Joe Ho Event & Campaign portfolio

EVENT & CAMPAIGN PORTFOLIO

FLOOR OF FASHION LAUNCH

PARTY

Date of Event 26th Sept 2016

Event Venue The Sonic Garden and Amplitude

Guests in Attendance Press Bloggers Celebrities/ Tastemakers

Fashion designer

Number of Artists in Attendance

160

Overview of event

– Uplifting sáv beach wear and Hotel sáv brand image by inviting iconic designers, fashion bloggers, and

celebrities to participate

– Lined up with TDC to promote Hotel sáv as an HK fashion industry supporting organization

– Promote sav beachwear and gain awareness

– Hotel sáv become the business partner of HKDI and Poly U, both organizations will arrange

accommodation for their visitor in Hotel sáv.

– MTR station confirmed will start to work on the first of Oct, we hope to take this opportunity to

increase the brand awareness and drive more traffic from the local market.

– Differentiate Hotel sáv from existing competitor

3

FLOOR OF FASHION

LAUNCH PARTY

NEW POP UP At SAV DESIGN F L O O R O F F A S H I O N L A U N C H P A R T Y

N E W P O P U P A T S A V

THEMED ROOM

Dorian Ho Bridal

F L O O R O F F A S H I O N L A U N C H P A R T Y

T H E M E R O O M D E S I G N

THEMED ROOM

112 mountainyam



THEMED ROOM

Adrian Wong



THEMED ROOM

Ankie Beilke



THEMED ROOM

Blind By JW



THEMED ROOM

BTW3



THEMED ROOM

HKDI



THEMED ROOM

Kayla Wong



THEMED ROOM

Leon Lai



THEMED ROOM

Lydia Tong



THEMED ROOM

Sav Beachwear



THEMED ROOM

Veronice Li



THEMED ROOM

Yi-Ming



THEMED ROOM F L O O R O F F A S H I O N

L A U N C H P A R T Y S O C I A L M E D I A

C O V E R A G E

19

FLOOR OF FASHION LAUNCH PARTY

SOCIAL MEDIA COVERAGE

Hotel sá v | A member of sáv Hospitality Group POP UP AT SAV | 20

FLOOR OF FASHION LAUNCH CEREMONY


MEDIA COVERAGE




MEDIA COVERAGE

Apple Daily




MEDIA COVERAGE

Ming Pao




MEDIA COVERAGE

Oriental Daily




EVENT SNAP




EVENT SNAP




EVENT SNAP




EVENT SNAP

AFTERNOON TEA SET

Objective

– Promote Hotel sáv and associated Brand awareness

– Through difference channel to promote the brand

(e.g. Beauty, food, lifestyle media / Online Channel)

– Uplift brand image by inviting iconic bloggers, and celebrities to

tasting

– Attract local market and in-house guests by the tea set

Past cooperate partner:

– BURT’S BEES

– NARS

– KERASTASE

Customer reach:

– BURT’S BEES (423 Sets for couple customer / 42 sets for single

customer)

– NARS (496 Sets for couple customer / 54 sets for single customer)

– KERASTASE (430 Sets for couple customer / 39 sets for single

customer)

POP UP AT SAV | 29

Afternoon Tea Collaboration objective

AFTERNOON TEA

COLLEBORATION

Document title | 22 July 2014 | 30

NARS

ORGASM至潮胭脂下午茶

有什麼比得上花一個下午品嚐琳瑯滿目的精緻美饌，再享受由NARS貼心打造的化妝體驗更為欣喜若狂? Hotel sáv x

NARS ORGASM至潮胭脂下午茶為此而生。擁有迷人攝目的時尚外型，必定令人一見鍾情留下深刻印象。再加上由專業廚師團隊度身設計、以化妝品造型及ORGASM魅惑腮紅為主題的美饌，任誰亦難以抗拒。

12款主題美饌包括有:

甜點:

士多啤梨洋菜糕

白桃朱古力慕絲

士多啤梨瑪德蓮蛋糕

藍莓馬卡龍

迷你芝士蛋糕 – 香桃及檸檬:

英式鬆餅配桃醬及忌廉

鹹點:

煙三文魚慕絲拌墨魚汁千層酥

砵酒啫喱伴鵝肝凍批

紅菜頭帶子伴青瓜及黑魚子

法式黑松露火腿多士

羅蘭士撻

柚子蜜炸大蝦

AFTERNOON TEA

COLLEBORATION


BURT’S BEES

雛菊閨「蜜」下午茶

三四月春回大地，正值雛菊盛開、蜜蜂追花採蜜之時。逸‧

酒店與美國天然護膚品牌BURT’S BEES攜手創作雛菊閨「蜜」下午茶，讓味蕾沉醉在雛菊陣陣芳香清幽的味道，以及蜂蜜提神的香甜之中，細味初春悠閒愜意。再加上BURT’S BEES雛菊亮肌旅行套裝的美白護膚力量，令您在外在內亦散發著春天氣息。逸．酒店的行政總廚花盡心思設計了12款無論在外形或味道上都與主題環環緊扣的美饌，包括: 甜點: 有機橙花蜂蜜芝士撻蜜餞黃梅小甜圈蜂蜜奶凍希臘乳酪杯伴雜莓有機橙花蜂蜜杏仁豆腐布甸原味鬆餅及提子鬆餅伴厚忌廉, 玫瑰果醬及向日葵蜂蜜鹹點: •蒔蘿黃菊煙三文魚伴忌廉芝士釀西芹 •帕爾瑪火腿露筍卷伴薄荷茶啫喱 •香芒蘆薈帶子杯配柚子及有機向日葵蜂蜜 •有機橙花蜂蜜蜜桃龍蝦卷 •有機洋槐蜂蜜黑椒脆雞寶 •有機洋槐蜂蜜椰子忌廉龍蝦酥盒

