V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 1JET SET SAIL COMMS GUIDE

TRADEV1—JUNE 2016

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 2

JET SET SAIL

JET SET SAIL COMMS GUIDEV1—JUNE 2016

Jet Set Sail was so successful that Celebrity Cruises® have brought it back – only now it’s expanded and enhanced. That’s fantastic news for your customers, but even better news for you. Why? Happier customers and more bookings of course.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 3

Please ensure that you clearly define the offer and its terms within the accompanying copy. Terms and conditions should be referenced. With our new branding, consumer-facing communications will be light on body copy, with trade doing more of the heavy lifting in terms of explicitly spelling out the Jet Set Sail Campaign offer.

Where possible – subject to Celebrity Cruises® consent – refer to these details when it comes to quoting the offer.

DON’T JUST SAIL. JET SET SAIL.MODERN LUXURY LIVES HERE.

CAMPAIGN OVERVIEW HEADLINE – CONSUMER-FACING

CAMPAIGN OVERVIEW SUBHEAD – CONSUMER-FACING

CAMPAIGN OVERVIEW COPY – CONSUMER-FACING

DON’T JUST SAIL. JET SET SAIL.

If you like the finer things in life, you’ll want to travel in style. And it doesn’t get much better than Jet Set Sail. Your holiday starts with on-site parking at Inflite private jet Terminal at Stansted Airport. Here, you’ll enjoy a selection of complimentary refreshments. Better still, check-in takes just 60 minutes.

The luxury continues with a premium economy-style flight where you can look forward to modern leather seats, a complimentary meal with drinks service and a luggage allowance of 25kg*.

YOUR JET SET SAIL PACKAGE INCLUDES:

• Complimentary parking at Inflite private jet Terminal at Stansted Airport**

• Access to the Celebrity Cruises® modern luxury departure lounge, and a choice of light refreshments

• Premium economy-style flight aboard Titan Airways B737-300 aircraft• Luggage allowance of 25kg*

• Two-course breakfast and beverage service on outbound flight; or a two-course lunch and drinks on your return journey

• 31 inch seat pitch• Return transfers to and from the port• Priority embarkation at departure port

*Please note the luggage allowance is 23kg on flights to and from Athens. ** As the private terminal is not connected to the main terminal access to shops is limited.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 4

ENJOY AN EQUALLY UPLIFTING OFFER.

CAMPAIGN OFFER HEADLINE – CONSUMER-FACING

CAMPAIGN OFFER COPY – CONSUMER-FACING

Book a European Jet Set Sail itinerary before 31 Aug 2016 and you’ll receive a complimentary Classic Drinks Package for the duration of your cruise AND up to $500 to spend on board. AquaClass® and Suite Class guests also get free Wi-Fi.

Please ensure that you clearly define the offer and its terms within the accompanying copy. Terms and conditions should be referenced. With our new branding, consumer-facing communications will be light on body copy, with trade doing more of the heavy lifting in terms of explicitly spelling out the Jet Set Sail Campaign offer.

Where possible – subject to Celebrity Cruises® consent – refer to these details when it comes to quoting the offer.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 5

JET SET SAIL LOGO

JET SET SAIL HERO IMAGE WITH X — LANDSCAPE Please use this image in all Celebrity Cruises® material over the Jet Set Sail Campaign period.

DON’T JUST SAIL.JET SET SAIL.MODERN LUXURYLIVES HERE.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 6

JET SET SAIL HERO IMAGE WITH X — PORTRAIT Please use this image in all Celebrity Cruises® material over the Jet Set Sail Campaign period.

THIS FATHER’S DAY BRING OUT THE BOY IN HIM.MODERN LUXURY LIVES HERE.

DON’T JUST SAIL.JET SET SAIL.MODERN LUXURYLIVES HERE.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 7

Please use this image in all Celebrity Cruises® material over the Jet Set Sail Campaign period.

HERO

SECONDARY

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V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 8

SECONDARY

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150721-122318-JetSetSail

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V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 9

SECONDARY

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V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 10

REGIONAL JET SET SAIL

JET SET SAIL COMMS GUIDEV1—JUNE 2016

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 11

Please ensure that you clearly define the offer and its terms within the accompanying copy. Terms and conditions should be referenced. With our new branding, consumer-facing communications will be light on body copy, with trade doing more of the heavy lifting in terms of explicitly spelling out the Regional Jet Set Sail Campaign offer.

Where possible – subject to Celebrity Cruises® consent – refer to these details when it comes to quoting the offer.

DON’T JUST SAIL. JET SET SAIL.MODERN LUXURY LIVES HERE.

REGIONAL CAMPAIGN OVERVIEW HEADLINE – CONSUMER-FACING

REGIONAL CAMPAIGN OVERVIEW SUBHEAD – CONSUMER-FACING

REGIONAL CAMPAIGN OVERVIEW COPY – CONSUMER-FACING

WITH REGIONAL JET SET SAIL, YOUR HOLIDAY STARTS EVEN CLOSER TO HOME.

As part of Celebrity Cruises®’ Jet Set Sail experience, Celebrity Cruises has created Regional Jet Set Sail. You’ll enjoy free car parking, fast track through the airport, a drinks reception at the gate and more. Plus, as you’re taking off from your regional airport, your holiday begins even closer to home.

AT YOUR REGIONAL AIRPORT YOU WILL ALSO ENJOY:

• Free car parking• Fast track through airport• Drinks reception• Priority embarkation• Premium economy-style flight aboard Titan Airways B737-300 aircraft• Luggage allowance of 25kg*

• Two-course breakfast and beverage service on outbound flight; or a two-course lunch and drinks on your return journey

• 31 inch seat pitch• Return transfers to and from the port

*Please note the luggage allowance is 23kg on flights to and from Athens.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 12

ENJOY AN EQUALLY UPLIFTING OFFER.

REGIONAL CAMPAIGN OFFER HEADLINE – CONSUMER-FACING

REGIONAL CAMPAIGN OFFER COPY – CONSUMER-FACING

Book a European Regional Jet Set Sail itinerary before 31 Aug 2016 and you’ll receive a complimentary Classic Drinks Package for the duration of your cruise AND up to $500 to spend on board. AquaClass® and Suite Class guests also get free Wi-Fi.

Please ensure that you clearly define the offer and its terms within the accompanying copy. Terms and conditions should be referenced. With our new branding, consumer-facing communications will be light on body copy, with trade doing more of the heavy lifting in terms of explicitly spelling out the Regional Jet Set Sail Campaign offer.

Where possible – subject to Celebrity Cruises® consent – refer to these details when it comes to quoting the offer.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 13

REGIONAL JET SET SAIL LOGO

REGIONAL JET SET SAIL HERO IMAGE WITH X — LANDSCAPE Please use this image in all Celebrity Cruises® material over the Regional Jet Set Sail Campaign period.

DON’T JUST SAIL. JET SET SAIL.MODERN LUXURYLIVES HERE.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 14

REGIONAL JET SET SAIL HERO IMAGE WITH X — PORTRAIT Please use this image in all Celebrity Cruises® material over the Regional Jet Set Sail Campaign period.

DON’T JUST SAIL. JET SET SAIL.MODERN LUXURYLIVES HERE.

V1—JUNE 2016JET SET SAIL COMMS GUIDE – TRADE 15

Please use this image in all Celebrity Cruises® material over the Regional Jet Set Sail Campaign period.

REGIONAL JET SET SAIL HERO

REGIONAL JET SET SAIL SECONDARY

shutterstock_283325342_mykonos_greece_EXT

150721-120908-JetSetSail

150721-125239-JetSetSail

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