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00INDEX

03GEELY

05BCG

07SUB3W

01EVOQUE

09S & FRIENDS

11IN-ENTENDIDOS

BOSCH02

SATURN04

LUXOOM06

FISHERWAY08

ZIPPER10

CURRICULUM & CONTACTO

Range Rover Evoque

“China launch of new Land Rover model Range Rover Evoque”.

At the launch event for the chinese market, Range Rover presents the innovative design and leading technological features of Evoque.

Several multimedia features were used, such as interactive tools, 3D mapping, all centred around the four themes Design, Technology,

Sustainability and Luxury.

Car Launch / Luxoom / Shanghai 2011

Storyboard / Interface Design / 3D mapping Concept and DesignART DIRECTOR

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03EVOQUE

Design

Sustainability

The “luxury” installation displayed a mosaic of lights move randomly through all the 20 ipad screens.

Once the user interacts, one of the 8 contents appear as compositions on the screens, revealing the car’s

interior finishes (02).

The interactive device on sustainability consists of

a vertical column with six different screens.

The entrance hall has two opposing projections displaying

“Design” and “Technology”.

01

02 03

Luxury content composition

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01EVOQUE

3D mapping projections on the car reflect the four themes (Design - Technology - Luxury - Sustainability) with colourful and urban visuals.

04

3D Mapping

Bosch Experience Tour

“Bosch presents clean diesel technology in its first China-wide road show”.

Communication Tour / Luxoom / 2011 Shanghai

With the slogan “Experience Clean Diesel Now”, the tour covers around 20 Chinese cities in 6 months and provides a lively opportunity to get insight of the status of clean

diesel technology and its economical and eviromental benefits. In a mobile exhibition centre, users can interact with information stations and check videos, pictures and up-

to-date on the adventure tour and its participants.

Graphic Design / Interface Design / Panel Design / User Experience DesignART DIRECTOR

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02BOSCH

blogmap

interactive panel

The facility consists of a large map on the wall with two interactive screens. Users can access up to date information about the tour, videos and picture contents.

01

By pressing any interactive route point, the user accesses additional information: Users can check the blog, the specific diesel usage of the

vehicles on the route and watch video contents related with that route.t.

02

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02BOSCH

Four additional interactive features represent “Highlights”, “Challenges”, “Emotions” and “Preview”. These features allow for an evolving roadshow: Experiences from Mobile exhibition tour and its visitors are fed into the interactive design.

When no interaction takes place, the screens go into idle mode. They show

animated campaign features and indicate to the user how to interact.

04

03

additional features

Geely

“A bilingual iphone app allowing its users to be instantly tupdated with the newest models of China’s number 1 car

manufacturer Geely”.

Smartphone App / Luxoom / 2011 Shanghai

Geely is one of the first autonomitve producers in China. This app playfully presents ist newest models. Users combine a chosen car model with various customized options

and extras to build there own individualized car and visualization of it.

Graphic Design / Interface Design / User Experience DesignGRAPHIC DESIGNER

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03GEELY

selecction

side buttons

With side buttons, users select colour, texture, brightness and extras.

On the main menu, users select one of the newest

models.

01

02

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03GEELY

animation

background

The selection is visually mixed in a test tube. After a short animation the chosen, individualized car appears.

03

With an additional choice of backgrounds. The result can be sharedwith friends on several Chinese social media platforms.

04

Saturn

“A casual game to reinforce the campaign of Saturn Technik Evolution”.

Flash game / Scholz & Friends / 2009 Berlin

The game was included on the “Saturn Evolution” microsite featuringmechanical dinosaurs. It was in line with the TV-/ movie-ad also

produced by Scholz & Friends Berlin.

Flash-Animations / Design and Animation of additional game characters 2D ANIMATOR

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04SATURN

screenplay

microsite

A three levels game with a general ranking of final scores.

Users can play with pterodactyls, t-rex or smilodon

dinosaurs.

01

02

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04SATURN

Every dino-character was 2D-animated in flash from a previous 3d render.Their movements include running, jumping, shooting and crushing.

03

BCG

“A casual game for the BCG recruitment website”.

3D flash game prototype / Scholz & Friends / 2009 Berlin

The game is based on the brand’s core premise: BCG consultants succeed by switching their perspective to a different angle to solve a problem.

GAME DESIGNER Initial Game Idea / Game Design / Story Board / Interface Design

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05BCG

02

The player uses an interface, either to rotate the cube to move the character to a different cube surface, or to tilt it and thus change the character’s orientation.