AFTERNOON TEA

COLLEBORATION


KERASTASE

極緻「法」式下午茶

秋夏之季，總想來一個浪漫旅行。逸·酒店便聯同來自法國的著名美髮品牌KÉ RASTASE，合作推出充滿浪漫情懷的極緻「法」式下午茶，當中多款美饌包含豐富蛋白質及黃金元素，滿足味蕾之餘亦能為秀髮帶來健康養份。

下午茶包括以下精選美饌：

鹹點:

巴馬火腿溫泉蛋伴魚子醬

番紅花帶子伴蛋白柚子蜜

黑松露醬伴意大利藜麥蛋

龍蝦芒果墨西哥

雞卷歐洲防風根茸及露筍

炸芝士配榛子仁蒜味醬

甜點：

芝士慕絲伴櫻花白酒啫哩

白森林蛋糕

蛋白檸檬撻

熱情果忌廉松糕

雲呢拿玫瑰杯子蛋糕

英式及提子鬆餅配果醬及忌廉

AFTERNOON TEA

COLLEBORATION

33

AFTERNOON TEA

COLLEBORATION

COVERAGE

34

AFTERNOON TEA

COLLEBORATION


35

AFTERNOON TEA

COLLEBORATION


COLOR JOURNEY SPA

1. Align with the Color Journey Concept of Hotel sáv

2. Provide added benefit to guests

3. Create additional value for Hotel sáv

4. Create a complete experience for customer

5. Enhance the promotion element

37 Sá v Hospitality | 15 July 2016

OBJECTIVE COLOR JOURNEY

SPA

OBJECTIVE

Color Journey Spa features exclusive rejuvenating treatments based on Chinese Medicine, and inspired

by European Traditions.

Reduce tension and relieve the negative effects of everyday stress with a myriad of treatment choices

beginning with our therapeutic massages.

A WELCOMING HAVEN OF RELAXATION

Sá v Hospitality | 15 July 2016

PRODUCTS Spa at SAV works with professional in aromatherapy from Aura Soma and NYR to bring our guests a

product range that is natural for all skin type and balanced for the body and mind.

COLOR JOURNEY

SPA

OVERVIEW

Part One – Emotional treatment

1. Aura Soma Consultation with Aura Soma Wall

2. Use Aura Soma air conditioner to fill up the room

3. Hand and head massage with the color essences oil

Part Two – Physical treatment

1. Choose the type of treatment :

- Energize heart and blood circulation

- Reduce cellulite, lose belly fat

- Boost up metabolism

- Skin whitening

- Detoxification

- Revitalize

- Relieve nerve pain

- Multi Functional (Rainbow)


Part Three – Detox Drink

1. A detox Drink will be serviced, based on

the treatment of client choose, and the

Detox drink recipes will be written by

nutritionist

SERVICE FLOW COLOR JOURNEY

SPA

SERVICE FLOW

Sá v Hospitality | Document title | 22 July 2014 40

Part 1 (Emotional Treatment)

1. Aura-Soma consultation with Aura-Soma Wall

2. Choose the suitable Aura Soma air conditioner

3. Hand and head massage with Aura-Soma Color

Essences

(Firstly will ask the customer to choose a color from

the Aura-Soma wall, then staff will explain to her the

story behind the color and why this color can help her

to improve mental conditional.)


Part 2 (Massage Treatment)

• Based on what function of the treatment client has

choose, then staff will tailor made an color essence

oil based on the recipes, each oil will stand for one

color / Chakra.

• There have 7 Category of treatment

(Associated with NYR product):

- Energize heart and blood circulation

- Reduce cellulite, lose belly fat

- Boost up metabolism

- Skin whitening

- Detoxification

- Revitalize

- Relieve nerve pain

- Multi Functional (Rainbow)

• Each treatment will pair up related Aura-soma oil

and NYR suggested spa product


SPA

SERVICE FLOW

Detox Drink Recipes by model Rosemary, who own Nutritionist professional qualification:

Orange – Orange, Citrus, Pumpkin

Red - Red beans, Strawberry, Red Dates, Carrots, Tomato

Yellow – Yellow Beans, Mango, Almond, Pineapple, Potato, Sweet Corn

Green – Green Apple, Kiwi, Bitter Melon, Green Bean, Gherkin

Purple – Seaweed, Buckwheat, Kelp, Dragon Fruit, Cherry

Blue – Pear, Coconut, Lotus Seed, Fresh Milk

Rainbow – tbc

Part 3 (Detox drink)

• Natural detox drink will be served to help eliminate and remove toxins after the Color Massage.



