In partnership with the Workforce Central Career Center and the Worcester Sharks

JOB FAIRJONATHAN FORSBERG JOHN McCARTHYACCOUNT EXECUTIVE BUSINESS SERVICE REP.WORCESTER SHARKS WORKFORCE CENTRAL

CAREER CENTER

VISIONWhy a big job fair?Why this venue?What do our

customers expect from a job fair?

What are our resources? How do we leverage them?

VISION Why a big job fair? 1. Serve many customers at once2. Make a BIG public presence Why this venue?1. Validates event, draws the public, marketing What do our customers expect from a job

fair?1. Employers: High foot traffic & quality

applicants2. Job Seekers: High quality companies with

open jobs

VISION What are our resources? How do we

leverage them?1. Your Career Center 2. Your partner3. Your WIB, Chamber of Commerce etc.4. Local Government & EOLWD5. Mass.gov & Job Quest 6. Don’t overuse these resources

BUY IN Your

Managers/DirectorYour business

partner Your staffYour job seekersYour business

customers

PLAN Find your premier

venue Partner with a local

business that has “marquee appeal” and a sense of community

How do you market to employers & job seekers?

How do you keep track of everything?

IMPLEMENTThe DCU Center & Worcester Sharks

connectionKnow business/hiring cycles of your employer

base and take advantage of it.Email, media sites, Twitter, press releasesMaintain a spread sheet, MOSES,

communicate with partner about employers.

DAY OF THE EVENTMaps & descriptions

for staff & customersMeals & WaterStaff located in key

positions Work ShopsHow do you count

1955 (plus) people?Who got hired?

MEET THE WORCESTER SHARKSThe Worcester Sharks are devoted to

providing, in the most fiscally responsible manner, the highest quality sports and entertainment events to the New England community and beyond, through commitment to customer service, community involvement and dedication to excellence.

We are dedicated to building a premier team in the American Hockey League that will perennially contend for the Calder Cup championship and develop future players for the National Hockey League’s San Jose Sharks.

MEET THE WORCESTER SHARKSOwned and operated by Sharks Sports and

Entertainment.Entering 7th Season in Worcester.Play 38 home games at DCU Center from

October through April.Average attendance of 4,500 at each home

game during 2011-2012 Season.

SUCCESS OF PARTNERSHIPWhy a career center and professional hockey

team?Each has own specialties and resources to

contribute to successful event Career Center handled Job Fair logistics Sharks and DCU Center contributed to marketing

and driving foot traffic. Marquee appeal Media outlets

DCU Center handled logistics of foot traffic and setup. Advertising

SHARKS VIEW ON EVENTWin-win for all parties involved.

CommunitySharks offer up to 4 free tickets on

Wednesdays for unemployed.Support of outside resources

Minor adjustments made from first year.Truly incremental business

First time customers to the Sharks and DCU Center.

SHARKS VIEW ON EVENTPositive PR

Telegram & GazetteNECNTwitter

Annual growth expectedIncrease of 50

employers in one year

Increase of 700 job seekers in one year

SHARKS VIEW ON EVENTUnique event

Not your typical job fair

TurnkeyDevelop new fan baseAdded to overall

excitementHockey gameUse of mascot

“FINZ”

NECN VIDEO“75 employers at the DCU Center

represented 2,000 job opportunities at the biggest public jobs fair in Massachusetts.”

http://www.necn.com/searchNECN/search/v/53337563/worcester-mass-sharks-host-second-annual-job-fair.htm