01

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05BCG

Through the interface control buttons, the player can rotate the cube within which the character moves. Only by rotating can s/he

keep going and arrive to the door.

The final score depends on the number of movements and time needed by the user to arrive at the goal.

02

Luxoom

“New corporate identity for the multimedia agency Luxoom”.

Branding / Luxoom/ 2011 Shanghai

During my stay in Luxoom one of my priority tasks was to develop a new logo for the company. This research and design task was performed in collaboration with the creative director and under the supervision of the executive management. The result

reflects the various facets of the company’s activities.

To highlight the adaptability and individuality of Luxoom, the logo can be composed in various colour combinations by the use of a set of transparent and

opaque geometric forms.

The multimedia version of the logo shows this process as constantly changing animation. On the basis of the logo, the corporate identity has been adapted on the website and corporate materials. E.g. employees can choose their individual colour

combinations on their own business card within the given logo prisms.

Logo Design / Corporate Branding / AnimationGRAPHIC DESIGNER

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06LUXOOM

Sub3w

“An interface prototype to manage and administer web contents”.

Interface prototype / UPF/ 2010 Barcelona

Sub3w was a team project (Laura Quintana & Israel Martin) for my Media Studies degree at Pompeu Fabra University.

It consist of an intuitive interface in which users can administer their entire web data on an online desktop. Afterwards they can share this new/administered content with

friends and other users.

COMPETENCIAS

Concepto y diseño / Investigación de mercado / Diseño gráfico / Diseño de interacción

Concept and Design / Market Research / Graphic Design / Interaction DesignUNIVERSITY PROJECT

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07SUB3W

Users can link an url to a sub3w system area. Every area has different tags. sub3w visualizes web links rather than storing contents. As a frame or directory, it maintains a light structure.

On the sub3w interface the user can see all personally stored urls as a visual content (videos, pictures...), can link them to other urls and share them with others.

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07SUB3W

Through the interface, users can interact with the content, manage and reorganize it by use of tags. They can visualize links, videos or listen to audio data.

The link between the users established through the saved urls creates the idea of a “sub mapping project” - another way to think the internet in an efficient and even more interactive way.

02

Fisherway.com

“An online shopping site for nautical and fishing material”.

Concept and Design / Online Store / Fisherway / 2010 Barcelona

The aim was to create a more visually intuitive space in which the user can easily find products. The project built on the existing corporate design of the brand, followed by the design and construction of the site and finished with an online media campaign

and social communication.

My responsibility was to oversee all stages of the process from concept to launch, coordinate computer programming, customer communication and graphic design.

Market Research / Branding / Graphic & Interface Design / Advertisement PROJECT DIRECTOR

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08FW

There are two ways to navigate on fisherway.com. First, by using the main icons and labels on the centre of the page. On “mouse over” specific information about the product range appear.

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08FW

The second is a traditional side menu that displays the different levels from left to right. The user can extend or contract the product range shown on screen. The latter option is faster while the former one is more visually descriptive and contextual.

As the user navigates, product information and filters appear.

02

Scholz & Friends

“A microsite for recruiting purposes for Scholz & Friends Interactive,

featuring its client showcases”.

Microsite / Scholz & Friends / 2008-09 Berlin

FILMING & MOTION DESIGNER Filming / Video Edition / Video postproduction

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09S&F

A total of 20 different videos featuring Hamburg and Berlin, where the agency is based, are playing in a loop. On them, a majestic yellow drop (brand colour) swallows part of the image

elements. (A)

A

01

C

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09S&F

The user can select showcases on Scholz & Friends Interactive’s latest work. By clicking on any of the works, an informative video runs in the background (C).

02 B

Zipper

“3D animation of the misadventures of the fictional character “Zipp” who

is moving through different spaces separated by zippers”.

3D Animation / 2’10 min / UPF / 2008 Barcelona

The animation was produced for a Digital Art module of my Pompeu Fabra University Media Studies Degree.

Script / Story Board / 3D Modeling / 3D Animation / Edition / PostproductionUNIVERSITY PROJECT

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10ZIPPER

The 3D animated character Zipper is able to walk thanks to an internal bone-skeleton. The 3D software used was MAYA. The character’s structure also allows for expansive facial

expressions. Different light placements and camera shots are used in the animated 3D spaces.

B

01

A

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10ZIPPER

C

D

After the character interacts with several oppressive scenarios, he’s expelled into an industrial and colourful dream-city. He becomes part of the city mechanism that shows a conveyor-belt type of production system.