SPA

SERVICE FLOW


SPA ROOM RENDERING COLOR JOURNEY

SPA

SPA ROOM RENDERING


SPA ROOM RENDERING COLOR JOURNEY

SPA

SPA ROOM RENDERING

WATER POON EXHIBITION

Date of Event 22nd July 2016

Event Venue The Sonic Garden


Charity


130

Overview of event

• Collaborate with “Faith in love Foundation” and “Bling Gallery” to hold a water poon painting exhibition

• The increase the awareness of Hotel sav

• Create a strong event portfolio for the sonic garden

45

WATER POON

EXHIBITION

CHARITY EVENT




EVENT SNAP




EVENT SNAP

EVENT & CAMPAIGN PORTFOLIO

2013 COLOR COLLECTION

LAUNCH EVENT

Date of Event 1ST Feb 2013

Event Venue Madam Sixty Ate


Makeup Artists


60

Overview of event

• To introduce product feature and application tips Spring 2013 Collection and Light Reflecting Setting Powder to local makeup artists

• To share NYFW SS 13 Backstage tips and trend look by Lead makeup artist – Priscilla Yu

• To build strong makeup artist community network

50

2H2013 SPRING COLOR

COLLECTION

ARTIST RELATIONS

2H2013 SPRING COLOR

COLLECTION

ARTIST RELATIONS

51

2H2013 SPRING COLOR

COLLECTION

ARTIST RELATIONS

52

2H2013 SPRING COLOR

COLLECTION

ARTIST RELATIONS

53

RADIANCE REDEFINE

COMPLEXION LAUNCH EVENT

Date of Event 1 March 2013

Event Venue

Zummer Cafe The Private Hideout 23-25/F QRE Plaza Queen's Road East Wan Chai Hong Kong


Makeup Artists


120

Overview of event

• To introduce the product’s feature, application tips of new NARS

Radiant Creamy Concealer

• To maximize product placement among publications

• To share NYFW AW 13 Backstage trend look and backstage application of radiant creamy concealer demonstration by Lead makeup stylist – Priscilla Yu

55

RADIANCE REDEFINE

COMPLEXION LAUNCH EVENT

LOCAL PRESS EVENT

- 56 -

RADIANCE REDEFINE COMPLEXION LAUNCH EVENT

LOCAL PRESS EVENT

- 57 -


LOCAL PRESS EVENT

Radiant Look Created by Priscilla Yu

Lead Makeup Stylist prep skin

for models

Finish look for Radiant

Complexion


LOCAL PRESS EVENT

Event snapshots

Snaps shot of events


LOCAL PRESS EVENT

Event snapshots

Snaps shot of Shade Mapping Service Station


LOCAL PRESS EVENT

Instant online exposure by local beauty websites

Magazine and newspaper Coverage

Jessica, March Issue


Jessica, March Issue Mina, March Issue


Jessica Code, March Issue

Hong Kong Commercial Daily,

March Issue


Marie Clarie, March Issue Marie Clarie, March Issue

Yomid

(yoyo)

http://www.theztyle.com/home.php?mod=space&uid

=24313&do=blog&id=185923 Cherry

http://www.theztyle.com/forum.php?mod=viewthread&

tid=254486

http://www.theztyle.com/home.php?mod=space&uid=24313&do=blog&id=185923


http://www.theztyle.com/forum.php?mod=viewthread&tid=254486

http://www.theztyle.com/forum.php?mod=viewthread&tid=254486

Kami

http://www.theztyle.com/home.php?mod=spac

e&uid=12099&do=blog&id=185825 Maggie

Law

http://www.theztyle.com/home.php?mod=space&uid=72790&do

=blog&id=186220





Horlick

http://www.theztyle.com/home.php?mod=space&uid=11

853&do=blog&quickforward=1&id=186270

Serena

Yan

http://blog.she.com/YanSL/view/21014977/2013/02/27/◤彩妝◢%20♡%20超好用的遮瑕%20♥%20眼圈瑕疵殺手NARS%20♡

http://www.theztyle.com/home.php?mod=space&uid=11853&do=blog&quickforward=1&id=186270

http://www.theztyle.com/home.php?mod=space&uid=11853&do=blog&quickforward=1&id=186270

http://blog.she.com/YanSL/view/21014977/2013/02/27/◤彩妝◢ ♡ 超好用的遮瑕 ♥ 眼圈瑕疵殺手NARS ♡














Dai dai

http://blog.yahoo.com/_MA4EDOJWWEKA5EJJPOUL2KD

Q4U/articles/1039261 irene

http://www.theztyle.com/home.php?mod=space&uid

=12489&do=blog&id=185846

http://blog.yahoo.com/_MA4EDOJWWEKA5EJJPOUL2KDQ4U/articles/1039261

http://blog.yahoo.com/_MA4EDOJWWEKA5EJJPOUL2KDQ4U/articles/1039261



Carrie

http://blog.she.com/carriebloomwood/view/2

1015165/2013/03/01/skin%20all%20aglow%20with%20NARS chin

chin

http://blog.she.com/anna826/view/21015027/2013/02/28/自己都可以締造後台無瑕底妝%20-

%20NARS%20底妝系列

http://blog.she.com/carriebloomwood/view/21015165/2013/03/01/skin all aglow with NARS



http://blog.she.com/anna826/view/21015027/2013/02/28/自己都可以締造後台無瑕底妝 - NARS 底妝系列








RADIANCE CREAM COMPACT

FOUNDATION

RADIANCE CREAM COMPACT

FOUNDATION PRESS WORKSHOP

Date of Event 29th-30th Aug 2013

Event Venue (Name & website link) PP Flagship Boutique

Guests in Attendance (Circle all that apply) Press Bloggers Celebrities/

Tastemakers

Makeup

Artists


60

Overview of event

1. A/W 2013 Complexion Trend introduction (Jennifer / Joe/ Crystal)

matte (啞緻), luminous (明亮) , perfect skin, radiance (光芒)

