about General Insurance. 22.5% of the respondents are opinioned that

    they are know very well about General Insurance. And 29% of the respondents are

    opinioned that they are not at all aware.

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    CHART NO 3.1.13

    AWARENESS LEVEL ABOUT GENERAL INSURANCE

    22.5

    48.5

    29

    0

    10

    20

    30

    40

    50

    60

    Know Very Well Aware Of It Not At All Aware

    PERCENTAGE

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    TABLE NO 3.1.14

    INVESTMENT NATURE OF THE RESPONDENTS

    S. No Behaviors No. of respondents %

    1. Regular 82 41

    2. New 118 59

    Total 200 100

    Interpretation

    From the above table 59% of the respondents are new investors in mutual fund

    & 41% of the respondents are regular investors to mutual fund.

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    CHART NO 3.1.14

    INVESTMENT NATURE OF THE RESPONDENTS

    41

    59

    0

    10

    20

    30

    40

    50

    60

    70

    Regular New

    PERCENTAGE

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    TABLE NO 3.1. 15

    PREFERENCE ABOUT MUTUAL FUND SCHEMES

    S. No Preference No. of respondents %

    1. Open ended 106 53

    2. Closed ended 94 47

    Total 200 100

    Interpretation

    The above table shows that 53% of the respondents prefer about open ended

    schemes and 47% of the respondents are prefer about closed ended schemes in mutual

    funds.

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    CHART NO 3.1. 15

    PREFERENCE ABOUT MUTUAL FUND SCHEMES

    53

    47

    44

    45

    46

    47

    48

    49

    50

    51

    52

    53

    54

    Open ended Closed ended

    percentage

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    TABLE NO 3.1.16

    FUND OPTIONS OF THE RESPONDENTS

    S. No Preference No. of respondents %

    1. Growth 70 35

    2. Dividend payout 80 40

    3 Dividend

    reinvestment 50 25

    Total 200 100

    Interpretation

    The above table shows that 53% of the respondents prefer about open ended

    schemes and 47% of the respondents are prefer about closed ended schemes in mutual

    funds.

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    CHART NO 3.1. 16

    FUND OPTIONS OF THE RESPONDENTS

    35

    40

    25

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Growth Dividend payout Dividend

    reinvestment

    percentage

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    TABLE NO 3.1.17

    PREFERENCE ABOUT MUTUAL FUND TYPE

    S. No Preference No. of respondents %

    1. Equity 68 34

    2. Debt 70 35

    3 Balanced 62 31

    Total 200 100

    Interpretation

    The above table shows that 35% of the respondents prefer about Debt and

    34% of the respondents are prefer about Equity in mutual funds.& 31% of the

    respondents are prefer about Balanced

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    CHART NO 3.1. 17

    PREFERENCE ABOUT MUTUAL FUND TYPE

    34

    35

    31

    29

    30

    31

    32

    33

    34

    35

    36

    Equity Debt Balanced

    percentage

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    TABLE NO 3. 1. 18

    OPINION ABOUT AMOUNT OF INCOME INVESTED IN MUTUAL FUNDS

    S. No Income No. of respondents %

    1. 50001 40 20

    Total 200 100

    Interpretation

    The above table highlighted that 30% of the respondents had invested the

    amount of income rs 5001-25000. And 25% of the respondents had invested the

    amount of income rs 25000-50001 and 25% of the respondents had invested the

    amount of income 50001

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    CHART NO 3. 1. 18

    OPINION ABOUT AMOUNT OF INCOME INVESTED IN MUTUAL FUNDS

    25

    30

    25

    20

    0

    5

    10

    15

    20

    25

    30

    35

    50001

    percentage

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    TABLE NO 3.1. 19

    BASIS FOR SELECTION OF FUND

    S. No. Session No. of respondents %

    1. Low risk 32 16

    2. Returns 38 19

    3. Capital appreciation 42 21

    4. Liquidity 34 17

    5 Tax advantage 54 27

    Total 200 100

    Interpretation

    From the above table, it stated that 27% of the respondents have selected to

    invest fund for tax advantage. 21% of the respondents have selected to invest fund for

