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Clean
SweepHistory is created with clean sweep by Patrika
in Madhya Pradesh + Chhattisgarh, toppling theleader of 69 years in just 6 years as per IRS 2013.
Rajasthan Patrika continues its domination inRajasthan with a phenomenal lead of 40%.
Re-enforcing its victory Nationally Patrika grouppublications also surpass Dainik Bhaskar (DBCorp). Join us in Celebration !!!
Patrika Group Pan India Presence
Rajasthan Patrika is the Only Hindi Daily,which also effectively covers theSouthern parts of India. Patrika Grouphas marked its presence in almost everyregion of India.
Patrika Group is covering
50% of theHindi heartland.
Patrika is amongst
TOP 3 ALL LANGUAGEPublications in India
0
2000
4000
6000
8000
10000
12000
14000
16000
Dainik Jagran Hindustan Rajasthan Patrika +Patrika
15526
14245
12293
IRS 2013 AIR
Figs 000’s
* DB Corp: 11630
Patrika GroupIs more thanDB Corp all India
11200
11400
11600
11800
12000
12200
12400
Patrika Group DB Corp
12293
11630
IRS 2013 AIR
Figs 000’s
Bhaskar Prakashan = 12,27,000 readers all IndiaPatrika Group = Rajasthan Patrika + Patrika
SUPREME STATUSIn (Rajasthan + Madhya Pradesh + Chhattisgarh)
Patrika Group > DB Corp + Bhaskar Prakashan
SUPREME STATUSRajasthan
+ Madhya Pradesh+ Chhattisgarh
7500
8500
9500
10500
11500
12500
Patrika DB Corp + Bhaskar
Prakashan
12142
8812
1054
IRS 2013 AIR
Figs 000’s
No.1Patrika
Newspaper in MP + CG
IRS 2013 AIR
Figs 000’s
500
1500
2500
3500
4500
Patrika DB Corp + Bhaskar Prakashan
46283448
1054
2963 3064
500100015002000250030003500
Patrika DB Corp + Bhaskar
Prakashan
1666 1439
500100015002000
Patrika DB Corp + Bhaskar Prakashan
FEMALEMALE READERS
Patrika Position in
MAJOR SEGMENTS IN MPCG
988
788
500
700
900
1100
Patrika DB Corp + Bhaskar Prakashan
FEMALE
AGE GROUP 12-19 YRS AGE GROUP 20-39 YRS
2404
2013
500
1000
1500
2000
2500
Patrika DB Corp + Bhaskar Prakashan
MALE READERS
IRS 2013 AIR
Figs 000’s
Patrikahas achieved aboluteLEADERSHIP position in MADHYA PRADESH
10001500200025003000350040004500
Patrika DB Corp+ Bhaskar
Prakashan
4326
2940
1054
IRS 2013 AIR
Figs 000’s
in MADHYA PRADESH
4000
4500 4326
Patrika has been consistently gaining numbers in each survey and has been the FASTEST GROWING NEWSPAPER in MADHYA PRADESH
0
500
1000
1500
2000
2500
3000
3500
2009 R2 2010 Q4 2011 Q4 2012 Q4 2013
463
1080
16271844
IRS 2013 AIR
Figs 000’s
Patrika is leading newspaper in four citiesBHOPAL + INDORE + JABALPUR + GWALIOR (put together)
11501152115411561158116011621164
Patrika +RP DB Corp + Bhaskar
Prakashan
1163
1155
PATRIKA IS 11 LAKH 54 THOUSAND + RAJASTHAN PATRIKA READ IN THESE CITIES IS 9 THOUSAND
IRS 2013 AIR
Figs 000’s
420
398
385390395400405410415420425
Patrika DB Corp
Bhopal City
262
229
210220230240250260270
Patrika Bhaskar Prakashan
Jabalpur City
No.1No.1
Patrika position in IMPORTANT CITIES
Bhopal City Jabalpur City
189210
0
50
100
150
200
250
Patrika DB
Gwalior City Indore City
283318
0
50
100
150
200
250
300
350
Patrika DB Corp
IRS 2013 AIR
Figs 000’s
1074
Patrika position in Bhaskar Prakashan Area including Jabalpur in MADHYA PRADESH
1040
1045
1050
1055
1060
1065
1070
1075
Patrika Bhaskar Prakashan
1054
IRS 2013 AIR
Figs 000’s
MALE READERS FEMALE READERS
2727
2690
2670
2680
2690
2700
2710
2720
2730
Patrika DB Corp + Bhaskar Prakashan
1600
1304
1000
1100
1200
1300
1400
1500
1600
1700
Patrika DB Corp + Bhaskar Prakashan
Patrika position in Major Segments inMADHYA PRADESH
MALE READERS FEMALE READERS
RURAL URBAN
1812
1214
500
700
900
1100
1300
1500
1700
1900
Patrika DB Corp + Bhaskar Prakashan
25142780
500
1000
1500
2000
2500
3000
Patrika DB Corp + Bhaskar Prakashan
IRS 2013 AIR
Figs 000’s
1211
1300
THE DEBACLE of Nai Dunia
1211
11401130
1055
717
600
700
800
900
1000
1100
1200
2012 Q1 2012 Q2 2012Q3 2012Q4 2013
IRS 2013 AIR
Figs 000’s
IRS ReviewMP ClustersMP Clusters
Cluster 2 & 3
446460 704700800
385
340
360
380
400
420
440
Patrika Dainik Bhaskar