Used in A/W 2013 New York Fashion Week: Marc Jacobs,

Alexandra Wang, Thakoon, 3.1 Phillip Lim, Rodarte

2. Radiance Redefine Complexion service – MUA

Introduce each editor to the new Radiant Cream

Compact Foundation (touch & feel texture)

Demonstrate with hand demo (wet/dry application)

Explain the concept of Radiance and the product feature

3. To share NYFW AW 13 Backstage trend look

72

Venue Setup RADIANCE CREAM COMPACT


Catering RADIANCE CREAM COMPACT


Event Recap RADIANCE CREAM COMPACT


NARS EYE PAINT


Event Venue 1A, No. 1 Moon Street, Wan Chai


Makeup Artists

Number of Artists in Attendance 100

Overview of event

• To introduce the product’s feature, application tips of Eye Paint


• To build strong makeup artist community network

77

NARS EYE PAINT PRESS EVENT

2013 NARS GUY BOURDIN

EXHIBITION

Date of Event 31st Oct 2013

Event Venue Pacific Place Garden Court


Makeup Artists


Overview of event

• To introduce the product’s feature, application tips of new NARS Guy Bourdin Holiday Collection


• Share the story about how Guy Bourdin’s work inspired Mr. Nars become a make-up artist and photographier

85

GUY BOURDIN PRESS EVENT

86


87


88


89


90


GUY BOURDIN MAKEUP ARTIST RELATIONS

GUY BOURDIN MAKEUP ARTIST RELATIONS

MARKET: Hong Kong

DATE: Nov 2013

Social Media (Instagram)

Total likes : 38554 GUY BOURDIN

PRESS HIGHLIGHTS

Instant coverage of Guy Bourdin launch through instagram, which includes - Guests from the NARS Guy Bourdin cocktail night posted a pre event photo about the launch, snaps during the event and also post event photos - Top bloggers in town posted on their instagram about the launch after 1-1 IMUA makeup service on the launch.

GUY BOURDIN PRESS HIGHLIGHTS








MARKET:HK

PUBLICATION: Zip

DATE:1ST Aug

CIRCULATION: 66,800

102


MARKET:HK

PUBLICATION: Zip

DATE:1ST Aug

CIRCULATION: 66,800

103


MARKET:HK

PUBLICATION: Zip

DATE:1ST Aug

CIRCULATION: 66,800

104


MARKET:HK

PUBLICATION: Flashon

DATE: 1st Nov

CIRCULATION: 536,614

105


106

MARKET:HK


DATE: 1st Nov



107

MARKET:HK


DATE: 1st Nov



108

MARKET:HK


DATE: 1st Nov



MARKET: HK

PUBLICATION: Jessica

DATE: 1st Nov

CIRCULATION: 64,376



MARKET: HK

PUBLICATION: Next One

DATE: 31st Oct



MARKET: HK

PUBLICATION: Ming Pao Weekly

DATE: 2nd Nov

CIRCULATION: 74,089


MARKET: HK

PUBLICATION: East Touch

DATE: 5th Nov

CIRCULATION: 80,000


MARKET: HK

PUBLICATION: Ketchup

DATE: 13th Nov



MARKET: HK

PUBLICATION: Apple Daily Deluxe

DATE: 15th Nov



MARKET: HK

PUBLICATION: Weekend Weekly

DATE: 25th Nov

CIRCULATION: 90,000


MARKET:HK

PUBLICATION: Bazaar

DATE:1st Nov

CIRCULATION: 32,000

2H2013 BEST PRACTICE

FEATURE STORIES

MARKET:HK

PUBLICATION: Zip

DATE:1ST Nov

CIRCULATION: 66,800

117


FEATURE STORIES

118

MARKET:HK

PUBLICATION: Zip

DATE:1ST Nov

CIRCULATION: 66,800


FEATURE STORIES

119

MARKET:HK

PUBLICATION: Zip

DATE:1ST Nov

CIRCULATION: 66,800


FEATURE STORIES

120

MARKET:HK

PUBLICATION: Zip

DATE:1ST Nov

CIRCULATION: 66,800


FEATURE STORIES

MARKET: HK


DATE: 2nd Nov

CIRCULATION: 74,089

121


FEATURE STORIES

MARKET: HK


DATE: 5th Nov

CIRCULATION: 80,000

122


FEATURE STORIES

MARKET: HK


DATE: 1st Dec

CIRCULATION: 90,000

123


FEATURE STORIES

MARKET: HK


DATE: 1st Dec

CIRCULATION: 90,000

124


FEATURE STORIES

MARKET: HK


DATE: 1st Dec

CIRCULATION: 90,000

125


FEATURE STORIES

MARKET: HK


DATE: 1st Dec

CIRCULATION: 90,000

126


FEATURE STORIES

MARKET: HK


DATE: 1st Dec

CIRCULATION: 90,000

127


UTILIZATION OF PRESS TOOLS

128

MARKET: HK

PUBLICATION: Milk

DATE: 24th Oct




129

MARKET:HK

PUBLICATION: Bazaar

DATE:1st Nov

CIRCULATION: 32,000



130

MARKET:HK

PUBLICATION: Bazaar

DATE:1st Nov

CIRCULATION: 32,000



131

MARKET:HK

PUBLICATION: Bazaar

DATE:1st Nov

CIRCULATION: 32,000

2014 MATTE MULTIPLE LAUNCH

EVENT

Date of Event 4th April, 2014 (Friday)

