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Leaders in the Sale of Quality Mopar Parts July - August 2011 Newsletter Mopar Masters Guild Meets with Mopar Executives at the Denver Mile High Nationals As another summer moves quickly by, the Mopar Masters Guild executive committee was able to take time to meet with the Mopar Management team in Golden Colorado on July 22nd. This midsummer meeting has become an annual event and is an opportunity for both groups to share business climates and opportunities as well as analyze current marketing programs. Attendees from Mopar included Pietro Gorlier, Jim Sassorossi, Jeff Sloan, Alan D’Agostini, Skip Olson, Jerry Quell, Larry Benitz, and Heidi Hughes. Mopar was also accompanied by special guests Dino Maggioni, President and Pietro Berardi, Vice President of Magneti Marelli. Some of the topics discussed during the executive meetings included Dealer Rewards, Collision Rewards/ Conquest, Magneti Marelli by Mopar all makes launch, supply chain improvements, wholesale mechanical programs and awards programs such as the Mopar Masters and Walter P. Chrysler Club. While it would be extremely difficult to cover every conversation and detail of each of these topics what was made very clear is that Mopar is listening to their customers, the dealer. As some may recall, this past February in San Francisco, the Mopar Masters Guild membership (Continued on page 2)

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Leaders in the Sale of Quality Mopar Parts July - August 2011 Newsletter

Mopar Masters Guild Meets with Mopar Executives at the Denver Mile High Nationals

As another summer moves quickly by, the Mopar

Masters Guild executive committee was able to take time

to meet with the Mopar Management team in Golden

Colorado on July 22nd. This midsummer meeting has

become an annual event and is an opportunity for both

groups to share business climates and opportunities as

well as analyze current marketing programs.

Attendees from Mopar included Pietro Gorlier, Jim Sassorossi, Jeff Sloan, Alan D’Agostini, Skip Olson, Jerry

Quell, Larry Benitz, and Heidi Hughes. Mopar was also accompanied by special guests Dino Maggioni,

President and Pietro Berardi, Vice President of Magneti Marelli.

Some of the topics discussed during the executive

meetings included Dealer Rewards, Collision Rewards/

Conquest, Magneti Marelli by Mopar all makes launch,

supply chain improvements, wholesale mechanical

programs and awards programs such as the Mopar

Masters and Walter P. Chrysler Club. While it would

be extremely difficult to cover every conversation and

detail of each of these topics what was made very clear

is that Mopar is listening to their customers, the dealer.

As some may recall, this past February in San

Francisco, the Mopar Masters Guild membership

(Continued on page 2)

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Mopar Masters Guild Magazine July - August 2011 Page 2

community raised many topics. The topics included chal-

lenges associated with the functionality of Star Parts,

cumbersome return processes, multi systems integration

shortfalls and packaging questions. It became clear that

these topics were taken seriously by Mopar. As we

covered the various business opportunities it became

apparent to the Mopar Masters Executive committee that

Mopar is focused on improvements, where possible, in

each of these areas over the coming months.

The meetings also contained good conversations about

Magneti Marelli by Mopar and the all makes launch. Over

the coming months more product lines will be made available to dealers thus creating improved market

opportunity. This product line will allow dealers to take an all makes approach in their service departments.

Most importantly, the new products offer excellent quality and reliability as well as a proven track record on a

global scale. At the time of this release available products

included oil, air and cabin filters as well newly launched

front and rear brake pad applications. The advantages of

Magneti Marelli are also extended with the protection of

the Mopar ARO inventory program.

It wouldn’t be a Mopar mile High Nationals without the

acclaimed Thursday night Mopar Big Block Party on the

streets of Golden Colorado. This event marked the

beginning of the weekend drag races. The Mopar

sponsored Mile High Nationals proved to be a successful

race weekend for the Mopar cars. Tens of thousands of fans watched Alan Johnson and Matt Hagen advance to

the final rounds. More information about the Mile High Nationals can be found by visiting www.mopar.com

and selecting the news tab.

The Mopar Masters Guild executive committee would like

to extend its thanks to Mr. Gorlier, Mr. Sassorossi, the

entire Mopar management team and the Denver Business

Center staff for making us feel like such a part of this

event.

