Job Study 2016_Final

Analytics India

2016

JOBS STUDY

Co-Presented by Analytics India Magazine

& Jigsaw Academy

Job Study2016 By Jigsaw Academy & Analytics India Magazine

0302

The document is the result of continued research by Analytics India Magazine and Jigsaw Academy. Permission may be required from either or at least one of the parties for reproduction of the information in this report. All rights are reserved with the aforementioned parties.

CONTENT0 4 / / I N T R O D U C T I O N / /

0 6 / / F O R E W O R D / /

1 2 / / T O P T R E N D S I N A N A LY T I C S J O B S / /

1 4 / / A N A LY T I C S J O B S B Y C I T I E S / /

1 6 / / A N A LY T I C S J O B S B Y I N D U S T R Y / /

1 8 / / E D U C AT I O N R E Q U I R E M E N T / /

2 2 / / A N A LY T I C S J O B S I N C I T I E S B Y E X P E R I E N C E L E V E L / /

0 8 / / W H AT ’ S I N A N A M E ? T I T L E S I N T H E E M E R G I N G A N A LY T I C S S P A C E / /

2 6 / / C O N C L U S I O N / /

2 0 / / E X P E R I E N C E R E Q U I R E M E N T / /

Job Study2016

04

In this extremely competitive world,

the need for perfection has be-

come a mandate. The requirements

for hiring a professional is seeing a

new high, the companies have upped

their standards and the competition is

fierce like never before.

But what brings the good news is the

fact that technologies are evolving at

a high pace, the companies are sitting

on the piled-up data and that analytics

have become the backbone of every

organization. Which means that despite

the high levels of competition, analytics

industry has witnessed a boom.

And with that, the demand for profes-

sionals in the analytics industry has

come up.

Be it the big data expertise, data scien-

tist or any other data analytics role, with

the innumerable companies starting up

in the analytics space at a fast pace,

there has been a definite surge in the

job opportunities. And looking at the

growth, it can be speculated quite well

that over the next few years, the indus-

try is going to require a huge manpow-

er to meet up on these needs.

The recruitment trends, educational

qualifications, experience and various

such parameters are presented in the

Analytics India Job Study 2016 brought

to you by Analytics India Magazine in

association with Jigsaw Academy.

These top trends and interesting facts

in the analytics jobs that this study

brings, validates upon the flourishing

future that this industry has in store and

that the professionals in this industry

are in for a flamboyant take off in their

careers.

INTRODUCTION

05

By Jigsaw Academy & Analytics India Magazine


06 07

BHASKER GUPTA

FOREWORD

Back in 2012, when the

idea of a dedicated

coverage on analytics

industry was conceived,

we had in mind a 360-degree

coverage of every aspect of the

industry. And with each year, we

have brought to you exactly that.

Be it start-ups in analytics, profiles

of analytics professionals, invest-

ments in analytics or jobs in the

sector, over the past four years,

Analytics India Magazine has

served every flavour of the indus-

try.

Amidst the various trends in the

industry, the one which can never

fade away is the curiosity around

the job scenario. The various job

roles, titles, education qualifica-

tions, the experience required, the

hiring trend across the cities and

industries are some of the cruxes

that every analytics professional

yearns to know.

Trailing down to the interesting

studies and opinion that Analytics

India Magazine has brought for its

readers, we bring to you Analytics

India Job Study 2016, where we

have done the in-depth analysis

of the analytics job market and

the emerging top trends that it is

witnessing.

In partnership with Jigsaw Acad-

emy, a prestigious name in India’s

analytics education industry, this

study is a result of an extensive

research on the Analytics Job sce-

nario in the country.

It has been a privilege to partner

with Jigsaw Academy as our re-

search partner for this study.

Founder & CEO Analytics India Magazine

GAURAV VOHRA

C0-founder & CEO Jigsaw Academy

We’re constantly under siege by

technological and scientific

developments. There are new

innovations that fundamentally

transform the way we look at the world and

interact with it.

Normally, these developments would leave

us in a state of confusion and disarray. But,

our brains are elastic. Our brain is capable

of coping and adapting to the flux we find

ourselves in business, academics and daily

lives.