Event Venue Club Lusitano, 23/F, 16 Ice House Street, Central


Makeup Artists


Overview of event

• Make-up stations for Lip and Cheek service

• Products display

• Instant photography station

• F&B pass around

• Luncheon

133

NARS MATTE MULTIPLE PRESS EVENT

Reception

Makeup Station


Display Area

Makeup Station


Lunch Session

Tea Session


Demonstration

Cheek & Lip Service


Event Snap



Instant online coverage


Instant online coverage


Oriental Daily

On.cc ME!TV ME!TV

ME!TV Elle.com

Post event coverage (Online Video)

http://hk.on.cc/hk/bkn/cnt/lifestyle/20140404/bkn-20140404212635293-0404_00982_001.html?section=fash


Post event coverage (Online Video)

Qooza Milk

i More Jessica Cosmo Girl

She.com

2014 MATTE MULTIPLE

VLOGGER EVENT

NARS MATTE MULTIPLE VLOGGER EVENT

Instant coverage & Display

UTD total likes: 7626

Instant coverage & Display

UTD total likes: 7626

2014 HKTDC FASHION WEEK

NARS Sponsor for TDC Fashion week

Date: 7th-9th July, 2014

Location: Hall3C, Hong Kong Convention &

Exhibition Centre

Wan Chai

No of Show: 12

Local Designer include:

• Mim Mak

• Walter Kong

• Kenax Leung

• Kurt Ko

• Yannes Wong

• Chloe Sung

• CHEWTHECUD

• Nelson Leung

• Sandra Chau

• Aries Sin

• Mountain Yam

Post Event recap

Post Event recap

2014 TDC DUAL INTENSITY EYESHADOW & 3.1 PHILLIP

LIM NAIL POLISH LAUNCH EVENT

Date of Event 8th July, 2014 (Tuesday)

Event Venue Hong Kong Conference Center Hall 3


Makeup Artists


Overview of event

• To introduce the product’s feature, application tips Dual intensity eyeshadow


• Preview of 3.1 Phillip for NARS nail polish

• Reinforce the communication and relationship with MUA.

151



ARTIST RELATIONS

152


ARTIST RELATIONS

153 Instant MUA online sharing



MARKET: Hong Kong


DATE: 3rd Nov, 2014


154


FEATURE STORIES

MARKET: Hong Kong


DATE: 16th July 2014


155


FEATURE STORIES

MARKET: Hong Kong


DATE: 22nd Oct 2014


156


FEATURE STORIES

MARKET: Hong Kong


DATE: 22nd Oct 2014


157


FEATURE STORIES

MARKET: Hong Kong


DATE: 22nd Oct 2014


158


PHILLIP LIM FOR NARS

MARKET: Hong Kong

PUBLICATION: Jmen

DATE: 1st July 2014

CIRCULATION: 50,000

159



MARKET: Hong Kong




160



MARKET: Hong Kong




161



MARKET: Hong Kong

PUBLICATION: Jessica Code

DATE: 1st Aug 2014

CIRCULATION: 60,000

162



MARKET: Hong Kong

PUBLICATION: Cosmopolitan

DATE: 1st Aug 2014

CIRCULATION: 60,000

163

2014 NARS 20TH ANNIVERSARY

PARTY


PRESS EVENT


Event Venue Asia Society (http://asiasociety.org)


Makeup Artists


Overview of event -Introduce the 20th Anniversary of NARS and introduce the brand story began from 12 lipsticks and show the evolution to the new Audacious lipstick

-introduce the local press to the product feature, application tips of NARS Audacious Lipstick To maximize product placement among publications 165