Submitted by Steve Hofer

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Also In This Issue

President’s Message Page 3 What Type of Leader are You? Page 4-5 Crash Tests Show Consequences Page 6-7 UAW Holding Talks with Detroit 3 Page 8-9 Parts Counter Pros Do This Page 10-11 Allstate Pushing Cycle Time Page 12 New Audatex VIN Decoding System Page 13 Small Business Employment Up Page 13 MMG Supporting Vendors Page 14-15 More Than Meets the Eye (Mopar) Page 16 Corporate Billing Inc. Page 17 OEConnection Page 18-19 ADP Page 20-21 Rousseau Storage Page 22 FenderBender Page 23 UPS Page 24 Reynolds & Reynolds Page 25 Snap-On Business Solutions Page 26 Esurance Brings Repair Monitoring Service Page 27 MMG Executives & Committees 2011 Page 28

A Message from the desk of Dan Hutton

Tom O’Brien CDJ Mopar Masters Guild President

The Mopar Masters Guild Executive Committee just returned from the Mopar Mile High Nationals in Denver last week. We had a full day of meetings with Mopar Executives in Denver last Friday. I appre-ciate the hard work that was put forth on several of the projects that were discussed while we were there. As always, the hospitality from the Mopar Team was amazing! I would like to thank Jim Sasso-rossi and all of his Mopar team for taking the time to talk about the needs of the Dealers. I would like to remind everyone to please sign up for the Fall Performance Group that is coming up. This year’s Performance Group includes Service Managers and Parts Managers and will be held on Au-gust 18 and 19 in Niagara Falls. Anybody that wants to sign up for this event, please email Doug John-son. Don’t forget to be thinking of your Best Idea that we can share with everybody in our group. Looking forward to seeing everybody in Buffalo in a couple of weeks. In closing the 2012 NADA is just around the corner in Las Vegas. This will be the 20th Anniversary of Mopar Masters Guild. So get ready for a Big Event next year! More news about NADA will be forth-coming in the September - October issue of the Mopar Masters Guild Magazine Blessings  

Dan Hutton 

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What Type of Leader Are You?: Segment 1 Leader Member Exchange

Steve Hofer - July 30, 2011

Over the course of the coming issues, the Mopar Masters Guild Magazine will take a look at different

leadership theories and decision models. As industry leaders it is important to recognize that our interaction

with manufactures, vendors, and associates paves the future for those who follow us. Each leadership and deci-

sion segment is purposed to build an improved understanding of the relationship leaders may have with those

they interact with. It is imperative to deepen the understanding how individual character traits work in associa-

tion with the development of others.

In this first segment the discussion topic will include the Leader Member Exchange or LMX theory.

This theory analyzes the differences between in and out group associate relationships. In the LMX model, di-

rect reports have different roles and therefore

experience the leader on varying levels. LMX

model depicts leader-follower relationships,

where one group of followers is close to the

leader and part of the “in-group” while another

group is not as close to the leader and therefore

falls into the “out-group” (Nahavandi, 2009).

This dynamic can be visualized using the pro-

vided Leader Member Exchange Figure. The

two groups are viewed differently by the leader just as the groups in return may view the leader differently.  The

leader may perceive employees within the in-group as being hard working, loyal, supportive, and as working

above expectation, while employees on the outside may be perceived by the leader as falling short in each of

these areas (Nahavandi, 2009). Because the leader views individuals in the in-group as trustworthy and hard-(Continued on page 5)

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working, the decision-making processes between the two are sped up. However, with each different leadership

theory, there is no one perfect model. In the Leader-Exchange Model there is a group of individuals who could

feel alienated from the leader. This alienation would stem from the leader’s exclusion of out-group members

from some decisions. Thus it becomes key to understand this theory to improve the input and feelings all associ-

ates have.

As this magazine continues to look at various leadership theories it is very likely that as a leader these

theories will feel familiar. It is important to recognize that there is no one theory, style or decisions process that

is perfect. Likewise, it is also important to understand these different theories so that as a leader, style correc-

tions can be tailored to various situations. For instance, if a leader recognizes tension, associated with what may

be considered as an out-group dynamic, adjustments in how the leader interacts with associates can improve the

overall group.

