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Page 1: Irs2013 [compatibility mode]

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SweepHistory is created with clean sweep by Patrika

in Madhya Pradesh + Chhattisgarh, toppling theleader of 69 years in just 6 years as per IRS 2013.

Rajasthan Patrika continues its domination inRajasthan with a phenomenal lead of 40%.

Re-enforcing its victory Nationally Patrika grouppublications also surpass Dainik Bhaskar (DBCorp). Join us in Celebration !!!

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Patrika Group Pan India Presence

Rajasthan Patrika is the Only Hindi Daily,which also effectively covers theSouthern parts of India. Patrika Grouphas marked its presence in almost everyregion of India.

Patrika Group is covering

50% of theHindi heartland.

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Patrika is amongst

TOP 3 ALL LANGUAGEPublications in India

0

2000

4000

6000

8000

10000

12000

14000

16000

Dainik Jagran Hindustan Rajasthan Patrika +Patrika

15526

14245

12293

IRS 2013 AIR

Figs 000’s

* DB Corp: 11630

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Patrika GroupIs more thanDB Corp all India

11200

11400

11600

11800

12000

12200

12400

Patrika Group DB Corp

12293

11630

IRS 2013 AIR

Figs 000’s

Bhaskar Prakashan = 12,27,000 readers all IndiaPatrika Group = Rajasthan Patrika + Patrika

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SUPREME STATUSIn (Rajasthan + Madhya Pradesh + Chhattisgarh)

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Patrika Group > DB Corp + Bhaskar Prakashan

SUPREME STATUSRajasthan

+ Madhya Pradesh+ Chhattisgarh

7500

8500

9500

10500

11500

12500

Patrika DB Corp + Bhaskar

Prakashan

12142

8812

1054

IRS 2013 AIR

Figs 000’s

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No.1Patrika

Newspaper in MP + CG

IRS 2013 AIR

Figs 000’s

500

1500

2500

3500

4500

Patrika DB Corp + Bhaskar Prakashan

46283448

1054

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2963 3064

500100015002000250030003500

Patrika DB Corp + Bhaskar

Prakashan

1666 1439

500100015002000

Patrika DB Corp + Bhaskar Prakashan

FEMALEMALE READERS

Patrika Position in

MAJOR SEGMENTS IN MPCG

988

788

500

700

900

1100

Patrika DB Corp + Bhaskar Prakashan

FEMALE

AGE GROUP 12-19 YRS AGE GROUP 20-39 YRS

2404

2013

500

1000

1500

2000

2500

Patrika DB Corp + Bhaskar Prakashan

MALE READERS

IRS 2013 AIR

Figs 000’s

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Patrikahas achieved aboluteLEADERSHIP position in MADHYA PRADESH

10001500200025003000350040004500

Patrika DB Corp+ Bhaskar

Prakashan

4326

2940

1054

IRS 2013 AIR

Figs 000’s

in MADHYA PRADESH

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4000

4500 4326

Patrika has been consistently gaining numbers in each survey and has been the FASTEST GROWING NEWSPAPER in MADHYA PRADESH

0

500

1000

1500

2000

2500

3000

3500

2009 R2 2010 Q4 2011 Q4 2012 Q4 2013

463

1080

16271844

IRS 2013 AIR

Figs 000’s

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Patrika is leading newspaper in four citiesBHOPAL + INDORE + JABALPUR + GWALIOR (put together)

11501152115411561158116011621164

Patrika +RP DB Corp + Bhaskar

Prakashan

1163

1155

PATRIKA IS 11 LAKH 54 THOUSAND + RAJASTHAN PATRIKA READ IN THESE CITIES IS 9 THOUSAND

IRS 2013 AIR

Figs 000’s

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420

398

385390395400405410415420425

Patrika DB Corp

Bhopal City

262

229

210220230240250260270

Patrika Bhaskar Prakashan

Jabalpur City

No.1No.1

Patrika position in IMPORTANT CITIES

Bhopal City Jabalpur City

189210

0

50

100

150

200

250

Patrika DB

Gwalior City Indore City

283318

0

50

100

150

200

250

300

350

Patrika DB Corp

IRS 2013 AIR

Figs 000’s

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1074

Patrika position in Bhaskar Prakashan Area including Jabalpur in MADHYA PRADESH

1040

1045

1050

1055

1060

1065

1070

1075

Patrika Bhaskar Prakashan

1054

IRS 2013 AIR

Figs 000’s

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MALE READERS FEMALE READERS

2727

2690

2670

2680

2690

2700

2710

2720

2730

Patrika DB Corp + Bhaskar Prakashan

1600

1304

1000

1100

1200

1300

1400

1500

1600

1700

Patrika DB Corp + Bhaskar Prakashan

Patrika position in Major Segments inMADHYA PRADESH

MALE READERS FEMALE READERS

RURAL URBAN

1812

1214

500

700

900

1100

1300

1500

1700

1900

Patrika DB Corp + Bhaskar Prakashan

25142780

500

1000

1500

2000

2500

3000

Patrika DB Corp + Bhaskar Prakashan

IRS 2013 AIR

Figs 000’s

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1211

1300

THE DEBACLE of Nai Dunia

1211

11401130

1055

717

600

700

800

900

1000

1100

1200

2012 Q1 2012 Q2 2012Q3 2012Q4 2013

IRS 2013 AIR

Figs 000’s

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IRS ReviewMP ClustersMP Clusters

