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Who would be the audience for your media product? As Media Evaluation

Jacobs media evaluation keynote

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Page 1: Jacobs media evaluation keynote

Who would be the audience for your media product?

As Media Evaluation

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Key Questions

•What Genre does your film belong to?

•Who is the audience for this genre?

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Key Questions

•Who’s is my audience?

•Modes of research; Internet, Theatres, Radio, Printed media.

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Key Questions

•My film is in the genre of of social realism. Social realism can be defined as a film the try’s to display ‘a slice of life’ or ‘life as it was really lived’. A social realist film often also has a social intent behind it.

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Audience

•Internet

•Sites: MUBI, LoveFilm, IMDB

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Internet

• From my internet research i found i found there is a clear social type that are fans of social realism

• Or there is a clear group who aren’t interested in social realism

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Internet• My research of these websites made me develop some common characteristics for those who watch social realism.

• I found that the common viewer and reviewer on those websites were those who had some kind of higher education or a media background of some kind.

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Internet•Other characteristics of the common viewers includes;

Understanding of

representations

They are looking for something mentally

stimulating

They want something outside the ‘norm’

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Mubi

Examples of discussion list on MUBI. This is websites show social realism more than others. And it has a clear emphasis on discussion. If

this is a huge shower of social realism and also has masses of discussion then it is clear that a lot of social realism viewers like film discussion. This also make the point that social realism viewers are

more intelligent as they can talk about the film.

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Internet Mubi- Is more for the social realism viewer as is

offers more of a serious film discussion platform. As we’ve seen the type of person who watches social realism knows how to talk about

film so this site would be better for them

whereas...

LoveFilm-More for the viewing of mainstream products and doesn’t have much enfaces on

discussion.

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Internet

• I found this by looking at the common reviewers and how they wrote

• The majority who didn’t write using media language tended to not like the film.

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Internet • I assessed that quite a lot of the viewers may be university students because they fit the characteristics of those common viewers and they are notorious for wanting something outside the ‘norm’

• When i moved to to look at theatres i found that the ones showing social realism are often in university towns/cities

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Theatres

•What theatres show social realism?

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Theatres

Do only independent cinemas show social realism?

Are there cinemas specifically for social realism?

Do mainstream cinema chains show social realism?

Are there any chains that show social realism at all?

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Theatres•I found two types of cinema that

commonly show social realism

The first is independent

theatresAnd the second was chains that show social realism along with

mainstream productions

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Theatres •Independent cinemas that show

social realism productions

Arnolfini Centre Cornerhouse National Film Theatre

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Theatres •How do these places represent

themselves;

They show themselves to be places for a film experience (not somewhere you go every week) mostly

showing classic, foreign or realist filmsSo although there main audience would be users of

these types of film, they also target no users looking for a one off experience.

Going to one is like going to see a show or musical, a special occasion

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Theatres •Chains that show social realism productions

as well as mainstream products

Picturehouse Everyman Cinema’s

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Theatre• They have luxurious seating and

environment

• They do show mainstream films

Their luxurious environment could be to attract a more sophisticated audience, the

kinds of people who like social realism.

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Theatre

•Both these types of cinema have shown interest in social realism so may be interested in my film.

•Films like Fish Tank have been shown in mainstream i cinemas so maybe they may be interested in my film.

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RadioRadio

BBC radio 3BBC radio 4

Has done such things as have a documentary on the last 50 years

of social realism

Has done such things as interviews with social realism directors like Andrea Arnold and even

supporting screenings of films. they worked wit the Opencinema to set up a showing of Ken

Loach’s ‘Sweet Sixteen’.

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RadioRadioThe station is targeting an older audience, there is certainly nothing that would interest young children and it is unlikely it would be appealing to most teenagers. The shows broadcasted are based on the following subjects; art, comedy, discussions, documentaries, drama, history, money, news, politics, readings, religion and science. I found an article on The Telegraph’s website, titled ‘Now I know the clock’s ticking, I’ve started listening to Radio 4.’

It is clear from this that ones listening to this radio station that shows social realism is one that targets and

gets an older audience. It appears to be a common conception that Radio 4 is aimed at older listeners, as the article explores in a light-hearted fashion the indicators of getting old and listening to Radio 4 was noted as a key indicator. Another article I sourced on The Evening Standard’s website reported on Radio 4’s new tactic to draw in a younger audience, b y broadcasting their show from three major universities across the UK. Radio 4 is clearly aware of their current audience being in the age bracket of 40 years and over. The links to both articles are listed below.