As a business grows or adapts to market changes group involvement is imperative. In closing consider

the words of Lee Iacocca and how they can be associated with the topic of leadership. “Motivation is every-

thing. You can do the work of two people, but you can't be two people. Instead, you have to inspire the

next guy down the line and get him to inspire his people.”

Steve Hofer is the Parts & Service Director at Park Chrysler Jeep in Burnsville, Minnesota. Steve is also the Treasurer for the Mopar Masters Guild. He can be reached at: Park Chrysler Jeep 952-808-2459 [email protected]

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Crash Tests Show Consequences of Improper Repairs Study shows methods considered competent only 10 years ago can result in an unsafe repair today. A research project carried out by KTI GmbH & Co in Germany shows that improperly repairing collision dam-age, especially in newer vehicles constructed with high tech materials, will lead to an unsafe vehicle in subse-quent collisions. In a research paper presented in June at the 22nd International Technical Conference on the Enhanced Safety of Vehicles in Washington D.C., KTI detailed the results of its effort to objectively quantify the influence of non-professional repairs on the behavior of a car's body structure in a subsequent crash. KTI, with the support of Volkswagen, subjected a 2005 VW Passat to two separate side impact crash tests; one on the undamaged car having never been repaired, and a second crash test after repairing the car using only "traditional" repair methods. According to KTI, the repair methods conformed to a typical repair standard car-ried out about 10 years ago, as if done today in a body shop with no information about the correct way to repair this particular car and without the correct tools or welding machines for the high-strength steels. The body structure of late-model vehicles is typically made up of a number of modern steels, as seen in the dia-gram of this 2005 Passat. With a side impact at 30 mph (the 50 km/h Euro NCAP standard) it was shown that a non-professional repair compromises the protection afforded by the original body structure. The specific results of the KTI test showed more than two inches of additional intrusion into the passenger compartment, increased damage to adjacent sec-tions of the vehicle, and the failure of the side curtain airbag. The Set Up Following a first side impact crash of the original car using the Euro NCAP procedure, the repair of the damage caused by the first crash was carried out using traditional repair methods and older equipment that, today, would be considered a non-professional repair, no matter how competently those traditional repair methods may have been performed. Finally, differences in deformation behavior between the two crashes were analyzed to deter-mine the implications for passenger safety. The Passat was chosen for the tests because its structure represented a state of the art car body with several high-strength and ultra high-strength steels with one of the highest torsional stiffness values (about 30,000 Nm/°) in

(Continued on page 7)

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its segment. Also, KTI said it chose to test the side of the car because only small changes in intrusion distance can present a higher risk for the occupants than in frontal or rear-end impacts at similar speed. The damaged car was repaired with an older spot welding machine with fixed pressure and 6.4 kA maximum current. For this repair, the OEM recommends an Inverter type welding machine with 10 kA maximum current and a variable pressure to join the high strength steel safely. The deformed inner sill, made from ultra high strength steel, was re-shaped and partially replaced on a bench then reinstalled using a MAG welding process. The OEM procedure calls for complete replacement of the B-Pillar and other deformed components constructed with high strength steel. Repairing these components is not acceptable because the structure and strength of the material is severely degraded by welding and reforming. The Results After completing the repair, the car was again subjected to an identical side impact crash test. "It was immediately evident that there was a substantial difference, with far more comprehensive deformation of the car body after the second impact. The B-pillar had noticeably higher intrusion into the passenger compart-ment in comparison with the first crash, especially at the lower part at the connection with the sill," the report showed. Measurement of the car body confirmed there was 60 mm (2.3 inches) more intrusion after the second test, com-pared to the first crash. Other differences noted by KTI included damage to areas that were unaffected by the initial crash due to the change in load paths caused by the substandard repair. The roof and the transmission tunnel both displayed se-vere deformation not seen in the first crash, and the top right corner of the windshield was damaged in the sec-ond crash. Perhaps most notable is that in the second crash, the front and rear passenger side airbags and front passenger belt pre-tensioner were correctly deployed, but the passenger side curtain airbag failed to operate. Source: www.collisionweek.com

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UAW holding talks with Detroit 3 on new fuel-economy rules Union aims to protect factory jobs

DETROIT (Reuters) - The United Auto Workers, including its chief Bob King, is hosting executives from

the big U.S. automakers this week to discuss future fuel-economy standards and their potential impact on

union members' jobs, several sources said on Tuesday.