But, coping is not understanding.

To understand, we need to evolve. We need

to go through the difficult, messy process of

trial and error that takes a lot of resources,

time and money.

At Jigsaw Academy, we have been guiding

data scientists through this process of growth

and understanding. With our bespoke ped-

agogy and coverage of tools and domain

knowledge, we have been able to help thou-

sands of data scientists.

But, I believe that our emphasis on busi-

ness context and application of learning has

helped our graduates become job ready -

and a great fit for the ever-growing diaspora

of analytics companies in India.

This edition of the Analytics India Company

Study provides a comprehensive coverage

on the state of analytics in India, supple-

menting its contribution as a platform for the

convergence of academics, industry and

practitioners in a holistic Indian context.

Job Study2016

08

SARITA DIGUMARTI

COO & Co-founderJigsaw Academy

WHAT’S IN THE NAME?Titles in the emerging analytics space

Sarita Digumarti (COO & Co-founder, Jigsaw Academy, The Online School of Analytics) has over 11 years of extensive analytics and consulting experience across the FMCG, retail and healthcare sectors. She has worked in both India and the US, tackling complex business analytics and intelligence problems. She has an M.A in Quantitative Economics, from Tufts University, Boston, and an MBA from T.A. Pai Management Institute, Manipal.


09


10 11

BUSINESS ANALYST

A business analyst is someone who combines

analytics knowledge with strong domain exper-

tise. Business analysts are valuable to business-

es because they tend to focus on the role of

analytics in the context of a business problem or

an opportunity. The main focus for them is do-

main-specific experience rather than advanced

technical knowledge. Technically, the typical

business analyst should know some basic sta-

tistics, predictive modeling, Excel and a working

knowledge of SAS, R or Python.

DATA SCIENTIST

A data scientist is someone with an extensive

analytics background, who can wield multiple

analytics tools like SAS, R, Python, SQL, VBA

etc. with confidence. A data scientist is also

well versed in advanced analytics techniques

like multinomial regression, generalized linear

modeling as well as text mining and natural lan-

guage processing. What is not important though

is domain experience, since data scientists will

be expected to perform complicated analyses

for clients from varying domains.

MACHINE LEARNING SPECIALIST

As organizations generate ever more data,

machine learning grows increasingly popu-

lar. This is because ML techniques can handle

huge volumes of data, while generating rapid

results. As data overwhelms organizations, ML

techniques that can generate insights with little

human interference, are proving indispens-

able. Machine Learning specialists will usually

have competencies in neural networks, support

vector machines, general boosting & bagging

techniques and random forest algorithms among

others. An example of a company that hires mul-

tiple teams of ML specialists is Facebook, who

work on improving several Facebook features,

such as the one that recommends the right peo-

ple to connect with.

BIG DATA SPECIALIST

With the explosion of information that can be

analysed, businesses have realized that there is

a huge amount of data available to them outside

of what their internal databases have managed

to capture. This represents a gold mine for mar-

keters looking for insights from their customers

about the products or the company as a whole.

This has led to a spectacular increase in the

demand for Big Data specialists – people who

can mine unstructured data of the kind found in

social media channels, or with telecom compa-

nies. It is almost mandatory for Big Data special-

ists to have advanced skills in technologies like

Hadoop, MapReduce, Hive, Pig, Sqoop, Spark

etc.

DATA VISUALIZER

The art of communicating analytics results to

a non-technical audience in an easy-to-under-

stand manner is a crucial (often underrated) skill

for any data scientist. Many organizations now

have resource people who specialize in this role.

There are whole companies like Gramenar that

have built their entire business models on “trans-

forming your data into concise dashboards” and

letting “visualizations guide you towards action-

able decisions”. They are valued for their ability

to generate vivid visualizations, precise dash-

boards and intelligent, comprehensible reports.

A good data visualizer must be a data scientist,

but with a heart of an artist. They must have

visualization skills in Excel, R, Tableau etc.

All these roles are still new and continually evolving which means that some roles may still merge, or may

have new designations that spin out from them. Which is why keeping a constant eye on how the industry

scenario changes is critical for any learning development managers, analytics hirers and data science

instructors.

