FLEUR

Jessie J, The Up

& Coming Star

Off 2011

New Look

Trend- Setter

Beach Break Live

2011 Is Almost Here!

Tattooed Goddess

Alex Sumner- One To Keep An Eye Out For

May 2011, Festival Edition, £2

This seasons Must Have’s At Affordable Prices

A big hello from

FLEURThis month we’ve decided to create an exclusive festi-val edition to mark the start of the Summer season.We’ve got an exclusive interview with the Beach Break Live organisers with whats to be expected at this years festival.We also have this seasons hot new trends all at high street prices.We have an exclusive in-terview with one lover of individuality. And finally we have an exclusive interview with Alex Sumner, a singer from sutton Coldfield hoping to get signed over in Amer-ica this June. She tells us about her passion and love for music and what shes been doing so far on her up and coming album.

Page 4 - Tattooed Goddess & her love for individuality.

Page 5- Exclusive interview with Alex Sumner!

Page 6 &7- BEACH BREAK LIVE 2011 IS ALMOST HERE.

Page 8- We take a look at fashion and music icon Jes-sie J.

Page 9- We catch up with New Look employee, Ra-chael who gives her insight of what to expect this Sum-mer.

Page 10- This seasons must haves!

Page 11- Our thoughts into Summer 2011’s look.

MayFestival Edition.

FLEUR Magazine

May 5th FLEUR 3

FLEUR, giving you the latest fashion advice all at highstreet prices. This time round we’re giving you an exclusive festival feel getting you in the mood for Summer 2011!

IndividualityWith the various fun fashion which so many different people are wearing cur-rently, we thought we’d go on the hunt for extreme individuality. We found Bo-nita, who believes that ‘trends are bor-ing, I’d much rather be a walking piece of art’.The summer months are quickly approaching, our coats and boots are being put to the back of our ward-robes and those summery colours are once again be-ing paraded for all to see.Bonita Perry, 22, from Bir-mingham loves a bit colour, so much so she’s painted herself like a rainbow! “I love individuality. I can’t stand following the trend or the ‘norm’ I like to stand out in a crowd. Sure, I get disap-proving looks, but I like the way I look, and I definitely don’t regret any of my tat-toos, they make me who I am and they’ve given me the confidence to get out of my comfort zone”.Bonita rocks the bright coloured clothes and often blends into her mad dresses.Bonita talks of how shes been compared to the American tattoo artist, Kat Von D who is renowned for her tattoos and her tattooing show, ‘LA Ink’ where Bonita would love to visit one day. Bonita buys the majority of her clothes from what she calls

My tattoos have made me who I am today and I

wouldn’t change it.

‘quirky’ outlets such as Blue Banana, “I love the indi-vidual-ity of the clothes there and I will nev-er clash outfits with my friends”.That in-dividual stament piece is key to anyones

4 FLEUR May 5th

outfit, so this summer, go wild and mismatch some-thing of yours.

Alex Sumner is one to watch out for in the coming monthsAlex Sumner, a 19 year old singer from Sutton Coldfield is hoping to break through to the public eye after her album is released this com-ing November. Currently working as a vi-sual merchandiser, Alex has always dreamed of pursuing her passion off singing. Alex was spotted during a kara-oke night at her local pub,

The Kings Arms where she regularly sings for her local fans. Paul Snook spotted her who is now producing her album at Blue 46 Studios in Coleshill. Alex’s success is growing rapidly with exciting pros-pects lying ahead.

It’s mad how every-thing’s com-ing together after years of

dreaming.

The first completed song ‘Hate and Lies’ is currently circulating Facebook with an-other 3 songs due to be sent onto iTunes in the next few months where people will be paying to listen.I idolise Lady GaGa,

she’s amazing.Alex tells us, “I have a few meetings set up in July in New York at Nighthall Studios, I’ve been told that Road Runner are possibly interested in signing me, which is all very exciting. It’s mad how everythings suddenly all coming together

after years of dreaming! I’d one day love to be as amazing as Lady GaGa. She’s definitely my idol”.Alex wrote all of the lyrics on her up coming album, which is yet to have a title, but she tells us, “the lyrics are all related to life experi-ences and real feelings. I wanted to write all of the songs to show that I can do it. I’m very proud of what I’ve produced and I’m looking forward to the next chapter of my book”.Alex’s album will be re-leased in November how-ever, keep your eyes peeled on iTunes for a sneak pre-view of what’s to be ex-pected. May 5th FLEUR 5

Beach Break Lives’ 5thAnniversary Extravaganza- An Experience Not To MissWith festival season quickly approaching, we thought we’d get the low- down on what’s to be expected from the 5th Anniversary of Beach Break Live in June!

