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It’s Always Cloudy

on the InternetAnd why it matters to your cloud strategy

Mikel Steadman

Director of Sales & Solutions Engineering

@mikelsteadman

October 25, 2016

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What Happened & What We’re Doing

1. This was a major attack on the critical infrastructure of the Internet

which involves thousands of IoT devices infected with the Mirai botnet.

2. Independent experts have noted that the frequency, severity and

sophistication of these DDoS attacks are on the rise; up over 100%

year-over-year.

3. We’re coming together with other internet infrastructure leaders to

address this issue; both in terms of how to deal with future attacks, but

longer term strategies to address the security of IoT.

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Today’s Forecast:

• Shift to Cloud

• Myths of the Internet

• Intro to Internet

Performance Management

Internet Complexity: No End in Sight

How to

Handle?Millions of daily link changes

Millions of routing possibilities

3.28B users and

counting 151 petabytes/month

by 201810B devices attempting

to connect

Who? What?How?

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Moving to the Internet is Inevitable

Customers Board CFO

Demands from

Control Resiliency Security

Business challenges

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Cloud Growth in the Forecast

We’re in the midst the most significant shift in IT over the last 30 years.

IDC predicts external cloud adoption will increase from 22% today to 32.1% in 24 months achieving 45.8% growth.http://www.idc.com/getdoc.jsp?containerId=prUS41039416

And cloud IT infrastructure spending will be 46% of total expenditures on enterprise IT infrastructure.http://www.idc.com/getdoc.jsp?containerId=prUS25946315

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Cloud Adoption Driving Massive IP Traffic Growth

By 2019…

Source: Cisco Global Cloud Index: Forecast and Methodology, 2014–2019 White Paper

56%of cloud workloads

will be in public

cloud data centers

4Xgrowth in global

cloud IP traffic

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A lack of visibility and control is hurting businesses worldwide.

Your Apps & InfrastructureYour Users

Customers

Employees

Partners

Devices

Connecting

Globally

The Internet

The Shift to Cloud comes with Opportunities

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Previous Data Center-centric Infrastructure

www

Devices/Users

ERP CRM

VOIP Email

Data Center / Corp. Infrastructure

Devices/Users

Devices/Users

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Previous Data Center-centric Infrastructure

Network Performance

Monitoring

Applications

Performance MonitoringFull

VisibilityFull

Control

www

Devices/Users

ERP CRM

VOIP Email

Data Center / Corp. Infrastructure

Devices/Users

Devices/Users

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Previous Data Center-centric Infrastructure

Network Performance

Monitoring

Applications

Performance MonitoringFull

VisibilityFull

Control

www

Devices/Users

ERP CRM

VOIP Email

Data Center / Corp. Infrastructure

Devices/Users

Devices/Users

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Shift to SaaS and Cloud-based Infrastructure

brings both Opportunity and Risk

AP

M

APM

APM

APM

NPM

Internet

Limited

Visibility

Virtually

Zero Control

To Enterprise IT, the move to the Internet has become an opaque “black box” =

Limiting visibility and virtually eliminating performance control

Data Center

Devices/Users

Devices/Users

Devices/Users

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Shift to Cloud comes with Opportunities

Slack, Netflix, Pinterest hosted on

AWS services go down for 40

minutes.

• "We are currently monitoring an

external Internet provider issue that is

causing interrupted service connectivity

to AWS services for some customers.

AWS services are not affected and

continue to operate normally. "

What if you had the visibility and control

to harness the Internet and make it your

competitive advantage?

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Is either scenario Usual or Unusual?

Scenario 1

Traffic between two floors of the

same office building in

Singapore takes over 350ms

round trip, traveling via San

Jose, California

Scenario 2

Traffic from Western Europe to

the US takes around 70ms

round trip, traveling via Iceland’s

incumbent provider

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Is either scenario Usual or Unusual?

Scenario 1

NTT won’t peer with Tinet in

Singapore; Tinet must drag

traffic to San Jose to hand it off

to NTT, who drags it home

again to Singapore.

Scenario 2

Iceland’s ISP Siminn, hijacked

routes of major firms for weeks

and passed the traffic along.

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Is either scenario Usual or Unusual?

Scenario 3

Internet traffic routes through

Peer1, iTel, and then Hurricane

Electric before reaching

Microsoft.

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Is either scenario Usual or Unusual?

Scenario 3

Routing to Microsoft corrupted

BGP routes through Peer1, iTel,

and then Hurricane Electric

before reaching Microsoft.

In this case, nearly the entire

Internet elected to send traffic

destined for these address

ranges through the leaked

routes.http://research.dyn.com/2015/10/g

lobal-impacts-of-recent-leaks/

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Is either scenario Usual or Unusual?

Scenario 4

Traffic between two floors of the

same office building in

Singapore takes over 350ms

round trip, traveling via San

Jose, California

Scenario 5

Traffic from Western Europe to

the US takes around 70ms

round trip, traveling via Iceland’s

incumbent provider

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Is either scenario Usual or Unusual?