The meetings to discuss the new corporate average fuel efficiency (CAFE) standards for 2017 through

2025 are taking place Tuesday and Wednesday at the union's downtown Detroit headquarters, said people

familiar with the meetings, who asked not to be identified.

In addition to King and other UAW officials, the meetings will include vice presidents from General Mo-

tors, Ford Motor Co. and Chrysler Group LLC, which is managed by Fiat, the sources said.

The sources initially said staff members from the Department of Transportation and the Environmental

Protection Agency, jointly working to develop the new standards, also would attend, but later said that

was not the case.

GM, Ford and Chrysler declined to comment on the meetings. Regulators and UAW officials could not be

reached.

The push to boost fuel efficiency has forced automakers to redesign their vehicles and use lighter but more

expensive materials. These efforts are likely to raise the cost of vehicles and may pinch automakers' mar-

gins.

The interest of the UAW, which opens labor talks with the big U.S. automakers this month, is simple --

protect jobs, said Jay Baron, chief executive of the Center for Automotive Research.

"As you go to a high level of CAFE, the demand for vehicles will go down and therefore production in the

U.S. will go down," he said. "If the government forces too high a level of fuel economy, beyond what the

average consumer wants to pay for, that will be a problem."

The union's concern about the impact of the new CAFE standards on jobs echoes those raised by 15 Re-

publican state governors last month. The governors urged federal regulators to take into account jobs and

the weak economy in formulating the standard, warning against "overreaching."

Companies and trade groups are sensitive to the economy, especially after Friday's dismal report that (Continued on page 9)

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showed job growth ground nearly to a halt in June.

"The administration needs to take extra special attention in preserving jobs as we improve fuel economy,"

said Gloria Bergquist, a spokeswoman with the Alliance of Automobile Manufacturers. The trade group

represents 12 automakers, including the big U.S. companies.

Federal officials have been meeting regularly with the automakers regarding the CAFE standards for 2017

and beyond.

In 2009, the Obama administration raised CAFE standards, requiring automakers to boost the average fuel

efficiency of their vehicles to 35.5 miles per gallon by 2016.

Regulators are now considering lifting CAFE standards to 56.2 miles per gallon for the 2017 to 2025 time

period, according to a source familiar with the plans. The Obama administration has publicly said it is tar-

geting a range between 47 mpg and 62 mpg.

The CAFE standard in 2010 was 29.2 mpg.

Transportation Secretary Ray LaHood last month declined to say whether the U.S. government would con-

sider sharing the cost of vehicle development with automakers and consumers. He said current talks with

companies have focused solely on finding the right standard.

CAR, which recommends a new CAFE standard of 47 mpg, estimated that setting the level at 56 mpg would

cause prices per vehicle to jump by about $6,700. The study has been criticized for overestimating the cost

of the technology needed to boost fuel economy.

The National Automobile Dealers Association estimated that at under a 56 mpg standard the industry would

lose 220,000 jobs, while another report by the U.S. Energy Information Agency estimated U.S. light vehicle

sales would fall 14 percent at a 62 mpg standard.

The UAW has been losing membership since its peak in 1979, when it had nearly 1.5 million members. Last

year was the first time the UAW gained members in six years.

The UAW had 376,612 members at the end of last year. That is still a fraction of its 2004 membership of

about 655,000.