NARS 20TH ANNIVERSARY PARTY

166

167


168

Lead Makeup on stage

Demonstration

Finish look for Define Lip


169

Snaps shot of press events



PRESS EVENT

170

Snaps shot of Lip Services Station

171 Backdrop Photo


172

Makeup presentation


173

Lead Makeup on stage

Demonstration

Finish look for Define Lip


174

Snaps shot of cocktail party


175

Snaps shot of press events


176

Snaps shot of Lip Services Station


Instant online exposure NARS 20TH ANNIVERSARY PARTY


20TH ANNIVERSARY

MARKET: Hong Kong


DATE: 1st Sept 2014

CIRCULATION: 60,000

178


20TH ANNIVERSARY

MARKET: Hong Kong

PUBLICATION: Bazaar

DATE: 1st Sept 2014

CIRCULATION: 32,000

179


20TH ANNIVERSARY

MARKET: Hong Kong

PUBLICATION: Jessica HK

DATE: 1st Sept 2014


180


20TH ANNIVERSARY

MARKET: Hong Kong

PUBLICATION: Marie Claire

DATE: 1st Sept 2014

CIRCULATION: 41,194

181


20TH ANNIVERSARY

MARKET: Hong Kong

PUBLICATION: Milk X

DATE: 1st Sept 2014


182


20TH ANNIVERSARY

MARKET: Hong Kong


DATE: 24th Sept 2014


183


20TH ANNIVERSARY

MARKET: Hong Kong


DATE: 29th Oct 2014

CIRCULATION: 90,000

184


20TH ANNIVERSARY

MARKET: Hong Kong


DATE: 1st Nov 2014

CIRCULATION: 60,000

185


20TH ANNIVERSARY

MARKET: Hong Kong

PUBLICATION: Standard Daily



186


20TH ANNIVERSARY

MARKET: Hong Kong

PUBLICATION: Ming Pao Weeklt


CIRCULATION: 74,089

187

2015 ALL DAY LUMINOUS WEIGHTLESS

FOUNDATION EVENT


PRESS EVENT

Date of Event 23rd January 2015

Event Venue The First Floor


Makeup Artists


Overview of event

• show case the local press to the NEW All Day Luminous Weightless Foundation / Soft Velvet Loose Powder /Spring collection

• Demonstrate the concept of polish look in order to share the whole new luminous foundation concept

• build up an indoor studio and featuring a local famous photographer

in the event, invited each of the editor to take a mood shot in the studio. We hope to explain how the foundation can create a luminous and contour for face, though photography theory and Francois philosophy.