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Cluster 2 & 3

446460 704700800

385

340

360

380

400

420

440

Patrika Dainik Bhaskar

Cluster 2Panna, Satna, Reeva, Umariya, Shahdol, Anuppur,

Siddhi, Singhroli

411

0100200300400500600700

Patrika Dainik Bhaskar

Cluster 3Neemach, Mandsor, Ratlam, Dhar, Wesr Nimar,

Barwani, Jhabua, Alirajapur

IRS 2013 AIR

Figs 000’s

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826800900 581

580

600

Cluster 4 & 5

IRS 2013 AIR

Figs 000’s

619

0100200300400500600700800

Patrika Dainik Bhaskar

Cluster 4Sheopur, Morena, Bhind, Gwalior,

Datia, Shivpuri, Teekamgarh,Chhatrpur, Guna, Ashoknagar

516

480

500

520

540

560

580

Patrika Dainik Bhaskar

Cluster 5Jabalpur, Dindori, Mandla,Shivani, Balaghat, Katani

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420450

767770

Cluster 6 & 7

IRS 2013 AIR

Figs 000’s

420

250

-5050

150250350450

Patrika Dainik Bhaskar

Cluster 6Sagar, Damoh, Rajgarh,

Vidisha, Raisen

740

720

730

740

750

760

Patrika Dainik Bhaskar

Cluster 7Ujjain, Shajapur, Devas

Bhopal, Sihor

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398400410 153

160180

Cluster 8 & 9

IRS 2013 AIR

Figs 000’s

358

330340350360370380390400

Patrika Dainik Bhaskar

Cluster 8Betul, Harda, Hoshangabad,

East Nimar, Buhranpur

47

020406080

100120140160

Patrika Dainik Bhaskar

Cluster 9Narsinghpur, Chindwara

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MADHYA PRADESH MAP

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City WiseIRS Review (MP & CG)

IRS 2013 AIR

Figs 000’s

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Rajasthan Patrika is nearly 40% ahead

Of Dainik Bhaskar and continues to enjoy its leadership position.

No.1Rajasthan Patrika

Newspaper in RAJASTHANSurvey after survey due to it’spowerful editorial content andcommitment to it’s readers.

5000

5500

6000

6500

7000

7500

8000

Rajasthan Patrika Dainik Bhaskar

7475

5364

Of Dainik Bhaskar and continues to enjoy its leadership position.

IRS 2013 AIR

Figs 000’s

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No.1Group in Jaipur City

980

1000

1020

1040

1060

1080

1100

Patrika Group (RP+DN)

Dainik Bhaskar

1093

1019

Patrika Group includes Rajasthan Patrika ‘s 1011 + Daily News 82

IRS 2013 AIR

Figs 000’s

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701

557

300350400450500550600650700750

Rajasthan Patrika Dainik Bhaskar

561

277

0

100

200

300

400

500

600

Rajathan Patrika Dainik Bhaskar

JODHPUR – DISTRICT CLUSTER 3- KARAULI, SAWAI

Patrika is No.1 in all District Clusters

353

141

0100200300400

Rajasthan Patrika Dainik Bhaskar

JODHPUR – DISTRICT CLUSTER 3- KARAULI, SAWAI MADHOPUR, DAUSA, AJMER, TONK

CLUSTER 5- JALORE, PALICLUSTER 4- JHUJHUNU, SIKAR

480

288

150

200

250

300

350

400

450

500

Rajathan Patrika Dainik Bhaskar

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Patrika is No.1 in all District Clusters

419

195

0

50

100

150

200

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450

Rajasthan Patrika Dainik Bhaskar

1277

599

0

200

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600

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1000

1200

1400

Rajathan Patrika Dainik Bhaskar

CLUSTER 7- DUNGARPUR, BANSWARA, CLUSTER 6 GANGANAGAR, HANUMANGARH,

481

421

390400410420430440450460470480490

Rajasthan Patrika Dainik Bhaskar

CLUSTER 7- DUNGARPUR, BANSWARA, CHITTORGARH, PRATAPGARH

CLUSTER 9- ALWAR, BHARATPUR, DHAULPURCLUSTER 8- SIROHI, BUNDI, BHILWARA, RAJSAMAND, KOTA, BARAN, JHALAWAR, UDAIPUR

1711

1014

150

350

550

750

950

1150

1350

1550

1750

1950

Rajathan Patrika Dainik Bhaskar

CLUSTER 6 GANGANAGAR, HANUMANGARH, BIKANER, CHURU, NAGAUR, JAISASLMER, BARMER

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Patrika is No.1 choice of Major Segments readers

3206

2060

1500170019002100230025002700290031003300

Rajasthan Patrika Dainik Bhaskar

RURAL URBAN

4268

3305

1500200025003000350040004500

Rajasthan Patrika

Dainik Bhaskar

IRS 2013 AIR

Figs 000’s

RURAL URBAN

SEC A

1020790

0200400600800

10001200

Rajasthan Patrika Dainik Bhaskar

1328961

0500

10001500

Rajasthan Patrika Dainik Bhaskar

SEC B

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Patrika is No.1 choice of Major Segments readers

SEC C

740

708

690

700

710

720

730

740

750

Patrika Dainik Bhaskar

MALE

4901

3458

0100020003000400050006000

Patrika Dainik Bhaskar

IRS 2013 AIR

Figs 000’s

SEC C

AGE GROUP 12- 19 YRS

1548

1322

1200

1250

1300

1350

1400

1450

1500

1550

1600

Patrika Dainik Bhaskar

4886

3331

0100020003000400050006000

Patrika Dainik Bhaskar

AGE GROUP 20- 49

MALE

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ABOUT THE GROUPA newspaper respected for over 58 yearsfor its credibility.for its credibility.

Publishes in 8 states, with 35 Print Centers.

An army of 2000 correspondents, reportsand stringers.

It enjoy a vast network of 5500 agents.

This has been made possible by a team ofover 6500 committed employees.

Page 34: Irs2013 [compatibility mode]

Thank You