Although they are trying to reach a young audience

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Radio Radio The content of these two can tell us something more about the audience. I normal radio listener listens to radio stations like ‘Capital’ and ‘BBC Radio

1’. These tend to stick music, interviews with popular celebrity’s and call up game shows for prizes. While

radio 3 and radio 4 have documentary’s comedy shows. On a deeper level interviews with people

like Andrea Arnold also say something about the audience as someone who’s

not a fan of social realism wouldn’t know who she is. from this it is clear that BBC Radio 3 and BBC Radio 4

have shown that they want an older more cultured audience. This is

supported by the difference in content from mainstream stations to these stations that have social realism content. So more cultured, older

people are more than likely going to be my audience.

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Printed Media Printed Media

The only magazines showing social realism are The only magazines showing social realism are magazines exclusively for film.magazines exclusively for film.

Magazines such as......Magazines such as......

A social realism film A social realism film (Fish Tank)(Fish Tank)

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Printed Media Printed Media •Whereas other film are shown in

magazines with lots of content and no set topic.

•Whereas other film are shown in magazines with lots of content and no set topic.

From this information it is clear that only those From this information it is clear that only those interested in film enough to buy the film magazine interested in film enough to buy the film magazine

would be my audience, so film enthusiasts. would be my audience, so film enthusiasts.

It also costs to join so a student probably wouldn’t be It also costs to join so a student probably wouldn’t be able to afford the subscription, showing an aim at able to afford the subscription, showing an aim at

older readers.older readers.

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Television •Channels the show social

realism

BBC 4 Film

4

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Film 4 has shown British film since 1982. When they shut down briefly the BBC said that it ‘a very sad day’

in the British film industry. This shows that they are key to the

British film industry if the BBC is saying this. Nowadays film four tend to show more mainstream products

so probably have a mainstream audience not a social realism

audience. Although social realism films have had mainstream success

like ‘This is England’ so this channels audience could be my

audience.

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hBBC4 started in 2002 and has to because of it’s license show, 100 hours of new arts and 110 hours of factual programmes each year. These are usually watched by

intelligent older people. I found this by looking at BBC 4‘s audience demographic online.This says something about

the audience as this channel shows social realism.

This channel also has a film audience because they are licensed to show 20 international films a year. This Channels audience

matches mine in many ways so looking at the there audience in detail is key

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BBC 4•The Guardian did an article

By looking at this we can see that we are looking a niche market because its clear

they have fewer viewers

As the debate about the future of BBC3 and BBC4 thunders on (axe it! save it! merge it!) we spend a week looking at the ratings performance of the two under-fire digital channels. Value for money or time to hit the off button?

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Television From Television research i found that my audience may be smaller than a regular

audience. The programming has shown them to want to see more profound cultured shows.

Making me see them as more intelligent than a regular audience. If we combine the information

shown by radio they most likely are older. Although Film4 has a history of showing British

films but now has a more of a mainstream audience so a mainstream audience could be

accessible

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Target Audience Research

Research formats

Screening with Q and A Questionnaire

Focus group discussion

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Target Audience Research

•Although the main main purpose of these was to found out a young persons need for film, i also did them the type of person who would be a social realism viewer

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ScreeningAll those that took part in my screening enjoyed the

filmed i showed. They6 said they could relater to real

issue like mental illness and pregnancy. There interest showed me that todays

young audience could be a social realism audience.

That being said they had not seen social realism before so they are not the social

realism audience of today.

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Target Audience Research

Focus Group

I used media students

They watched the first cut of my film introduction

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Focus Group

They gave precise media specific answers. They gave precise media specific answers. They had also seen a lot of social They had also seen a lot of social realism. And as media studentsrealism. And as media students

we can conclude they had seen a lot of films. we can conclude they had seen a lot of films. So from this i have concluded that the main young So from this i have concluded that the main young person that would view my film is a media student. person that would view my film is a media student.

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Focus Group

•It could also be said that the main young audience is a student audience. As we have found out that the cinemas that show social realism are in university citys, and that the ones viewing and are interested in all forms of media displaying social realism is an inteligant one, that like to discuss film. Students fit this discription perfectly.