1. Presented by Jeena J T Reg.no :60728 ORGANIZATION STUDY 2. INTRODUCTION Organization Study basically refers to the study that relate to find out the real functioning of an organization through personal visiting to the various departments of that organization and also by visiting the organization various operating plants. The study includes meeting and interviews with various departments heads and also the staff in each department. The main purpose of this study lies in knowing more about the structure, policies, programs and functions of an organization by applying the theory into practice. It is really a practical experienced, knowledge based study. 3. This organization study has been conducted in Kerala Kaumudi (P) Ltd. Kerala Kaumudi, the greatest growing Malayalam daily, owes its genesis in 1911, to the visionary, Shri C V Kunjuraman. Kerala Kaumudi became a daily news paper on 1st November 1940. From its humble beginning as a single edition news paper of Thiruvananthapuram, Kerala Kaumudi has spread out to cover other parts of the state and the country with editions from Kollam, Alappuzha, Kottayam, Cochin, Thrissur, Kozhikode, Kannur, Bangalore and Gulf. 4. SCOPE OF THE STUDY The Organization Study on at Kerala Kaumudi (P) Ltd offers great scope to Kerala Kaumudi (P) Ltd in some areas where they are considered weak. The scope of the study also extends to other media companies and future researchers. The study helps in bridging gap between the theory and practice of management. 5. OBJECTIVES OF THE STUDY To identify the functions, duties, responsibilities and maintenance of each departments. To verify how far the organization structure is successful in accomplishing the objectives of Kerala Kaumudi (P) Ltd To determine the factors that influence readers. To suggest measurers to improve the circulation of Kerala Kaumudi daily. . 6. To know news preference. To know the opinion of readers about various reports. To analyze the buyers opinion about the price and quality of the particulars product 7. LIMITATIONS OF THE STUDY An in-depth study was not possible because the time limit was the main constraint. Since Kerala Kaumudi (P) Ltd, is a private sector company, access to some important information was restricted. This made some difficulties during the time of analysis. Financial constrains were one of the limitations. Some of the respondents are not ready to give opinion. 8. Industry Profile 9. When newspapers and magazines are combined, print is the world's largest advertising medium. An increase in the newspaper sale has been witnessed in almost all continents including Asia, Europe, Africa and South America except North America, which registered a decline in the sales. Global newspaper sales rose 2.3% in 2006. India grew 13 % over 150 million individuals read a newspaper each day. To propel the newspaper growth in India, 26 per cent foreign direct investment allowed in print media in 2002. Press Council of India (PCI) is a statutory autonomous body established in 1966 by the Parliament on the recommendations of the First Press Commission for the purpose of preserving the freedom of the press, and of maintaining and improving the standards of newspapers and news agencies in India. Registrar of Newspapers for India The Office of the Registrar of Newspapers for India, more popularly known as RNI came into being on 1st July, 1956, 10. INDIAN NEWSPAPER BUSINESS Press Council of India National Press Day Indian Newspaper Society Registrar of Newspapers for India Starting a Paper Audit Bureau of Circulation National Readership Studies Council News paperbusiness in kerala 11. COMPANY PROFILE Kerala Kaumudi () is a popular Malayalam newspaper, founded in 1911 by C. V. Kunjiraman with K. Sukumaran as the founder editor. Printed from Thiruvananthapuram, Kollam, Alappuzha, Kottayam, Kochi, Pathanamthitta, Trissur, Kozhikode, Kannur in Kerala and Bangalore. Kerala Kaumudi is the third most circulated Malayalam daily. The paper has online editions in Malayalam and English. Kerala Kaumudi shot into limelight following the Quit India Movement. The term Kaumudi implies moonlight that blossoms the water lily. In other words, Kerala Kaumudi enlightens the entire keralites 12. Kerala Kaumudi became a daily news paper on 1st November 1940. From its humble beginning as a single edition news paper of Thiruvananthapuram, Kerala Kaumudi has spread out to cover other parts of the state and the country with editions from Kollam, Alappuzha, Kottayam, Cochin, Thrissur, Kozhikodu, Kannur, Bangalore and Gulf. Now Kerala Kaumudi is celebrating its 103 years of publication 13. VISION AND MISSION Shri C V Kunjuraman started Kerala Kaumudi as a weekly in 1911 with a vision to spread over the principles of Sreenarayana Guru. Kerala Kaumudi spearheaded with a missionary zeal to enlighten the underprivileged and downtrodden masses in the society. Kerala Kaumudi has always worked for the development of society with its Forth right news and fearless views. Stress on credibility and unbiased reporting which is the motto of the Kerala Kaumudi since 1911. 