Our continued interactions with

professionals working in the big

analytics companies have made

us realize that there is a need

to streamline learning paths and offer more

customized career solutions to professionals or

students wanting to embark on a career in an-

alytics or Big Data. Today, there’s no ‘one-size-

fits-all’ data analyst. There’s data scientists, Big

Data analysts or Machine Learning specialists.

Designations could even be domain related –

such as Retail analysts, or Financial analysts.

The learning story behind each of these des-

ignations is different, and usually contains a

carefully curated combinations of courses that

cater to the current requirements in the indus-

try. In the field of analytics, generalists are

giving way to specialists.

Here are some distinct job roles that have

evolved in recent times:

13

TOP TRENDSIN ANALYTICS JOBS

• The number of analytics jobs rose by 29% from June 2014 to June 2015.

• However, the next year has seen a sharp rise of 120% in the number of analytic jobs from June 2015 to June 2016.

• Overall, there has been a 53% increase in the number of new job postings in analytics, this year compared to a year earlier.

• This obviously is a huge increase in the demand for talent in a sector, giv-en that most other sectors (including IT/ITES) are performing below their historic average.

increase y-o-y in Analytics

Jobs

53%

NEW JOB OPENINGS

EACH MONTH

7/2014

8/2014

9/2014

10/2014

11/2014

12/2014

1/2015

2/2015

3/2015

4/2015

5/2015

6/2015

7/2015

8/2015

9/2015

10/2015

11/2015

12/2015

1/2016

2/2016

3/2016

4/2016

5/2016

6/2016

OVERALL

12



15

Bangalore

Delhi/ NCR

Mumbai

Hyderabad

Others

Chennai

Pune

AhmedabadKolkata

ANALYTICS JOBS BY CITIES

Bangalore

Delhi/ NCR

Pune

Ahmedabad

Kolkata

Others

27%

23%

15%Mumbai

Hyderabad

Chennai

9%

9%

8%

2%

2%

5%

ANALYTICS JOBS

BY CITIES• In terms of cities,

Bengaluru ac-counts for around 27% of analytics jobs followed by Delhi/NCR at 23%.

• Bangalore con-tinues to be the analytics capital of India, with largest number of analytics professionals and analytics compa-

nies being based out of Bangalore.

• Approximately 15% of analytics jobs are from Mumbai. These 3 cities to-gether account for almost 65% of total analytic jobs.

• Hyderabad and Chennai contribute to 9% each.

Job Study2016

14

Job Study2016

• Analytics jobs are concen-trated in only few sectors. This is suggestive by the fact that 81% of analytics job opportunities exist in 4 sectors viz. Banking and Financial Services, Ecom-merce, Pharma/Health-care, Energy & Utilities.

• A big chunk, almost 42 percent of analytics job opportunity comes from Banking and Financial Services industry followed by the ecommerce sector and Pharma/Healthcare at 14% and 13% respec-

tively

• The contribution of Retail/ CPG to new job openings this year is just 5% of all analytics jobs. Retail/ CPG have traditionally been a growth area for analytics, with the sector being one of the early adopter of analytics.

• Energy/ utilities sector seems to have an uptick in analytics jobs this year. The sector have been tra-ditionally a late adopter of analytics.

ANALYTICS JOBS

BY INDUSTRYANALYTICS JOBS BY INDUSTRY

Banking &Financial Services (I)

Ecommerce (II)Pharma/Healthcare (III)

Energy &Utilities (IV)

Retail &CPG (V)

Telecom (VI)

Media/Entertainment/ Internet(VII)

Automobile/Auto Ancilary/Auto Components(VIII)

Travel & Hospitality (IX)

11%

5%

4%

4%

4%

2%

42%

14%

13%

I

II

III

IV

V

VI

VII

VIII

IX


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EDUCATION REQUIREMENT BY ANALYTICS JOBS

CA

M.Tech

Any Graduate

MBA/ PGDM

Any PostGraduate

B.Tech/ B.E

3%

7%

9%

10%

26%

44%

EDUCATION REQUIREMENT

• Almost 44% of analytics job openings are looking for a B.E./ B.tech degree in the incumbent.