Cluster 2Panna, Satna, Reeva, Umariya, Shahdol, Anuppur,
Siddhi, Singhroli
411
0100200300400500600700
Patrika Dainik Bhaskar
Cluster 3Neemach, Mandsor, Ratlam, Dhar, Wesr Nimar,
Barwani, Jhabua, Alirajapur
IRS 2013 AIR
Figs 000’s
826800900 581
580
600
Cluster 4 & 5
IRS 2013 AIR
Figs 000’s
619
0100200300400500600700800
Patrika Dainik Bhaskar
Cluster 4Sheopur, Morena, Bhind, Gwalior,
Datia, Shivpuri, Teekamgarh,Chhatrpur, Guna, Ashoknagar
516
480
500
520
540
560
580
Patrika Dainik Bhaskar
Cluster 5Jabalpur, Dindori, Mandla,Shivani, Balaghat, Katani
420450
767770
Cluster 6 & 7
IRS 2013 AIR
Figs 000’s
420
250
-5050
150250350450
Patrika Dainik Bhaskar
Cluster 6Sagar, Damoh, Rajgarh,
Vidisha, Raisen
740
720
730
740
750
760
Patrika Dainik Bhaskar
Cluster 7Ujjain, Shajapur, Devas
Bhopal, Sihor
398400410 153
160180
Cluster 8 & 9
IRS 2013 AIR
Figs 000’s
358
330340350360370380390400
Patrika Dainik Bhaskar
Cluster 8Betul, Harda, Hoshangabad,
East Nimar, Buhranpur
47
020406080
100120140160
Patrika Dainik Bhaskar
Cluster 9Narsinghpur, Chindwara
MADHYA PRADESH MAP
City WiseIRS Review (MP & CG)
IRS 2013 AIR
Figs 000’s
Rajasthan Patrika is nearly 40% ahead
Of Dainik Bhaskar and continues to enjoy its leadership position.
No.1Rajasthan Patrika
Newspaper in RAJASTHANSurvey after survey due to it’spowerful editorial content andcommitment to it’s readers.
5000
5500
6000
6500
7000
7500
8000
Rajasthan Patrika Dainik Bhaskar
7475
5364
Of Dainik Bhaskar and continues to enjoy its leadership position.
IRS 2013 AIR
Figs 000’s
No.1Group in Jaipur City
980
1000
1020
1040
1060
1080
1100
Patrika Group (RP+DN)
Dainik Bhaskar
1093
1019
Patrika Group includes Rajasthan Patrika ‘s 1011 + Daily News 82
IRS 2013 AIR
Figs 000’s
701
557
300350400450500550600650700750
Rajasthan Patrika Dainik Bhaskar
561
277
0
100
200
300
400
500
600
Rajathan Patrika Dainik Bhaskar
JODHPUR – DISTRICT CLUSTER 3- KARAULI, SAWAI
Patrika is No.1 in all District Clusters
353
141
0100200300400
Rajasthan Patrika Dainik Bhaskar
JODHPUR – DISTRICT CLUSTER 3- KARAULI, SAWAI MADHOPUR, DAUSA, AJMER, TONK
CLUSTER 5- JALORE, PALICLUSTER 4- JHUJHUNU, SIKAR
480
288
150
200
250
300
350
400
450
500
Rajathan Patrika Dainik Bhaskar
Patrika is No.1 in all District Clusters
419
195
0
50
100
150
200
250
300
350
400
450
Rajasthan Patrika Dainik Bhaskar
1277
599
0
200
400
600
800
1000
1200
1400
Rajathan Patrika Dainik Bhaskar
CLUSTER 7- DUNGARPUR, BANSWARA, CLUSTER 6 GANGANAGAR, HANUMANGARH,
481
421
390400410420430440450460470480490
Rajasthan Patrika Dainik Bhaskar
CLUSTER 7- DUNGARPUR, BANSWARA, CHITTORGARH, PRATAPGARH
CLUSTER 9- ALWAR, BHARATPUR, DHAULPURCLUSTER 8- SIROHI, BUNDI, BHILWARA, RAJSAMAND, KOTA, BARAN, JHALAWAR, UDAIPUR
1711
1014
150
350
550
750
950
1150
1350
1550
1750
1950
Rajathan Patrika Dainik Bhaskar
CLUSTER 6 GANGANAGAR, HANUMANGARH, BIKANER, CHURU, NAGAUR, JAISASLMER, BARMER
Patrika is No.1 choice of Major Segments readers
3206
2060
1500170019002100230025002700290031003300
Rajasthan Patrika Dainik Bhaskar
RURAL URBAN
4268
3305
1500200025003000350040004500
Rajasthan Patrika
Dainik Bhaskar
IRS 2013 AIR
Figs 000’s
RURAL URBAN
SEC A
1020790
0200400600800
10001200
Rajasthan Patrika Dainik Bhaskar
1328961
0500
10001500
Rajasthan Patrika Dainik Bhaskar
SEC B
Patrika is No.1 choice of Major Segments readers
SEC C
740
708
690
700
710
720
730
740
750
Patrika Dainik Bhaskar
MALE
4901
3458
0100020003000400050006000
Patrika Dainik Bhaskar
IRS 2013 AIR
Figs 000’s
SEC C
AGE GROUP 12- 19 YRS
1548
1322
1200
1250
1300
1350
1400
1450
1500
1550
1600
Patrika Dainik Bhaskar
4886
3331
0100020003000400050006000
Patrika Dainik Bhaskar
AGE GROUP 20- 49
MALE
ABOUT THE GROUPA newspaper respected for over 58 yearsfor its credibility.for its credibility.
Publishes in 8 states, with 35 Print Centers.
An army of 2000 correspondents, reportsand stringers.
It enjoy a vast network of 5500 agents.
This has been made possible by a team ofover 6500 committed employees.
Thank You