Janine Nöthlichs

Global Content Marketing & PR Manager

Salesupply

janine@salesupply.com Organizator Kongresu:

Kraków, 25 - 27 marca 2015

Online-Shop Internationalization

Today, I will share with you…

Some thoughts on why selling cross-border makes sense 7 steps to make your online-shop internationalization work

7 mistakes that should be avoided

Salesupply enables online retailers to achieve profitable international growth. What we do: research strategy localization of web shops operational support traffic generation brand management

Where we are: Netherlands US Spain France Denmark UK

Brazil Russia Poland China Italy

“Think global act local “

Our Clients

It’s a challenge….

The end of selling and buying as we knew it was yesterday!

The end of selling and buying as we knew it was yesterday!

The end of selling and buying as we knew it was yesterday!

The end of selling and buying as we knew it was yesterday!

The end of selling and buying as we knew it was yesterday!

Why selling cross-border?

Why selling cross-border?

The conditions in the EU are favourable:

Harmonized legalization

Eurozone with >500mn inhabitants

Good logitics network

International payments through Payment Service Providers

Multishop systems to help managing several international shops

Why selling cross-border?

EU average: 29%

Why selling cross-border?

Cross-border e-commerce in Europe has generated

€44 bn in 2013 12% of the total e-commerce turnover Growth forecast: 21% per year 2013- 2018 Source: Adyen

7 steps to make your online-shop internationalization work

1. Where to go?

In-depth analysis of the situation in your target markets

Which are your most

interesting export

markets?

e.g. if you sell tennis products:

How many tennis courts are there, how many tennis players, which brands are sold in the country, how many competitors are there?

1. Where to go? – Price analysis

3. Market entry strategy & Roadmap

Localizing the website

Localizing service offer

Start local e-marketing

Local support

3. Website Localization

• many clients in Germany

• sufficient investments

• great turnover

German client launched a “.com” website

240 mn viewers 59 countries 20 languages

3. Website Localization

Problem:

German site:

Traffic

Traffic Conversion

Conversion

International site:

3. Website Localization German site International .com site

Localized German site

German address and phone number

German customer service

German payment methods

German trustmark (Trusted shops)

German tennis league logo (DTB)

International .com site

English

German customer service

German payment methods

German trustmark (Trusted shops)

International shipping conditions

3. Website Localization

Translations Phone number Address Logistics partners Payments Methods Trust Marks

4. Payment Methods

5. Local Marketing: Local culture!

5. Local Marketing: Search Engine Marketing and Social Media

6. Local Support

Native Speakers Opening Hours

Localization increases conversion

7. Logistics & Returns

7 Mistakes that should be avoided

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7.

Organizator Kongresu:

Kraków, 25 - 27 marca 2015

Śródtytuł

Kraków, 25 - 27 marca 2015

Dziękuję za uwagę

Janine Nöthlichs

Global Content Marketing &

PR Manager

Salesupply

janine@salesupply.com