Scenario 4

Traffic between two floors of the

same office building in

Singapore takes over 350ms

round trip, traveling via San

Jose, California

Scenario 5

Traffic from Western Europe to

the US takes around 70ms

round trip, traveling via Iceland’s

incumbent provider

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THE INTERNET:

IT’S NOT THE

HIGHWAY SYSTEM

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IT’S NOT YOUR

CIRCULATORY SYSTEM

THE INTERNET:

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IT’S NOT A TELEPHONE

SWITCHBOARD

THE INTERNET:

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IT IS A

HUMAN

MARKETPLACE

THE INTERNET:

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It’s always cloudysomewhere on the internet

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Scale, Complexity & Volatility of the Internet on the Rise

• SCALE:

3.6 Billion Users (1/2 the world’s population)

10 B Devices/Things → Growing by US

population every year →

Global IP Traffic to Triple over next five years

• COMPLEXITY:

Moving from hierarchical to flatter, more

connected internet model

• VOLATILITY:

Cheap, on-demand compute bites back: DDoS

attacks up 100%-200% YoY; Route hijacks on the

rise (both malicious and accidental)

WARNING: Storms on the Internet Horizon

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INTRODUCING:

INTERNET PERFORMANCE MANAGEMENT

VISIBILITY AND CONTROL TO MANAGE THE INTERNET

AS A COMPETITIVE ASSET FOR YOUR BUSINESS

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Visibility and Control instead of a Black Box

AP

M

APM

APM

APM

NPM

Internet

Full

Visibility

Full

Control

Devices/Users

Devices/Users

Devices/Users

Data Center

Visibility and Control to get the most from your Cloud-based infrastructure

Reduce Costs Decrease Risk Boost Revenue

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Internet Performance Management Platform

Internet Performance Management Platform

Traffic SteeringManaged DNS, routing,

global load balancing

DataRecursive, Geo, BGP,

registry, path/traceroute,

synthetic/RUM , etc.

AnalyticsReporting, alerting, root

cause/ troubleshooting

IPM Portal UI & APIsData Visualization • Monitoring & Alerts • Configuration

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Master the Elements of Internet Performance

You can’t control the internet, but you can manage your internet performance

Real-time

monitoring

Check Current

Condition

Predictive

Analytics

Get an Accurate

Forecast

Threat detection/

mitigation (DDoS)

Seek

Shelter

Multi-Cloud / CDN

& Redundant DNS

Get a

Backup Plan

Traffic

Steering

Have an

Alternate Route

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“Internet performance

monitoring technology is

applicable

to any cloud-hosted application

that is accessed via an internet

connection or over a content

distribution network (CDN).

[…] Some of these tools can

also help with traffic steering

to avoid network bottlenecks.”

– Sanjit Ganguli, Gartner, Inc.

Internet Performance Management

SOURCE: Network Performance Monitoring Tools

Leave Gaps in Cloud Monitoring May 27, 2016

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“The Dyn suite of internet

performance technology is quickly

becoming table stakes

for CIOs of large and small

enterprises actively moving

applications to cloud services.”

– Robert Mahowald, IDC

Internet Performance Management

Different requirements across the hybrid cloud lifecycle

MIGRATE

Internet Performance Management Can Help Optimize Each Stage

Hybrid Cloud Lifecycle

PLANObjective, Comprehensive Data & Tools to Plan and

Test the Move or Expansion of Online Infrastructure

MIGRATE

Scalable, Resilient, Flexible, Secure Infrastructure to

Move/Expand Services to Cloud

OPTIMIZE

Manage, Maintain, Monitor, & Optimize Online

Infrastructure

New Initiatives, New Applications, New Providers,

Acquisitions, Expand Geographies…

LATHER, RINSE, REPEAT

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Top Pharmaceutical Company

High cost to scale

hardware solutions

100%Availability & Resiliency

Dyn IPM, featuring

TRAFFIC DIRECTOR

Dyn enabled Pfizer to securely

migrate away from their hardware

based solution and to the cloud.

This gives them the ability to

integrate acquisitions quickly, the

agility to scale infrastructure

and improved protection

against threats.

100%Threat Protection

DECREASEDcost to scale

Risk associated

with direct threats

Instability inglobal infrastructure

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Top Financial News Company

Routing

anomalies

on 2/10

Dyn IPM, featuring

INTERNET INTELLIGENCE

To understand the

performance difference

between public & private

connections to maximize NSP

price-to-performance tradeoffs

both now, and for future

infrastructure planning.

> 20M Uniques/mo.

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Leading AdTech Co.

Dyn IPM, featuring

INTERNET INTELLIGENCE

II gave TubeMogul visibility

into submarine cable cuts

they wouldn’t have otherwise

seen, minimizing the impact on

their real-time bidding platform

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Leading Online Marketplace

Dyn IPM, featuring

TRAFFIC DIRECTOR

Enables them to rebalance

traffic across three CDNs

when the performance from

any provider drops below

specified performance

thresholds and to control cost.“With Dyn we can direct traffic across sites to balance performance, pilot new features,

or stage infrastructure upgrades.”

- VP Technical Operations

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It’s Your Move

7 Critical Internet Performance Questions

1. How do we smartly deploy fault tolerant workloads in closer

proximity to my users?

2. How can we smartly move away from MPLS private network to

public cloud?

3. How do I best utilize my current cloud infrastructure?

4. I have load balancers for my data, but how do I balance workload

across my providers with fault-tolerance and price in mind?

5. How do IPS’s bring me to my target market?

6. How do we identify external attacks on our domains?

7. How do we receive alerts on IoT attacks, hijacks, DDoS, and BGP

routing leaks

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Internet Performance. Delivered.

• Quickly view the status of Internet traffic

(based on the collection of 150B data points daily)

• Select the best route to or from content using powerful

analytics

• Dynamically route traffic in real-time to optimize performance

• Enable migration and critical infrastructure planning

• Scale and reliably deliver high Internet performance

• Ensure business continuity and resiliency in a cloud based

infrastructure

The Good News!

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THANK YOU!