It’s Not About the Money, Money, Money, is it?

As you guys know, I’m a huge advocate of Relationship Marketing.

I believe it is vital to the growth of your business that you create and maintain excellent relationships with current and potential customers and clients.

Creating a great reputation within your industry or niche will also open doors for

collaborative partnerships and propel your business further than you could

realistically do on your own.

However, likes, +1′s, engagement, conversation and all

those things that we spend time and energy on daily to

try and increase really mean nothing unless you also

have cash flowing into your business.

As much as we would all love to do this just for

enjoyment, we have to live right? And I for one, want to

live a life of freedom, traveling the world with my

family. For that I need cold hard cash!

Not only that, but the more successful your business is,

the more people you can help.

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So, it’s time to banish your fear of selling. Don’t be ashamed to sell your products or

services! As long as what you’re selling meets a need in the marketplace and adds

value to the life or lives of individuals and businesses, then you should be proud of

what you have to sell!

I think because of exploitation and the minority who spam and scam, people have

almost backed away from selling anything for fear of being branded negatively. But

we’re running businesses here folks!

Definition of Business: An economic system in which goods and services are exchanged

for one another or money, on the basis of their perceived worth. Every business requires

some form of investment and a sufficient number of customers to whom its output can be

sold at profit on a consistent basis.

Read more: http://www.businessdictionary.com/definition/business.html

Take note of that phrase ‘on the basis of their perceived worth’, in other words the

more valuable your product, the more people will pay for it!

So, if you’re currently trying to build a business and

your focus is on the technical aspects of building your

website, or you’re embroiled in 6 months worth of auto

responders you’re preparing, or you’re writing 100′s of

articles to drive a bit of traffic to your FB page. STOP!

Go and find out what your market needs, create a

product to solve that need. Create a sales page and add

that to your blog, your compelling offer, your FB Page,

as many places as you can to be honest and start to sell

as well as give!

Don’t get me wrong, I wholeheartedly believe the more you give the more you sell,

but there’s nothing stopping you doing the two in tandem!

If you’re looking for some motivation for creating a product, the workshop I had

with Josh Anderson, creator of Nanacast.com last 28th August at 7.30pm EST (US)

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Here’s what we’ve talked about;

How to unlock a flood of product ideas

Three things you should and can do right now to start building your business no

matter what your experience and budget

How to get experts and partners to contribute or even create your products for you

How to create multiple products and services from the same content

How to take existing evergreen content or info products and turn them into

automated income.

Why every product you create should have a membership attached to it.

and much much more…..

Feel free to leave a comment below with a link to your sales page and a reason

people should buy your valuable product. If you haven’t created a product yet,

please tell me what’s holding you back, perhaps I can help!

Jo :)

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