Source: www.automotivenews.com

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Parts Counter Pros Do This! By: Ed Kovalchick Some things aren’t funny, they’re just freakin’ wrong. While working in a Northeastern dealer’s service manager’s office, located next to the tech parts counter, I had the opportunity to listen to all the conversations between the techs and the counter personnel for several days. As you can imagine, I heard every type of useless chatter you can imagine, from “We might have that, then again we might not – wanna guess?” to “I will try to get that for you if you are really nice and bring me a Diet Coke.” The two now “former” counter persons thought it was uniquely clever to contribute an ongoing hard time to the techs through their witty assertions, which did nothing but antagonize the entire brood of sweaty flat raters. I guess things have changed since my day, but meeting them out back immediately after work would have been my preference after a day of their BS. What Happened To Kimosabe? This revealing experience got me thinking about the accomplished and professional counter per-sonnel I have had the pleasure to work with, especially in the Aftermarket at my restoration shop and Nissan - Chrysler dealerships. Professional parts counter people should be a commanding extension of a technician’s efforts, providing important information the tech may not know or has-n’t considered while tussling in the heat of pressure-filled flat rate accomplishment. In the aforementioned environment, these clowns apparently thought their only job was to hoof it through the bins retrieving items for their captive audience, then to entertain them with triviality. I wondered how many flat rate dollars they negatively influenced each day, either by causing techs to wait, or just generally making them irritated and non-productive. Here are some vital contributions a real parts-pro makes to a shop.

1. Contribution – When I call my parts pro, he not only accepts my order, he coaches me on the related items and information I might need. An example is when I request brake pads; he reminds me of hoses, rotors, and brake fluid – and that there are ceramic and heavy duty pads available based on this application. The economy pads aren’t the best choice if the customer is keeping the car and the warranty is double on the upgraded pads for only $14 additional. How would I know this otherwise? 2. Availability – There is so much more to know than just the immediate availability. If the selected item isn’t there now, what are the alternatives? Can it be gotten shortly else-where – where and when? If a special order, how, when – is there a substitution? What will work from a different model? 3. Quality – Experience with other customer or internal tech results should be collected by the counter person. What have others experienced? What had been the feedback? A parts pro wants to know – an ongoing amateur is more interested in the latest funny he or she can conjure. This attitude also automatically solicits feedback from the buyers (techs), who provide invaluable reactions to the parts and their successful application.

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Parts Counter Pros Do This!

4. Attitude – It is very apparent when a parts counter person is not functioning as a team member with the same goal (fix the vehicle right the first time) as the tech. Obviously some parts counter people are not paid on volume, or they just don’t get the fact that when a tech is not producing in a stall, parts aren’t being sold. Wasted time dealing with parts is non-productive from both the flat rate and the parts sales perspective. In some cases, the parts manager doesn’t get it, or he or she just hasn’t made the point that parts are not sold till flat rate is produced, and flat rate isn’t being produced when techs are being hassled. 5. Timely Delivery - It always amazed me that some dealer parts managers and counter personnel find it impossible to deliver parts 30 feet to tech stalls for retail price, while the Aftermarket is delivering them within 30 minutes, three miles, for cost plus 25%, and happy to do it. Keeping techs productive is where the money is made for parts and labor – the more labor dollars the more parts dollars, not visa versa. Any strategy that keeps techs in their stalls and happy, is a winner for everyone – and I mean parts, the tech, the customer, and the dealership – consequently the opposite is true. Duh! 6. Interest – No one knows it all (Ok, maybe some). A real parts pro is as interested in get-ting the customer’s job done right as the tech and advisor. That may include going out to the job and checking number applications, and being sure numbers haven’t been super-seded and that all options have been examined, or even printing a parts blow-up pic, and ensuring that the customer is getting “exactly” what the vehicle needs – whatta concept. I’m just not seeing that on the dealership level near enough, while I see it all the time in the Aftermarket. Why?

A tech’s time is typically worth around $3 a minute (yes, minute) in parts and labor sales. Just to make the point for yourself and the team, I have constructed a nifty spreadsheet you may use to calculate exactly what your techs’ minute is worth in parts and labor sales. If you want a copy just e-mail me at [email protected] and put on the subject line “Tech Worth – Yeah Baby.” Ed Kovalchick is the CEO and founder of Net Profit Inc. (www.npinc.com), an international fixed operation consulting, training, and development firm located in Alabaster AL. Mr. Kovalchick and his firm have assisted hundreds of dealers and manufacturers, and conducted workshops for thousands of students since 1979. He can be reached at 1.205.663.1962 – [email protected]

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Allstate Pushing Cycle Time with New DRP Mandates Repairers must guarantee delivery dates and provide extended hours. As part of a Customer Service Initiative for 2011, Allstate Insurance Company is rolling out what it calls "several key process changes" within its Good Hands Repair Network that the company says are designed to positively impact customer service and cycle time. As outlined in a network communication distributed to its DRP participants on July 11, the new elements of the program will require shops to guarantee delivery dates (and assume all costs caused by late delivery), expedite estimate completion times, and extend their hours of operation for the convenience of Allstate customers. According to the letter signed by Tracy Tramm, Allstate Claim Service Manager, the four key points of the program are: (underlining added by Allstate)

Repair Facility will give Priority Service to vehicles being repaired under the Good Hands Repair Network program. A high level of service and communication to the cus-tomer will be provided.