With the success of the past four years at Beach Break Live, will the 5th Anniversary top it all?Last years Beach Break saw the festival take its loca-tion to Pembry Park in South Wales. The location was such a hit with the festival go-ers that this year, the fun will be situated in the same location again this coming June.With the likes of Tinie Tempah, White Lies and Magnetic Man headlining the three day festival this summer, it will be sure to be a huge success for the at-tendees.

The headliners will be joined by Example, Professor Green, Katy B, We AreScientists, Newton Faulkner, Ed Sheeran, Magnetic Man and BBC Radio One’s very own Zane Lowe, along with plenty of more big names joining in on the fun.We caught up with the organisers of Beach Break Live to see what they ex-pect from their 5th Anniver-sary and its clear that the fun doesn’t stop at just the music.This year the festival has introduced new sporting activities for daytime fun, including Kite-flying, Snow-boarding & Skiing and

Wakeboarding lessons all situated on locations nearby the designated festival area.Unlike the big festivals such as Reading and Leeds, Beach Break Live is priced at just £99 a ticket and the food and beverages on site are all reasonably priced as their festival is aimed at stu-dents with only a select few

Priced at just £99 aticket

tickets for none- students available. Beach Break Live started out as a dream for a handful of people who wanted to create the per-fect festival for students,

6 FLEUR May 5th

at an affordable price and with a twist, that twist being that the festival would have a beach as the setting. The team managed to have the opportunity to be featured on the BBC’s programme, Dragons Den which then led them to have a meet-ing with the UK’s leading Student Travel and Event specialists, Outgoing Travel. With many meetings, late night organising and gather-ing together such an amaz-ing team, Beach Break Live was created with the spon-sorship gained from Dell.

are happy to have the festival again as long as the grounds are respected this year. Last year saw the locals of Pembry complain about the vast amount of rubbish left over and the grass destroyed by BBQ’s and general wear and tear. This year however, the or-ganisers have put new rules into place in order to not receive any bad press at the end of the festival. “We are going to be distributing more big bags to the festi-val go-ers and more people have been hired to help clean up at the end of the festival”. With these intact

the location this year in the same way in which we ar-rive”.The expectations for this years festival are the high-est yet as its the big leap for Beach Break Lives’ 5th Birth-day. With a selection of the latest musical geniuses, end-less supplies of beer, every activity you could ever think of, an 8 mile stretch of gold, sandy beaches and the company of your choice, Beach Break Lives’

BBL hope to avoid any bad press like received after 2010’s festival. “We com-pletely understand the an-noyance by the locals of

5th Birthday spectacular re-ally isn’t one to be missed.To get your tickets for Beach Break Live, head to their website, www.beachbreak-live.com or go through a rep from your University.Get on board and join in on the Birthday celebration fun, its definitely not one to be missed!

With the sponsorship in the bag and the final touches completed, Beach Break Live 2007 was a huge sell out success and 2008 orga-nising began taking place.The organisers tell us how this year will be the best one to date. There new home in South Wales is the perfect location and the local’s

The fun doesn’t stop there

May 5th FLEUR 7

We will leave Pembry this year in the same way of which we will

arrivePembry last year, but it is in our best interests to leave

Jessie J, set for stardom only months into her singing career

Jessie J broke through to our screens via the well known website that is Youtube- a popular finding for up-com-ing artists at the moment. Her unique style catches everyones attention, with her polka straight, black hair, block fringe and wild fashion, she can’t help but be a style icon for the ex-perimenting generation.Winning the BBC Sound of 2011 award this year, the singer is bound for success and stardom after only been in the public eye since the end of 2010 with her UK Number 1 hit, Do It Like A Dude.

upset they weren’t all listening. It upset me to see so many young people so not with it. I’m not used to it.It’s hard to sing when I just wanted to go into the crowd and help all the cry-ing girls who were being squashed”.

Up and coming unique star, Jessie J, not only blows us away with her incredible voice, her individual style has also caught our attention.

Winner of the Sound of 2011 award this year.