189


PRESS EVENT

190

Venue setup


PRESS EVENT

191

Venue setup


PRESS EVENT

192

Polished Look Demonstration


PRESS EVENT

193

Studio Demonstration


PRESS EVENT

194

Shade Mapping Service

Polished Look Portrait


PRESS EVENT

195

Social media sharing

Social Media Sharing


FEATURE STORIES

MARKET: Hong Kong

PUBLICATION: Harper’s Bazaar

DATE: Jan 2015

CIRCULATION: 32000

PR VALUE: 51000

196


FEATURE STORIES

MARKET: Hong Kong


DATE: Jan 2015

CIRCULATION: 64376

PR VALUE: 160000

197


FEATURE STORIES

MARKET: Hong Kong

PUBLICATION: Elle HK

DATE: Feb 2015

CIRCULATION: 30057

PR VALUE: 44000

198


FEATURE STORIES

MARKET: Hong Kong

PUBLICATION: Face Magazine

DATE: March 2015

CIRCULATION: 106870

PR VALUE: 40000

199


FEATURE STORIES

MARKET: Hong Kong

PUBLICATION: Fashion & Beauty

DATE: 16th February 2015

CIRCULATION: 80000

PR VALUE: 58000

200



MARKET: Hong Kong

PUBLICATION: Sing Tao Daily

DATE: March 2015

CIRCULATION: 73000

PR VALUE: 230500

201


ALL DAY LUMINOUS WEIGHTLESS FOUNDATION

MARKET: Hong Kong

PUBLICATION: Milk

DATE: Feb 15

CIRCULATION: 100000

PR VALUE: 80000

202



MARKET: Hong Kong


DATE: Feb 15

CIRCULATION: 73000

PR VALUE: 230500

203



MARKET: Hong Kong

PUBLICATION: Apple Daily

DATE: Feb 15

CIRCULATION: 259245

PR VALUE: 228000

204



MARKET: Hong Kong

PUBLICATION: Zip Magazine

DATE: Feb 15

CIRCULATION: 66800

PR VALUE: 55000

205



MARKET: Hong Kong


DATE: Feb 15

CIRCULATION: 80000

PR VALUE: 38000

206



MARKET: Hong Kong

PUBLICATION: Me Magazine

DATE: March 15

CIRCULATION: 168358

PR VALUE: 103000

207

CENTRAL BOUTIQUE GRAND OPENING

& CHRISTOPHER KANE COLLECTION

LAUNCH EVENT

CENTRAL BOUTIQUE

GRAND OPENING

Date of Event 8th May 2015

Event Venue NARS Central Free Standing Store


Guests in Attendance Press Bloggers Celebrities/

Tastemakers

Makeup

Artists

Overview of event

• show case the local press to the NEW Christopher for NARS Collection

and share the product feature / background and artist tips by NARS

International Lead Makeup Artist Jane Richardson

• A summer tend presentation have been done by Jane Richardson, four

total look are created with Christopher Kane for NARS Collection

• A ribbon cutting ceremony had been hold to Increase the brand presence

at New Flagship boutique by having a large no. of visitors to grand opening

209

210


Venue Setting

CENTRAL BOUTIQUE

GRAND OPENING

211


Demonstration

CENTRAL BOUTIQUE

GRAND OPENING

212


Trend Presentation

CENTRAL BOUTIQUE

GRAND OPENING

213


Ribbon cutting ceremony

CENTRAL BOUTIQUE

GRAND OPENING

214


Celebrities Photo

CENTRAL BOUTIQUE

GRAND OPENING

215


Event Snaps

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong

PUBLICATION: Milk

DATE: 30th April 2015

CIRCULATION: 100000

PR VALUE: 80000

216

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong

PUBLICATION: Tatler HK

DATE: May Issue

CIRCULATION: 33985

PR VALUE: 85500

217

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong

PUBLICATION: Three Weekly

DATE: May Issue

CIRCULATION: 79517

PR VALUE: 55000

218

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong


DATE: May Issue

CIRCULATION: 80000

PR VALUE: 58000

219

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong


DATE: April 15

CIRCULATION: 168358

PR VALUE: 103000

220


CHRISTOPHER KANE FOR NARS

MARKET: Hong Kong


DATE: April 15

CIRCULATION: 106870

PR VALUE: 40000

221

MARKET: Hong Kong

PUBLICATION: Harper’s Bazaar

DATE: May 15

CIRCULATION: 32000

PR VALUE: 51000

222

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong


DATE: May 15

CIRCULATION:

PR VALUE:

223

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong

PUBLICATION: J Men

DATE: May 15

CIRCULATION: 50000

PR VALUE: 46000

224

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong

PUBLICATION: Oriental Sunday

DATE: May 15

CIRCULATION: 159114

PR VALUE: 124000

225

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong

PUBLICATION: Three Weekly

DATE: May 15

CIRCULATION: 79515

PR VALUE: 55000

226

CENTRAL BOUTIQUE

GRAND OPENING

MARKET: Hong Kong


DATE: May Issue

CIRCULATION: 74089

PR VALUE: 15000

227

CENTRAL BOUTIQUE

GRAND OPENING

DUAL INTENSITY BLUSH LAUNCH

EVENT

DUAL INTENSITY BLUSH

LAUNCH EVENT

Date of Event 1st April 2015

Event Venue Duddell’s Club



Tastemakers

Makeup

Artists

Overview of event

• share the product feature(newly-imagined formula / wet and dry use / new

and artist tips

• NARS Lead Makeup Artist – Priscilla Yu / YoYo Lung deliver a

how can create a spring summer look with new Dual intensity brush and

blush brush, beside that they will share the artist tips for wet use and dry

• A corner had been with SS15 fashion week photo and video with I-pad and

Projector/TV, in the corner we share the SS15 fashion trend and point out

have used Dual intensity brush to create the look, we hope to connect the

fashion though this opportunity, and pointed out NARS is a fashion related

brand.

229


PRESS EVENT

230


Venue setup

231


Event Snap


LAUNCH EVENT

232


Social Media Sharing


LAUNCH EVENT

MARKET: Hong Kong

PUBLICATION: New Monday

DATE: March 15

CIRCULATION: 78722

PR VALUE: 73000

233


LAUNCH EVENT

MARKET: Hong Kong

PUBLICATION: HK economics times

DATE: March 15

CIRCULATION: 80893

PR VALUE: 231000

234


LAUNCH EVENT

MARKET: Hong Kong


DATE: April 15

CIRCULATION: 80000

PR VALUE: 38000

235


LAUNCH EVENT

MARKET: Hong Kong


DATE: April 15

CIRCULATION: 80000

PR VALUE: 58000

236


LAUNCH EVENT

MARKET: Hong Kong


DATE: April 15

CIRCULATION: 73000

PR VALUE: 230500

237


LAUNCH EVENT

MARKET: Hong Kong


DATE: May 15

CIRCULATION: 168358

PR VALUE: 103000

238


LAUNCH EVENT

MARKET: Hong Kong

PUBLICATION: Next One

DATE: May 15

CIRCULATION: 141642

PR VALUE: 64000

239


LAUNCH EVENT

2015 TDC FASHION WEEK

NARS Sponsor for TDC Fashion week

Date: 6th-8th July, 2015 Time: 8:00pm – 5:30pm

Location: Hall3C, Hong Kong Convention &

Exhibition Centre

Wan Chai No of Show: 14

Local Designer including: • Mim Mak • Walter Kong • Kenax Leung • Kurt Ko • Yannes Wong • Chloe Sung • CHEWTHECUD

• Nelson Leung • Sandra Chau • Aries Sin • Mountain Yam

AUDACIOUS MASCARA LAUNCH EVENT

& ONLINE CAMPAIGN

246

Audacious Look Online Campaign

Date: Aug-Sept 2015

Online platform: She.com

Stylist: Dorian Ho / Mountain Yam

MUA:

Priscilla / YoYo / Shirley

Purpose:

Though the online recruitment to invite three invite three participates from 20’s 30’s and 30’s and 40’s years category to join a a styling shooting, whole of the transformation transformation process will be posted on on she.com, we hope to draw our target market target market attention and enhance the brand the brand awareness though this online online campaign.


