Avec ChicISSUE ONE

Live with style.

About

Avec Chic, originated in French, means in an elegant manner. I started Avec Chic because of a need to share my dreams, my goals and my stories. I am Chinese born and raised, but 3 years ago, an opportunity came for me to study in England where this whole adventure started.

Days in England have been incredible and I feel very happy and honored to share with you some of my experiences which still inspire me throughout the time.

Finishing my Fashion Management courses in UK, I worked as a fashion buyer; then, a fashion editor.

Now, I’m a part-time BLOGGER and a full-time DREAMER.

Editor's Letter

To a great extent, i f not entirely, the digital sphere defines current times. In that regard, fashion bloggers are becoming power players in fashion media.

Fashion critic Robin Givhan believed "The golden era o f ‘ fash ion b logg ing ’ i s over”. While Anna Wintour "embrace bloggers and video and social networking”.

Yet, unarguably, those style bloggers, with differently-edited contents in their own niche, provide us with new ways to look at and to think about fashion and style.

A ser ies o f h igh-pro f i le style blogs were selected in this issue, and you are going to gain a bit deeper understanding of them.

Katie♡

On The Cover

Kayture

Fashion Blogger Kristina Bazan, who founded her personal website Kayture with her partner James Chardon, presents one

of her shoots artfully.

www.kayture.com

Blogging Moments:

Style blogging has had a relatively short lifespan. In the beginning, bloggers were not always welcomed by some of the industry insiders.

Since the 21st century, however, bloggers changed that situation gradually.

By 2008, Marc Jacobs had named a handbag after Bryanboy, who created the template of the self-referential fashion blogger when he began kibitzing online in 2004.

In 2009, Domenico Dolce and Stefano Gabbana seeded their front row with Bryanboy, Tommy Ton, Schuman, and Garance

Doré, who were expected to live-blog the show.

In the same year, the Sartorialist partnered with Burberry on Art of Trench, which is a living document of the trench coat and the

people who wear it, created by Burberry.

Industry Insiders Say

"Style blogging has rapidly developed from a series of disconnected online fanzines to become an integral part of the fashion business."

- William OliverContributor of SHOWstudio

"We love as much coverage of fashion as possible. We don't care at all where it comes from, and we embrace bloggers and video and social networking, and anyone that's talking about fashion is a good thing. And we now have our own website that incorporates all of that. But I think what's interesting to us with this new phenomenon that 'everyone's a fashion editor, everyone's a fashion writer' is that all of that actually helps Vogue, because we have access and the understanding of fashion that, forgive me, but maybe some bloggers and some of the newcomers to this world have a little bit less experience of, but as I said, the more the merrier. We embrace it."

- Anna WintourEditor-in-chief of Vogue magazine

sub-categories of fashion blogs

Personal Style Blogs

Street Style Blogs

Fully Fledged Websites

·www.kayture.com

·www.amlul.com

·preppyfashionist.com

·www.theblondesalad.com

·www.advancedstyle.blogspot.com

·streetpeeper.com

·www.jakandjil.com

·www.thecoveteur.com

·www.businessoffashion.com

Bloggers constantly share photos document ing their own clothes, shoes, bags, accesspries and, lifestyles.

Street sty le b logs are for whom blogging is a vehicle to showcase their photography and their ability to seize what's trending in the streets.

These websites, or media outlets, have infrastructures resembl ing those of pr int publications, but the content sticks to their own niche. They are well-respected sources of information for the industry and fashion lovers.

Kayture

"Kristina is singlehandedly making Geneva, Switzerland, the French-speaking fashion capital of the world with her je ne sais quoi."

- Teen Vogue

Founded in 2011 by Kristina Bazan and her partner James Chardon, Kayture is the most influencial personal style blog in Switzerland, and one of the biggest names worldwide.

Constantly traveling around the world with her partner in crime James, Kristina shares her passion for fashion, beauty and lifestyle, each day with millions of loyal readers, opening a window to her dreamy, luxuriant and colorful world.

Kristina is wearing multiple hats : influencer, model, stylist, creative director, and most recently : singer. She embodies the european elegant and luxurious style, by wearing and working with a very selective variety of high end brands, from Louis Vuitton, Dolce&Gabbana, Yves Saint Laurent and Dior to Mango, Guess, and Jimmy Choo.

www.kayture.com

The Blonde Salad

"The Blonde Salad has been successful since its launch nearly half a decade ago".

- WWD

Founded by Chiara Ferragni, The Blonde

Salad is a real source of inspiration and style

for millions people in Italy and around the

world.

www.theblondesalad.com

Preppy Fashionist

Preppy Fashionist is founded by Virgit Canaz, an Ecuadorian fashion blogger. She has been keeping a journal of her

daily outfits.

preppyfashionist.com

Amlul

“If we didn’t know better, we’d guess that 22-year-old Gala

Gonzalez was just another Model-Off-Duty frolicking through the fashionable streets of London.

With her madcap style and picture-perfect features, this Spanish

beauty is a sure-fire stylesetter in the making –and giving some of the chic citezens featured on the Sartorialist a serious run for their

money.”

- Teen Vogue

Amlul.com is founded by Gala Gonzalez, who is a London based blogger, DJ and designer with an

indefinable je ne sais quois that just gets it right: highly personal,

effortless style documented regularly, broken up with enough

other content to keep readers coming back for more.

www.amlul.com

Nancy-Zhang

Nancy's blog is similar as street fashion photography, but in a

illustration way. Illustration is her tool to document her daily fashion

outfits and her lifestyles.

www.nancy-zhang.com

Advenced Style

Advanced Style is founded by photographer Ari Seth Cohen, who

roam the streets of New York with his camera, looking for the most stylish

and creative witholder folks.

www.advancedstyle.blogspot.com

"New Yorker Ari Cohen's sartorial site Advanced Style is a collage of the best-dressed older citizens in

America".

- The UK Guardian

Jak & Jil

"In the street style game, arguably no one is bigger than Tommy Ton, a photographer who rose to fame with his super-sharp pics of Fashion Week attendee's designer heels, bags, jewelry and more".

- racked.com

The Jak & Jil site address now redirects to tommyton.com, where there's a portfolio of work that the

photographer has done for different fashion brands and a studio contact address. Though the old blog has been shut down, those big fashion moments he has captured would

never been forgotten.

www.tommyton.com

The Coveteur

Founded by Stephanie Mark, Jake Rosenberg, and Erin Kleinberg in 2011, The Coveteur began as a passion project exploring the homes and closets of global street style stars and tastemakers, and has evolved into exploring all things behind-the-scenes: lifestyle, fashion, and culture. With an emphasis on highly personalized curation.

As a fully-fludged website, the Coveteur goes one step further in examining the creative process, inspiration and influence of the individuals who are defining the zeitgeist of our times, pulling back the curtain on heretofore unseen adventures in style, travel, arts and culture and exposes what you’ve always wanted to see: an intimate and voyeuristic look at today’s influencers.

"The Coveteur has quickly become one of the most covetable spaces to be featured on and certainly one of the most enjoyable sites to spend time on".

- Huffingtonpost Style

www.thecoveteur.com

The Business of Fashion

"The Business of Fashion is one of a handful of publications that generate in-depth discussions

about the industry".

- Lazaro HernandezDesigner and co-founder of Proenza Schouler

www.businessoffashion.com

Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of

view on the fashion business.

-END-

Contact

Queries and Feedbacks:

Katie@avec-chic.com

Find Me Online:

www.avec-chic.com

Editor 丨 Founder

Katie. Zhang

Avec ChicISSUE ONE

Live with style.