02

Inentendidos

“Short film that explores the contradictions of visual communicationand the social tissue of art exhibitions”.

Short Film / 11.05 min / UC de Chile / 2009 Santiago de Chile

Script / Direcction / Art Director / Edition / PostproductionFILM DIRECTOR

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11INENTENDIDOS

Inentendidos (mis-understandings) is a 10 minutes short fiction film shot in July 2009 at the film studies department of the Universidad Católica de Chile.

01

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11INENTENDIDOS

The plot develops around an emerging artist community with contradictingpersonalities and actions set as a fast comedy. Diaologues and mimics evolve between emptiness and meaning, role-playing and truthfullness.

02

ISRAEL MARTIN ALBERTO

Spanish

israel.martin.alberto@gmail.comwww.israelmartinalberto.comwww.israelmartin.carbonmade.com(+86) 15800630680

No 5, Lane 123 Yan Qing Road Shanghai 200031

NACIONALITY

CONTACT

DIRECTION

S/C de Tenerife 07/03/1984

cvDetails and contact information

CONTACT

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CV

SCHOLZ & FRIENDS

TV CANARIA

07-2008/ 02-2009

11-2005/ 02-2006

INTERNSHIP

FREELANCE

internship / full employe afterwards

freelance

BERLIN

TENERIFE

Clients

Concept design, pre-production, screen design, flash animation, flash development, video editing.

Editing video contents for several events. Pre-production, production, and post-production of the TV Canaria.

Saturn, BCG, TUIfly, Deutsche Bank, Lätta, DB Schenker

LUXOOM

FISHERWAY.COM

01-2011/ 01-2012

11-2009/ 02-2010

ART DIRECTOR

WEB DEVELOPER

graphic designer / art direction

freelance / project director

SHANGHAI

BARCELONA

Clients:

Concept, moodboard, storyboard, interface design, event design, video editing.

Concept, branding moodboard, graphic design and user experience design, online and press advertisement.

Siemens, Bosch, BMW, Porsche, Volkswagen Group, Range Rover.

Details and contact information Selection

WORK EXPIRIENCE

MEDIA STUDIES DEGREE2005/10

UNIVERSITAT POMPEU FABRA

UNIVERSIDAD C. DE CHILE

interactive desgin / film making

production design / film studies

BARCELONA

SANTIAGO DE CHILE

Final Project

short film project

Interactive cinema and web user design, film analysis, production, postproduction.

Overseas scholarship 2009 (6 months)

Multiuser website and virtual desktop prototype:“sub3w”.

Script, casting, set production, art direction and actors direction. Short film: “In-entendidos”.

Film and TV production design, Film seminars.

FINE ARTS DEGREE2002/07

UNIVERSITAT DE BARCELONA

MIDDLESEX UNIVERSITY

visual culture / videoart

interactive media / games design

BARCELONA

LONDON

Final Project

Videoart, animation 2D and 3D, graphic design, visual culture studies and history of art.

Erasmus scholarship 2006/07 (one

Series of seven thematic video artshortfilms: “oranges & cigarettes”.

Interactive technologies, sonic art,games design project for amultiplayer videogame.

cvDouble degree: Fine Arts / Media Studies

Awarded June 07’

Awarded September 10’

EDUCATION

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CV

LANGUAGES

Mother tongue

Very good spoken and written

Intermediate oral and written

Beginner oral and written

SPANISH

ENGLISH

GERMAN

CHINESE

Oficial Language School : 4 years Academic year at Middlesex UniversityStandard communication language at the agencies I have work for.

Intensive course at UB (July 2006)Intensive course in Berlin (July 2007)Goethe Institut in Shanghai: finished B1.

3 months intensive course at Mandarin Inn in Shanghai (2010)Summer Intensive course at Taipei (2011)HSK 2 achieved.

TECHNICAL SKILLS

SUPLEMENTARY CREATIVE SKILLS

Photoshop / Illustrator / Indesign

Piano / Music theory / Harmony

Dreamweaver / Css / Java

Premiere / Flash / After effects

IMAGE

SUPERIOR MUSIC CONSERVATORY

WEB

VIDEO - ANIMATION - SOUND

Fluent in handling individual tools of each programm and in combination.

5 years studies at the Superior Music Conservatory of Santa Cruz de Tenerife.

Competent use of CSS style sheets, HTML and Java programming.

Advanced in video editing through multiple programs. Proficient in animation and medium - high knowledge of audio and video postproduction.

Double degree: Fine Arts / Media Studies Language, technical and creative skills

SKILLS AND LANGUAGES