    Capital appreciation & 19% of the respondents have selected to invest fund for

    Returns. 17% of the respondents have selected to invest fund for Liquidity. 16% of

    the respondents have selected to invest fund for Low risk

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    CHART NO 3.1. 19

    BASIS FOR SELECTION OF FUND

    16

    19

    21

    27

    17

    0

    5

    10

    15

    20

    25

    30

    Low risk Returns Capital

    appreciation

    Liquidity Tax

    advantage

    percentage

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    TABLE NO 3.1.20

    INVESTORS EXPECTATION ABOUT RETURNS

    S. No Expectation level No. of respondents %

    1. Monthly 36 18

    2. Quarterly 82 41

    3 Semi annual 44 22

    4 Annual 38 19

    Total 200 100

    Interpretation

    From the above table, it shows that 41% of the respondents are expecting their

    returns should be Quarterly &.22% of the respondents are expecting their returns

    should be Semiannual &19% of the respondents are expecting their returns should be

    Annually &18% of the respondents are expecting their returns should be Monthly

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    CHART NO 3.1.20

    INVESTORS EXPECTATION ABOUT RETURNS

    18

    41

    2219

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Monthly Quarterly Semi annual Annual

    percentage

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    TABLE NO 3.1. 21

    INFORMATION ABOUT INVESTMENT HORIZON

    S. No Investment horizon No. of respondents %

    1. Up to 6 Months 32 16

    2. Up to 1 Years 54 27

    3 Up to 2 Years 38 19

    4 Up to 3 Years 34 17

    5 Up to 5 Years 26 13

    6 Up to 10 Years 16 8

    Total 200 100

    Interpretation

    The above table shows the information about investment horizon. It is

    observed from the table that 27% of the respondents opined that, up to 1 Years. 19%

    of the respondents opined that, up to 2 Years. 19% of the respondents opined that, Up

    to 6 Months, 17% of the respondents opined that, Up to 3 Years 16% of the

    respondents opined that, Up to 3 Years. 13% of the respondents opined that, Up to 5

    Years. 8% of the respondents opined that, Up to 10 Years

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    CHART NO 3.1. 21

    INFORMATION ABOUT INVESTMENT HORIZON

    16

    27

    1917

    13

    8

    0

    5

    10

    15

    20

    25

    30

    Up to 6

    Months

    Up to 1

    Years

    Up to 2

    Years

    Up to 3

    Years

    Up to 5

    Years

    Up to 10

    Years

    percentage

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    TABLE NO 3.1. 22

    INFORMATION ABOUT FUTURE LIABLITIES

    S. No Liabilities No. of respondents %

    1. Education 87 43.5

    2. Marriage of childrens 84 42

    3 Others 29 14.5

    Total 200 100

    Interpretation

    The above table shows the information about future liabilities. It is observed

    from the table that 43.5% of the respondents opined that, their future liabilities are

    Childs education, 42% of the respondents opined that, their future liabilities are

    Childrens Marriage & 14.5% of the respondents are opinioned that some other

    liabilities they have for future.

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    CHART NO 3.1. 22

    INFORMATION ABOUT FUTURE LIABLITIES

    43.5 42

    14.5

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Education Marriage of

    childrens

    Others

    PERCENTAGE

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    TABLE NO 3.1. 22

    SOURCES OF INFORMATION

    S. No Information No. of respondents %

    1. Internet 44 22

    2. Magazine 62 31

    3 Newspaper 60 30

    4 Financial advisor 14 7

    5 Friends 8 4

    6 Advertisements 12 6

    Total 200 100

    Interpretation

    The above table shows the information about future liabilities. It is observed

    from the table that 43.5% of the respondents opined that, their future liabilities are

    Childs education, 42% of the respondents opined that, their future liabilities are

    Childrens Marriage & 14.5% of the respondents are opinioned that some other

    liabilities they have for future.

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    CHART NO 3.1. 22

    SOURCES OF INFORMATION

    22

    31 30

    7 4 6

    0

    5

    10

    15

    20

    25

    30

    35

    percentage

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    3.2.1 WEIGHTED AVERAGE SCORE RANKING METHOD

    Rating Agree Agree

    some

    what

    Neither

    agree

    nor

    disagree

    Disagree

    some

    what

    Disagree

    completely

    Total Weighted

    Score

    Weighted

    Average

    Rank

    As far as

    mutual

    funds are

    considered

    the risk is

    diversified

    36 44 56 40 24 200 628 42 III

    Mutual fundreturns are

    highly

    satisfactory

    42 56 42 42 18 200 662 44 II

    I have

    invested in

    mutual

    because of

    the ease of

    investment

    22 64 48 42 24 200 618 41 IV

    Liquidity in

    mutual fund

    is high.