14. Objective of the Company To carry on business of proprietors and publishers of news paper, journals, magazines, periodicals, books and pamphlets and other literary works and undertakings. To understand and execute any trusts or to act as trustees or to do any other such act as may seen desirable or beneficial whether with or without consideration. To establish, maintain and promote any agency or branch offices of the company in India or elsewhere and to regulate the same or discontinue the same. To promote any other company or companies for the purpose of acquiring any privilege, concession, property or assets of any person, firm or undertakings or other rights and liabilities of such other company or companies or concerns or business as the case may be as conductive to or beneficial for the purpose of the company 15. Product Profile To keep pace with the evolving needs and tastes of Keralites, Kerala Kaumudi too has grown through its different publications. PRODUCT LINE I. Kerala Kaumudi publications II. Kerala Kaumudi Communications III. Kerala Kaumudi Events wing IV. Online publications 16. Organization Structure 17. Organization Chart 18. Company Administration Kerala Kaumudi (P) Ltd carries out its functions and manages its affairs through the following managerial personnel. Board of Directors and Managing Director Chief General Manager General Manager Company Secretary and Unit Chief 19. Departmental Analysis 1. EDITORIAL DEPARTMENT 2. PRODUCTION DEPARTMENT 3. MARKETING DEPARTMENT 4. FINANCE DEPARTMENT 5. HUMAN RESOURCE DEPARTMENT 6. MATERIALS DEPARTMENT 7. SYSTEMS DEPARTMENT 20. SWOT ANALYSIS OF KERALA KAUMUDI (P) LTD 21. Findings Kerala kaumudi is one of the most leading newspaper in kerala. Company has to frame more Marketing and sales promotion strategies. Company lacks a good research and development team. Circulation Department has limited subscription plans. The core department of a print media is Editorial Department. It lacks adequate automation and modernization. Space Marketing Department requires more office equipment's and communication facilities. Kerala Kaumudi website is not included the company history, vision, motto, mile stones, social responsibilities etc. Each department performs their routine work well, but these departments activities are not well coordinated to a time bound mission. 22. Suggestions Implement TQM strategy-Improve the quality of the organizations processes, products, services through continuous improvement in all senses. Company has to frame more Market Communication Strategies. Also more market penetration strategies are to be framed To implement Management by Objectives (MBO). Introducing two designations: R&D manager and manager responsible for the overall planning and implementation of marketing communication of Kerala Kaumudi products. To existing subscription plans, introduce short-term and flexible subscription plans 23. Establish and maintain circulation lead by satisfying customer needs better than the competitors through value added products- that would be the motto of product marketing department. HR department must encourage and develop an organization culture where innovate ideas are freely exchanged Editorial department needs to be modernized. Marketing department must be ensured with enough office equipment and other communication devices. The internal communication of marketing department must be improved. Ensure that all department staffs are provided with enough equipment and facilities around them. 24. CONCLUSION Media has a strong role in nation- builing. People would always want news, but it should be packaged well according to the changing needs of the society. Newspapers have to address all sections of the readership to stay in the business. Todays communication is more complex. Competitors are coming up with more products and increased sales promotion strategies. Customers tastes and preference, life style and quality of life are changing. As the digital tide gathers strength, it is remarkable that the press in print continues to be the media of preference for the majority of readers who want to remain informed. In the midst of these changes, newspapers are alive and well and exhibiting enormous innovation and energy to maintain their place as the news media of preference for hundreds of millions of people daily. 25. THANK YOU