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SPRING/SUMMER 2013

K1X Spring / Summer 2013 Lookbook

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Shot in New York City, depicting the K1X spring / summer collection 2013. Set to release: mid February.

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S P R I N G / S U MM E R 2 0 1 3

w o R l d P E a c E t E Ec o R E l E a G U E S H o R t Sa N t I - G R a v I t yE y E o H c o l l E G E b a l l

c o v E R :d o U b l E I M P a c t w I f E b E a t E Rl E o M E S H S H o R t Sa N t I - G R a v I t yE y E o H c o l l E G E b a l l

New York. No other place eveN comes close wheN it comes to basketball flavor. You caN feel the uNique basketball culture of the cit Y oN virtuallY everY corNer. more plaYers, more mYths, more skill, more expertise, more vibe, more blood, sweat aNd tears thaN aNYwhere else. simplY put, it’s the NatioN of hoop’s capital.

K1X has a healthy tradition of teaming up with inner-city tournaments liKe ”together we chill” (harlem), ”lower manhat tan classic” (les), ”hoops in the sun” (BronX), ”Kingdome” (harlem) and ”watson” (BronX). two summers ago, we captured that vibraNt streetball sceNe oN film iN what i like to call a ”love let ter to NYc hoops”. make sure to look up the clip on Vimeo: ”red cafe – heart soul”. and that’s where our frieNd keviN couliau comes iN. he’s a freNch ball plaYer aNd streetball activist aNd documeNtarist, who filmed the aforemeNtioNed clip aNd receNtlY made a huge splash with the streetball documeNtarY ”doiN’ it iN the park”, which he directed aloNgside bobbito garcia. great stuff! of course, kev was the perfect guY to shoot this catalogue. dude kNows everY court in the city. (and he can hit the open jumper any time any place).

we maKe it a point to include the fam (always closely inVolVed in the creation of a new collection) in our shoots, so tom and tith were oBVious choices. el (which is short for eleVator) is the coolest cat eVer. and he can jump to the moon, which makes him a perfect testimoNial for our New performaNce shoe ”anti-graVity”. we flew him in from georgia. of course, we Knew he was going to lose his money and his Keys (which he did), and Be late for eVery single appointment (which he was). but el is el. we became frieNds wheN we shot the iNfamous team flight brothers look book iN florida, back iN 2008. the other guYs You see oN the followiNg pages are a skater/Baller friend of tith’s called jonathan, as well as a Bunch of great ballplaYers, who were mostlY iNtroduced to us bY

briaN ”smokiN aces” kortovic. briaN, a lightNiNg quick guard who has plaYed professioNallY iN top leagues all over the world, was thiiis close to sigNiNg a coNtract with the kNicks last summer. didn’t worK out (But we’re rooting for you, Buddy!). as you may or may not Know, we recently signed the nBa’s most spectacular leaper, james white of the ny KnicKs. he is capable of violatiNg the free throw liNe with two haNded windmills, liKe mj, the doctor and B-douBle could only haVe dreamed of. but we shot this look book iN october, back before we Knew james would join us - that ’s whY he’s Not iN this book, just in case you were wondering.

Now, let’s talk about the upcomiNg spriNg/summer collectioN for a secoNd. it’s our best effort Yet. but theN agaiN, i alwaYs say that, so i’ll let you Be the judge of that. still, the following products probablY deserve special meNtioN: a wide arraY of all-oVer printed cot ton tanK tops – ”the franchise series” – the flamingo series – our newest inVention: ”roll-up practice shorts”, which adapt the look of cropped chiNo shorts for the courts – short sleeVed chamBray shirts and oXford ”cali’s” – two Killer designs By parisian artist ”lil thugs” – a flocK of gnarly snapBacK caps – and some new footwear including ”the ”schn1tzel” (Because it’s that good) and – after three years in the maKing and countless tests with oVer 30 pro Ballers – finally – our Best-eVer performance shoe, the ”anti-graVity”, which we just dropped in siX monochrome colors. the ”ag”: it gets you high...! join us on faceBooK.com/K1X for more running commentary. i guess that just aBout wraps things up, hope you liKe what you see, taKe care and play hard – don’t emBarrass our products.

papa Neal for k1x

oh Yeah, all apparel products iN this collectioN feature the ”class of 93” woveN patch. a small but NoteworthY detail iN celebratioN of our 20th aNNiversarY this summer!

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o X f o R d S H o R t S l E E v E S H I R tc a l I

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f l a M I N G o c H I N o S H o R t Sc a l I

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l U X w I f E b E a t E Rl E o M E S H S H o R t S

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P a R K a U t H o R I t y Z I P P E R H o o d y

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d o U b l E X S H o R t S

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