    38 40 44 62 16 200 622 41.6 V

    Capital

    appreciation

    in mutual

    fund is high.

    30 76 64 18 12 200 694 46.2 I

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    Interpretation

    The above table states that:

    The Capital appreciation in mutual fund is high ranked FIRST withweighted score of 694.

    Following friendly approach, Mutual fund returns are highly satisfactoryranked SECOND with weighted score of 662

    As far as mutual funds are considered the risk is diversified holds theTHIRD position with weighted score of 628

    Following, with a weighted score of 618 I have invested in mutual becauseof the ease of investment is ranked FOURTH

    Then Liquidity in mutual fund is high rank FIFTH with a weighted score of622

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    3.3 CHI-SQUARE TEST

    TESTING THE SIGNIFICANCE OF AGE OF THE

    RESPONDENTS AND PERCENTAGE OF SAVINGS OF THE

    RESPONDENTS

    Testing the hypothesis

    Null Hypothesis H0= Age and percentage of respondents dependent on each

    other.

    Alternative Hypothesis H1 = Age and percentage of respondents were not dependent

    on each other.

    Age

    % of

    savings

    < 15% 15 to

    25%

    26 to

    35%

    36 to

    45%

    >45% Total

    2030 4 8 8 4 6 30

    3140 6 10 16 43 1 76

    4150 18 16 14 10 6 64

    5160 6 4 3 3 2 18

    Above 60 4 2 3 2 1 12

    Total 38 40 44 62 16 200

    ( OE )2

    2=

    E

    O = Observed Frequency

    E = Expected Frequency

    Calculation:

    ( OE )2

    2=

    E

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    2 = 80.5902

    Degree of Freedom = (r-1) * (c-1)

    = (5-1) * (5-1)

    = 4 * 4

    Degree of Freedom = 16

    Level of Significance = 5%

    Computed value = 80.5902

    Critical value =26.3

    Inference:

    Since, computed value of2(80.5902)at 16 degree of freedom is less than

    the critical value of2at 5% significance leveland 16 degree of freedom., i.e., 26.3.

    So, we accept the Null Hypothesis and reject Alternative Hypothesis.

    Hence, the table value is less than computed value so we accept the null

    hypothesis

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    3.3.2 TESTING THE SIGNIFICANCE OCCUPATION AND BEST

    INVESTMENT AVENUE OF THE RESPONDENTS

    Testing the hypothesis

    Null Hypothesis H0= Occupation and Best investment avenue of respondents

    dependent on each other.

    Alternative Hypothesis H1 = Occupation and Best investment avenue of respondents

    are not dependent on each other.

    occupation

    Investment

    avenue

    Fixed

    Deposits

    Post

    office

    savings

    Mutual

    Funds

    Life

    Insurance

    Stocks

    &

    Shares

    General

    Insurance

    Pension

    Schemes Total

    Student 1 2 3 2 3 2 1 14

    Self

    employed

    3 6 4 2 3 2 2 22

    Business 2 3 2 4 4 4 1 20

    Professional 10 8 6 14 8 3 1 50

    House Wife 6 5 8 12 6 4 1 42

    Service 2 4 5 4 3 1 1 20

    Retired 4 2 6 6 11 2 1 32

    Total 28 30 34 44 38 18 8 200

    ( OE )2

    2=

    E

    O = Observed Frequency

    E = Expected Frequency

    Calculation:

    ( OE )2

    2=

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    E

    2 = 57.6928

    Degree of Freedom = (r-1) * (c-1)

    = (7-1) * (7-1)

    = 6 * 6

    Degree of Freedom = 36

    Level of Significance = 5%

    Computed value = 57.6928

    Critical value =51

    Inference:

    Since, computed value of2(57.6928)at 36 degree of freedom is less than

    the critical value of2at 5% significance leveland 36 degree of freedom., i.e., 51 .

    So, we accept the Null Hypothesis and reject Alternative Hypothesis.

