It’s not a big truck…

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The Internet and Libraries: Snapshots from a new media landscape 2.06.08 Mary Madden Pew Internet & American Life Project BayNet and SLA-SF Meeting. Its not a big truck. and its not a series of tubes!. Internet Researcher. a valid profession for people and cats. - PowerPoint PPT Presentation

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  • The Internet and Libraries:Snapshots from a new media landscape

    2.06.08Mary MaddenPew Internet & American Life Project

    BayNet and SLA-SF Meeting

    The Internet and Libraries

    Its not a big truckand its not a series of tubes!

    The Internet and Libraries

    Internet Researchera valid profession for people and cats.

    The Internet and Libraries

    Most important finding of the project:!

    The Internet and Libraries

    Who we are

    The Internet and Libraries

    Whos Online?75% of adults in the U.S. use the internetup from 46% in 2000

    93% of teens ages 12-17 use the internetup from 73% in 2000

    The Internet and Libraries

    Then and Now20005% with broadband at home50% owned a cell phone=slow and stationary connections2008

    55% with broadband at home

    80% own a cell phone

    =fast and mobile connections

    The Internet and Libraries

    Youth of today, librarians of tomorrow

    The Internet and Libraries

    Libraries understand change.

    The Internet and Libraries

    Pew Internet Project: Libraries Data53% of American adults reported going to a local public library in the past 12 months.

    Public library patrons are more likely to be:younger adults (ages 18-30)those with higher income and educationthose who are internet usersParents with children living at home

    No significant differences by race and ethnicity.

    The Internet and Libraries

    Public Library Visits by Age

    The Internet and Libraries

    Libraries and Problem SolvingThose who turn to libraries are successful and satisfied: They especially appreciate access to computers and the internet.

    Library problem solvers are most likely to seek education-related information.Generation Y is the most likely to turn to libraries for problem-solving information.40% of Gen Y said they would go to a library in the future for help compared with just 20% of those over age 30.

    The Internet and Libraries

    Todays Teen Born 1990Personal computers are 15 years old Tim Berners-Lee writes World Wide Web program

    The Internet and Libraries

    Todays Teen First Grade 1996 Palm Pilot goes onthe market

    The Internet and Libraries

    Todays Teen Fourth Grade 1999 Sean Fanning creates Napster

    The Internet and Libraries

    Todays Teen Starts Middle School 2001Wikipedia - 2001

    The Internet and Libraries

    Todays Teen Middle School

    The Internet and Libraries

    Todays Teen Middle School 2003Skype - 2003

    The Internet and Libraries

    Todays Teen Starts High School 2004Podcasts 2004

    The Internet and Libraries

    Todays Teen Sophomore Year 2005YouTube 2005

    The Internet and Libraries

    Todays Teen Junior Year 2006The Year of MySpace:

    More than 200 million accounts createdThird most popular site in the U.S. 55% of online teens use social networking sites48% of social networking teens use the sites every day

    The Internet and Libraries

    Profiles: Switchboards for social life

    The Internet and Libraries

    Lesson #1: Get Creative

    Teens have embraced Web 2.0blogging, remixing and sharing their creations without fear.

    We give teens the time to play and make mistakes, and adults need this time, too.

    64% of online teens are content creators

    The Internet and Libraries

    Lesson #2: Start Conversations

    Most teens receive feedback on the material they post, and most give feedback to others.

    Web 2.0 tools offer libraries the opportunity to solicit feedback and shape conversations about their programs and catalogs.

    Teen content creators solicit feedback

    The Internet and Libraries

    Lesson #3: Reinforce Relationships

    Rather than replace offline relationships with online ones, social media tools work best when they augment relationships that have other dimensions.

    91% of social networking teens use the sites to stay in touch with offline friends

    The Internet and Libraries

    Lesson #4: Cultivate Semi-public Spaces

    Teens curate social spaces where they feel comfortable sharing ideas and expressing themselves.

    Semi-public spaces like the Library 2.0 group on Ning offer librarians the opportunity to ask questions and hash out new ideas.

    Teens are skilled navigators of the semi-public Web

    The Internet and Libraries

    Privacy: LOLCats speak up!

    The Internet and Libraries

    Know your story online

    Search well and search often. Dont wait until something bad or embarrassing happens.Self-literacy: A critical component of digital literacy in everyday life.

    The Internet and Libraries

    Take a ride on the WayBack Machine

    The Internet and Libraries

    Digital Footprints: Headline FindingsStudy: More Americans Googling themselvesAPu47% of adult internet users have searched for information about themselves online, up from just 22%, as reported by the Pew Internet Project in 2002.

    Pew survey: Half of us have looked up people we know on InternetSF Chronicleu53% have searched for information connected to at least one key group of people in their lives.

    U.S. Adults Too Busy Googling Each Other to Worry Much About PrivacyInformation Weeku60% say they are not worried about how much information is available about them online.

    The Internet and Libraries

    Other Key FindingsFew monitor their online presence with great regularity.

    60% of those who search for their names actually find relevant information about themselves.

    One in ten internet users have a job that requires them to self-promote or market their name online.

    The Internet and Libraries

    Who am I? Self-Googling 101

    The Internet and Libraries

    A Second Opinion

    The Internet and Libraries

    Wait a minute

    The Internet and Libraries

    Me with a moustache?

    The Internet and Libraries

    No introduction needed

    The Internet and Libraries

    Take this as you go Listen and learn from your userseven if theyre half your age Make self-literacy part of digital media literacy for your staff and patronsGive your staff time to play!

    The Internet and Libraries

    Thank you!Mary MaddenSenior Research SpecialistPew Internet & American Life Project1615 L Street NWSuite 700Washington, DC 20036mmadden@pewinternet.org 202-419-4500

    The Internet and Libraries

    Photo Credits:

    Slide 2: Uploaded by Jef Poskanzer. Available at: http://www.flickr.com/photos/jef/2096636470/

    Slide 3: Uploaded by McBeth. Available at: http://www.flickr.com/photos/mcbeth/2068997749/

    Slide 4:Librarians Rock t-shirt available at: http://www.cafepress.com

    Slide 8: Uploaded by London Public Library. Available at: http://www.flickr.com/photos/londonpubliclibrary/987125878/

    Slide 9: Photo credit #1: Uploaded by Justin Shearer. Available at: http://www.flickr.com/photos/justinshearer/2210097543/ Photo credit #2: Uploaded by gwen. Available at: http://www.flickr.com/photos/gwen/1467020008/.

    Slide 21: You looked better on MySpace t-shirt available at: http://www.cafepress.com

    Slide 27: Used with permission from www.icanhascheezburger.com

    Slide 37: Uploaded by foxypar4. Available at: http://flickr.com/photos/foxypar4/428376855/

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