Iphone vs. Smartphone

Why initially negative reviews had little effect on iPhone desirability By: Ryan Grainger

In the beginning…

0 iphone dominated the market in smartphones

0Revolutionary technology and applicable use

0Led to Customer Loyalty

Competition

0Competing smartphones quickly emerged

0 Improvements in technology made android more widely available

0Seemed to always be a few steps behind iphone0 Initial issues with

Android

Customer Loyalty

0Arguably one of Apple’s strongest assets

0Captured the market of smartphones users at an early stage

0Maintained strong retention of iPhone customers

Iphone 5

0Uncertainty preceding release

0Lack of radically different design

0New connector0 Threat to customer

loyalty0 Chance to explore

possibility of competing phones

Consumer Studies

0 Over 3000 smartphone users

0 Iphone overwhelmingly rated “by far highest perception of quality”

0 Overall more intuitive and well designed

0 More updates and support

Conclusion0More Evolutionary than Revolutionary

0Seamless integration of powerful OS and state of the art hardware0 Exceptional “build quality”

075% of iPhone users plan to upgrade to 5 within the year

0Despite negative initial reviews, became fastest selling iphone to date0 Sold out within first hour of availability

Works cited

0http://bgr.com/2012/04/05/is-the-iphone-fragmented-ios-adoption-measured-against-android/. N.p., n.d. Web. 13 Nov. 2012.

0http://mashable.com/2012/09/12/iphone-5-compared/. N.p., n.d. Web. 13 Nov. 2012.

0http://mashable.com/2012/09/11/iphone5-stats/. N.p., n.d. Web. 13 Nov. 2012.

Thank you for listening

0Any questions?