• 26% analytics job open-ings are looking for a postgraduate degree and 10% are looking for an MBA or PGDM.

• So, overall, 80% of all employers are looking to hire analytics profes-

sionals with either an engineering degree or a postgraduate degree.

• 9% analytics jobs are fine with any graduate degree.

• Job openings looking for a CA account for merely 3%.

BY ANALYTICS JOBS

18

Job Study2016

Job Study2016

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EXPERIENCE REQUIREMENT BY ANALYTICS JOBS

• Around 62% of analytics requirements are looking for candidates with less than 5 years experience.

• 18% analytics jobs are for freshers.

• 31% analytics job openings are for professionals with 5-10 years’ expe-rience to serve the middle management

• And if we consider the senior management, mere 7% of jobs openings

are for professionals having 10 and above years’ experience.

EXPERIENCE REQUIRED BY ANALYTICS JOBS

Less than1 year

1 to 2years

2 to 5years

5 to 7years

7 to 10years

10 to 15years

More than15 years

0%

5%

10%

15%

20%

25%

Jobs are for Freshers18%

21


Job Study2016

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ANALYTICS JOBSIN CITIES BY EXPERIENCE LEVELS

• 2-5 yrs of experience is most demanded across all cities, averaging at 24-25% of job openings.

• Yet, this changes drasti-cally for other experience levels. Hyderabad is mostly looking for senior analytics professionals. Almost 4% of analytics job opening in Hyderabad are for 15+ yrs experience (highest for any city).

• Hyderabad & Chennai have analytics job openings that primarily look for 5+ yrs of experience - at 51% & 40% respectively.

• In our research, we ob-served that attrition rates in these cities are much lower than prime cities like Ben-galuru, Mumbai and delhi/NCR. Employee prefer to stick to their jobs for a long-ish period and this indirectly lets employers demand for higher skillsets or experi-ence level within compara-ble salary packages.

• Mumbai, Delhi/NCR & Pune are mostly looking for professionals with less than 2 years of experience, with 41%, 42% & 42% of analytics jobs openings for less than 2 yrs experience.


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Less than 1 year

1-2 years

2-5 years

5-7 years

7-10 years

10-15 years

More than 15 years

0% 5% 10% 15% 20% 25% 30%

HYDERABAD

Less than 1 year

1-2 years

2-5 years

5-7 years

7-10 years

10-15 years

More than 15 years

0% 5% 10% 15% 20% 25% 30%

DELHI/ NCR

Less than 1 year

1-2 years

2-5 years

5-7 years

7-10 years

10-15 years

More than 15 years

0% 5% 10% 15% 20% 25% 30%

CHENNAI

Less than 1 year

1-2 years

2-5 years

5-7 years

7-10 years

10-15 years

More than 15 years

0% 5% 10% 15% 20% 25% 30%

PUNE

BANGALORE

Less than 1 year

1-2 years

2-5 years

5-7 years

7-10 years

10-15 years

More than 15 years

0% 5% 10% 15% 20% 25% 30%

Less than 1 year

1-2 years

2-5 years

5-7 years

7-10 years

10-15 years

More than 15 years

0% 5% 10% 15% 20% 25% 30%

MUMBAI

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CONCLUSION

If we take a deeper look at the study, it can be quite evidently identified that the number analytics jobs have seen a positive trend in terms of hiring. The new job openings/postings have witnessed a huge leap in the numbers indicating an increase in

the demand of the talent required in the sector. It clearly indicates the growth of analytics industry at a much faster pace in the last few years.

Metros like Delhi and Bengaluru are taking up the positions of being major hubs for analytics jobs followed by cities like Mumbai, Hyder-abad, Pune and Chennai. If we see sector wise, Banking and Finan-cial Services is the leader in providing analytic job roles.

A good amount of job role exists for people with less than 5 years of work experience showing the evolving nature of the industry and that it is ready to give chance to the newer, lesser experienced candi-dates as well. A majority of employers prefer either a post graduate holder or a professional with an engineering degree for job roles in the analytics field.

Overall the Analytics India Job Study 2016 is indicative of the flam-boyant take off that the professionals in this industry are in for.

Job Study2016

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Job Study 2016_Final