Jessie J has since had an-other Number 1 hit, Price Tag featuring American rap-per, B.o.B and released her first album Who You Are.Jessie recently got abused via Twitter for Tweeting about being concerned about her fans after per-forming at Trinity College, Dublin where she witnessed girls passed out from exces-sive alcohol drinking. Jessie J who doesn’t drink alcohol, smoke or take any form of drug due to having a heart condition Tweeted, “I’m not

Jessie later backed her ar-gument where her fans then began to understand.Being described as the Es-sex version of Katy Perry and Lady GaGa, Jessie J has de-veloped a quirky, individual style of her own, clashing colours and patterns along-side mad

affordable, high street pric-es and shops, giving us the drive to find our very own Jessie J piece for our very own Summer, revamped wardrobes.With Jessie’s ever so grow-ing success, she will be spot-ted at the likes of V Festival, Radio One’s Big Weekend, Lovebox, The Big Chill and a handful more.With only been in the pub-lics eye for a few months, Jessie J has soared in her success with her astounding voice and her eye catch-ing wardrobe. We can only imagine what to expect next from this British singer, something big and exciting!

Jessie has been quoted to wanting to be the UK’s role model for

teenagers with her tee-total behavior.

accessories. Jessie J has often been spotted in high street fashion, making the statement that anyone can develop their own style at8 FLEUR May 5th

Summer’s looming, so lets get an employees viewWith the weather finally pick-ing up, its time to re-vamp our winter wardrobes with an eye-catching summery look. We catch up with Rachael Evans, an employee at New Look from Chester to give us the low down of what’s hot and whats not this summer.Originally from Birmingham, Rachael moved to Ches-ter in 2008 where she now attends Chester University studying Business Studies. She works at New Look as a part time sales advisor to keep up with her student lifestyle and of course pay the bills.So, Rachael, what looks can we expect to see this Summer Season?-Heey. Well, look out for that perfect pair of white skinny jeans, there going to be a big hit this summer, along with the St Tropez, Red Indian and Festival Chick look!What’s your fave trend for the summer season?-I like the Indian theme as it is different from previous seasons and years, it allows for greater colour and a true summery feel. It can

in one sentence?-New Look is growing in popularity and style with the latest trends that fit all body types, which make you both feel and look great all year round.

New Look can be found of any fashion, retail highstreet. Top fashion at affordable prices all year round.

look great on anyone andcomes in a variety of styles from shorts to vests. Bright and light cloth-ing.Do you have a celebrity style icon?-I always read the magazines and take in what celebrities are wearing. I particularly always enjoy what Cheryl Cole is papped in. She never fails to look amazing.Why do you enjoy working in retail fashion?-Well, if I’m completely hon-est, the discount is great and as a student, we love the bargains. But I also like the environment, friendly and always on your toes!Can you sum up New Look

May 5th FLEUR 9

Festival Chick.Everything your ward-robe desires for that festival chick glam this summer...

Topshop £32

Topshop £65

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Topshop £26

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Topshop £40

River Island £34.99

River Island £5.99

River Island £12.99

River Island £44.99

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River Island £44.99

River Island £44.99

River Island £24.99

River Island £9.99

River Island £14.99

Topshop £5.99

10 FLEUR May 5th

A FLEUR’s opin-ion into Summer 2011’s look.Spring has seen a very 70s floral remake, with wide flairs and pret-ty headscarf’s, so what’s to make an appearance into our ward-robes for the summer of 2011?Well, after scouting the shops, reading every de-signers perspective for that iconic, eye catching sum-mer piece, its become clear those little, denim shorts are a must have for your new Summer wardrobe, accom-panied with that never fail-ing floral number, you really can’t go wrong.If you’re at all like me, pil-ing on the jewellery is never a fail. Big rings, too many bangles, long necklaces and those must have feath-er earrings- a BIG look for this summer. And like they say, a girl can never wear too much jewellery!

May 5th FLEUR 11

whether there tradi-tional vintage green or hot pink, any wellies are good wellies for the festi-val period.Our personal favou-rite look for the

of Cavalli and Ralph Lau-ren’s fabulous look.Everyone wants to look good during the hottest season of the year. Purchas-ing those key, vibrant items to rock in all ways glamor-ous is of course essential for the summer period. Guar-anteed if you get it right (which we of course trust that you will), you’ll feel like the girl next door in sec-onds!(Fringe top- £6.99 and pat-terned shorts- £19.99 both New Look).

summer season is the Red Indian look, with the fring-ing and bright colours, very summery and eye catching and a fabulous look for the up-coming festival season. Tassels are going to be mak-ing a big appearance this season, with the highstreet following the trusty footsteps

A girl can never wear too much jewellery

Of course the festival must haves are essential with the season fastly approach-ing. Days on end without showering means you need to glam yourself up in ev-ery way possible. Big, clip in flowers, hair band’s and headscarf’s are fab for turn-ing your lifeless locks into a maine of Summer delight. Of course you can’t forget those vital Wellington Boots,