Estimates will be completed within 24 hours of receipt of the vehicle. Repair Facility will be required to commit to a guaranteed delivery date for all vehicles

repaired under the Good Hands Repair Network program. Repair Facility will be re-sponsible for any and all costs caused by a failure to meet the guaranteed delivery date.

At customer's reasonable request, Repair Facility will provide extended hours of op-

eration and extended pick- up and early delivery times for services related to cus-tomer's specific needs.

The new program requirements were introduced to shops in a series of cycle time web confer-ences held over the past couple of weeks. According to Tramm, in a separate video produced for the DRP network, "Compliance with these items remains a core requirement for your participation in Allstate's direct repair program." "It goes without saying," Tramm says in the video, "that the quicker you reach out to the cus-tomer, the sooner they know, they're in our good hands." Source: www.collisionweek.com

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New Audatex VIN Decoding System Delivers OEM Data Audatex announced the launch of a new "intelligent" vehicle identification number (VIN) decoding system that it calls AudaVIN. AudaVIN is able to provide not only model specific details such as standard equipment, but, through data agreements with the OEMs, the AudaVIN system is able to look up and deliver data including engine and transmission and all optional equipment unique to that specific vehicle. The AudaVIN software, with its direct connection to VIN -specific data from the vehicle manufacturers, is fully integrated within the Audatex estimating and total loss systems. Many European vehicle makes are already available within AudaVIN in the U.S., with additional OEM partnerships underway. AudaVIN will also be available in Canada by August 2011. "This information is critical for the accuracy of total loss fair market values and calculation of damage re-pair costs. Better accuracy in options identification with AudaVIN reduces total loss corrections and part returns," said Patrick Schmidlin, vice president of product management, Audatex North America. "The end result is reduced cycle times and loss adjustment expenses, as well as improved vehicle owner sat-isfaction

Small Business Employment Up 20th Straight Month Private-sector employment increased by 114,000 from June to July on a seasonally adjusted basis, ac-cording to the latest ADP National Employment Report released Wednesday. The estimated advance in employment from May to June was revised down modestly to 145,000, from the initially reported 157,000. According to the ADP Report, employment in the service-providing sector rose by 121,000 in July, marking 19 consecutive months of employment gains. Employment in the goods-producing sector decreased by 7,000 in July, the second decline in three months. Manufacturing employment decreased 1,000 in July, which has seen growth in seven of the past nine months. "Today's report shows modest job creation for the month of July at a rate of half what is needed for mean-ingful employment and economic recovery," said Gary C. Butler, Chief Executive Officer of ADP. "Construction lost 11,000 jobs this month, and manufacturing and financial services were nearly flat with losses of 1,000 each. "However," continued Butler, "the professional business services, education and healthcare sectors had good growth. Another bright note is that small businesses showed positive job growth for the 20th straight month, averaging 69,000 jobs a month for the past year." The ADP report, created in partnership with Macroeconomic Advisers, LLC, is derived from actual payroll data and measures the change in total nonfarm private employment each month. According to Joel Prakken, Chairman of Macroeconomic Advisers, LLC, "Employment on small payrolls (up to 49 workers) rose 58,000 in July, while employment on medium payrolls (50 to 499 workers) rose 47,000. Employment on large payrolls (500 or more workers) rose a smaller 9,000.

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Our Supporting Vendors

Support those who support you

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Our Supporting Vendors

Support those who support you

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Mopar Masters Guild is now on Facebook!