NARS Girl


249

Facebook Feed 1 Facebook Feed 2 Facebook Feed 2



Online Coverage


LAUNCH EVENT

Date of Event 31st August 2015

Event Venue (Name & website link) ESPACE



Tastemakers

Makeup

Artists

Overview of event

• Opening house to show case the local press to the NEW Audacious mascara

• The purpose of this event is to introduce the local press to the product feature, application tips of Audacious mascara in order to maximize product placement among publications

• share the product feature(Exclusive lash-catching brush design / first-to market formula with satin finish, stays soft / flexible and buildable ability/ new packaging) and artist tips

252



- Main Backdrop


- Main Backdrop



Post Event Coverage

- Main Backdrop

http://makya.com http://hk.on.cc


http://www.weddinghk

.hk

http://makya.com


http://www.she.com http://www.she.com


- Main Backdrop


Online Coverage

- Main Backdrop

BEST COVERAGE

MARKET: Hong Kong


DATE: Jan 2015

CIRCULATION: 106870

PR VALUE: 40000

266

MARKET: Hong Kong

PUBLICATION: Tatler HK

DATE: Feb 2015

CIRCULATION: 33985

PR VALUE: 85500

267

MARKET: Hong Kong

PUBLICATION: The Standard

DATE: May 2015

CIRCULATION: 200000

PR VALUE: 106000

268

MARKET: Hong Kong

PUBLICATION: Prestige HK

DATE: Feb 2015

CIRCULATION: 31000

PR VALUE: 72888

269

MARKET: Hong Kong

PUBLICATION: ZIP Magazine

DATE: March 2015

CIRCULATION: 66800

PR VALUE: 55755

270

MARKET: Hong Kong

PUBLICATION: Marie Claire

DATE: March 2015

CIRCULATION: 41194

PR VALUE: 85000

271

MARKET: Hong Kong


DATE: May 2015

CIRCULATION: 60000

PR VALUE: 57800

272

MARKET: Hong Kong


DATE: Jan 2015

CIRCULATION: 90000

PR VALUE: 122400

273

MARKET: Hong Kong


DATE: Feb 2015

CIRCULATION: 80000

PR VALUE: 58000

274

MARKET: Hong Kong

PUBLICATION: Oriental Sunday

DATE: Jan 2015

CIRCULATION: 159114

PR VALUE: 124000

275

MARKET: Hong Kong

PUBLICATION: Apple Daily

DATE: Feb 2015

CIRCULATION: 259245

PR VALUE: 228000

276

MARKET: Hong Kong


DATE: April 15

CIRCULATION: 80000

PR VALUE: 58000

277

MARKET: Hong Kong

PUBLICATION: Sky Post

DATE: May 15

CIRCULATION: 503033

PR VALUE: 270000

278

- 279 -

Publication: Jessica

Code

Circulation: 60,000

Press value: USD

13,381

Coverage: 0.5 Page

MARKET: Hong Kong


DATE: May 15

CIRCULATION: 60,000

PR VALUE: 41,641

- 280 -

Publication:

Cosmopolitan

Circulation: 60,000

Press value: USD 8,814

Coverage: 0.5 Page

- 281 -

Publication: Next

Magazine

Circulation: 141,642


Coverage: 1 Page

- 282 -

Publication: Apple Daily Deluxe



Coverage: 2 Page

- 283 -

Publication: Me



Coverage: 1 Page

- 284 -

Publication: Face Ketchup



Coverage:2Page

- 285 -

Publication: Flash On



Coverage: 1 Page

- 286 -

Publication: East Touch

Circulation: 80,000


Coverage: 2 Page

- 287 -

Publication: Zip

Circulation: 66,800


Coverage: 1 Page

- 288 -

Publication: Jessica

Circulation: 64,376


Coverage: 1 Page

- 289 -

Publication: Bazaar

Circulation: 32,000


Coverage: 1 Page

MARKET: Hong Kong


DATE: 1st Aug 2014


290

MARKET: Hong Kong



CIRCULATION: 78,722

291

MARKET: Hong Kong


DATE: 22nd Sept 2014

CIRCULATION: 80,000

292

MARKET: Hong Kong

PUBLICATION: Next Magazine

DATE: 16th Oct 2014


293

MARKET: Hong Kong


DATE: 24th Oct 2014

CIRCULATION: 78,722

294

295

MARKET: HK


DATE: 5th Aug

CIRCULATION: 80,000

296

MARKET: HK


DATE: 5th Aug

CIRCULATION: 80,000

MARKET: HK

PUBLICATION: ME

DATE: 23nd Aug


297

MARKET: Hong Kong


DATE: 1st July 2014


298

MARKET: Hong Kong

PUBLICATION: Milk



299

MARKET: Hong Kong


DATE: 1st August 2014


300

MARKET: Hong Kong


DATE: 4th August 2014

CIRCULATION: 80,000

301

MARKET: Hong Kong


DATE: 4th August 2014

CIRCULATION: 90,000

302

MARKET: Hong Kong



CIRCULATION: 60,000

303

MARKET: Hong Kong



CIRCULATION: 60,000

304

MARKET: Hong Kong



CIRCULATION: 60,000

305

MARKET: Hong Kong


DATE: 1st Sept

CIRCULATION: 66,800

306

MARKET: Hong Kong


DATE: 1st Sept

CIRCULATION: 66,800

307

MARKET: Hong Kong


DATE: 1st Sept

CIRCULATION: 66,800

308

MARKET: Hong Kong


DATE: 1st Oct 2014


309

MARKET: Hong Kong

PUBLICATION: Sky Post

DATE: 27th Oct 2014


310

MARKET: Hong Kong

PUBLICATION: Hong Kong Economic Time

DATE: 15th Oct 2014

CIRCULATION: 80,893

311

Documents

Joe Ho Event & Campaign portfolio