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Personal Skills QUALIFICATION Strategic Brand Communication Expertise in : Brand vision + Mission Development | Brand’s Central Idea | Brand Mapping| Brand Roadmap | Brand Essence | Brand Quotient | Brand Value | Brand Positioning Statement | Brand Personality Statement | Single Minded Proposition | Unique Selling Proposition | Brand Equity Tree | Brand Architecture | Brand Temple | Brand + Communication Roadmap | Brand Building Stages | Brand Behavior + Expression + Communication | Consumer-Based Brand Equity | Brand aspirations | Zero-Based Planning | 360 Media Plan. Managing Marketing Communication Expertise in : Strategic planning & Marketing Communications | Strategic Segmenta- tion, Targeting & Positioning | Social, Ethical, Legal & International Issue | Corporate Reputation & Marketing Communications | Strategic Advertising: Media & Creative Message. Social Media for Business (Level III) / Certfied by City & Guilds of London Institute (UK) | Sep 2014 - March 2015 Expertise in : Social Media Monitoring + Measurement | Identify Groups & Influencer on Social Networking | Identify & Managing Brand Ambassador | Risk Analysis & Digital Crisis Management. Digital Copyright / Certfied by Google Indonesia - August 2015 Expertise in : Developing and Managing Video Content Marketing on Youtube | Optimising Youtube Channel | Intelectual Property & Copyright. Brand Audit / refer to Brand Diagnostix Model + ISO 9001: 2015 requirement Expertise in : Brand Audit/Assessement refer to Customer-Based Brand Equity [Brand DiagnostiX Model] | Plus Quality Management System ISO 9001:2015. Market Research / Qualitative and Quantitative Expertise in : Develop survey instruments both qualitative & quantitative research | competitive monitoring | product positioning | product development research, promotion / advertising studies, media monitoring, consumer research, supply chain research, and social issues research. EDUCATION Master of Science / 2014 - 2016 London School of Public Relations, Jakarta - Majoring Marketing Communi- cations. Bachelor of Social Science / 1995 - 1999 University of 17 Agustus 1945, Jakarta - Majoring International Relations. Languages 100% Indonesia 60% French Communication Leadership Critical Thinking Creativity Time Management Motivation Photoshop In Design Illustrator Wordpress Excell Word PowerPoint 90% English Location. Jakarta, Indonesia Tel. 08151839234 Birth. 07 APR. 1975 Email. irfan150@gmail Website. www.kanalkomunikasi.com Blogs. irfansviewblog.wordpress.com Achmad IRFAN Strategic Brand Planner + Quality Management Consultant

Irfan CV Oct 2016

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Page 1: Irfan CV Oct 2016

Personal Skills

QUALIFICATION

Strategic Brand Communication

Expertise in : Brand vision + Mission Development | Brand’s Central Idea | Brand Mapping| Brand Roadmap | Brand Essence | Brand Quotient | Brand Value | Brand Positioning Statement | Brand Personality Statement | Single Minded Proposition | Unique Selling Proposition | Brand Equity Tree | Brand Architecture | Brand Temple | Brand + Communication Roadmap | Brand Building Stages | Brand Behavior + Expression + Communication | Consumer-Based Brand Equity | Brand aspirations | Zero-Based Planning | 360 Media Plan.

Managing Marketing Communication

Expertise in : Strategic planning & Marketing Communications | Strategic Segmenta-tion, Targeting & Positioning | Social, Ethical, Legal & International Issue | Corporate Reputation & Marketing Communications | Strategic Advertising: Media & Creative Message.

Social Media for Business (Level III) / Cert�ed by City & Guilds of London Institute (UK) | Sep 2014 - March 2015

Expertise in : Social Media Monitoring + Measurement | Identify Groups & In�uencer on Social Networking | Identify & Managing Brand Ambassador | Risk Analysis & Digital Crisis Management.

Digital Copyright / Cert�ed by Google Indonesia - August 2015

Expertise in : Developing and Managing Video Content Marketing on Youtube | Optimising Youtube Channel | Intelectual Property & Copyright.

Brand Audit / refer to Brand Diagnostix Model + ISO 9001: 2015 requirement

Expertise in : Brand Audit/Assessement refer to Customer-Based Brand Equity [Brand DiagnostiX Model] | Plus Quality Management System ISO 9001:2015.

