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Jasper Grosskurth MSRA Annual Conference 26 June 2014 [email protected] www.researchsolutionsafrica.com www.stt.nl/Africa

Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 [email protected]

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Page 1: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Jasper Grosskurth MSRA Annual Conference

26 June 2014

[email protected]

www.researchsolutionsafrica.com

www.stt.nl/Africa

Page 2: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Mobile Phone Expansion

Page 3: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

July 2009

Page 4: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Bandwidth Explosion

Source: manypossibilities.net

Jan 2009 Sep 2010 2015 (e)

Page 5: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

AfriLabs: Cheetahs in action

Page 6: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Sample trends

Mobile Money

The advent of mobile money payment systems has reduced monetary transaction costs significantly.

Previously unbanked people and areas are now included in the monetized economy.

Middle class consumers profit from new business models, that were previously not feasible.

Data availability

Data on African countries often very unreliable, if not unavailable.

Mobile technology has begun to change Africa’s data landscape.

Reliable information (such as an accurate map of all FMCG retail outlets in a region or country) is now within reach at rapidly declining costs.

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Page 7: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Ups and downs

↑ According to the CCK, internet penetration has increased from 22% to 35% in Kenya within just 12 months.

↑ 22% among the poor in Kenya have earned money through their mobile phone.

↑ Higher connectivity accelerates economic growth according to case studies from several African countries and regions.

↑ Theoretically, African businesses are now part of a global marketplace and intellectuals more embedded in a pan African and global discourse.

↓ Free services, such as Facebook-0 browsing and free Wikipedia access drive the growth.

↓ “Better you miss to eat …… (Laughs), at times you miss to eat and you have credit.“

↓ Scams using ICT tools are increasing.

↓ ICT has exacerbated outbursts of violence, such as Kenya’s post-election violence or food riots in Mozambique.

↓ Authoritarian regimes use ICT to control the population or specific population groups.

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Page 8: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Technology Meets Society

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Page 9: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com
Page 10: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Trunk roads

Near urban roads

Regional networks

Seaports

Trunk railroads

Aviation hubs

Page 11: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Access to Energy (share of population)

Source: World Energy Outlook 2013

Page 12: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Electricity Production Capacity (Watt per capita)

Source: World Energy Outlook 2013

0

10

20

30

40

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60

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Central African Republic

Ethiopia

Ghana

Kenya

Nigeria

Rwanda

Page 13: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Electricity Production Capacity (Watt per capita)

Source: World Energy Outlook 2013

0

200

400

600

800

1000

1200

19

80

19

81

19

82

19

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11

Central African Republic

Ethiopia

Ghana

Kenya

Nigeria

Rwanda

South Africa

Page 14: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Technology Trends

ICT

Transport Infrastructure

Distributed, low voltage Electricity

Page 15: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

Food for Future Thought

Financial transaction costs come down.

Information transaction costs come down.

Infrastructures improve.

Capacities improve.

No sector and no actor will be unaffected.

Data quantity and quality will improve.

Big data will not stay away from Africa.

The IT revolution is not driven by programming code, but by entrepreneurs understanding its potential.

Technology will exacerbate other developments – for better and for worse.

Page 16: Jasper Grosskurth - Marketing & Social Research ...msra.or.ke/.../MSRA...in-Africa-Jasper-Grosskurth.pdf · Jasper Grosskurth MSRA Annual Conference 26 June 2014 jasper@researchsolutionsafrica.com

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