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Personal Skills
QUALIFICATION
Strategic Brand Communication
Expertise in : Brand vision + Mission Development | Brand’s Central Idea | Brand Mapping| Brand Roadmap | Brand Essence | Brand Quotient | Brand Value | Brand Positioning Statement | Brand Personality Statement | Single Minded Proposition | Unique Selling Proposition | Brand Equity Tree | Brand Architecture | Brand Temple | Brand + Communication Roadmap | Brand Building Stages | Brand Behavior + Expression + Communication | Consumer-Based Brand Equity | Brand aspirations | Zero-Based Planning | 360 Media Plan.
Managing Marketing Communication
Expertise in : Strategic planning & Marketing Communications | Strategic Segmenta-tion, Targeting & Positioning | Social, Ethical, Legal & International Issue | Corporate Reputation & Marketing Communications | Strategic Advertising: Media & Creative Message.
Social Media for Business (Level III) / Cert�ed by City & Guilds of London Institute (UK) | Sep 2014 - March 2015
Expertise in : Social Media Monitoring + Measurement | Identify Groups & In�uencer on Social Networking | Identify & Managing Brand Ambassador | Risk Analysis & Digital Crisis Management.
Digital Copyright / Cert�ed by Google Indonesia - August 2015
Expertise in : Developing and Managing Video Content Marketing on Youtube | Optimising Youtube Channel | Intelectual Property & Copyright.
Brand Audit / refer to Brand Diagnostix Model + ISO 9001: 2015 requirement
Expertise in : Brand Audit/Assessement refer to Customer-Based Brand Equity [Brand DiagnostiX Model] | Plus Quality Management System ISO 9001:2015.
Market Research / Qualitative and Quantitative
Expertise in : Develop survey instruments both qualitative & quantitative research | competitive monitoring | product positioning | product development research, promotion / advertising studies, media monitoring, consumer research, supply chain research, and social issues research.
EDUCATION
Master of Science / 2014 - 2016
London School of Public Relations, Jakarta - Majoring Marketing Communi-cations.
Bachelor of Social Science / 1995 - 1999
University of 17 Agustus 1945, Jakarta - Majoring International Relations.
Languages
100%Indonesia
60%French
Communication
Leadership
Critical Thinking
Creativity
Time Management
Motivation
Photoshop In Design Illustrator
Wordpress Excell Word PowerPoint
90%English
Location. Jakarta, Indonesia
Tel. 08151839234
Birth. 07 APR. 1975
Email. irfan150@gmail
Website. www.kanalkomunikasi.com
Blogs. irfansviewblog.wordpress.com
Achmad IRFANStrategic Brand Planner + Quality Management Consultant
Project #02 www.fredz.vi
BRIEF PORTFOLIO
www.fredz.vi
Project #05 Project #06www.fredz.vi
www.fredz.vi
Thematic Corporate Campaign Development
Corporate Publication Development
Annual Report / CSR Report
Brand Activation Program
Corporate website development/management
Mini-site/brand website
Corporate blog
Social media management
Location. Jakarta, Indonesia
Tel. 08151839234
Birth. 07 APR. 1975
Email. irfan150@gmail
Website. www.kanalkomunikasi.com
Blogs. irfansviewblog.wordpress.com
Achmad IRFANStrategic Brand Planner + Quality Management Consultant
WORK Experience
Strategic Brand Planner + Quality Management Consultant [Independent/freelancer] / May 2015 - Present
KANAL Komunikasi - Independent consultant for various marketing communications and consumer research projects, either work by procjet or hired as profesional.
Marketing Manager / June 2014 - April 2015
Blue Fox International [Indonesia] - Manage & organize marketing department | Develop marketing communications programs | Develop product fact sheets or other promotional products. Develops content for publication of products/ services | Develop new brands communication strategy | Rejuvenate old brands | Plan, develop & manage all marketing communication roadmap and strategy.
Business Development / March 2013 - June 2014
TUV Rheinland - Create sales pipline | Develop new services and new business opportunity | Conduct survey on competitor’s services or products and collecting feedback and analyzing client’s/consumer’s demand and interest.
Marketing Communication Manager / June 2012 - Feb 2013
Harmony Dynamic Indonesia - Manage & organize marketing department | Develop marketing communications programs | Develop product fact sheets or other promotional products. Develops content for publication of products/ services | Develop new brands communication strategy | Rejuvenate old brands | Plan, develop & manage all marketing communication roadmap and strategy.
Marketing Manager / Sep 2010 - March 2012
Wiratama Superintendent Indonesia - Create sales pipline | Plan, develop and increase marketing & sales | develop new services and new business opportunity | Conduct survey on competitor’s services or products and collecting feedback and analyzing client’s/consumer’s demand and interest | Plan, develop and manage products/services roadmap and marketing.
Global Marketing Communication Assistant / Nov 2005 - Dec 2009
Société Générale de Surveillance (SGS) - Plan, develop & manage all marketing communi-cation roadmap and strategy | support sales division through professional marketing collaterals & marketing activity | Conduct survey with competitor’s services or products collecting feedback and analyzing client’s/consumer’s and interest.
Corporate Communication / Mar 2002 - Nov 2005
Zuellieg Pharma (APL) - Build & maintain strong collaborative relationships with the press & media and cultivate brand image and positive public perception | Develop and maintain corporate communication channels, both internal and external | managing the usage of corporate identity.
Organization
Batavia Toastmaster Clubmember in 2006
Magical-Bali Toastmaster Club
member in July 2016
Jakarta, member in 2009
Jakarta, member in 2002
Garuda Serti�kasi Indonesia BizDev/Marketing Manager [ad interim/short project] Feb - July 2016
Project/Contract Base
Bureau Veritas Business Devevelopment [short project] March - June 2012
KANAL
Location. Jakarta, Indonesia
Tel. 08151839234
Birth. 07 APR. 1975
Email. irfan150@gmail
Website. www.kanalkomunikasi.com
Blogs. irfansviewblog.wordpress.com
Achmad IRFANStrategic Brand Planner + Quality Management Consultant