Try us…..and “like” us

www.facebook.com Search for Mopar Masters Guild

Esurance Brings Repair Monitoring Service to Facebook Esurance, a direct-to-consumer car insurance company, has introduced a service that will allow its customers to post images of their car being repaired directly to their Wall on Facebook. Using the insurer's RepairView online repair monitoring service, customers who have their car repaired at one of the Esurance E-star repair facilities can monitor the process from any com-puter or smartphone and will now have the option to share the photos on Facebook. Once a user links RepairView to a Facebook account, the most recent repair photos post automatically to their Facebook Wall. Esurance is the first insurance company to integrate this technology into Facebook. "Online repair monitoring has been a customer favorite since we first started offering it in 2007," said Joe Laurentino, Esurance vice president of material damage. "Integrating RepairView with Facebook helps us provide a more seamless online experience for customers and leverages the power of social media." Recent Esurance statistics found that, in the first quarter of 2011, consumers that used Repair-View rated their claims experience nine points higher than those that did not and consumers who integrate RepairView with Facebook have their repair photos viewed seven times more of-ten than those who don't. Women aged 35 and over, in particular, find RepairView's Facebook integration particularly useful. The number of female users in the 35+ demographic who used RepairView via Facebook outnumbered male users by eight percent during the first quarter of 2011.

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2011 Mopar Masters Guild Committees

President Dan Hutton Tom O’Brien Chrysler Jeep Dodge Vice President Mike Mulkins Go Chrysler Jeep West Treasurer Steve Hofer Park Chrysler Jeep Secretary Rick Cutaia Rick Hendrick Dodge Executive Committee All of the above and: Gerry Oakes Baxter Chrysler Jeep Dodge Paul Allred Stateline Chrysler Jeep Dodge Rick Monteiro Jack Powell Chrysler Jeep Dodge Marvin Windham Benchmark Chrysler Jeep Dodge Alan Yancey Hayes Chrylser Dodge Jeep Brent Hoge Larry Miller Chrysler Jeep Dodge Membership Committee Mark Skinner (West) Power Chrysler Jeep Dodge Doug Price (East) Security Dodge Chrysler Larry Morris (South) Fred Bean’s Dodge Chrysler Jeep (North) TBA Vendor Chairmen Paul Allred Stateline Chrysler Jeep Dodge Gerry Oakes Baxter Chrysler Jeep Marvin Windham Benchmark Chrysler Jeep Dodge Newsletter Chairmen Don Cushing Bald Hill Dodge Chrysler Jeep Mike Mulkins Go Chrysler Jeep West Performance Group Mike Gerber Rairdon’s Chrysler Jeep Dodge of Kirkland Finance Committee Brent Hoge Larry Miller Chrysler Jeep Dodge Steve Hofer Park Chrysler Jeep UPS Rick Monteiro Jack Powell Chrysler Jeep Dodge Paul Allred Stateline Chrysler Jeep Dodge Marvin Windham Benchmark Chrysler Jeep Dodge ADP Gerry Oakes Baxter Chrysler Jeep Dodge Mark Skinner Power Chrysler Jeep Dodge Dan Hutton Tom O’Brien Chrysler Jeep Dodge Snap-On Dan Hutton Tom O’Brien Chrysler Jeep Dodge OEConnection Brent Hoge Larry Miller Chrysler Jeep Dodge Dealer Tire Steve Hofer Park Chrysler Jeep Mike Mulkins Go Chrysler Jeep West Alan Yancey Hayes Chrysler Dodge Jeep (Dan, Brent, Steve, Mike & Alan are the Chairs for Snap-On, OEConnection and Dealer Tire) Tracy Industries Mike Mulkins Go Chrysler Jeep West Steve Hofer Park Chrysler Jeep Brent Hoge Larry Miller Chrysler Jeep Dodge Guillermo Nava Buerge Chrysler Jeep Reynolds & Reynolds Paul Allred Stateline Chrysler Jeep Dodge NADA 2012 Planning Mark Skinner Power Chrysler Jeep Dodge Website Chairman Steve Hofer Park Chrysler Jeep

THE GUILD MOTTO “THE EXCHANGE OF INFORMATION BY LIKE SIZE DEALERS

IN A NON COMPETITIVE ENVIRONMENT” This is the reason the Guild exists. The strength of our existence relies not on the voices of a select few, but on the combined knowledge of all. With this in mind, everyone should remember to become as pro-active as possible. The Guild is YOURS, be proud of it and be part of it!