Market Research / Qualitative and Quantitative

Expertise in : Develop survey instruments both qualitative & quantitative research | competitive monitoring | product positioning | product development research, promotion / advertising studies, media monitoring, consumer research, supply chain research, and social issues research.

EDUCATION

Master of Science / 2014 - 2016

London School of Public Relations, Jakarta - Majoring Marketing Communi-cations.

Bachelor of Social Science / 1995 - 1999

University of 17 Agustus 1945, Jakarta - Majoring International Relations.

Languages

100%Indonesia

60%French

Communication

Leadership

Critical Thinking

Creativity

Time Management

Motivation

Photoshop In Design Illustrator

Wordpress Excell Word PowerPoint

90%English

Location. Jakarta, Indonesia

Tel. 08151839234

Birth. 07 APR. 1975

Email. irfan150@gmail

Website. www.kanalkomunikasi.com

Blogs. irfansviewblog.wordpress.com

Achmad IRFANStrategic Brand Planner + Quality Management Consultant

Page 2: Irfan CV Oct 2016

Project #02 www.fredz.vi

BRIEF PORTFOLIO

www.fredz.vi

Project #05 Project #06www.fredz.vi

www.fredz.vi

Thematic Corporate Campaign Development

Corporate Publication Development

Annual Report / CSR Report

Brand Activation Program

Corporate website development/management

Mini-site/brand website

Corporate blog

Social media management

Location. Jakarta, Indonesia

Tel. 08151839234

Birth. 07 APR. 1975

Email. irfan150@gmail

Website. www.kanalkomunikasi.com

Blogs. irfansviewblog.wordpress.com

Achmad IRFANStrategic Brand Planner + Quality Management Consultant

Page 3: Irfan CV Oct 2016

WORK Experience

Strategic Brand Planner + Quality Management Consultant [Independent/freelancer] / May 2015 - Present

KANAL Komunikasi - Independent consultant for various marketing communications and consumer research projects, either work by procjet or hired as profesional.

Marketing Manager / June 2014 - April 2015

Blue Fox International [Indonesia] - Manage & organize marketing department | Develop marketing communications programs | Develop product fact sheets or other promotional products. Develops content for publication of products/ services | Develop new brands communication strategy | Rejuvenate old brands | Plan, develop & manage all marketing communication roadmap and strategy.

Business Development / March 2013 - June 2014

TUV Rheinland - Create sales pipline | Develop new services and new business opportunity | Conduct survey on competitor’s services or products and collecting feedback and analyzing client’s/consumer’s demand and interest.

Marketing Communication Manager / June 2012 - Feb 2013

Harmony Dynamic Indonesia - Manage & organize marketing department | Develop marketing communications programs | Develop product fact sheets or other promotional products. Develops content for publication of products/ services | Develop new brands communication strategy | Rejuvenate old brands | Plan, develop & manage all marketing communication roadmap and strategy.

Marketing Manager / Sep 2010 - March 2012

Wiratama Superintendent Indonesia - Create sales pipline | Plan, develop and increase marketing & sales | develop new services and new business opportunity | Conduct survey on competitor’s services or products and collecting feedback and analyzing client’s/consumer’s demand and interest | Plan, develop and manage products/services roadmap and marketing.

Global Marketing Communication Assistant / Nov 2005 - Dec 2009

Société Générale de Surveillance (SGS) - Plan, develop & manage all marketing communi-cation roadmap and strategy | support sales division through professional marketing collaterals & marketing activity | Conduct survey with competitor’s services or products collecting feedback and analyzing client’s/consumer’s and interest.

Corporate Communication / Mar 2002 - Nov 2005

Zuellieg Pharma (APL) - Build & maintain strong collaborative relationships with the press & media and cultivate brand image and positive public perception | Develop and maintain corporate communication channels, both internal and external | managing the usage of corporate identity.

Organization

Batavia Toastmaster Clubmember in 2006

Magical-Bali Toastmaster Club

member in July 2016

Jakarta, member in 2009

Jakarta, member in 2002

Garuda Serti�kasi Indonesia BizDev/Marketing Manager [ad interim/short project] Feb - July 2016

Project/Contract Base

Bureau Veritas Business Devevelopment [short project] March - June 2012

KANAL

Location. Jakarta, Indonesia

Tel. 08151839234

Birth. 07 APR. 1975

Email. irfan150@gmail

Website. www.kanalkomunikasi.com

Blogs. irfansviewblog.wordpress.com

Achmad IRFANStrategic Brand Planner + Quality Management Consultant