    Hence, Hence, the table value is less than computed value so we accept the

    null hypothesis

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    3.4 CORRELATION

    COMPARISON BETWEEN INVESTMENT HORIZON AND

    MODE OF INVESTMENT

    Investment

    Horizon

    ( X )

    Mode of

    investment

    ( Y ) X2

    Y2

    XY

    32 24 1024 576 768

    54 60 2916 3600 3240

    38 36 1444 1296 1368

    34 34 1156 1156 1156

    26 32 676 1024 832

    16 14 256 196 224

    X = 200 Y = 200 X = 7472 Y = 7848 XY = 7588

    N XY (X) * (Y)

    Correlation r =

    (N X2(X)2) (N Y2(Y)2 )

    6(7588) - 40000=

    (4832 * 7088)

    r = 0.9446

    Inference:

    If the values of the two variables deviates in the same direction, i.e., an

    increase in the one of the variables results, in a corresponding increase in the values of

    the other variable. From the above calculation, it is identified that Comparisonbetween Investment Horizon and Mode of Investment

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    CHAPTER IV

    FINDINGS, SUGGESTIONS AND CONCLUSION

    4.1 FINDINGS

    The Analysis reveals 54% of the respondents are male The analysis reveals that 38% of the respondents are belonging to the age

    group 31-40

    From the above analysis 25% of the respondents occupations are

    professionals

    57% of the respondents are agreed that their income level is 1-2 lakshs 31% of the respondents percentage of savings is 36-45%. 22% of the respondents opinioned that life insurance is the best investment

    avenue

    28% of the respondents are stated that high returns is basis for best modeof investment

    The Analysis highlights, 41% of the respondents are aware about fixeddeposits

    The Analysis highlights, 66% of the respondents are aware about pensionschemes

    The Analysis highlights, 62% of the respondents are aware about mutualfunds

    The Analysis highlights, 75.5% of the respondents are know very wellabout life insurance

    The Analysis highlights, 70% of the respondents are not aware of aboutshares & stocks

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    . The Analysis highlights, 70% of the respondents are aware of aboutgeneral insurance

    From the analysis 59% of the respondents are new investors in mutualfunds

    53% of the respondents preference about mutual funds schemes are openended .

    35% of the respondents are feel that their preference about mutual fundtype is debt.

    21% of the respondents are opinioned that capital appreciation is the basisfor selection of fund.

    41% of the investors expectations about returns is quarterly. 31% of the respondents are agreed that their sources of informations is

    magazine

    In chi- square test,. . In chi- square test

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    4.2 RECOMMENDATIONS

    Female group of the investors have to be targeted and better awarenesslevel have to be created. By doing so the number of Mutual fund investors

    can be increased.

    The retired group of people has to be ensured about the risk diversificationconcept in Mutual fund. The investors who are above 60 years of age are a

    good source of lump sum investment.

    To increase the market share professionals and people in service sectorshould be targeted.

    Moderate income group should be continuously contacted. The reasons forhigh income group not going for Mutual fund investment should be

    analyzed for evolving suitable strategy for bringing them also under the

    fold of Mutual fund.

    Marketing staff should be better motivated during the time of new fundoffers from asset management companies like Reliance and SBI.

    The advantage of ongoing funds can also be explained clearly to theinvestors during other times to ensure that there is business all through the

    year for BAJAJ CAPITAL.

    Through the existing database, based on the income level, new financialproducts and schemes could be targeted at a particular income category,

    which the company can do easily.

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    CONCLUSION

    The study helped in bringing out the various investment opportunities

    available for the investors. Among all the investments, there were very specific

    reasons to why people preferred investing in one mode of investment. The dominating

    factor as far as Mutual fund investment was considered is the very low risk due to

    diversification.

    As far as Asset management companies were considered there was clarity

    among the investors as to which companys products should be selected for

    investing. The demographic factor played vital role in their decision making

    process. For those Asset management companies that have not captured the

    attention of the investors should go on with more advertisements and research so

    that they get more support from the client side. Thus this study helped to

    understand the perception of investors.

    The future scope of research area may be a study that concentrates more

    on specific sector such as the lump sum investors or the SIP (systematic

    investment plan) investors. This will help in getting clear picture of the segments

    of investors.